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MAXIMIZE YOUR AD REVENUE WITH NIMBUS


MAXIMIZE YOUR AD REVENUE WITH NIMBUS

BIDDERS COMPETE IN A UNIFIED AUCTION.
WE OPTIMIZE DELIVERY. YOU DOUBLE OR TRIPLE YOUR CPMS.
THAT’S THE POWER OF NIMBUS.



Nimbus is a disruptive new ad platform that combines the industry’s most
competitive programmatic auction with the most comprehensive reporting available
from any partner on the market. This is the bleeding edge of yield optimization.
Don’t settle for anything less for your mobile or CTV advertising.

Request a mobile demo
Request a ctv demo

CASE STUDIES


SUCCESSFUL PUBLISHERS USE NIMBUS TO OPTIMIZE BILLIONS OF AUCTIONS DAILY

17% Increase in eCPMs

WEATHERBUG INCREASED ECPMS 17% BY ADDING NIMBUS

“We can attribute a 17% boost in eCPMs to adding Nimbus to our stack. We already
had two headers in place, which makes the 17% bump that much more impressive.”

read more
20% Increase in Revenue

IMGUR INCREASED REVENUE
20% BY SWITCHING TO NIMBUS

“This interstitial unit — which went from basically un-monetizable to a 20%
incremental increase in our overall revenue — was an immediate plus. It made
sense to expand Nimbus to our other existing ad placements.”

read more

9


NINE REASONS YOU SHOULD USE NIMBUS
TO DELIVER YOUR IN-APP PROGRAMMATIC ADVERTISING

1. We Are A “Publisher First” Platform

Nimbus was built by Timehop with one goal: to generate the maximum amount of
revenue per impression. We don’t have conflicting priorities like most other
popular solutions. We don’t skim premium inventory like other solutions. Nimbus
immediately delivers your inventory to a network of demand partners to maximize
your revenue with no conflicting priorities.

2. Nimbus Agnostic Auctions = Maximized CPMs

This is actually a repeat of #1, but we’re going to say it again because it’s
that important. Some well-known platforms take a “first look” at your impression
to see if they want to buy it or resell it, before putting it into their
marketplace. This means you don’t get the highest possible bid, or even close to
it. With Nimbus, your impressions go straight to the publisher exchange and are
sold to the highest bidder. Your bottom line will thank you.

3. Nimbus SDK: 40+ Demand Partners, 1 Integration

Tired of complex, client-side attempts at revenue optimization? In fact, if
you’re running multiple client-side SDKs, you’re probably doing more harm than
good. When you run on Nimbus, you can tear out your old SDKs and third-party
adapters, replacing them with one single connection to our publisher exchange.
We’ve done the heavy lifting to connect to more than 40 partners, so you don’t
have to.

4. Low-Latency Cloud Architecture

Nimbus is built for speed. Our extremely low-latency cloud platform connects you
with all of your demand partners with just one call. Stop running client-side
waterfall auctions that are just slowing down your app. With Nimbus, you get a
fast, elegant server-to-server solution that delivers your inventory to a
competitive publisher exchange in milliseconds.

5. Real-Time Reporting

No more sitting around and wondering what’s happening with your mobile
advertising revenue. See exactly how much money you’re making, every day, in
real-time. Other solutions can take hours or days to get you the numbers you
need. When you have real-time reporting, you can optimize on the fly, turn
partners on or off, and more. With Nimbus, you can focus on the work that
actually increases your revenue, instead of sitting around waiting for numbers.

6. IDFA Anonymous Traffic Monitoring

Don’t let limited ad tracking tank your revenue. The landscape of user privacy
is rapidly changing, and it is more important than ever to optimize anonymous
traffic performance. Nimbus lets you see exactly what is happening with your
LAT-enabled users in real-time. Rest assured that, with Nimbus, you are always
compliant, and earning the highest possible CPMs.

7. Floor Optimization

Don’t leave money on the table with floors that are too low. A “set it and
forget it” approach does not guarantee you the highest CPMs possible. Nimbus
gives you the power to make adjustments and see results in real-time. Fine-tune
your floors and watch your revenue grow.

8. Unwanted Ad Blocking

Nothing ruins a user’s experience like a bad ad. Empower your AdOps team to stop
offensive and buggy ads from appearing in your app with Nimbus’ blocking tool.
Nimbus gives you more direct control over unwanted ads than any other platform
with category, domain, and app blocking capabilities.

9. CONTINUOUS IMPROVEMENT DOING OMP RIGHT

Every day, our engineers work to improve the speed and performance of Nimbus.
When you use Nimbus, you shift the heavy complexity from the mobile device to
the cloud, where it’s faster, and more effective. Let us handle the advanced
optimizations, so you can sit back and relax, knowing your revenue is maximized
with each call.

SUCCESS STORIES


WHAT OUR PARTNERS ARE SAYING

Nimbus Demand

“We saw publishers increase their revenue by 23% and their fill rate by 22% as a
result of our partnership with Nimbus.”

Nimbus Demand

“The performance we’ve seen on Nimbus 
is unlike any of our other exchanges.
We’re consistently seeing our numbers increase, and more brands are excited 
to
get on board.”

Nimbus Demand

“Integrating with Nimbus is extremely fast and easy. We encourage all of our
publishers that want to get up and running quickly to access our demand through
Nimbus.”


DELIVER AN AMAZING AD EXPERIENCE WITH NIMBUS

Serve ads that look great and render fast, so you can keep users feeling good.
You control where and how the user sees the ad, in an unobtrusive and polished
way. The Nimbus SDK is highly customizable, and renders the ad with full
viewability within your existing user experience. Run static where you want to
run static and video where you want to run video. With industry leading fill
rates, and top dollar CPMs, your advertising will feel smooth, delivering a
higher quality experience to your users.

Banners
Static Display
Video (VAST)
Interstitial
Native
EXCLUSIVE FEATURE


NIMBUS PRO REPORTING

Nimbus provides the most comprehensive reporting available from any programmatic
partner on the market.

For display purposes only. Does not reflect actual exchange performance.


BUYER BREAKDOWN

Find out who is actually buying your inventory. Identify your best (and worst)
performing demand partners, see individual advertisers, and segment by IDFA
anonymous and present traffic.

learn more


ADVANCED REPORTING

See everything. Literally, everything. Build customized log-level data reports
for every auction, every win, and every impression.

learn more


EXCHANGE BENCHMARKS

Monitor how your app performs against the marketplace with Nimbus Benchmarks.
See average eCPMs, win rates, and CTR across the exchange, follow global
performance trends, and find out which demand partners offer the highest revenue
opportunities.

learn more

Kidoodle Increased Revenue 23% By Integrating Nimbus for CTV

read more
BRAND NEW


NIMBUS EXCHANGE
IS NOW AVAILABLE FOR CTV

 * OTT Unified Auction
 * More than 20 Unique Demand Partners
 * Ad Pod Automation
 * Bad Ad Blocking
 * Realtime Analytics
 * Lightning Fast S2S Connection


NIMBUS-INTEGRATED DEMAND PARTNERS

WE’RE 100% AGNOSTIC AND PUBLISHER FIRST!

We have no internal marketplace. We are not affiliated with any particular ad
network. We’re 100% agnostic and publisher first. So you can be confident you’re
earning the most money you can from each and every impression. And we’re happy
to talk about integrating with your preferred demand partner.




FREQUENTLY ASKED QUESTIONS

WHAT IS A UNIFIED AUCTION?

The term “parallel bidding” or “header bidding” is often used to describe a
non-sequential, real-time auction. Every demand partner has the ability to bid
simultaneously in a single auction. In other words, all the networks are given
the opportunity to bid at the same time, instead of in sequence. This approach
significantly drives up competition and maximizes your CPMs and revenue.

CAN WE RUN PRIVATE MARKET-PLACE DEALS?

PMPs are exclusive deals with advertisers that run in an invite-only
marketplace. With Nimbus, you can run PMPs directly through your preferred
network partner and have it compete against bidders on the open publisher
exchange to continuously deliver the highest CPMs possible.

CAN YOU INTEGRATE WITH DSPS?

Yes. Nimbus integrates with networks using OpenRTB. This is how DSPs currently
communicate to SSPs. Nimbus cuts out the middleman and allows you to plug in
directly to your demand-side partner. If you have an existing relationship with
a DSP we don’t currently integrate with, we are happy to have a conversation
about how to get them up and running on Nimbus.

WHAT AD UNITS CAN I RUN?

Interstitials, static / display / banners, video, native. It’s important to
understand that Nimbus is a solution to deliver mobile in-app advertising, and
does not deliver ads for mobile web applications.

HOW DO I GET STARTED WITH NIMBUS?

Getting started is easy. Simply contact us and we’ll get you set up with a
Nimbus account and our SDK quick start documentation. If you are a large
publisher interested in Nimbus, but not willing to take a large risk to your
existing revenue streams, we recommend starting with a small test to see how
much more revenue you could be making running on Nimbus.

WHAT IS A HYBRID AUCTION?

In a Hybrid Auctions, static display and video ads compete against each other to
fill your placement. This maximizes CPMs and ensures you get the highest fill
rates possible.

DO YOU REQUIRE ME TO USE YOUR SDK?

No. If you want to connect directly to Nimbus to benefit from the open publisher
exchange, you can. However you will have to write your own networking and
rendering functionality for the client-side.

WHY WOULD I WANT TO IMPLEMENT ANOTHER SDK?

Existing solutions are unlikely to perform the full suite of optimizations that
Nimbus provides, such as unified auctions that maximize competition, hybrid
static/video auctions, creative validation, fall-back fills, and more. Your
existing solutions also might not be completely agnostic, and you may be losing
dollars if your impressions are not being delivered to a fair and open
marketplace. And because Nimbus communicates to each network server-to-server,
their respective SDKs are no longer needed in your ad stack, which allows you to
focus on what’s important: improving your app.

DO I STILL HAVE DIRECT RELATIONSHIPS?

Yup. All relationships are one-to-one between the publishers and the network.
Nimbus doesn’t have any demand of its own, ensuring a fair and equal auction.
Your network relationships stay the same. Billing and optimizations are still
communicated between you and the SSP. For any technical questions, Nimbus has
your back.

CAN I USE NIMBUS ALONGSIDE WITH OTHER PLATFORMS?

Yes, you can run other platforms. However you need to implement their SDKs.





GET STARTED WITH NIMBUS

And watch your ad revenue grow...

Request a demo
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