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HOME > Opinion and Analysis > LIONS State of Creativity Study 2023


4.6.2023


OPINION & ANALYSIS




LIONS STATE OF CREATIVITY STUDY 2023


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Published - Thursday, April 6, 2023




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The third edition of the State of Creativity Study draws on insights, data and
case studies from over 2,400 creatives and marketers from across the industry,
to help you rise above the challenges facing brands in 2023. Key findings show
that above all, the industry believes that having a clear creative vision and
strategy is critical to success. Amplifying creativity through structure, making
short-term tactics work in tandem with brand-building, and collaborating
meaningfully with the creator economy are also top of mind. Read the report to
learn what’s preoccupying the industry right now, what’s influencing the state
of creativity around the world and how creativity is being used most
effectively.

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