Submitted URL: https://go.siteimprove.com/e2t/c/*W7PF8YJ6QC35kW1FCR_D8722jg0/*W2DvCK15dhd5nVrx9lP1rQlTq0/5/f18dQhb0S1bk2fbDwPV11pHf315m5YN...
Effective URL: https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_...
Submission: On October 30 via manual from GB

Summary

This website contacted 31 IPs in 6 countries across 28 domains to perform 70 HTTP transactions. The main IP is 23.100.15.180, located in Amsterdam, Netherlands and belongs to MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation, US. The main domain is siteimprove.com.
TLS certificate: Issued by DigiCert SHA2 Extended Validation Ser... on January 4th 2018. Valid for: 2 years.
This is the only time siteimprove.com was scanned on urlscan.io!

urlscan.io Verdict: No classification

Domain & IP information

IP Address AS Autonomous System
1 2 2606:4700::68... 13335 (CLOUDFLAR...)
1 4 2606:4700::68... 13335 (CLOUDFLAR...)
2 23.100.15.180 8075 (MICROSOFT...)
1 152.199.21.2 15133 (EDGECAST)
25 2600:9000:21f... 16509 (AMAZON-02)
1 2606:4700::68... 13335 (CLOUDFLAR...)
4 2606:4700::68... 13335 (CLOUDFLAR...)
1 2a00:1450:400... 15169 (GOOGLE)
2 2606:4700::68... 13335 (CLOUDFLAR...)
2 52.21.178.134 14618 (AMAZON-AES)
1 216.58.206.2 15169 (GOOGLE)
1 5 2a00:1450:400... 15169 (GOOGLE)
2 2a02:26f0:6c0... 20940 (AKAMAI-ASN1)
2 54.230.95.19 16509 (AMAZON-02)
1 151.101.13.181 54113 (FASTLY)
1 13.225.78.71 16509 (AMAZON-02)
1 2 172.217.23.134 15169 (GOOGLE)
1 2 2a05:f500:10:... 14413 (LINKEDIN)
1 1 2a05:f500:10:... 14413 (LINKEDIN)
1 2a00:1450:400... 15169 (GOOGLE)
1 13.225.78.112 16509 (AMAZON-02)
2 2 52.30.46.130 16509 (AMAZON-02)
1 2 13.224.196.7 16509 (AMAZON-02)
1 2 2a00:1450:400... 15169 (GOOGLE)
2 2a00:1450:400... 15169 (GOOGLE)
1 1 2a00:1450:400... 15169 (GOOGLE)
1 2606:4700::68... 13335 (CLOUDFLAR...)
1 2606:4700::68... 13335 (CLOUDFLAR...)
1 2606:4700::68... 13335 (CLOUDFLAR...)
1 2606:4700::68... 13335 (CLOUDFLAR...)
1 2606:4700:20:... 13335 (CLOUDFLAR...)
1 2606:4700::68... 13335 (CLOUDFLAR...)
2 18.196.71.153 16509 (AMAZON-02)
1 35.174.151.106 14618 (AMAZON-AES)
70 31
Apex Domain
Subdomains
Transfer
25 cloudfront.net
d7s94cee1vibl.cloudfront.net
434 KB
5 google-analytics.com
www.google-analytics.com
57 KB
5 siteimprove.com
go.siteimprove.com
siteimprove.com
hello.siteimprove.com
38 KB
4 doubleclick.net
9528514.fls.doubleclick.net
googleads.g.doubleclick.net
stats.g.doubleclick.net
2 KB
4 hsforms.com
forms.hsforms.com
2 KB
4 hubspot.com
cta-image-cms2.hubspot.com
api.hubspot.com
track.hubspot.com
2 KB
3 company-target.com
api.company-target.com
segments.company-target.com
2 KB
3 linkedin.com
px.ads.linkedin.com
www.linkedin.com
2 KB
2 siteimproveanalytics.io
30156.global.siteimproveanalytics.io
706 B
2 google.de
www.google.de
219 B
2 google.com
www.google.com
290 B
2 bidr.io
match.prod.bidr.io
754 B
2 driftt.com
js.driftt.com
45 KB
2 licdn.com
snap.licdn.com
4 KB
2 pardot.com
pi.pardot.com
4 KB
2 hs-scripts.com
js.hs-scripts.com
1 KB
1 hubapi.com
api.hubapi.com
268 B
1 siteimproveanalytics.com
siteimproveanalytics.com
28 KB
1 usemessages.com
js.usemessages.com
14 KB
1 hscollectedforms.net
js.hscollectedforms.net
21 KB
1 hs-analytics.net
js.hs-analytics.net
27 KB
1 hsadspixel.net
js.hsadspixel.net
2 KB
1 demandbase.com
tag.demandbase.com
15 KB
1 vidyard.com
play.vidyard.com
18 KB
1 googleadservices.com
www.googleadservices.com
9 KB
1 googletagmanager.com
www.googletagmanager.com
28 KB
1 hsforms.net
js.hsforms.net
116 KB
1 myfonts.net
hello.myfonts.net
169 B
70 28
Domain Requested by
25 d7s94cee1vibl.cloudfront.net siteimprove.com
d7s94cee1vibl.cloudfront.net
5 www.google-analytics.com 1 redirects www.googletagmanager.com
www.google-analytics.com
4 forms.hsforms.com js.hsforms.net
siteimprove.com
2 30156.global.siteimproveanalytics.io
2 track.hubspot.com
2 www.google.de
2 www.google.com 1 redirects
2 segments.company-target.com 1 redirects
2 match.prod.bidr.io 2 redirects
2 px.ads.linkedin.com 1 redirects
2 9528514.fls.doubleclick.net 1 redirects www.googletagmanager.com
2 js.driftt.com go.siteimprove.com
js.driftt.com
2 snap.licdn.com go.siteimprove.com
js.hsadspixel.net
2 pi.pardot.com siteimprove.com
pi.pardot.com
2 js.hs-scripts.com siteimprove.com
js.hs-analytics.net
2 siteimprove.com go.siteimprove.com
siteimprove.com
2 go.siteimprove.com 1 redirects
1 hello.siteimprove.com pi.pardot.com
1 api.hubapi.com js.hsadspixel.net
1 siteimproveanalytics.com go.siteimprove.com
1 api.hubspot.com js.usemessages.com
1 js.usemessages.com js.hs-scripts.com
1 js.hscollectedforms.net js.hs-scripts.com
1 js.hs-analytics.net js.hs-scripts.com
1 js.hsadspixel.net js.hs-scripts.com
1 stats.g.doubleclick.net 1 redirects
1 api.company-target.com tag.demandbase.com
1 googleads.g.doubleclick.net www.googleadservices.com
1 www.linkedin.com 1 redirects
1 tag.demandbase.com go.siteimprove.com
1 play.vidyard.com www.googletagmanager.com
1 www.googleadservices.com www.googletagmanager.com
1 www.googletagmanager.com siteimprove.com
1 js.hsforms.net siteimprove.com
1 hello.myfonts.net siteimprove.com
1 cta-image-cms2.hubspot.com 1 redirects
70 36
Subject Issuer Validity Valid
go.siteimprove.com
CloudFlare Inc ECC CA-2
2019-09-17 -
2020-09-16
a year crt.sh
siteimprove.com
DigiCert SHA2 Extended Validation Server CA
2018-01-04 -
2020-03-09
2 years crt.sh
hello.myfonts.net
DigiCert SHA2 Secure Server CA
2019-06-03 -
2021-06-07
2 years crt.sh
*.cloudfront.net
DigiCert Global CA G2
2019-07-17 -
2020-07-05
a year crt.sh
ssl766686.cloudflaressl.com
COMODO ECC Domain Validation Secure Server CA 2
2019-06-28 -
2020-01-04
6 months crt.sh
ssl431287.cloudflaressl.com
COMODO ECC Domain Validation Secure Server CA 2
2019-07-24 -
2020-01-30
6 months crt.sh
*.google-analytics.com
GTS CA 1O1
2019-10-10 -
2020-01-02
3 months crt.sh
ssl817718.cloudflaressl.com
COMODO ECC Domain Validation Secure Server CA 2
2019-08-13 -
2020-02-19
6 months crt.sh
*.pardot.com
DigiCert SHA2 Secure Server CA
2019-01-21 -
2020-01-22
a year crt.sh
www.googleadservices.com
GTS CA 1O1
2019-10-10 -
2020-01-02
3 months crt.sh
*.licdn.com
DigiCert SHA2 Secure Server CA
2019-04-01 -
2021-05-07
2 years crt.sh
drift.com
Amazon
2019-10-03 -
2020-11-03
a year crt.sh
p.ssl.fastly.net
GlobalSign CloudSSL CA - SHA256 - G3
2019-09-03 -
2021-02-22
a year crt.sh
*.demandbase.com
Go Daddy Secure Certificate Authority - G2
2018-09-20 -
2020-11-19
2 years crt.sh
*.doubleclick.net
GTS CA 1O1
2019-10-10 -
2020-01-02
3 months crt.sh
px.ads.linkedin.com
DigiCert SHA2 Secure Server CA
2019-05-29 -
2021-06-29
2 years crt.sh
*.g.doubleclick.net
GTS CA 1O1
2019-10-10 -
2020-01-02
3 months crt.sh
*.company-target.com
Go Daddy Secure Certificate Authority - G2
2019-06-19 -
2021-08-18
2 years crt.sh
www.google.com
GTS CA 1O1
2019-10-10 -
2020-01-02
3 months crt.sh
www.google.de
GTS CA 1O1
2019-10-10 -
2020-01-02
3 months crt.sh
ssl803643.cloudflaressl.com
COMODO ECC Domain Validation Secure Server CA 2
2019-05-29 -
2019-12-05
6 months crt.sh
ssl803670.cloudflaressl.com
COMODO ECC Domain Validation Secure Server CA 2
2019-05-29 -
2019-12-05
6 months crt.sh
ssl803673.cloudflaressl.com
COMODO ECC Domain Validation Secure Server CA 2
2019-05-29 -
2019-12-05
6 months crt.sh
ssl817703.cloudflaressl.com
COMODO ECC Domain Validation Secure Server CA 2
2019-08-13 -
2020-02-19
6 months crt.sh
hubspot.com
CloudFlare Inc ECC CA-2
2019-08-28 -
2020-08-27
a year crt.sh
ssl379359.cloudflaressl.com
COMODO ECC Domain Validation Secure Server CA 2
2019-09-19 -
2020-03-27
6 months crt.sh
ssl817724.cloudflaressl.com
COMODO ECC Domain Validation Secure Server CA 2
2019-08-13 -
2020-02-19
6 months crt.sh
*.global.siteimproveanalytics.io
DigiCert SHA2 Secure Server CA
2018-01-31 -
2020-04-08
2 years crt.sh
hello.siteimprove.com
Let's Encrypt Authority X3
2019-09-21 -
2019-12-20
3 months crt.sh

This page contains 3 frames:

Primary Page: https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
Frame ID: B565F64BD6338248D8420274B66BA8EA
Requests: 68 HTTP requests in this frame

Frame: https://9528514.fls.doubleclick.net/activityi;dc_pre=CJji-uXRxOUCFVsa4Aodp-0F4A;src=9528514;type=sitew0;cat=sitew0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;ord=1626429588736.098
Frame ID: 546F3194E171C3E5EAC42163489844C0
Requests: 1 HTTP requests in this frame

Frame: https://js.driftt.com/deploy/assets/index.html
Frame ID: 63C97187213AB2218D08BF44F77D6BB6
Requests: 1 HTTP requests in this frame

Screenshot


Page URL History Show full URLs

  1. https://go.siteimprove.com/e2t/c/*W7PF8YJ6QC35kW1FCR_D8722jg0/*W2DvCK15dhd5nVrx9lP1rQlTq0/5/f18dQhb0S1b... Page URL
  2. https://go.siteimprove.com/events/public/v1/track/c/*W7PF8YJ6QC35kW1FCR_D8722jg0/*W2DvCK15dhd5nVrx9lP1r... HTTP 307
    https://cta-image-cms2.hubspot.com/ctas/v2/public/cs/ci/?pg=423448fa-6223-40bf-b045-55f5b7ae13c8&pid=321800&eci... HTTP 307
    https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%... Page URL

Detected technologies

Overall confidence: 100%
Detected patterns
  • headers server /^cloudflare$/i

Overall confidence: 100%
Detected patterns
  • script /google-analytics\.com\/(?:ga|urchin|analytics)\.js/i

Page Statistics

70
Requests

100 %
HTTPS

62 %
IPv6

28
Domains

36
Subdomains

31
IPs

6
Countries

867 kB
Transfer

2201 kB
Size

2
Cookies

Page URL History

This captures the URL locations of the websites, including HTTP redirects and client-side redirects via JavaScript or Meta fields.

  1. https://go.siteimprove.com/e2t/c/*W7PF8YJ6QC35kW1FCR_D8722jg0/*W2DvCK15dhd5nVrx9lP1rQlTq0/5/f18dQhb0S1bk2fbDwPV11pHf315m5YN4Szb2xC4vkGW2G8Jt930fCnxW8B5D0D7HFL0gW210pcz6-5YCQW4zDNsV5lSHpYW2lk8pP6zyMK-W1P3z5m4KHTSCN1J5wXmZbmsFW8yxtLd8XgVJfW7yrNsy1s2TrPF7LXXPsCYPdW4skQwK3M4y5MW237zQG1jnN7dW2mNkTg54xGTCVG6-kt98MSDNN5Vd7zfjqxtfVF9g1B1jnjcFW31lT8s6whDGjW5qqT4Z3nTpRPN7plJ40ZqWM5W3HTPy36G_SK-W1Z9kDK3FhxbkW8y1VVl816dSKW5HLcjn61mh-SVw9Zxp6pZnnWW7nvpz77VWtPDW7lCvHk4kdMYgW4JFn8f1-ClstW3WG32P3ySYFtV6rXXr7xP2TLN8rMHc-8BgWdVWwyNJ76X9sxVmhVBN7_-6ZYW38LcP665S5lgW7zzrJr1lhSRKW4kvV-28BT21wW3Z9vwD53XdL9VgJGBG7lTc3HW3_0R4j1w9JKSW77cS0w2vPDHSW4k33Kt7gWDc8N6SX26s8pRb1W71HMfg649T8jW91Qx9F2T5tvBW83hmhR6B6dLRW7MGLC584GJ7SW7DP9m17XJg5KW2f61LR5JLsLKW2xDqfD5pg0pjW7SzGlw332jrwW94BV0z9dHcJ7W2nfZtg4WlXMxW2SZY7v3FGG07W62n21v6gS4jcW7wCrw32KlT5GW4ck1RB7SwNHpW4Bt90g3m-bKdVD-FZL1J_QKlW7glQ282d-63rW8qpTQT84MdsGW1nQyMr7d7tZDW8tMG4Q95fZVHW3FbfBh6g0zz3W4DBtYm7Bqc83W9gG1sF2KDmXZVS-bzp8sd3Cqf2dn8Gz04 Page URL
  2. https://go.siteimprove.com/events/public/v1/track/c/*W7PF8YJ6QC35kW1FCR_D8722jg0/*W2DvCK15dhd5nVrx9lP1rQlTq0/5/f18dQhb0S1bk2fbDwPV11pHf315m5YN4Szb2xC4vkGW2G8Jt930fCnxW8B5D0D7HFL0gW210pcz6-5YCQW4zDNsV5lSHpYW2lk8pP6zyMK-W1P3z5m4KHTSCN1J5wXmZbmsFW8yxtLd8XgVJfW7yrNsy1s2TrPF7LXXPsCYPdW4skQwK3M4y5MW237zQG1jnN7dW2mNkTg54xGTCVG6-kt98MSDNN5Vd7zfjqxtfVF9g1B1jnjcFW31lT8s6whDGjW5qqT4Z3nTpRPN7plJ40ZqWM5W3HTPy36G_SK-W1Z9kDK3FhxbkW8y1VVl816dSKW5HLcjn61mh-SVw9Zxp6pZnnWW7nvpz77VWtPDW7lCvHk4kdMYgW4JFn8f1-ClstW3WG32P3ySYFtV6rXXr7xP2TLN8rMHc-8BgWdVWwyNJ76X9sxVmhVBN7_-6ZYW38LcP665S5lgW7zzrJr1lhSRKW4kvV-28BT21wW3Z9vwD53XdL9VgJGBG7lTc3HW3_0R4j1w9JKSW77cS0w2vPDHSW4k33Kt7gWDc8N6SX26s8pRb1W71HMfg649T8jW91Qx9F2T5tvBW83hmhR6B6dLRW7MGLC584GJ7SW7DP9m17XJg5KW2f61LR5JLsLKW2xDqfD5pg0pjW7SzGlw332jrwW94BV0z9dHcJ7W2nfZtg4WlXMxW2SZY7v3FGG07W62n21v6gS4jcW7wCrw32KlT5GW4ck1RB7SwNHpW4Bt90g3m-bKdVD-FZL1J_QKlW7glQ282d-63rW8qpTQT84MdsGW1nQyMr7d7tZDW8tMG4Q95fZVHW3FbfBh6g0zz3W4DBtYm7Bqc83W9gG1sF2KDmXZVS-bzp8sd3Cqf2dn8Gz04?_ud=5676678a-6150-40ce-a88d-b778b21b5fcc&_ch=p&_pr2=p&_pl=0&_lg=en-US&_dr=b&_ts=p HTTP 307
    https://cta-image-cms2.hubspot.com/ctas/v2/public/cs/ci/?pg=423448fa-6223-40bf-b045-55f5b7ae13c8&pid=321800&ecid=ACsprvuxaAfa8ahNmzquqOUM7KUUupXO5RixHkQh0P6ojStziPEnoJ2ikmFmKZoV6qsM9nPnXYl7&hseid=78739272&hsic=false&utm_rewrite=REWRITE_BARE&utm_campaign=WW%20FY19%20Customer%20NS&utm_source=hs_email&utm_medium=email&utm_content=78739272&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272 HTTP 307
    https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df Page URL

Redirected requests

There were HTTP redirect chains for the following requests:

Request Chain 42
  • https://9528514.fls.doubleclick.net/activityi;src=9528514;type=sitew0;cat=sitew0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;ord=1626429588736.098 HTTP 302
  • https://9528514.fls.doubleclick.net/activityi;dc_pre=CJji-uXRxOUCFVsa4Aodp-0F4A;src=9528514;type=sitew0;cat=sitew0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;ord=1626429588736.098
Request Chain 43
  • https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=75880&url=https%3A%2F%2Fsiteimprove.com%2Fen-gb%2Fblog%2Fwhat-are-content-creation-best-practices%2F%3Futm_campaign%3DWW%2520FY19%2520Customer%2520NS%26utm_medium%3Demail%26_hsenc%3Dp2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U%26_hsmi%3D78739272%26utm_content%3D78739272%26utm_source%3Dhs_email%26hsCtaTracking%3D423448fa-6223-40bf-b045-55f5b7ae13c8%257Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df&time=1572461023751 HTTP 302
  • https://www.linkedin.com/px/li_sync?redirect=https%3A%2F%2Fpx.ads.linkedin.com%2Fcollect%3Fv%3D2%26fmt%3Djs%26pid%3D75880%26url%3Dhttps%253A%252F%252Fsiteimprove.com%252Fen-gb%252Fblog%252Fwhat-are-content-creation-best-practices%252F%253Futm_campaign%253DWW%252520FY19%252520Customer%252520NS%2526utm_medium%253Demail%2526_hsenc%253Dp2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U%2526_hsmi%253D78739272%2526utm_content%253D78739272%2526utm_source%253Dhs_email%2526hsCtaTracking%253D423448fa-6223-40bf-b045-55f5b7ae13c8%25257Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df%26time%3D1572461023751%26liSync%3Dtrue HTTP 302
  • https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=75880&url=https%3A%2F%2Fsiteimprove.com%2Fen-gb%2Fblog%2Fwhat-are-content-creation-best-practices%2F%3Futm_campaign%3DWW%2520FY19%2520Customer%2520NS%26utm_medium%3Demail%26_hsenc%3Dp2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U%26_hsmi%3D78739272%26utm_content%3D78739272%26utm_source%3Dhs_email%26hsCtaTracking%3D423448fa-6223-40bf-b045-55f5b7ae13c8%257Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df&time=1572461023751&liSync=true
Request Chain 47
  • https://match.prod.bidr.io/cookie-sync/demandbase HTTP 303
  • https://match.prod.bidr.io/cookie-sync/demandbase?_bee_ppp=1 HTTP 303
  • https://segments.company-target.com/log?vendor=choca&user_id=AAGzrk67c7QAABJ5JajgUA HTTP 303
  • https://segments.company-target.com/validateCookie?vendor=choca&user_id=AAGzrk67c7QAABJ5JajgUA&verifyHash=75cc60b79ff5fc54b69593b8e0a6bbf5d6e1f157
Request Chain 51
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via
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User-Agent
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Response headers

date
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content-encoding
gzip
x-content-type-options
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cf-cache-status
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status
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content-disposition
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vary
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content-length
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server
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strict-transport-security
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cf-cache-status
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vary
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content-type
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cache-control
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content-encoding
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vary
Accept-Encoding
x-amz-cf-pop
FRA2-C2
x-cache
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server
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XHR
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X-Frame-Options SAMEORIGIN

Request headers

Sec-Fetch-Mode
cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

date
Sun, 27 Oct 2019 08:11:21 GMT
content-encoding
gzip
vary
Accept-Encoding
x-amz-cf-pop
FRA2-C2
x-cache
Hit from cloudfront
status
200
content-length
10529
request-context
appId=cid-v1:ed2fc85c-d24a-444b-aefc-9a634a1f9b62
access-control-allow-origin
*
last-modified
Sun, 27 Oct 2019 07:54:32 GMT
server
Microsoft-IIS/8.5
etag
"ab30f1cb0fa521f43be4f249a4e54d60"
x-frame-options
SAMEORIGIN
content-type
text/css
via
1.1 cc0ab20766d57035422a2c4c69fe0620.cloudfront.net (CloudFront)
access-control-expose-headers
Request-Context
cache-control
public, must-revalidate, proxy-revalidate, max-age=862990, s-maxage=862990
x-amz-cf-id
DfR6wlVLMaMyn9d_cHyUSyI_ZlA671L12lsA5VCVVk0Ot95l8eZtkw==
expires
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author-default.jpg
d7s94cee1vibl.cloudfront.net/images/other/
5 KB
5 KB
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Full URL
https://d7s94cee1vibl.cloudfront.net/images/other/author-default.jpg?v=2546
Requested by
Host: siteimprove.com
URL: https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:9000:21f3:9e00:1c:92b9:e040:93a1 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
/
Resource Hash
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Security Headers
Name Value
X-Frame-Options SAMEORIGIN

Request headers

Sec-Fetch-Mode
no-cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

date
Tue, 29 Oct 2019 23:19:29 GMT
via
1.1 182ef5a8d12abb5df1553676864737b1.cloudfront.net (CloudFront)
x-amz-cf-pop
FRA2-C2
x-cache
Hit from cloudfront
status
200
content-length
4949
request-context
appId=cid-v1:ed2fc85c-d24a-444b-aefc-9a634a1f9b62
last-modified
Mon, 27 Aug 2018 09:53:24 GMT
etag
"4d6a92cbeb3dd41:0"
x-frame-options
SAMEORIGIN
content-type
image/jpeg
access-control-allow-origin
*
access-control-expose-headers
Request-Context
cache-control
public,max-age=864000
accept-ranges
bytes
x-amz-cf-id
UOtbAiCrele5wilG8VJjjR5E4-GL7KEhaTj9VB0QpW7egzdipmO2tQ==
timings.gif
forms.hsforms.com/embed/v3/
35 B
139 B
Image
General
Full URL
https://forms.hsforms.com/embed/v3/timings.gif?key=fetch-definition&valueInMs=172.70500026643276
Requested by
Host: siteimprove.com
URL: https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2606:4700::6810:5605 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains; preload

Request headers

Sec-Fetch-Mode
no-cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

date
Wed, 30 Oct 2019 18:43:40 GMT
cf-cache-status
DYNAMIC
server
cloudflare
x-trace
2BFEB39B1C2F87FC58463CE9A911CE04785C113C36000000000000000000
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/gif
status
200
cache-control
max-age=0, no-cache, no-store
access-control-allow-credentials
false
strict-transport-security
max-age=31536000; includeSubDomains; preload
accept-ranges
bytes
cf-ray
52df8941395b8c9e-VIE
content-length
35
timings.gif
forms.hsforms.com/embed/v3/
35 B
138 B
Image
General
Full URL
https://forms.hsforms.com/embed/v3/timings.gif?key=render&valueInMs=18.404999747872353
Requested by
Host: siteimprove.com
URL: https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2606:4700::6810:5605 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains; preload

Request headers

Sec-Fetch-Mode
no-cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

date
Wed, 30 Oct 2019 18:43:40 GMT
cf-cache-status
DYNAMIC
server
cloudflare
x-trace
2B5B6815D049BDF4A742562ADC2D2876162D82E5D1000000000000000000
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/gif
status
200
cache-control
max-age=0, no-cache, no-store
access-control-allow-credentials
false
strict-transport-security
max-age=31536000; includeSubDomains; preload
accept-ranges
bytes
cf-ray
52df894149668c9e-VIE
content-length
35
loadScripts.js
siteimprove.com/Js/custom/
1001 B
1 KB
Script
General
Full URL
https://siteimprove.com/Js/custom/loadScripts.js
Requested by
Host: siteimprove.com
URL: https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_CBC
Server
23.100.15.180 Amsterdam, Netherlands, ASN8075 (MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation, US),
Reverse DNS
Software
/
Resource Hash
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Security Headers
Name Value
X-Frame-Options SAMEORIGIN

Request headers

Sec-Fetch-Mode
no-cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

Date
Wed, 30 Oct 2019 18:43:39 GMT
Content-Encoding
gzip
Vary
Accept-Encoding
Last-Modified
Wed, 04 Sep 2019 11:10:00 GMT
ETag
"a62d54b1163d51:0"
X-Frame-Options
SAMEORIGIN
Content-Type
application/javascript
Access-Control-Allow-Origin
*
Access-Control-Expose-Headers
Request-Context
Cache-Control
public,max-age=864000
Accept-Ranges
bytes
Content-Length
715
Request-Context
appId=cid-v1:ed2fc85c-d24a-444b-aefc-9a634a1f9b62
gtm.js
www.googletagmanager.com/
86 KB
28 KB
Script
General
Full URL
https://www.googletagmanager.com/gtm.js?id=GTM-W56S73X
Requested by
Host: siteimprove.com
URL: https://siteimprove.com/Js/custom/loadScripts.js
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2a00:1450:4001:808::2008 Frankfurt am Main, Germany, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
Google Tag Manager /
Resource Hash
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Security Headers
Name Value
X-Xss-Protection 0

Request headers

Sec-Fetch-Mode
no-cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

date
Wed, 30 Oct 2019 18:43:43 GMT
content-encoding
br
last-modified
Wed, 30 Oct 2019 18:00:00 GMT
server
Google Tag Manager
access-control-allow-headers
Cache-Control
status
200
vary
Accept-Encoding
content-type
application/javascript; charset=UTF-8
access-control-allow-origin
http://www.googletagmanager.com
cache-control
private, max-age=900
access-control-allow-credentials
true
alt-svc
quic=":443"; ma=2592000; v="46,43",h3-Q048=":443"; ma=2592000,h3-Q046=":443"; ma=2592000,h3-Q043=":443"; ma=2592000
content-length
28219
x-xss-protection
0
expires
Wed, 30 Oct 2019 18:43:43 GMT
321800.js
js.hs-scripts.com/
2 KB
853 B
Script
General
Full URL
https://js.hs-scripts.com/321800.js
Requested by
Host: siteimprove.com
URL: https://siteimprove.com/Js/custom/loadScripts.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2606:4700::6811:d4cc , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
d6f359c89209c32d9a4eaae5a4cd2f4429f774630a29553562c81fa1d841baf3

Request headers

Sec-Fetch-Mode
no-cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

date
Wed, 30 Oct 2019 18:43:43 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-cache-status
EXPIRED
status
200
content-length
581
server
cloudflare
x-trace
2BA7B982558839CEC44A79D10BE867CDDA2F6ECBEC000000000000000000
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
access-control-max-age
3600
content-type
application/javascript;charset=utf-8
access-control-allow-origin
https://siteimprove.com
cache-control
public, max-age=60
access-control-allow-credentials
true
accept-ranges
bytes
cf-ray
52df895618435a18-VIE
expires
Wed, 30 Oct 2019 18:44:43 GMT
pd.js
pi.pardot.com/
5 KB
2 KB
Script
General
Full URL
https://pi.pardot.com/pd.js
Requested by
Host: siteimprove.com
URL: https://siteimprove.com/Js/custom/loadScripts.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
52.21.178.134 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
pi0-lba1-2-ue1.aws.pardot.com
Software
PardotServer /
Resource Hash
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Request headers

Sec-Fetch-Mode
no-cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

Date
Wed, 30 Oct 2019 18:43:44 GMT
Content-Encoding
gzip
X-Pardot-Route
ea50fcd3dcf777490e1499615b883deb
X-Pardot-LB
7044ba9c794aba658bc1be2f8b8ad85c
Last-Modified
Mon, 29 Oct 2018 18:53:45 GMT
Server
PardotServer
ETag
"13e7-gzip"
Vary
Accept-Encoding,User-Agent
Content-Type
application/javascript
Cache-Control
max-age=63072000
Accept-Ranges
bytes
Content-Length
1817
Expires
Fri, 29 Oct 2021 18:43:44 GMT
conversion_async.js
www.googleadservices.com/pagead/
24 KB
9 KB
Script
General
Full URL
https://www.googleadservices.com/pagead/conversion_async.js
Requested by
Host: www.googletagmanager.com
URL: https://www.googletagmanager.com/gtm.js?id=GTM-W56S73X
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
216.58.206.2 Mountain View, United States, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
fra16s20-in-f2.1e100.net
Software
cafe /
Resource Hash
16d64f53167596e3b279e203618e79e279f0b06c294a6a64100acab05f596654
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 0

Request headers

Sec-Fetch-Mode
no-cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

date
Wed, 30 Oct 2019 18:43:43 GMT
content-encoding
gzip
x-content-type-options
nosniff
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
status
200
content-disposition
attachment; filename="f.txt"
alt-svc
quic="googleads.g.doubleclick.net:443"; ma=2592000; v="46,43",quic=":443"; ma=2592000; v="46,43",h3-Q048="googleads.g.doubleclick.net:443"; ma=2592000,h3-Q048=":443"; ma=2592000,h3-Q046="googleads.g.doubleclick.net:443"; ma=2592000,h3-Q046=":443"; ma=2592000,h3-Q043="googleads.g.doubleclick.net:443"; ma=2592000,h3-Q043=":443"; ma=2592000
content-length
9200
x-xss-protection
0
server
cafe
etag
994047167040605454
vary
Accept-Encoding
content-type
text/javascript; charset=UTF-8
cache-control
private, max-age=3600
timing-allow-origin
*
expires
Wed, 30 Oct 2019 18:43:43 GMT
analytics.js
www.google-analytics.com/
43 KB
17 KB
Script
General
Full URL
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Response headers

strict-transport-security
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content-encoding
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Response headers

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X-CDN
AKAM
Vary
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content-encoding
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server
nginx
strict-transport-security
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via
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H2
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Response headers

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gzip
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x-cache
HIT
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p3p
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Wed, 30 Oct 2019 18:43:43 GMT
x-content-type-options
nosniff
server
cafe
timing-allow-origin
*
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
status
200
cache-control
no-cache, no-store, must-revalidate
content-security-policy
script-src 'none'; object-src 'none'
content-type
image/gif
alt-svc
quic=":443"; ma=2592000; v="46,43",h3-Q049=":443"; ma=2592000,h3-Q048=":443"; ma=2592000,h3-Q046=":443"; ma=2592000,h3-Q043=":443"; ma=2592000
content-length
42
x-xss-protection
0
expires
Fri, 01 Jan 1990 00:00:00 GMT
/
www.google.de/pagead/1p-user-list/928785810/
42 B
110 B
Image
General
Full URL
https://www.google.de/pagead/1p-user-list/928785810/?random=1572461023753&cv=9&fst=1572458400000&num=1&guid=ON&u_h=1200&u_w=1600&u_ah=1200&u_aw=1600&u_cd=24&u_his=2&u_tz=60&u_java=false&u_nplug=0&u_nmime=0&gtm=2wgan1&sendb=1&frm=0&url=https%3A%2F%2Fsiteimprove.com%2Fen-gb%2Fblog%2Fwhat-are-content-creation-best-practices%2F%3Futm_campaign%3DWW%2520FY19%2520Customer%2520NS%26utm_medium%3Demail%26_hsenc%3Dp2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U%26_hsmi%3D78739272%26utm_content%3D78739272%26utm_source%3Dhs_email%26hsCtaTracking%3D423448fa-6223-40bf-b045-55f5b7ae13c8%257Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df&tiba=8%20Best%20Practices%20for%20Website%20Content%20Creation&async=1&fmt=3&is_vtc=1&random=1866430029&resp=GooglemKTybQhCsO&rmt_tld=1&ipr=y
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2a00:1450:4001:806::2003 Frankfurt am Main, Germany, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
cafe /
Resource Hash
ef1955ae757c8b966c83248350331bd3a30f658ced11f387f8ebf05ab3368629
Security Headers
Name Value
Content-Security-Policy script-src 'none'; object-src 'none'
X-Content-Type-Options nosniff
X-Xss-Protection 0

Request headers

Sec-Fetch-Mode
no-cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

pragma
no-cache
date
Wed, 30 Oct 2019 18:43:43 GMT
x-content-type-options
nosniff
server
cafe
timing-allow-origin
*
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
status
200
cache-control
no-cache, no-store, must-revalidate
content-security-policy
script-src 'none'; object-src 'none'
content-type
image/gif
alt-svc
quic=":443"; ma=2592000; v="46,43",h3-Q049=":443"; ma=2592000,h3-Q048=":443"; ma=2592000,h3-Q046=":443"; ma=2592000,h3-Q043=":443"; ma=2592000
content-length
42
x-xss-protection
0
expires
Fri, 01 Jan 1990 00:00:00 GMT
analytics.js
www.google-analytics.com/
43 KB
17 KB
Script
General
Full URL
https://www.google-analytics.com/analytics.js
Requested by
Host: www.googletagmanager.com
URL: https://www.googletagmanager.com/gtm.js?id=GTM-W56S73X
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2a00:1450:4001:808::200e Frankfurt am Main, Germany, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
dbb67c620eaabf6679a314db18d3ae43037aef71ab27422e6feec08ee987cc0a
Security Headers
Name Value
Strict-Transport-Security max-age=10886400; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

Sec-Fetch-Mode
no-cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

strict-transport-security
max-age=10886400; includeSubDomains; preload
content-encoding
gzip
x-content-type-options
nosniff
last-modified
Mon, 19 Aug 2019 17:22:41 GMT
server
Golfe2
age
2974
date
Wed, 30 Oct 2019 17:54:09 GMT
vary
Accept-Encoding
content-type
text/javascript
status
200
cache-control
public, max-age=7200
alt-svc
quic=":443"; ma=2592000; v="46,43",h3-Q048=":443"; ma=2592000,h3-Q046=":443"; ma=2592000,h3-Q043=":443"; ma=2592000
content-length
17803
expires
Wed, 30 Oct 2019 19:54:09 GMT
ga-audiences
www.google.de/ads/
Redirect Chain
  • https://www.google-analytics.com/r/collect?v=1&_v=j79&a=1321812951&t=pageview&_s=1&dl=https%3A%2F%2Fsiteimprove.com%2Fen-gb%2Fblog%2Fwhat-are-content-creation-best-practices%2F%3Futm_campaign%3DWW%...
  • https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-4032296-8&cid=1261387350.1572461024&jid=1445628447&_gid=1851689874.1572461024&gjid=322176859&_v=j79&z=625321645
  • https://www.google.com/ads/ga-audiences?v=1&aip=1&t=sr&_r=4&tid=UA-4032296-8&cid=1261387350.1572461024&jid=1445628447&_v=j79&z=625321645
  • https://www.google.de/ads/ga-audiences?v=1&aip=1&t=sr&_r=4&tid=UA-4032296-8&cid=1261387350.1572461024&jid=1445628447&_v=j79&z=625321645&slf_rd=1&random=3287961332
42 B
109 B
Image
General
Full URL
https://www.google.de/ads/ga-audiences?v=1&aip=1&t=sr&_r=4&tid=UA-4032296-8&cid=1261387350.1572461024&jid=1445628447&_v=j79&z=625321645&slf_rd=1&random=3287961332
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2a00:1450:4001:806::2003 Frankfurt am Main, Germany, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
cafe /
Resource Hash
ef1955ae757c8b966c83248350331bd3a30f658ced11f387f8ebf05ab3368629
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 0

Request headers

Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

pragma
no-cache
date
Wed, 30 Oct 2019 18:43:43 GMT
x-content-type-options
nosniff
server
cafe
timing-allow-origin
*
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
status
200
cache-control
no-cache, no-store, must-revalidate
content-type
image/gif
alt-svc
quic=":443"; ma=2592000; v="46,43",h3-Q049=":443"; ma=2592000,h3-Q048=":443"; ma=2592000,h3-Q046=":443"; ma=2592000,h3-Q043=":443"; ma=2592000
content-length
42
x-xss-protection
0
expires
Fri, 01 Jan 1990 00:00:00 GMT

Redirect headers

pragma
no-cache
date
Wed, 30 Oct 2019 18:43:43 GMT
x-content-type-options
nosniff
server
cafe
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
status
302
content-type
text/html; charset=UTF-8
location
https://www.google.de/ads/ga-audiences?v=1&aip=1&t=sr&_r=4&tid=UA-4032296-8&cid=1261387350.1572461024&jid=1445628447&_v=j79&z=625321645&slf_rd=1&random=3287961332
cache-control
no-cache, no-store, must-revalidate
timing-allow-origin
*
alt-svc
quic=":443"; ma=2592000; v="46,43",h3-Q049=":443"; ma=2592000,h3-Q048=":443"; ma=2592000,h3-Q046=":443"; ma=2592000,h3-Q043=":443"; ma=2592000
content-length
0
x-xss-protection
0
expires
Fri, 01 Jan 1990 00:00:00 GMT
fb.js
js.hsadspixel.net/
4 KB
2 KB
Script
General
Full URL
https://js.hsadspixel.net/fb.js
Requested by
Host: js.hs-scripts.com
URL: https://js.hs-scripts.com/321800.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2606:4700::6811:70b0 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
a6d9d9e6046d227df0c818d934dadd9fadf08687308138b91376258494826f9b

Request headers

Sec-Fetch-Mode
no-cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

date
Wed, 30 Oct 2019 18:43:43 GMT
via
1.1 09e7a54b3c0e42cf23f1deb97f4f6b95.cloudfront.net (CloudFront)
cf-cache-status
HIT
age
38
x-cache
Hit from cloudfront
status
200
x-amz-replication-status
COMPLETED
content-encoding
gzip
content-type
application/javascript; charset=utf-8
last-modified
Thu, 24 Oct 2019 01:14:11 GMT
server
cloudflare
etag
W/"c3fbcea4ff6fedca3f7d2d25bcf17318"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
x-amz-version-id
j6PreIy4qN8jPYd1cm1sPhZdAFQ60qMd
cache-control
max-age=600
x-amz-cf-pop
IAD89-C2
cf-ray
52df8956edec8c68-VIE
x-amz-cf-id
6OQrZIX1yK2tncyT6R90k9DJyDBAN_kHg3Qf3ca0lYZxKvx3b-62mg==
321800.js
js.hs-analytics.net/analytics/1572460800000/
86 KB
27 KB
Script
General
Full URL
https://js.hs-analytics.net/analytics/1572460800000/321800.js
Requested by
Host: js.hs-scripts.com
URL: https://js.hs-scripts.com/321800.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2606:4700::6811:45b0 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
d6144acb2a69052808d56f9b835f4033eeab884b9bd95140581c0ddebdf9c528

Request headers

Sec-Fetch-Mode
no-cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

date
Wed, 30 Oct 2019 18:43:43 GMT
content-encoding
gzip
cf-cache-status
MISS
x-amz-request-id
6F2475FDC28EED29
cf-ray
52df8956ec9ecbb0-VIE
status
200
x-amz-id-2
ylUMtkzMCdEU0tGnZDV2zBt6VdPc7hxppfTtYhIu1I+C+Zw0Bc1lgbBz2pew0Ux20v6cC/sZASo=
last-modified
Tue, 29 Oct 2019 20:19:04 GMT
server
cloudflare
etag
W/"7acbb5fd2f0b2b48bd96c78042ed3e00"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
x-amz-version-id
null
cache-control
max-age=300, public
access-control-allow-credentials
false
content-type
text/javascript
expires
Wed, 30 Oct 2019 18:48:43 GMT
collectedforms.js
js.hscollectedforms.net/
83 KB
21 KB
Script
General
Full URL
https://js.hscollectedforms.net/collectedforms.js
Requested by
Host: js.hs-scripts.com
URL: https://js.hs-scripts.com/321800.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2606:4700::6811:81ab , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
b2cb2681de72a15a39c28c27c8972ff05d4ec020320733b0585ca5359ceb9e69

Request headers

Sec-Fetch-Mode
cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
Origin
https://siteimprove.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

date
Wed, 30 Oct 2019 18:43:43 GMT
via
1.1 88112861fcc652b3e20b1a8120ffdda0.cloudfront.net (CloudFront)
vary
Accept-Encoding,Origin,Access-Control-Request-Headers,Access-Control-Request-Method
cf-cache-status
REVALIDATED
x-amz-cf-pop
IAD79-C3
cf-ray
52df8956e876cbb8-VIE
x-cache
Hit from cloudfront
status
200
x-amz-replication-status
COMPLETED
content-encoding
gzip
last-modified
Mon, 07 Oct 2019 05:41:18 GMT
server
cloudflare
etag
W/"6fa20b64c7cd1a4aaa2931d48793b99e"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
access-control-max-age
3000
access-control-allow-methods
GET
x-amz-version-id
eaawTcLPjbuY1GG1VJjdIQS_CAyxWNDU
access-control-allow-origin
*
cache-control
max-age=600
content-type
application/javascript; charset=utf-8
x-amz-cf-id
QWqOb-Rt0LCye6m16FEXyjQQfFM0VyfYa6XS-M4ek2O4elTHDd4RqA==
conversations-embed.js
js.usemessages.com/
58 KB
14 KB
Script
General
Full URL
https://js.usemessages.com/conversations-embed.js
Requested by
Host: js.hs-scripts.com
URL: https://js.hs-scripts.com/321800.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2606:4700::6811:efcc , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
b3c08b71248b27b9b37701616a9aa34e9f3cb93e9d14b5b554c56367d4c17f35

Request headers

Sec-Fetch-Mode
no-cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

date
Wed, 30 Oct 2019 18:43:43 GMT
via
1.1 c3fbf93d9b0f1f9b36fcc420314f3187.cloudfront.net (CloudFront)
cf-cache-status
HIT
age
491
x-cache
Hit from cloudfront
status
200
x-amz-replication-status
COMPLETED
content-encoding
br
content-type
application/javascript; charset=utf-8
last-modified
Wed, 30 Oct 2019 05:55:18 GMT
server
cloudflare
etag
W/"39f4ecb1f4ca8302657fafb8b6399853"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
x-amz-version-id
w9RN32cg0CfBqdQeQLZ3Fg0NVokXuwpb
cache-control
max-age=600
x-amz-cf-pop
IAD79-C3
cf-ray
52df895729d4cba8-VIE
x-amz-cf-id
MzhvldCok4qjrBwZxCNQb7dH-Jb5OBhIYL2NE0jittFPMx7W2UEfpA==
collect
www.google-analytics.com/
35 B
99 B
Image
General
Full URL
https://www.google-analytics.com/collect?v=1&_v=j79&a=1321812951&t=event&ni=1&_s=1&dl=https%3A%2F%2Fsiteimprove.com%2Fen-gb%2Fblog%2Fwhat-are-content-creation-best-practices%2F%3Futm_campaign%3DWW%2520FY19%2520Customer%2520NS%26utm_medium%3Demail%26_hsenc%3Dp2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U%26_hsmi%3D78739272%26utm_content%3D78739272%26utm_source%3Dhs_email%26hsCtaTracking%3D423448fa-6223-40bf-b045-55f5b7ae13c8%257Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df&ul=en-us&de=UTF-8&dt=8%20Best%20Practices%20for%20Website%20Content%20Creation&sd=24-bit&sr=1600x1200&vp=1585x1200&je=0&ec=Demandbase&ea=API%20Resolution&el=IP%20API&_u=aHDACEADR~&jid=&gjid=&cid=1261387350.1572461024&tid=UA-4032296-8&_gid=1851689874.1572461024&gtm=2wgan1W56S73X&cd14=(Non-Company%20Visitor)&cd15=(Non-Company%20Visitor)&cd16=(Non-Company%20Visitor)&cd17=(Non-Company%20Visitor)&cd18=(Non-Company%20Visitor)&cd19=Bot&cd20=Germany&z=228723429
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2a00:1450:4001:808::200e Frankfurt am Main, Germany, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
8337212354871836e6763a41e615916c89bac5b3f1f0adf60ba43c7c806e1015
Security Headers
Name Value
X-Content-Type-Options nosniff

Request headers

Sec-Fetch-Mode
no-cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

pragma
no-cache
date
Sat, 12 Oct 2019 00:26:12 GMT
x-content-type-options
nosniff
last-modified
Sun, 17 May 1998 03:00:00 GMT
server
Golfe2
age
1621051
status
200
content-type
image/gif
access-control-allow-origin
*
cache-control
no-cache, no-store, must-revalidate
alt-svc
quic=":443"; ma=2592000; v="46,43",h3-Q048=":443"; ma=2592000,h3-Q046=":443"; ma=2592000,h3-Q043=":443"; ma=2592000
content-length
35
expires
Mon, 01 Jan 1990 00:00:00 GMT
index.html
js.driftt.com/deploy/assets/ Frame 63C9
0
0
Document
General
Full URL
https://js.driftt.com/deploy/assets/index.html
Requested by
Host: js.driftt.com
URL: https://js.driftt.com/include/1572461100000/6n34ivcf5k82.js
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.230.95.19 Seattle, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
server-54-230-95-19.fra2.r.cloudfront.net
Software
nginx /
Resource Hash
Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains

Request headers

:method
GET
:authority
js.driftt.com
:scheme
https
:path
/deploy/assets/index.html
pragma
no-cache
cache-control
no-cache
upgrade-insecure-requests
1
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36
sec-fetch-mode
nested-navigate
accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8,application/signed-exchange;v=b3
sec-fetch-site
cross-site
referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
accept-encoding
gzip, deflate, br
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36
Sec-Fetch-Mode
nested-navigate
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df

Response headers

status
200
content-type
text/html; charset=utf-8
content-length
938
server
nginx
last-modified
Tue, 29 Oct 2019 15:30:59 GMT
x-amz-server-side-encryption
AES256
accept-ranges
bytes
access-control-allow-origin
*
access-control-allow-credentials
true
access-control-allow-methods
GET, POST, OPTIONS
access-control-allow-headers
DNT,X-CustomHeader,Keep-Alive,User-Agent,X-Requested-With,If-Modified-Since,Cache-Control,Content-Type
strict-transport-security
max-age=31536000; includeSubDomains
date
Wed, 30 Oct 2019 18:43:43 GMT
etag
"e9bdba4f9ad1e7c2c3740a127c66aca4"
cache-control
max-age=10
x-cache
Hit from cloudfront
via
1.1 143574384d395dec5e078f9c0bab3391.cloudfront.net (CloudFront)
x-amz-cf-pop
FRA2
x-amz-cf-id
PJ8anBdYObBvGqHc2hVqQXj65Pba_fnd0ZynXTW-5SalmOARBzXdWA==
public
api.hubspot.com/livechat-public/v1/message/
640 B
766 B
XHR
General
Full URL
https://api.hubspot.com/livechat-public/v1/message/public?portalId=321800&conversations-embed=static-1.4941&mobile=false&messagesUtk=4379976a566541d5b81c59a178d3a9f2&traceId=4379976a566541d5b81c59a178d3a9f2
Requested by
Host: js.usemessages.com
URL: https://js.usemessages.com/conversations-embed.js
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2606:4700::6810:fb05 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
436c82d72c44c739435147abd5662bd7f3d79345651557a0cb8acf394a43edad
Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains; preload

Request headers

Sec-Fetch-Mode
cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36
X-HubSpot-Messages-Uri
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df

Response headers

date
Wed, 30 Oct 2019 18:43:44 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-cache-status
DYNAMIC
status
200
content-length
488
server
cloudflare
x-trace
2B043F8A4F6C0608B92C0E7DED522BDBDDF625E153000000000000000000
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
strict-transport-security
max-age=31536000; includeSubDomains; preload
access-control-allow-methods
GET, OPTIONS, PUT, POST, DELETE, PATCH, HEAD
content-type
application/json;charset=utf-8
access-control-allow-origin
https://siteimprove.com
cache-control
no-cache, no-store, no-transform, must-revalidate, max-age=0
access-control-allow-credentials
false
accept-ranges
bytes
cf-ray
52df8958c84959a6-VIE
access-control-allow-headers
Accept, Accept-Charset, Accept-Encoding, Accept-Language, Content-Type, Host, Origin, Referer, User-Agent, X-HubSpot-Messages-Uri
siteanalyze_30156.js
siteimproveanalytics.com/js/
137 KB
28 KB
Script
General
Full URL
https://siteimproveanalytics.com/js/siteanalyze_30156.js
Requested by
Host: go.siteimprove.com
URL: https://go.siteimprove.com/e2t/c/*W7PF8YJ6QC35kW1FCR_D8722jg0/*W2DvCK15dhd5nVrx9lP1rQlTq0/5/f18dQhb0S1bk2fbDwPV11pHf315m5YN4Szb2xC4vkGW2G8Jt930fCnxW8B5D0D7HFL0gW210pcz6-5YCQW4zDNsV5lSHpYW2lk8pP6zyMK-W1P3z5m4KHTSCN1J5wXmZbmsFW8yxtLd8XgVJfW7yrNsy1s2TrPF7LXXPsCYPdW4skQwK3M4y5MW237zQG1jnN7dW2mNkTg54xGTCVG6-kt98MSDNN5Vd7zfjqxtfVF9g1B1jnjcFW31lT8s6whDGjW5qqT4Z3nTpRPN7plJ40ZqWM5W3HTPy36G_SK-W1Z9kDK3FhxbkW8y1VVl816dSKW5HLcjn61mh-SVw9Zxp6pZnnWW7nvpz77VWtPDW7lCvHk4kdMYgW4JFn8f1-ClstW3WG32P3ySYFtV6rXXr7xP2TLN8rMHc-8BgWdVWwyNJ76X9sxVmhVBN7_-6ZYW38LcP665S5lgW7zzrJr1lhSRKW4kvV-28BT21wW3Z9vwD53XdL9VgJGBG7lTc3HW3_0R4j1w9JKSW77cS0w2vPDHSW4k33Kt7gWDc8N6SX26s8pRb1W71HMfg649T8jW91Qx9F2T5tvBW83hmhR6B6dLRW7MGLC584GJ7SW7DP9m17XJg5KW2f61LR5JLsLKW2xDqfD5pg0pjW7SzGlw332jrwW94BV0z9dHcJ7W2nfZtg4WlXMxW2SZY7v3FGG07W62n21v6gS4jcW7wCrw32KlT5GW4ck1RB7SwNHpW4Bt90g3m-bKdVD-FZL1J_QKlW7glQ282d-63rW8qpTQT84MdsGW1nQyMr7d7tZDW8tMG4Q95fZVHW3FbfBh6g0zz3W4DBtYm7Bqc83W9gG1sF2KDmXZVS-bzp8sd3Cqf2dn8Gz04
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2606:4700:20::6819:8a76 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
5306380cb4f43151e73e19d1dad49cd5c5eb2ac9ac71012353489f4789e24e14

Request headers

Sec-Fetch-Mode
no-cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

date
Wed, 30 Oct 2019 18:43:43 GMT
content-encoding
br
cf-cache-status
HIT
age
578
status
200
x-amz-request-id
EF1D125E33F23B91
x-amz-id-2
GEvg2dP1vgTkRLH+8YasLIfUeCN+Wh7hZb64WFHlHJQ0E4Meg2FvGwbJbbAFaXhcVNEuzLf5MW0=
last-modified
Wed, 30 Oct 2019 13:38:56 GMT
server
cloudflare
etag
W/"1bcf15ef6d210fa0206ee5588e9bc1a5"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/javascript; charset=utf-8
cache-control
public, max-age=86400
cf-ray
52df8957bebbcbc8-VIE
expires
Thu, 31 Oct 2019 18:43:43 GMT
json
api.hubapi.com/hs-script-loader-public/v1/config/
22 B
268 B
XHR
General
Full URL
https://api.hubapi.com/hs-script-loader-public/v1/config/json?portalId=321800
Requested by
Host: js.hsadspixel.net
URL: https://js.hsadspixel.net/fb.js
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2606:4700::6811:cbcc , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
97ffd3ec345a8d6c18ad4ac3f53b68576fc232151b3edd0224c4950e45c5169d
Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains; preload

Request headers

Sec-Fetch-Mode
cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

date
Wed, 30 Oct 2019 18:43:44 GMT
vary
Accept-Encoding
cf-cache-status
DYNAMIC
status
200
strict-transport-security
max-age=31536000; includeSubDomains; preload
content-length
22
server
cloudflare
x-trace
2B9AAB4100AF61A3C521F9C3AEABABEC7CD28B0BA7000000000000000000
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
access-control-max-age
180
access-control-allow-methods
GET, OPTIONS, PUT, POST, DELETE, PATCH, HEAD
content-type
application/json;charset=utf-8
access-control-allow-origin
https://siteimprove.com
access-control-allow-credentials
false
accept-ranges
bytes
cf-ray
52df8957fbb95952-VIE
access-control-allow-headers
*
321800.js
js.hs-scripts.com/
2 KB
631 B
Script
General
Full URL
https://js.hs-scripts.com/321800.js
Requested by
Host: js.hs-analytics.net
URL: https://js.hs-analytics.net/analytics/1572460800000/321800.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2606:4700::6811:d4cc , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
bb55a52f9163be2fc5fabb7fe9bdcc3d78e1691f6749d84fc71a63bbba2efaeb

Request headers

Sec-Fetch-Mode
no-cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

date
Wed, 30 Oct 2019 18:43:44 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-cache-status
HIT
age
1
cf-polished
origSize=2192
status
200
cf-bgj
minify
server
cloudflare
x-trace
2BA7B982558839CEC44A79D10BE867CDDA2F6ECBEC000000000000000000
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
access-control-max-age
3600
content-type
application/javascript;charset=utf-8
access-control-allow-origin
https://siteimprove.com
cache-control
public, max-age=60
access-control-allow-credentials
true
cf-ray
52df895809865a18-VIE
expires
Wed, 30 Oct 2019 18:44:44 GMT
__ptq.gif
track.hubspot.com/
45 B
104 B
Image
General
Full URL
https://track.hubspot.com/__ptq.gif?k=15&fi=f9f6f92d-2ed7-46d7-b347-dada7539a7a5&fci=71568ebc-c25a-453a-9a27-a7d6a65837d9&ft=0&sd=1600x1200&cd=24-bit&cs=UTF-8&ln=en-us&bfp=844302560&v=1.1&a=321800&rcu=https%3A%2F%2Fsiteimprove.com%2Fen-gb%2Fblog%2Fwhat-are-content-creation-best-practices%2F&pu=https%3A%2F%2Fsiteimprove.com%2Fen-gb%2Fblog%2Fwhat-are-content-creation-best-practices%2F%3Futm_campaign%3DWW%2520FY19%2520Customer%2520NS%26utm_medium%3Demail%26_hsenc%3Dp2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U%26_hsmi%3D78739272%26utm_content%3D78739272%26utm_source%3Dhs_email%26hsCtaTracking%3D423448fa-6223-40bf-b045-55f5b7ae13c8%257Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df&t=8+Best+Practices+for+Website+Content+Creation&cts=1572461023985&vi=711fc59d8b890fec78ba615c6e1406a6&nc=true&u=57257333.711fc59d8b890fec78ba615c6e1406a6.1572461023982.1572461023982.1572461023982.1&b=57257333.1.1572461023982
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2606:4700::6810:fb05 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
dc111a70984a9eda00752b06277113029ef288f1125c31eff2477413e15e8aa4
Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains; preload

Request headers

Sec-Fetch-Mode
no-cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

cf-ray
52df89580ac68c92-VIE
date
Wed, 30 Oct 2019 18:43:44 GMT
cf-cache-status
DYNAMIC
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
p3p
CP="NOI CUR ADM OUR NOR STA NID"
status
200
cache-control
no-cache, no-store, no-transform
access-control-allow-credentials
false
strict-transport-security
max-age=31536000; includeSubDomains; preload
content-type
image/gif
content-length
45
x-robots-tag
none
__ptq.gif
track.hubspot.com/
45 B
222 B
Image
General
Full URL
https://track.hubspot.com/__ptq.gif?k=1&sd=1600x1200&cd=24-bit&cs=UTF-8&ln=en-us&bfp=844302560&v=1.1&a=321800&rcu=https%3A%2F%2Fsiteimprove.com%2Fen-gb%2Fblog%2Fwhat-are-content-creation-best-practices%2F&pu=https%3A%2F%2Fsiteimprove.com%2Fen-gb%2Fblog%2Fwhat-are-content-creation-best-practices%2F%3Futm_campaign%3DWW%2520FY19%2520Customer%2520NS%26utm_medium%3Demail%26_hsenc%3Dp2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U%26_hsmi%3D78739272%26utm_content%3D78739272%26utm_source%3Dhs_email%26hsCtaTracking%3D423448fa-6223-40bf-b045-55f5b7ae13c8%257Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df&t=8+Best+Practices+for+Website+Content+Creation&cts=1572461023987&vi=711fc59d8b890fec78ba615c6e1406a6&nc=true&u=57257333.711fc59d8b890fec78ba615c6e1406a6.1572461023982.1572461023982.1572461023982.1&b=57257333.1.1572461023982
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
2606:4700::6810:fb05 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
dc111a70984a9eda00752b06277113029ef288f1125c31eff2477413e15e8aa4
Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains; preload

Request headers

Sec-Fetch-Mode
no-cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

cf-ray
52df89580ac78c92-VIE
date
Wed, 30 Oct 2019 18:43:44 GMT
cf-cache-status
DYNAMIC
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
p3p
CP="NOI CUR ADM OUR NOR STA NID"
status
200
cache-control
no-cache, no-store, no-transform
access-control-allow-credentials
false
strict-transport-security
max-age=31536000; includeSubDomains; preload
content-type
image/gif
content-length
45
x-robots-tag
none
analytics
pi.pardot.com/
1 KB
2 KB
Script
General
Full URL
https://pi.pardot.com/analytics?ver=3&visitor_id=&pi_opt_in=&campaign_id=76894&account_id=551552&title=8%20Best%20Practices%20for%20Website%20Content%20Creation&url=https%3A%2F%2Fsiteimprove.com%2Fen-gb%2Fblog%2Fwhat-are-content-creation-best-practices%2F%3Futm_campaign%3DWW%2520FY19%2520Customer%2520NS%26utm_medium%3Demail%26_hsenc%3Dp2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U%26_hsmi%3D78739272%26utm_content%3D78739272%26utm_source%3Dhs_email%26hsCtaTracking%3D423448fa-6223-40bf-b045-55f5b7ae13c8%257Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df&referrer=&utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&utm_source=hs_email&utm_content=78739272
Requested by
Host: pi.pardot.com
URL: https://pi.pardot.com/pd.js
Protocol
HTTP/1.0
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
52.21.178.134 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
pi0-lba1-2-ue1.aws.pardot.com
Software
PardotServer /
Resource Hash
9feee0f45606864f2628824408a714781931f09b78e1254f1872c7daa801b974

Request headers

Sec-Fetch-Mode
no-cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

Pragma
no-cache
Date
Wed, 30 Oct 2019 18:43:44 GMT
Content-Encoding
gzip
X-Pardot-Route
13c7a24cfc43e49b0467af9964bf67ec
X-Pardot-LB
7044ba9c794aba658bc1be2f8b8ad85c
X-Pardot-Rsp
16/55/51
Vary
Accept-Encoding,User-Agent
P3p
CP="NOI DSP COR CURa ADMa DEVa TAIa OUR BUS IND UNI COM NAV INT", policyref="/w3c/p3p.xml", CP="NOI DSP COR CURa ADMa DEVa TAIa OUR BUS IND UNI COM NAV INT", policyref="/w3c/p3p.xml"
Cache-Control
no-store, no-cache, must-revalidate
Connection
keep-alive
Content-Type
text/javascript; charset=utf-8
Content-Length
538
Server
PardotServer
Expires
Thu, 19 Nov 1981 08:52:00 GMT
image.aspx
30156.global.siteimproveanalytics.io/
34 B
353 B
Image
General
Full URL
https://30156.global.siteimproveanalytics.io/image.aspx?url=https%3A%2F%2Fsiteimprove.com%2Fen-gb%2Fblog%2Fwhat-are-content-creation-best-practices%2F%3Futm_campaign%3DWW%2520FY19%2520Customer%2520NS%26utm_medium%3Demail%26_hsenc%3Dp2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U%26_hsmi%3D78739272%26utm_content%3D78739272%26utm_source%3Dhs_email%26hsCtaTracking%3D423448fa-6223-40bf-b045-55f5b7ae13c8%257Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df&title=8%20Best%20Practices%20for%20Website%20Content%20Creation&res=1600x1200&accountid=30156&rt=5746&prev=1572461046564&luid=99a17ad4-bcf2-0e3f-ff31-80674da0c12b&rnd=10178
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
18.196.71.153 Frankfurt am Main, Germany, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
ec2-18-196-71-153.eu-central-1.compute.amazonaws.com
Software
/
Resource Hash
1e85ec81b9800b4c443d39caca0d0926089a3ac201120db1ceb45b93789480b8

Request headers

Sec-Fetch-Mode
no-cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

Date
Wed, 30 Oct 2019 18:43:44 GMT
Cache-Control
max-age=0
Expires
Wed, 30 Oct 2019 18:43:44 UTC
Connection
keep-alive
Content-Type
image/gif
Content-Length
34
P3p
NOI OUR IND COM NAV INT
image.aspx
30156.global.siteimproveanalytics.io/
34 B
353 B
Image
General
Full URL
https://30156.global.siteimproveanalytics.io/image.aspx?url=https%3A%2F%2Fsiteimprove.com%2Fen-gb%2Fblog%2Fwhat-are-content-creation-best-practices%2F%3Futm_campaign%3DWW%2520FY19%2520Customer%2520NS%26utm_medium%3Demail%26_hsenc%3Dp2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U%26_hsmi%3D78739272%26utm_content%3D78739272%26utm_source%3Dhs_email%26hsCtaTracking%3D423448fa-6223-40bf-b045-55f5b7ae13c8%257Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df&title=8%20Best%20Practices%20for%20Website%20Content%20Creation&res=1600x1200&accountid=6068393&rt=5746&prev=1572461046564&luid=99a17ad4-bcf2-0e3f-ff31-80674da0c12b&rnd=32729
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
18.196.71.153 Frankfurt am Main, Germany, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
ec2-18-196-71-153.eu-central-1.compute.amazonaws.com
Software
/
Resource Hash
1e85ec81b9800b4c443d39caca0d0926089a3ac201120db1ceb45b93789480b8

Request headers

Sec-Fetch-Mode
no-cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

Date
Wed, 30 Oct 2019 18:43:44 GMT
Cache-Control
max-age=0
Expires
Wed, 30 Oct 2019 18:43:44 UTC
Connection
keep-alive
Content-Type
image/gif
Content-Length
34
P3p
NOI OUR IND COM NAV INT
insight.min.js
snap.licdn.com/li.lms-analytics/
3 KB
2 KB
Script
General
Full URL
https://snap.licdn.com/li.lms-analytics/insight.min.js
Requested by
Host: js.hsadspixel.net
URL: https://js.hsadspixel.net/fb.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
2a02:26f0:6c00:296::25ea , Ascension Island, ASN20940 (AKAMAI-ASN1, US),
Reverse DNS
Software
/
Resource Hash
41dd5e421fe221a7d2921d6fa2b36e8b01a9f2c054aaef5fad866fe896c1d1e0

Request headers

Sec-Fetch-Mode
no-cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

Date
Wed, 30 Oct 2019 18:43:44 GMT
Content-Encoding
gzip
Last-Modified
Mon, 07 Oct 2019 16:41:31 GMT
X-CDN
AKAM
Vary
Accept-Encoding
Content-Type
application/x-javascript;charset=utf-8
Cache-Control
max-age=43798
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
1576
analytics
hello.siteimprove.com/
50 B
1 KB
Script
General
Full URL
https://hello.siteimprove.com/analytics?conly=true&visitor_id=513349169&pi_opt_in=&campaign_id=76894&account_id=551552&title=8%20Best%20Practices%20for%20Website%20Content%20Creation&url=https%3A%2F%2Fsiteimprove.com%2Fen-gb%2Fblog%2Fwhat-are-content-creation-best-practices%2F%3Futm_campaign%3DWW%2520FY19%2520Customer%2520NS%26utm_medium%3Demail%26_hsenc%3Dp2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U%26_hsmi%3D78739272%26utm_content%3D78739272%26utm_source%3Dhs_email%26hsCtaTracking%3D423448fa-6223-40bf-b045-55f5b7ae13c8%257Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df&referrer=&utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&utm_source=hs_email&utm_content=78739272&visitor_id_sign=fb484d51cf45aa5ba70a58644b1264360cf6d11fce5501f4ca9481407efa834343d900f9cc802bae33069e253d0a8ebe7a10c676
Requested by
Host: pi.pardot.com
URL: https://pi.pardot.com/analytics?ver=3&visitor_id=&pi_opt_in=&campaign_id=76894&account_id=551552&title=8%20Best%20Practices%20for%20Website%20Content%20Creation&url=https%3A%2F%2Fsiteimprove.com%2Fen-gb%2Fblog%2Fwhat-are-content-creation-best-practices%2F%3Futm_campaign%3DWW%2520FY19%2520Customer%2520NS%26utm_medium%3Demail%26_hsenc%3Dp2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U%26_hsmi%3D78739272%26utm_content%3D78739272%26utm_source%3Dhs_email%26hsCtaTracking%3D423448fa-6223-40bf-b045-55f5b7ae13c8%257Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df&referrer=&utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&utm_source=hs_email&utm_content=78739272
Protocol
HTTP/1.0
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
35.174.151.106 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
pi0-lba1-4-ue1.aws.pardot.com
Software
PardotServer /
Resource Hash
dcf430710cdd1359115293f45d5023b2a560aef8a2c1e59d578b8b1e10a216d3

Request headers

Sec-Fetch-Mode
no-cors
Referer
https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/78.0.3904.70 Safari/537.36

Response headers

Pragma
no-cache
Date
Wed, 30 Oct 2019 18:43:44 GMT
X-Pardot-Route
13c7a24cfc43e49b0467af9964bf67ec
X-Pardot-LB
a5df88223e39cf9fcb783877fed82f24
X-Pardot-Rsp
16/41/185
Vary
User-Agent
P3p
CP="NOI DSP COR CURa ADMa DEVa TAIa OUR BUS IND UNI COM NAV INT", policyref="/w3c/p3p.xml", CP="NOI DSP COR CURa ADMa DEVa TAIa OUR BUS IND UNI COM NAV INT", policyref="/w3c/p3p.xml"
Cache-Control
no-store, no-cache, must-revalidate
Connection
keep-alive
Content-Type
text/javascript; charset=utf-8
Content-Length
50
Server
PardotServer
Expires
Thu, 19 Nov 1981 08:52:00 GMT

Verdicts & Comments Add Verdict or Comment

149 JavaScript Global Variables

These are the non-standard "global" variables defined on the window object. These can be helpful in identifying possible client-side frameworks and code.

object| onformdata object| onpointerrawupdate function| downloadJSAtOnload string| t_announce string| form string| returnURL object| globalRoot function| hns object| hubspot object| hbspt object| __hsRoot object| hspreserve undefined| React undefined| reqwest function| OutpostErrorReporter undefined| Pikaday function| hns2 function| hmerge undefined| I18n undefined| ReactDOM undefined| require undefined| requirejs undefined| define undefined| exports undefined| module undefined| bootstrap string| currentCountry string| iso_lang string| host object| siteinfo function| d function| yall boolean| touch object| $body string| screenType string| lang object| reg_mail object| reg_num object| reg_vat object| reg_phonecode function| setLang function| setScreenSize function| lazyImage function| getHeight function| getWidth function| manageTables undefined| $button function| closeMenu function| footerPlacement object| keys object| gt boolean| cs boolean| cf boolean| so function| fetchSuggestions function| reset function| keypress function| moveDown function| moveUp function| select object| $crumbsList object| $firstCrumb object| $crumbs number| crumbsLength number| crumbDividerWidth number| totalCrumbsWidth number| remainingSpace number| crumbsWrapperWidth function| updateCrumbs function| updateVariables string| windowLocation function| facebookShare function| twitterShare function| linkedInShare function| xingShare function| renderHubspotForm function| hubspotForms function| $ function| jQuery object| html5 object| Modernizr object| StyleFix object| PrefixFree string| prefix object| HSFR object| _hsq function| hs_reqwest_0 object| dataLayer string| piAId string| piCId string| piHostname object| google_tag_manager function| postscribe string| GoogleAnalyticsObject function| ga string| _linkedin_data_partner_id function| drift function| driftt string| axel number| a function| lintrk boolean| _already_called_lintrk function| GooglemKTybQhCsO function| google_trackConversion object| GooglebQhCsO object| google_tag_data object| gaplugins object| gaGlobal object| gaData function| __extends object| Demandbase object| __db function| DBSegment object| google_optimize object| vidyardEmbed function| setImmediate function| clearImmediate object| VidyardV4 object| Vidyard boolean| PIXELS_RAN object| __core-js_shared__ object| platform boolean| __DRIFTT_WIDGET_INCLUDED__ string| __DRIFT_INSTANCE_ID__ boolean| __DRIFTT_SHOW_WIDGET_ON_BOOT__ boolean| hubspot_live_messages_running object| HubSpotConversations object| __hsCollectedFormsDebug boolean| COMMON_SETUP_RAN object| _paq boolean| _hstc_loaded boolean| _hstc_ran string| __hsUserToken number| expireDateTime object| e object| _sz function| checkNamespace function| getPardotUrl function| piTracker function| piGetParameter function| piGetCookie function| piSetCookie number| piScriptNum object| piScriptObj object| pi number| c_start string| property object| _linkedin_data_partner_ids function| piResponse

2 Cookies

Domain/Path Name / Value
.siteimprove.com/ Name: ARRAffinity
Value: 2fc92dd1ff0557e6b1da167b5c9eec708750b18e797b537f8045d7384b90ccb0
.siteimprove.com/ Name: ASP.NET_SessionId
Value: pw0zs3bdnsl55ym2etqylryh

2 Console Messages

Source Level URL
Text
console-api debug URL: https://go.siteimprove.com/e2t/c/*W7PF8YJ6QC35kW1FCR_D8722jg0/*W2DvCK15dhd5nVrx9lP1rQlTq0/5/f18dQhb0S1bk2fbDwPV11pHf315m5YN4Szb2xC4vkGW2G8Jt930fCnxW8B5D0D7HFL0gW210pcz6-5YCQW4zDNsV5lSHpYW2lk8pP6zyMK-W1P3z5m4KHTSCN1J5wXmZbmsFW8yxtLd8XgVJfW7yrNsy1s2TrPF7LXXPsCYPdW4skQwK3M4y5MW237zQG1jnN7dW2mNkTg54xGTCVG6-kt98MSDNN5Vd7zfjqxtfVF9g1B1jnjcFW31lT8s6whDGjW5qqT4Z3nTpRPN7plJ40ZqWM5W3HTPy36G_SK-W1Z9kDK3FhxbkW8y1VVl816dSKW5HLcjn61mh-SVw9Zxp6pZnnWW7nvpz77VWtPDW7lCvHk4kdMYgW4JFn8f1-ClstW3WG32P3ySYFtV6rXXr7xP2TLN8rMHc-8BgWdVWwyNJ76X9sxVmhVBN7_-6ZYW38LcP665S5lgW7zzrJr1lhSRKW4kvV-28BT21wW3Z9vwD53XdL9VgJGBG7lTc3HW3_0R4j1w9JKSW77cS0w2vPDHSW4k33Kt7gWDc8N6SX26s8pRb1W71HMfg649T8jW91Qx9F2T5tvBW83hmhR6B6dLRW7MGLC584GJ7SW7DP9m17XJg5KW2f61LR5JLsLKW2xDqfD5pg0pjW7SzGlw332jrwW94BV0z9dHcJ7W2nfZtg4WlXMxW2SZY7v3FGG07W62n21v6gS4jcW7wCrw32KlT5GW4ck1RB7SwNHpW4Bt90g3m-bKdVD-FZL1J_QKlW7glQ282d-63rW8qpTQT84MdsGW1nQyMr7d7tZDW8tMG4Q95fZVHW3FbfBh6g0zz3W4DBtYm7Bqc83W9gG1sF2KDmXZVS-bzp8sd3Cqf2dn8Gz04(Line 13)
Message:
toS
console-api log URL: https://siteimprove.com/en-gb/blog/what-are-content-creation-best-practices/?utm_campaign=WW%20FY19%20Customer%20NS&utm_medium=email&_hsenc=p2ANqtz-9XaeYRq2UjK9bkNygOzJLDyh5myJhqxgnfAqUlMeAa3fu7zJCALksoXatTqIOQDzEF3r-J0Otx1ileGKB0au2St9mhhlbyZJrBDYhU4yN_FEbxv0U&_hsmi=78739272&utm_content=78739272&utm_source=hs_email&hsCtaTracking=423448fa-6223-40bf-b045-55f5b7ae13c8%7Cfc6d7cbf-8143-4a6d-ab1d-f1f9477955df(Line 941)
Message:
edit on: https://siteimprove.com/umbraco#/content/content/edit/23848

Indicators

This is a term in the security industry to describe indicators such as IPs, Domains, Hashes, etc. This does not imply that any of these indicate malicious activity.

30156.global.siteimproveanalytics.io
9528514.fls.doubleclick.net
api.company-target.com
api.hubapi.com
api.hubspot.com
cta-image-cms2.hubspot.com
d7s94cee1vibl.cloudfront.net
forms.hsforms.com
go.siteimprove.com
googleads.g.doubleclick.net
hello.myfonts.net
hello.siteimprove.com
js.driftt.com
js.hs-analytics.net
js.hs-scripts.com
js.hsadspixel.net
js.hscollectedforms.net
js.hsforms.net
js.usemessages.com
match.prod.bidr.io
pi.pardot.com
play.vidyard.com
px.ads.linkedin.com
segments.company-target.com
siteimprove.com
siteimproveanalytics.com
snap.licdn.com
stats.g.doubleclick.net
tag.demandbase.com
track.hubspot.com
www.google-analytics.com
www.google.com
www.google.de
www.googleadservices.com
www.googletagmanager.com
www.linkedin.com
13.224.196.7
13.225.78.112
13.225.78.71
151.101.13.181
152.199.21.2
172.217.23.134
18.196.71.153
216.58.206.2
23.100.15.180
2600:9000:21f3:9e00:1c:92b9:e040:93a1
2606:4700:20::6819:8a76
2606:4700::6810:5605
2606:4700::6810:fb05
2606:4700::6811:45b0
2606:4700::6811:70b0
2606:4700::6811:81ab
2606:4700::6811:84b4
2606:4700::6811:b849
2606:4700::6811:cbcc
2606:4700::6811:d4cc
2606:4700::6811:efcc
2a00:1450:4001:806::2003
2a00:1450:4001:808::2008
2a00:1450:4001:808::200e
2a00:1450:4001:817::2004
2a00:1450:4001:81a::2002
2a00:1450:400c:c09::9c
2a02:26f0:6c00:296::25ea
2a05:f500:10:101::b93f:9101
2a05:f500:10:101::b93f:9105
35.174.151.106
52.21.178.134
52.30.46.130
54.230.95.19
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