www.bizcommunity.com Open in urlscan Pro
197.242.159.218  Public Scan

Form analysis
4 forms found in the DOM

Name: SearchStringBar — POST /Search.aspx?l=196&c=423&s=

<form name="SearchStringBar" method="post" action="/Search.aspx?l=196&amp;c=423&amp;s="><span class="h-b-s-input-span"><span class="h-b-s-table"><span class="h-b-s-cell1"><input id="jSearchInput" type="text" aria-label="search" maxlength="50"
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  <div id="jSearch-PopUp" style="display:none;">
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        <li txt="Companies" rel="/Request/SuggestCompany.aspx"><a href="#">Companies</a></li>
        <li txt="Events" rel="/Request/SuggestEvents.aspx?l=196"><a href="#">Events</a></li>
        <li txt="Galleries" rel="/Request/SuggestGalleries.aspx?l=196"><a href="#">Galleries</a></li>
        <li txt="Jobs" rel="/Request/SuggestJobs.aspx"><a href="#">Jobs</a></li>
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POST /Signup.aspx

<form method="post" action="/Signup.aspx">
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POST /JobsOffered/196/423.html

<form method="post" action="/JobsOffered/196/423.html">
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</form>

POST /Signup.aspx?ss=bottombar-D&l=196&c=423

<form id="j-BS-form" class="BS_form" action="/Signup.aspx?ss=bottombar-D&amp;l=196&amp;c=423" method="post" onsubmit="formSubmit()"><input name="ea" placeholder="Your email address" class="BS_input" type="email" required=""><button
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  <div style="clear:both;"></div>
</form>

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INFLUENCER ADVOCACY: A POWERFUL TOOL

24 Feb 2023 | Email | Print |   PDF   
By: Lemohang Molobi
The innovation of Web3 brought about an explosion of social media platforms,
which were initially created to keep people connected.
Source: www.unsplash.com

The evolution of Web3 and social has resulted in many opportunities and
innovations for brands, agencies and the larger society as a whole. Some of the
most notable opportunities presented by the era of social media is the Creator
Economy and Influencer Marketing/Advocacy.


LEVERAGING CONNECTIONS

Influencer advocacy is a form of marketing that focuses on leveraging the reach
of influential people to promote a product or service. Influencers are
individuals with a large social media presence and a strong influence on their
followers. They can be celebrities, bloggers, or even everyday people with a
large following.

By leveraging influencers’ connections, businesses can reach a wider audience
and increase brand awareness. Influencers can also provide valuable feedback on
products or services, helping to shape the customer experience. This type of
marketing also allows businesses to target specific audiences, as influencers
often have a dedicated following that shares their interests.

Influencer advocacy has many benefits for businesses. It is an effective way to
reach a larger audience, as influencers have a dedicated following that trusts
their opinion. This type of marketing also allows businesses to target specific
audiences, as influencers often have a dedicated following that shares their
interests.

In addition, influencer advocacy can help businesses build trust with their
customers. By leveraging the trust that influencers have with their followers,
businesses can create relationships with their customers and increase brand
loyalty.


RESEARCH

Creating influencer advocacy campaigns requires careful planning and research.
First, businesses must identify the right influencers for their target audience.
This means researching the influencers’ followers, interests, and engagement
levels. Once the right influencers are identified, businesses must create
content that resonates with the influencers’ followers.

Businesses must also determine the type of content they want to create. This
could include sponsored posts, product reviews, or even video content. Finally,
businesses must monitor the results of their campaigns and adjust their
strategies accordingly. This will help them optimise their campaigns and ensure
they reach the right people.

GEN Z: THE ONE TO WATCH IN YOUR PR STRATEGY

By Karabo Ledwaba 13 Feb 2023

Measuring the impact of influencer advocacy campaigns is essential for
businesses to understand their effectiveness. Businesses should track metrics
such as engagement rates, website traffic, and sales. This will help them
understand how their campaigns are performing and determine what changes need to
be made.

Businesses should also track influencer-specific metrics such as post reach,
impressions, and follower growth. This will help them understand which
influencers are performing well and how they can optimise their campaigns.
Tracking these metrics will also help businesses understand the impact of their
campaigns and adjust their strategies accordingly.


CONTENT THAT RESONATES

When creating an influencer advocacy campaign, there are a few best practices
businesses should follow. First, businesses should create content that resonates
with the influencers’ followers. This means researching the influencers’
interests and creating content that is relevant to their followers.

Businesses should also be transparent with their influencers. They should be
clear about their goals and expectations, as well as the compensation they are
offering. Finally, businesses should be respectful of their influencers and
their followers. This will help ensure their campaigns are successful and ensure
they maintain a good relationship with their influencers.

Influencer advocacy is an effective way for businesses to reach a larger
audience and build relationships with their customers. By leveraging the trust
that influencers have with their followers, businesses can create campaigns that
resonate with their target audience and increase brand awareness.

By following best practices and tracking the right metrics, businesses can
optimise their campaigns and ensure they are successful. This will help them
understand the impact of their campaigns and adjust their strategies
accordingly.


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ABOUT LEMOHANG MOLOBI

Lemohang Molobi is the senior account executive at Styling Concepts.

Read more: social media, internet, Advocacy, influencer, Styling Concepts, Web3




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