nypost.com
Open in
urlscan Pro
192.0.66.32
Public Scan
URL:
https://nypost.com/2024/01/05/news/disney-is-facing-backlash-for-suing-small-car-wash-in-chile/
Submission: On January 28 via manual from US — Scanned from ES
Submission: On January 28 via manual from US — Scanned from ES
Form analysis 1 forms found in the DOM
<form class="search__form">
<div class="search__inner" role="search">
<label for="search-input-header" class="screen-reader-text"> Search </label>
<input type="search" name="s" class="search__input" id="search-input-header" placeholder="Type to Search" tabindex="-1" data-search-header="input">
</div>
<button class="search__submit" type="submit" tabindex="-1" aria-label="Click to Search" data-search-header="submit">
<span class="search__submit-text">Search</span>
</button>
</form>Text Content
Primary Menu Sections
* News Open sub menu
* Politics
* Metro
* Page Six
* Sports Open sub menu
* NFL
* MLB
* NBA
* NHL
* College Football
* College Basketball
* Post Sports+
* Sports Betting
* Business Open sub menu
* Personal Finance
* Opinion
* Entertainment Open sub menu
* TV
* Movies
* Music
* Celebrities
* Awards
* Theater
* Shopping
* Lifestyle Open sub menu
* Weird But True
* Health
* Sex & Relationships
* Viral Trends
* Human Interest
* Parenting
* Fashion & Beauty
* Food & Drink
* Travel
* Real Estate
* Media
* Tech
* Astrology
* Video
* Photos
* Visual Stories
* Sub Menu 1
* Today’s Paper
* Covers
* Columnists
* Horoscopes
* Crosswords & Games
* Sports Odds
* Podcasts
* Careers
* Sub menu 2
* Email Newsletters
* Official Store
* Home Delivery
* Tips
Log In
Search Email
New York Post
Search
Search
News
* Facebook
* Twitter
* Flipboard
* WhatsApp
* Email
* Copy
*
* 2424 Comments
DISNEY IS FACING BACKLASH FOR SUING SMALL CAR WASH IN CHILE
By
Social Links for Melissa Koenig
* View Author Archive
* Get author RSS feed
Thanks for contacting us. We've received your submission.
Back to Reading
Published Jan. 5, 2024, 2:09 p.m. ET
Car wash in Chile that is being sued by Disney
More Videos
0 seconds of 46 secondsVolume 0%
Press shift question mark to access a list of keyboard shortcuts
Keyboard ShortcutsEnabledDisabled
Play/PauseSPACE
Increase Volume↑
Decrease Volume↓
Seek Forward→
Seek Backward←
Captions On/Offc
Fullscreen/Exit Fullscreenf
Mute/Unmutem
Decrease Caption Size-
Increase Caption Size+ or =
Seek %0-9
Next Up
Viral Butter Candle: How safe is the latest TikTok trend and what to keep in
mind
00:45
facebook twitter Email
Linkhttps://nypost.com/2024/01/05/news/disney-is-facing-backlash-for-suing-small-car-wash-in-chile/
Copied
Auto180p1080p720p540p360p270p180p
Live
00:03
00:42
00:46
MORE ON: DISNEY
* DISNEYLAND TEMPORARILY CLOSING ICONIC HAUNTED MANSION ATTRACTION
* $3B DISNEY BET CAUSED NELSON PELTZ’S HEDGE FUND TO UNDERPERFORM IN 2023:
SOURCE
* DODGERS’ RIVAL TROLLS TEAM WITH MICKEY MOUSE-THEMED PROMO
* ACTIVIST INVESTOR CALLS FOR DISNEY TO HIT ‘NETFLIX-LIKE’ STREAMING MARGINS
The Walt Disney Company is once again facing backlash — this time for taking aim
at a small Chilean car wash.
The House of Mouse recently filed a lawsuit against a “Star Wars” themed car
wash located on the outskirts of Santiago, which uses the classic space drama’s
font and themed decor.
Photos and videos posted online from Star Wash even show workers dressed up as
characters, with Chewbacca wiping down windshields, Boba Fett and Cassian Andor
wielding hoses and Darth Vader appearing to use the force to summon washcloths.
For its take on the traditional car wash, Star Wash has amassed a following of
over 26,000 people worldwide on Instagram.
But when owner Matias Jara tried to register the name Star Wash with the Chilean
patent authority, Lucasfilm — the “Star Wars” production company that Disney
bought for $4 billion back in 2012 — filed a lawsuit against it.
The company alleges the name Star Wash is too similar to that of the space saga,
potentially leading customers to associate the car wash with the franchise.
5
Disney has sued a family-owned “Star Wars” themed car wash in Chile.
Instagram/starwashchile
“They say our name ‘Star Wash’ leads to confusion as someone can come with the
intention to buy a movie, a helmet or a figure they sell,” Jara said.
“This is not the case. We have a car wash named ‘Star Wash’ as it’s a stellar
wash.
“We don’t make movies or sell their products or anything like that.”
Jara claims the company did not seem to have any issues with the attendants who
are dressed up as the characters, and said it was his daughter who came up with
the name after visiting one of the theme parks in the United States.
He is now trying to fight back against the company, suggesting that the two
names are different enough, and arguing that Lucasfilm’s copyright does not
extend to car washes — though it does include merchandise and toys.
5
Photos and videos posted online show employees dressed up as characters.
Instagram/starwashchile
Jara is now trying to ramp up support for his business, posting a video of Darth
Vader visiting the car wash with the caption: “In a galaxy plagued with
conflicts, a legal battle of epic proportions emerges.
“At the epicenter of this war, “Star Wash”, a modest family business, is caught
in a confrontation with the imposing Lucasfilm Empire,” it says.
“We will stand strong, the force is with us.”
Last month, the car wash even hired a Pedro Pascal impersonator to raise
awareness of their fight against Disney at a local mall.
“Of course this lawsuit is affecting us,” Jara said. “We’re a small business and
we’re spending on things we hadn’t budgeted for.”
5
As news of the lawsuit spread online, several people suggested the car wash was
running a better company. X/Trevor_Drake_
5
Others hit out at the House of Mouse for attacking a small, family-owned
business. X/AussieBro4Chan
As news of Disney’s latest legal venture spread, many on social media hit out at
the company.
“Since 1977, Star Wars has become a worldwide phenomena,” one X user wrote,
claiming it was just a “matter of time before things like this car wash
happened.
“Disney, the multi-BILLION dollar company is going after a random South American
car wash that might just be barely scraping a profit.”
“Praying for Star Wash to win that s—” another user posted.
Others suggested the car wash was running a better company, after the House of
Mouse lost at least $1 billion following a disastrous year at the box office.
Disney+ also lost $387 million in the fourth quarter of 2023, while its theme
parks continue to see fewer visitors as prices rise.
5
A German illustrator suggested it “seems this Star Wash [is making] more money”
after it lost at least $1 billion in the box office last year. X/MichelVan4
“Star Wash doing more for the franchise than Disney tbh,” an X user commented.
In an effort to bring the company back, CEO Bob Iger said Disney will now focus
on quality over quantity, releasing fewer shows and movies of a higher standard.
24
What do you think? Post a comment.
“We’re all rolling up our sleeves, including myself, to do just that,” Iger said
in a November earnings call, according to Newsweek.
“We have absolutely great assets [and] great stories to tell.”
The Post has reached out to the Walt Disney Company for comment.
With Post wires.
SHARE THIS ARTICLE:
* Facebook
* Twitter
* Flipboard
* WhatsApp
* Email
* Copy
*
* 2424 Comments
Filed under
* chile
* disney
* lawsuits
* small business
* 1/5/24
Read Next Shocking video shows woman disguised as nurse steal newbor...
TRENDING NOW ON NYPOST.COM
* This story has been shared 112,605 times. 112,605
TAYLOR SWIFT ARRIVES AT CHIEFS-RAVENS AFC CHAMPIONSHIP GAME TO SUPPORT TRAVIS
KELCE
* This story has been shared 73,510 times. 73,510
RUSSIAN MAN WHO FLEW TO LA WITHOUT PASSPORT OR TICKET TAILGATED UNSUSPECTING
PASSENGER THROUGH SECURITY, BOARDED PLANE NEXT DAY
* This story has been shared 62,705 times. 62,705
WOMAN FOUND DEAD ON LOS ANGELES BEACH HOURS AFTER BOYFRIEND REPORTS HER
MISSING
NOW ON PAGE SIX
* TAYLOR SWIFT AND TRAVIS KELCE KISS ON FIELD AS CHIEFS DEFEAT RAVENS TO HEAD
TO SUPER BOWL 2024
* HALLE BAILEY CLAPS BACK AT HATERS WHO ARE ‘MAD’ SHE HID HER PREGNANCY:
‘PROTECTED MY OWN PEACE’
* JUSTIN TIMBERLAKE MAKES MUSICAL COMEBACK AT ‘SNL’ WHILE BRITNEY SPEARS FANS
CONTINUE TO STREAM ‘SELFISH’
See All
VIDEO
* WHERE PATRICK MAHOMES'S LEGACY CURRENTLY STANDS IN THE NFL
NOW ON DECIDER
* KURT RUSSELL WAS SITTING “IN THE DRIVEWAY” OF O.J. SIMPSON’S HOUSE DURING HIS
INFAMOUS CAR CHASE: HE WENT “JUST TO SEE WHAT HAPPENED”
See All
Disney has sued a family-owned "Star Wars" themed car wash in Chile.
Instagram/starwashchile
Photos and videos posted online show employees dressed up as characters.
Instagram/starwashchile
As news of the lawsuit spread online, several people suggested the car wash was
running a better company. X/Trevor_Drake_
Others hit out at the House of Mouse for attacking a small, family-owned
business. X/AussieBro4Chan
A German illustrator suggested it “seems this Star Wash [is making] more money"
after it lost at least $1 billion in the box office last year. X/MichelVan4
You are viewing 1 of 5 images Previous Image Next Image
Advertisement
MORE STORIES
PAGE SIX
TAYLOR SWIFT ROCKS BLACK JACKET AND HER NATURAL CURLS AT CHIEFS VS. RAVENS GAME
NYPOST
TAYLOR SWIFT ARRIVES AT CHIEFS-RAVENS AFC CHAMPIONSHIP GAME TO SUPPORT TRAVIS
KELCE
* Facebook
* Twitter
* Instagram
* LinkedIn
* Email
* YouTube
* Sections & Features
* News
* Metro
* Sports
* Sports Betting
* Business
* Opinion
* Entertainment
* Fashion & Beauty
* Shopping
* Lifestyle
* Real Estate
* Media
* Tech
* Health
* Travel
* Astrology
* Video
* Photos
* Visual Stories
* Alexa
* Covers
* Horoscopes
* Sports Odds
* Podcasts
* Crosswords & Games
* Columnists
* Classifieds
* Post Sports+
* Subscribe
* Articles
* Manage
* Newsletters & Feeds
* Email Newsletters
* RSS Feeds
* NY Post Official Store
* Home Delivery
* Subscribe
* Manage Subscription
* Delivery Help
* Help/Support
* About New York Post
* Customer Service
* Apps Help
* Community Guidelines
* Contact Us
* Tips
* Newsroom
* Letters to the Editor
* Licensing & Reprints
* Careers
* Vulnerability Disclosure Program
* Apps
* iPhone App
* iPad App
* Android Phone
* Android Tablet
* Advertise
* Media Kit
* Contact
© 2024 NYP Holdings, Inc. All Rights Reserved Terms of Use Membership Terms
Privacy Notice Sitemap
--------------------------------------------------------------------------------
Your California Privacy Rights Manage Choices
SHARE LINK
click to copy
WE VALUE YOUR PRIVACY
We and our 48 partners store and/or access information on a device, such as
unique IDs in cookies to process personal data. You may accept or manage your
choices by clicking below, including your right to object where legitimate
interest is used, or at any time in the privacy policy page. These choices will
be signaled to our partners and will not affect browsing data.Cookie Notice
WE AND OUR PARTNERS PROCESS DATA TO PROVIDE:
Actively scan device characteristics for identification. Use precise geolocation
data. Store and/or access information on a device. Personalised advertising and
content, advertising and content measurement, audience research and services
development. List of Partners (vendors)
Allow All Manage Choices
ABOUT YOUR PRIVACY
* YOUR PRIVACY
* STRICTLY NECESSARY COOKIES
* FUNCTIONAL COOKIES
* ANALYTICS COOKIES
* TARGETING COOKIES
* STORE AND/OR ACCESS INFORMATION ON A DEVICE 37 PARTNERS CAN USE THIS PURPOSE
* PERSONALISED ADVERTISING AND CONTENT, ADVERTISING AND CONTENT MEASUREMENT,
AUDIENCE RESEARCH AND SERVICES DEVELOPMENT 48 PARTNERS CAN USE THIS PURPOSE
* ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION 4 PARTNERS CAN USE
THIS PURPOSE
* ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 37 PARTNERS CAN USE
THIS PURPOSE
* MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 24 PARTNERS CAN USE THIS
PURPOSE
* LINK DIFFERENT DEVICES 24 PARTNERS CAN USE THIS PURPOSE
* DELIVER AND PRESENT ADVERTISING AND CONTENT 37 PARTNERS CAN USE THIS PURPOSE
* IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 23 PARTNERS
CAN USE THIS PURPOSE
* USE PRECISE GEOLOCATION DATA 18 PARTNERS CAN USE THIS PURPOSE
YOUR PRIVACY
We process your data to deliver content or advertisements and measure the
delivery of such content or advertisements to extract insights about our
website. We share this information with our partners on the basis of consent and
legitimate interest. You may exercise your right to consent or object to a
legitimate interest, based on a specific purpose below or at a partner level in
the link under each purpose. These choices will be signaled to our vendors
participating in the Transparency and Consent Framework.
More information about your privacy
List of IAB Vendors
STRICTLY NECESSARY COOKIES
Always Active
These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to
block or alert you about these cookies, but some parts of the site will not then
work. These cookies do not store any personally identifiable information.
FUNCTIONAL COOKIES
Functional Cookies No Consent
These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages. If you do not allow these cookies then
some or all of these services may not function properly.
ANALYTICS COOKIES
Analytics Cookies No Consent
We may also partner with our affiliated companies, social media platforms and
other third parties where those companies and platforms gather information
through advertising cookies of users of our site in order to deliver targeted
advertising campaigns or advertisements to such users while they are on those
social media platforms.
TARGETING COOKIES
Targeting Cookies No Consent
These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.
STORE AND/OR ACCESS INFORMATION ON A DEVICE 37 PARTNERS CAN USE THIS PURPOSE
Store and/or access information on a device No Consent
Cookies, device or similar online identifiers (e.g. login-based identifiers,
randomly assigned identifiers, network based identifiers) together with other
information (e.g. browser type and information, language, screen size, supported
technologies etc.) can be stored or read on your device to recognise it each
time it connects to an app or to a website, for one or several of the purposes
presented here.
List of IAB Vendors | View Illustrations
PERSONALISED ADVERTISING AND CONTENT, ADVERTISING AND CONTENT MEASUREMENT,
AUDIENCE RESEARCH AND SERVICES DEVELOPMENT 48 PARTNERS CAN USE THIS PURPOSE
Personalised advertising and content, advertising and content measurement,
audience research and services development No Consent
* USE LIMITED DATA TO SELECT ADVERTISING 37 PARTNERS CAN USE THIS PURPOSE
Switch Label No Consent
Advertising presented to you on this service can be based on limited data,
such as the website or app you are using, your non-precise location, your
device type or which content you are (or have been) interacting with (for
example, to limit the number of times an ad is presented to you).
View Illustrations
* CREATE PROFILES FOR PERSONALISED ADVERTISING 31 PARTNERS CAN USE THIS PURPOSE
Switch Label No Consent
Information about your activity on this service (such as forms you submit,
content you look at) can be stored and combined with other information about
you (for example, information from your previous activity on this service and
other websites or apps) or similar users. This is then used to build or
improve a profile about you (that might include possible interests and
personal aspects). Your profile can be used (also later) to present
advertising that appears more relevant based on your possible interests by
this and other entities.
View Illustrations
* USE PROFILES TO SELECT PERSONALISED ADVERTISING 32 PARTNERS CAN USE THIS
PURPOSE
Switch Label No Consent
Advertising presented to you on this service can be based on your advertising
profiles, which can reflect your activity on this service or other websites
or apps (like the forms you submit, content you look at), possible interests
and personal aspects.
View Illustrations
* CREATE PROFILES TO PERSONALISE CONTENT 11 PARTNERS CAN USE THIS PURPOSE
Switch Label No Consent
Information about your activity on this service (for instance, forms you
submit, non-advertising content you look at) can be stored and combined with
other information about you (such as your previous activity on this service
or other websites or apps) or similar users. This is then used to build or
improve a profile about you (which might for example include possible
interests and personal aspects). Your profile can be used (also later) to
present content that appears more relevant based on your possible interests,
such as by adapting the order in which content is shown to you, so that it is
even easier for you to find content that matches your interests.
View Illustrations
* USE PROFILES TO SELECT PERSONALISED CONTENT 10 PARTNERS CAN USE THIS PURPOSE
Switch Label No Consent
Content presented to you on this service can be based on your content
personalisation profiles, which can reflect your activity on this or other
services (for instance, the forms you submit, content you look at), possible
interests and personal aspects, such as by adapting the order in which
content is shown to you, so that it is even easier for you to find
(non-advertising) content that matches your interests.
View Illustrations
* MEASURE ADVERTISING PERFORMANCE 38 PARTNERS CAN USE THIS PURPOSE
Switch Label No Consent
Information regarding which advertising is presented to you and how you
interact with it can be used to determine how well an advert has worked for
you or other users and whether the goals of the advertising were reached. For
instance, whether you saw an ad, whether you clicked on it, whether it led
you to buy a product or visit a website, etc. This is very helpful to
understand the relevance of advertising campaigns.
View Illustrations
* MEASURE CONTENT PERFORMANCE 19 PARTNERS CAN USE THIS PURPOSE
Switch Label No Consent
Information regarding which content is presented to you and how you interact
with it can be used to determine whether the (non-advertising) content e.g.
reached its intended audience and matched your interests. For instance,
whether you read an article, watch a video, listen to a podcast or look at a
product description, how long you spent on this service and the web pages you
visit etc. This is very helpful to understand the relevance of
(non-advertising) content that is shown to you.
View Illustrations
* UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM
DIFFERENT SOURCES 25 PARTNERS CAN USE THIS PURPOSE
Switch Label No Consent
Reports can be generated based on the combination of data sets (like user
profiles, statistics, market research, analytics data) regarding your
interactions and those of other users with advertising or (non-advertising)
content to identify common characteristics (for instance, to determine which
target audiences are more receptive to an ad campaign or to certain
contents).
View Illustrations
* DEVELOP AND IMPROVE SERVICES 35 PARTNERS CAN USE THIS PURPOSE
Switch Label No Consent
Information about your activity on this service, such as your interaction
with ads or content, can be very helpful to improve products and services and
to build new products and services based on user interactions, the type of
audience, etc. This specific purpose does not include the development or
improvement of user profiles and identifiers.
View Illustrations
Object to Legitimate Interests Remove Objection
* USE LIMITED DATA TO SELECT CONTENT 8 PARTNERS CAN USE THIS PURPOSE
Switch Label No Consent
Content presented to you on this service can be based on limited data, such
as the website or app you are using, your non-precise location, your device
type, or which content you are (or have been) interacting with (for example,
to limit the number of times a video or an article is presented to you).
View Illustrations
List of IAB Vendors
ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION 4 PARTNERS CAN USE THIS
PURPOSE
Actively scan device characteristics for identification No Consent
With your acceptance, certain characteristics specific to your device might be
requested and used to distinguish it from other devices (such as the installed
fonts or plugins, the resolution of your screen) in support of the purposes
explained in this notice.
List of IAB Vendors
ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 37 PARTNERS CAN USE
THIS PURPOSE
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent
activity (for example, regarding advertising, ad clicks by bots), and ensure
systems and processes work properly and securely. It can also be used to correct
any problems you, the publisher or the advertiser may encounter in the delivery
of content and ads and in your interaction with them.
List of IAB Vendors | View Illustrations
MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 24 PARTNERS CAN USE THIS PURPOSE
Always Active
Information about your activity on this service may be matched and combined with
other information relating to you and originating from various sources (for
instance your activity on a separate online service, your use of a loyalty card
in-store, or your answers to a survey), in support of the purposes explained in
this notice.
List of IAB Vendors
LINK DIFFERENT DEVICES 24 PARTNERS CAN USE THIS PURPOSE
Always Active
In support of the purposes explained in this notice, your device might be
considered as likely linked to other devices that belong to you or your
household (for instance because you are logged in to the same service on both
your phone and your computer, or because you may use the same Internet
connection on both devices).
List of IAB Vendors
DELIVER AND PRESENT ADVERTISING AND CONTENT 37 PARTNERS CAN USE THIS PURPOSE
Always Active
Certain information (like an IP address or device capabilities) is used to
ensure the technical compatibility of the content or advertising, and to
facilitate the transmission of the content or ad to your device.
List of IAB Vendors | View Illustrations
IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 23 PARTNERS CAN
USE THIS PURPOSE
Always Active
Your device might be distinguished from other devices based on information it
automatically sends when accessing the Internet (for instance, the IP address of
your Internet connection or the type of browser you are using) in support of the
purposes exposed in this notice.
List of IAB Vendors
USE PRECISE GEOLOCATION DATA 18 PARTNERS CAN USE THIS PURPOSE
Use precise geolocation data No Consent
With your acceptance, your precise location (within a radius of less than 500
metres) may be used in support of the purposes explained in this notice.
List of IAB Vendors
Back Button
COOKIE LIST
Filter Button
Consent Leg.Interest
checkbox label label
checkbox label label
checkbox label label
Clear
checkbox label label
Apply Cancel
Confirm My Choices
Reject All Allow All