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DEMAND-SIDE
PLATFORM
BUILT FOR
ENGAGEMENT AND
PERFORMANCE

Request demo
Discover our platform


WHAT WE OFFER

Zemanta is the world’s first multi-channel demand-side platform built for
engagement and performance.

We specialize in outcomes and post-click behavior optimization.

We have a great team of experts to help you every step on your way to successful
programmatic campaigns.

READ MORE

Our product, Zemanta, is built entirely around the idea of helping advertisers
generate outcomes – whether visits, views, leads, or conversions – all from
their programmatic advertising campaigns.

We exist to fundamentally improve the overall online advertising experience in
ways that make consumers truly want to interact with advertising.

HOW WE DO IT

Zemanta helps advertisers break free from reach and frequency metrics.

Using AI and machine learning Zemanta determines which publishers/platforms,
placements and creatives lead to the right users engaging with your ads and
websites to deliver desired outcomes and return on ad spend.

READ MORE

Through advanced AI and automation, Zemanta empowers advertisers to buy
advertising that is optimized for outcomes, making the most of every advertising
dollar spent across display, video and native 
placements on the open web.

Our dedicated team provides our clients with guidance and expert tips & tricks
that superpower their programmatic advertising campaigns.

WHAT SETS US APART

Zemanta was originally built on a foundation of context and semantics. It
doesn’t depend on the third-party cookies or audience targeting.

We bid differently. On each impression based on AI-predicted outcomes. We
determine the value of each impression for each advertiser, campaign & creative
type and bid that amount – we don’t just bid the inputted value.

READ MORE

In addition to our industry-leading bidder, Zemanta incorporates your web
analytics data into the Zemanta platform, its automated campaign management and
bidder. So, unlike other DSPs, we offer seamless Google Analytics and Adobe
Analytics integration. This allows you to bid using goals like Cost per Minute
on Site (Time on Site).

Our solution can target audiences and impressions like other DSPs, but as the
world moves away from those approaches we are positioned to help advertisers
survive and thrive.




TRUSTED BY BRANDS & AGENCIES

Worldwide




WHAT OUR CUSTOMERS SAY ABOUT US

Our loyal customers

“I am continually impressed with Zemanta as they listen to users’ needs and
regularly add intuitive, useful features to the platform. This helps my team
save time running effective campaigns that yield results. Zemanta is one of the
top performance-oriented programmatic platforms to be highly considered!”

– Sankara Narayanan · Operations Manager, KBR Digital NZ

“Zemanta is just a great platform. The bidding algorithm is extremely good. As
we do not need to manually bid, it cuts down a lot of time. I don’t know any
other platform like this out there.”

– Billy Clarke · System1, a global marketing research and effectiveness company

“Zemanta is constantly improving the platform and every new feature makes it so
much easier to optimize our campaigns daily. From the Creative library to the
Zemanta pixel helper plugin, the power to strengthen our campaign performance is
at our fingertips. The tools and the awesome people behind the platform take the
guesswork out of ad buying.”

– Michael Brenner · Marketing Insider Group

“We are very impressed with the continuous development and improvement of the
Zemanta platform. Fast campaign set-up, a wide range of targeting possibilities,
bidding algorithms and access to multiple placements all allow us to run
effective native and display campaigns. The new Zemanta Pixel brings all the
metrics we need in one place, and will enable us to better optimise campaigns
and provide tangible benefits to our clients. Thanks to all these improvements,
we have observed an increase in the quality of delivered traffic and an increase
in conversion rates.”

– Sabina Smołka · Head of Programmatic, INIS Digitree Group


GO BEYOND THE CPM

Platform

Zemanta’s self-serve programmatic advertising management platform is a
straightforward yet powerful answer to the complexity of today’s digital media
buying.

It allows advertisers to centralize all their digital media buying and adapt
their creatives from one single platform across native, video and display on
multiple devices.

Zemanta offers some of the most advanced features in the industry to empower you
and your teams to deliver successful end-to-end programmatic campaigns.

Discover our platform



OUR ADVANCED AI AND AUTOMATION FEATURES ACCURATELY PREDICT YOUR CTR TO MINIMIZE
CPC, ENABLING YOU TO ACQUIRE TRAFFIC IN THE MOST COST-EFFECTIVE WAY POSSIBLE.

Try our demo for free


0.36%

Avg. CTR


$ 0.10

Avg. CPC


$ 0.35

Avg. CPM


8 TRILLION

Number of Auctions

Explore Inventory Planning*

Inventory Planning is a tool that helps you plan your Zemanta campaigns by
showing you the potential reach and cost of your targeting ideas accessing
extensive and granular data.




REACH. ENGAGE. CONVERT.

Omnichannel

NATIVE

Leverage the power of Native advertising with a targeted, non-interruptive and
highly engaging ad experience across more than 50 native ad exchanges.

Learn more

DISPLAY

Apply a performance layer to your Display strategy by going beyond reach and
frequency. Get your Display ads in front of engaged customers ready to take
action.

Learn more

VIDEO

Maximize awareness and strengthen your brand identity by reaching attentive and
qualified customers with eye-catching and immersive Video ads.

Learn more


ACCESS THE WORLD’S MOST PREMIUM PUBLISHERS & SSPS

Supply Partners

With direct access to 50+ native, video and display networks across all devices,
Zemanta offers unparalleled scale on the world’s most premium publishers and
SSPs.

Check our supply partners




BLOG POSTS & UPDATES

Latest news

See more Zemanta posts


POLISH UP YOUR DIGITAL ADVERTISING HOLIDAY CAMPAIGNS

Dec 7, 2022

Read the holiday marketing tips and superpower your advertising campaigns.


WHY IS MY CAMPAIGN NOT RUNNING OR WHY ARE MY ADS NOT RUNNING?

Dec 1, 2022

Marija, Our Customer Support Team Lead, explains why your ads may not be running
or are getting low traffic.


ZEMANTA WAS AT ATS SINGAPORE 2022: A NEW ERA FOR MARKETING & ADVERTISING

Oct 4, 2022

In this blog post, we share our experiences from ATS Singapore 2022 and what the
event had to offer.


CASE STUDIES

Success stories …

See more case studies

Insurance

Client Case Study

MACIF DRIVES 46%
GREATER ENGAGEMENT
WITH ZEMANTA

See Case Study

Technology

Client Case Study

CABIFY INCREASES APP DOWNLOADS BY 50% WITH ZEMANTA

See Case Study

News Publisher

Client Case Study

ZEMANTA REACHES
HIGHEST USER RETENTION
FOR VERIZON MEDIA

See Case Study
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ZEMANTA.COM

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ADVERTISING COOKIES

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