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EXPLORING THE DISCONNECT BETWEEN CREATIVES AND THEIR STAKEHOLDERS


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This event has occurred.

--------------------------------------------------------------------------------

Location: Virtual
Date: June 1, 2023
Time: 10:00 am - 11:00 am
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EXPLORING THE DISCONNECT BETWEEN CREATIVES AND THEIR STAKEHOLDERS

Video Length: 45:07


ABOUT THE WEBINAR:

There is a significant gap in the communication between creative teams and
stakeholders. Simply put, creatives and stakeholders don’t always see eye to eye
when communicating and collaborating. In this fireside chat, we explore the
findings of Lytho’s Creative Operations Report which delves into the details of
the creative disconnect between marketing and creative teams and their
stakeholders.

 

We are joined by experienced creative team leaders Emily Blake, Rebecca Toole,
Rachel Regnier, and Kaylee Lonsinger. This group shares their insights and
strategies for effective communication between creative teams and stakeholders
to bridge the creative disconnect. We discuss practical solutions to common
communication challenges. This will include how to:

 * Manage stakeholder feedback,
 * Align on project goals and timelines, and
 * Ensure creative teams receive complete requests and keep their stakeholders
   updated.

 

Whether you are a creative team leader, a creative team member, or a
stakeholder, you will come away with valuable tips and tools to help you address
the gaps and improve communication in your own work. Join us for an engaging and
informative discussion on effective communication strategies for creative teams
and stakeholders.


DOWNLOAD THE 2023 CREATIVE OPERATIONS REPORT!

Get the Report


MEET THE SPEAKERS


EMILY BLAKE

SENIOR DIRECTOR OF PROJECT MANAGEMENT AT PURDUE FOR LIFE FOUNDATION



 

Emily specializes in establishing and strengthening relationships within her
organization. These are skills that are foundational to her role as senior
director of project management for the Purdue for Life Foundation’s marketing
and communications team. Emily develops strategies for every project her team
takes on. She serves as a central point of contact for the entire department. A
proud Purdue Boilermaker, Emily was the 12th person in her family to graduate
from the university and is proud to be play a vital role in the success of her
alma mater.

 











REBECCA TOOLE

DIRECTOR OF PROJECT MANAGEMENT AT PURDUE FOR LIFE FOUNDATION



 

As the director of project management, Rebecca dives into the results, metrics,
and return on investment of every task the Purdue for Life Foundation’s
marketing and communications team takes on. She is essential to the success of
future projects. Rebecca also organizes all of the assets the department
creates, coordinates their distribution, and serves as the organization’s point
person for anyone in need of marketing resources. A graduate of Purdue
University, Rebecca loves serving her Boilermaker community through her work.

 

 


RACHEL REGNIER

COMMUNICATIONS CONSULTANT AT ARIZONA PUBLIC SERVICES



 

Rachel serves as the leader of the creative team for Arizona Public Services
since 2022. She overseas a team of six, that services the creative for a company
of 6000, in addition to external stakeholders. She uses her unique blend of
creative skills and leadership experience to manage even the most challenging of
client relationships, and she has been instrumental in bridging the gap between
the creative team and the rest of the organization. Currently in her 7th year
with APS, Rachel, having quite a creative flare herself, began working as an
editor, and then switched to video editing. Subsequently, she was promoted to
Director of Production before joining APS in 2017.

 


KAYLEE LONSINGER

MARKETING SERVICE AND BRAND OPERATIONS MANAGER AT OKLAHOMA CITY THUNDER



 

Entering her 15th season with the NBA’s Oklahoma City Thunder, Kaylee Lonsinger
has served in her current position since 2018. In her management role, she
oversees the Thunder’s in-house creative agency. Kaylee is the bridge connecting
requesters, partners and vendors with designers for the organization’s creative
workflow. Her team’s goal is to allow the Brand Influence and Brand Experience
teams to partner alongside all stakeholders to execute and bring their creative
visions to life, while aligning with brand standards.

Lytho helps you streamline your entire workflow and harmonize all brand
collateral under a single, uniform platform. Feel free to reach out to us by
scheduling a demo and learning how our creative solutions can boost the
effectiveness of your creative projects. We look forward to speaking with you!

--------------------------------------------------------------------------------







RELATED EVENTS


MAY 2024 LYTHO LOWDOWN LIVE!

Posted in Creative Leadership May 3, 2024 Virtual

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