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RELIVE THE MAGIC: 90S KIDS AND 2000S TEENS UNITE FOR AN EPIC THROWBACK
CELEBRATION

THIS MONTH'S TOPIC


TASTE THE MEMORIES: NOSTALGIC FLAVORS


This month's edition explores the ever-evolving trend of nostalgic food and
beverages, a trend deeply rooted in our overarching global
macro-trend "Experience Life", where consumers are looking to experience their
life in ways they long for: the past. 


"THE 90S ARE SO FETCH!"

The 1990s and early 2000s were an era defined by Walkmans, iPods, and neon
scrunchies, capturing a time of dynamic cultural changes, rapid technological
progress, and iconic pop culture phenomena.

Generation Z & Millennials are looking for trends and brands to bring back these
eras in today's society. 



QUICK FACTS

76% of US consumers aged 25-44 say they enjoy things that remind them of their
past.

Mintel 2021
54% of US consumers who purchase frozen snacks say the frozen snacks they
enjoyed as a child are still their favorite.
Mintel- 2021
Gen Z and Millennials are the most nostalgic generations with 37% of Gen Z and
61% of Millennials turning back to the 1990s specifically.
Flavor Sum - 2023



REDISCOVERED Y2K & 90S FAVORITES

Crumbl Peanut Butter Dessert Bar 
The Crumbl Peanut Butter Dessert Bar is a nostalgic baked good for consumers to
try out this summer. The treat starts off with a chunky peanut butter bar topped
with a rich chocolate fudge buttercream to position it as an elevated take on
the classic childhood dessert. 
>TrendHunter
Rita’s x NERDS
Rita’s x NERDS introduces grape-flavored Ice. This highly anticipated flavor
combines the sweet, crunchy, and tangy essence of NERDS candy, inviting guests
to indulge in summer nostalgia.
>FoodNetwork
Strawberry Funnel Cake Bitz
Weasel's Pretzels Strawberry Funnel Cake Bitz - bite-sized buttered pretzel
pieces that are topped with a drizzling of strawberry sauce for a sweet and tart
touch before being finished with powdered sugar to provide customers with a
nostalgic, carnival-inspired flavor experience.
>TrendHunter
Nostalgic Flavors for Summer
Liquid I.V. has introduced two nostalgic flavors this summer, including Rainbow
Sherbet and Cotton Candy. These flavors are carefully crafted to evoke a sense
of nostalgia, paired with the health benefits that Liquid I.V. products are
known for.
>TrendHunter




WHAT'S THE 411 WITH Y2K & 90S?!

The 90's called.. they want everything back

According to YPulse, #backintheday was one of the top trending hashtags on
TikTok in July 2024, with over 75.1M posts. Users shared their favorite food,
toys and television shows of their youth, with a strong emphasis on late 1990s
and the early 2000s.

> @Kiss_My_Memes
> @PleatedJeans
>@MicheleM
> @eBaumsWorld 



BRING NOSTALGIA TO YOUR BRAND WITH MANE'S FLAVOR RECOMMENDATIONS

We have a variety of flavors in our portfolio that can inspire you when
developing nostalgic tastes.
Here are a few examples to get you started.

I WANT CANDY
(SWEET)

Orange Creamsicle 
Strawberry Shortcake
Icy Rainbow Sherbert
Blue Snow Cone
Cream Soda
Oatmeal Cream Pie
Maple Pancakes
Cookie Butter
Frosted Animal Cookie
Funnel Cake

THE SPICE GIRLS
(SAVORY)

Pizza
Zesty Ranch
Potato Skins
Nacho Cheese
Flaming & Spicy
Cheesy Puffs
Old Bay
Popcorn Chicken
Corn Dog
Cheesy Taquitos

Want to explore these flavors in your lab? Reach out to us today to request a
sample!



RELIVE THE PAST WITH THE FUTURE OF FLAVOR!

Dive into the delicious world of nostalgia flavors, a trend that’s taking the
culinary scene by storm! Experience the timeless flavors of the past with MANE's
innovative solutions. Whether you're crafting beverages, snacks, or gourmet
dishes, let MANE be your flavor partner and bring those cherished memories to
life in every bite. Contact us today to start your journey back to the future of
flavor!

Contact Us →


MANE continues to lead innovation with on-trend and timeless, natural flavors
and colors, flavor delivery systems and seasonings that resonate with consumer
demand regionally and globally. MANE offers customized flavor solutions,
technical and regulatory support our customers depend on to succeed in today’s
market. With an eye on the future, MANE is committed to creating flavor
solutions to enhance consumers’ everyday lives while cultivating sustainability
to protect the environment.

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