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Submitted URL: http://www.bemyeye.com/customer/royal-canin/
Effective URL: https://bemyeye.com/customer/royal-canin/
Submission: On September 23 via manual from US — Scanned from DE
Effective URL: https://bemyeye.com/customer/royal-canin/
Submission: On September 23 via manual from US — Scanned from DE
Form analysis 1 forms found in the DOM
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English * Français * Italiano * Русский Contacts Log In English * Français * Italiano * Русский Contacts Log In * Home * Customer stories * Products * Store Execution * Autonomous store * Technology * API & Integrations * Image Recognition * Company * About us * Resources * Blog * Career * Contact Menu * Home * Customer stories * Products * Store Execution * Autonomous store * Technology * API & Integrations * Image Recognition * Company * About us * Resources * Blog * Career * Contact Work as an 'Eye' Demo ROYAL CANIN X BEMYEYE Home > Customer > Royal Canin x BeMyEye Royal Canin has implemented BeMyEye’s Brand Recommendation and Perfect Store monitoring solutions. The investment allowed the company to increase the retail execution compliance and the brand recommendation rates, thanks to the targeted in-store actions enabled by BeMyEye’s real-time insights. THE CONTEXT For a client like Royal Canin is essential to understand where customers shop and why. The Pet product category is continuously and rapidly changing, due to the fast-moving and complex environment we are all living in. This generates almost unlimited business opportunities, however, investments on field forces remain limited, in the face of enormous pressures on ROI. Finding an agile way to monitor and improve critical in-store sales fundamentals and KPIs, such as brand recommendation rate and perfect store metrics, was the main reason why Royal Canin contacted BeMyEye. From a sales execution point of view, and Field force ROI, in particular, the company needed to make sure that every visit in-store counted, allowing their reps to be totally focused on sales, instead of spending precious time in data collection tasks to mark their own homework. THE CHALLENGE Royal Canin struggled to audit a meaningful portion of their estate to ensure high retail execution standards. They needed to know whether their investments on-field sales activities were effectively executed and aligned with the company standards. Granular data at regional or single pet store levels were not available and traditional data collection methods were excessively expensive to cover multiple countries and provide a representative sample. On the other hand, the fragmentation of the retail landscape was not allowing the company having a 360 vision of field activities. Royal Canin’s products are mainly distributed across specialised and independent pet stores, where monitoring perfect store execution metrics, such as availability of products, visibility, promotional compliance and brand recommendation is traditionally extremely challenging. In order to help Royal Canin, we accurately defined a set of in-store KPIs. We designed representative samples across channels and formats so we could measure execution, brand recommendation rate and spot gaps in various territories/chains. KPIS – Brand recommendation for RC products and competitors – Perfect Store compliance: * Branded communications * Layout & planogram * Assortment * Secondary Display CATEGORIES – Pet Food CHANNELS – Independent & specialized Pet Stores – Pet store chains – Vets COUNTRIES – Russia – United Kingdom – France – Italy THE RESULTS First, we implemented the programme in Russia, and then we have scaled to the other 3 countries, building up a data set that helps Royal Canin continuously track and improve perfect store execution metrics. By adopting our solutions, Royal Canin has achieved: BRAND RECOMMENDATION: General Improvement in Brand Recommendation rate thanks to the targeted decisions enabled by BME's real-time insights Understanding the reasons & barriers behind recommendations to inform decisions and activate corrective actions where needed PERFECT STORE: Less than 20% gap between BeMyEye’s Crowd + IR coverage and Royal Canin’s Field Forces tracking Historical tracker of in-store KPIs (per territory, per region, per single Sales Reps) 5/5 “Thanks to the real-time insights provided by BeMyEye, we have been able to understand where and why our products were recommended and to build action plans accordingly. Additionally, we have managed to monitor Perfect Store compliance On and Off the shelves, allowing our field forces to take real-time corrective actions where needed“ Guillaume Roy Sales Accelerator & Capability Director WANT TO HAVE A LOOK AT OUR PRODUCTS AND SEE HOW THEY CAN HELP YOU MONITOR YOUR RETAIL EXECUTION? Demo PrevPreviousSamsung x BeMyEye NextGSK Consumer Healthcare x BeMyEyeNext WANT TO LEARN MORE ABOUT OUR FEATURES? Click there to check them out: Our features English * Français * Italiano * Русский BeMyEye 6-8 Tokenhouse Yard London, United Kingdom newsletter Twitter Linkedin Youtube Vimeo ABOUT US * Who we are * Career * Customer Stories * Resources * Blog PRODUCTS * List of features * Demo * Client Log In USEFUL LINKS * Contact us * Website archive * Website - Terms of service Eyes - Terms & Conditions App BeMyEye - CGU Eyes - Termini e condizioni Агентам - Правила и условия Eyes - Allgemeine Geschäftsbedingungen © BeMyEye Holdings Ltd, all rights reserved MADE WITH BY BEMYEYE Loading Comments... Write a Comment... Email (Required) Name (Required) Website This website uses cookies to ensure you get the best experience on it. accept