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Effective URL: https://ph.linkedin.com/company/marketechapac
Submission: On January 30 via manual from IN — Scanned from SG
Effective URL: https://ph.linkedin.com/company/marketechapac
Submission: On January 30 via manual from IN — Scanned from SG
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领英
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MARKETECH APAC
科技、信息和媒体
QUEZON CITY，METRO MANILA 15,474 位关注者
CREATING A WELL-CONNECTED MARKETING COMMUNITY IN ASIA PACIFIC
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关于我们
We aim to create an ecosystem where brands, agencies, media and tech companies
have an equal voice to share and learn from one another. We deliver the latest
marketing news, trends, and best practices that serve everyone in the industry
whether you’re from small or big enterprises. We are MARKETECH APAC, making
marketing for all. --- CONTACT US Editorial - editorial@marketech-apac.com Sales
-sales@marketech-apac.com Other matters - team@marketech-apac.com --- WRITE FOR
US We believe that marketing is for all, and everyone should be given a platform
to share their opinions and best practices that are important for the APAC
marketing community. If you are a marketing leader who would like to share your
thought-leadership pieces or be part of MEG (MARKETECH Experts Group) where we
could invite you to share your opinions for story building or for speaking
opportunities, we want to know you! (https://forms.gle/fpNiMkWbHTBwLEyT8) If you
have a passion for writing and have a high interest in marketing, and would like
to be a contributor, we want to hear from you! This is your opportunity to
expand your network and get connected to marketing experts and be the trumpet of
the latest marketing news and trends in APAC. Register here -
(https://forms.gle/nRDsGNwJA71FLfT96)
网站 https://marketech-apac.com
MARKETECH APAC的外部链接
所属行业 科技、信息和媒体
规模 11-50 人
总部 Quezon City，Metro Manila
类型 自有
创立 2020
领域 Advertising、Content、Lead Generation、Webinars和Events
地点
* 主要
14i Seville Tower, Circulo Verde Phase 1,
#70 Calle Industria, Brgy. Bagumbayan
PH，Metro Manila，Quezon City，1110
获取路线
MARKETECH APAC员工
* PETER JONAS SENA
CREATING A WELL-CONNECTED MARKETING COMMUNITY IN THE ASIA- PACIFIC REGION. |
REGIONAL AUDIENCE GROWTH MANAGER AT MARKETECH APAC
* TEDDY CAMBOSA
REGIONAL EDITOR AT MARKETECH APAC | INTERIM REGIONAL EDITOR AT UPTECH MEDIA |
CONTRIBUTOR AT VTUBER NEWSDROP & ANIME CORNER
* JOHN RAVEN AVISO
CREATING A WELL-CONNECTED MARKETING COMMUNITY IN THE ASIA-PACIFIC REGION. |
PROJECT MANAGER AT MARKETECH APAC
* FRANZ AERON DELOS REYES
FRESH GRAD STUDENT SEEKING EMPLOYMENT
查看全部员工
动态
* MARKETECH APAC
15,474 位关注者
9 小时前
* 举报此动态
Through the acquisition, Genesys will integrate the public social media
capabilities of Radarr Technologies into the Genesys Cloud platform to
enhance the customer experience for its clients. This will allow further
development of proactive, prescriptive engagement tactics aimed at increasing
loyalty in the AI economy. Speaking about the acquisition, Tony Bates,
Genesys CEO and chairman, said, “As consumers increasingly turn to social
media platforms to connect with brands for support, these channels become a
crucial and largely untapped opportunity for organisations to engage with
customers and glean valuable business insights. Once the capabilities of
Radarr Technologies are integrated into Genesys Cloud, Genesys can accelerate
its transformation of the CX industry by helping organisations further
connect every touchpoint into the end-to-end customer experience.” Meanwhile,
Sheila McGee-Smith, president, McGee-Smith Analytics, said, “In adding Radarr
Technologies capabilities to Genesys Cloud, the company recognises the rising
importance global enterprises are placing on social interaction management
and analytics to achieve a complete unification of the customer experience.”
#cloudplatform #customerexperience #acquisition ------ -[Conferences]
MARKETECH APAC's "What' NEXT" conferences will finally make its way next year
to Singapore for the first time, and return to the Philippines for a two-day
event full of industry discussions on the future of various marketing facets.
Learn more how you can be part of it by checking the details here:
https://bit.ly/47Yec3z -[Report] Learn how brands can strategically implement
conversational commerce and leverage these platforms to craft exceptional and
personalized customer experiences in this in-depth report:
https://bit.ly/3SSKVCG
CLOUD PLATFORM GENESYS ANNOUNCES ITS ACQUISITION OF RADARR TECHNOLOGIES -
MARKETECH APAC
HTTPS://MARKETECH-APAC.COM
3
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* MARKETECH APAC
15,474 位关注者
10 小时前 已编辑
* 举报此动态
Step into the future of marketing, where innovation meets artificial
intelligence in the form of Generative AI! 🤖 🔥 In a landscape where
customisation and relevance reign supreme, Gen AI emerges as a groundbreaking
force reshaping the marketing industry. This tech tool is not just
revolutionary; it's a strategic advantage, allowing marketers to engage with
audiences on a profoundly personalised level. MARKETECH APAC, alongside
Adobe, organised yet another impactful workshop today, 30 January 2024
at InterContinental Singapore. The focal point of discussion revolved around
Gen AI for business with a presentation from Chin Wee Ko, manager and
principal for SEA at Adobe. Participants delved into its transformative
potential and opportunities, and also shared their expertise and experiences
to collectively navigate Gen AI. Amongst the attendees at the workshop were
from the following brands: • AstraZeneca • Design Prodigy • IMDA • INSEAD •
Ministry of Sustainability and the Environment, Singapore • MyRepublic •
National Library Board • Publicis Groupe Singapore • Prudential Assurance
Company Singapore • Sentosa Development Corporation • Singapore Pools •
Standard Chartered • StarHub • Temasek Polytechnic A heartfelt thank you to
the marketing professionals who came together, contributing to a shared and
enriching learning experience! Get a glimpse of the workshop in action! 📷
#Marketing #workshop #Singapore #GenAI
*
*
*
*
* +4
22
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* MARKETECH APAC
15,474 位关注者
11 小时前
* 举报此动态
In the midst of the Chinese New Year festivities, a captivating campaign
unfolds, weaving the tale of the 'Dragon in the Great Race' to vividly
showcase FairPrice Group's integral part in Singapore's vibrant celebrations.
FairPrice and Homeground United brought to life the story of the Great Race
to symbolise generosity, sharing, and inclusivity. Yong Ping Loo, deputy
executive creative director, TBWA\Singapore, stated, “FairPrice as a brand
has always been dedicated to extending a helping hand to make lives better
for the people. The brand’s role in the community has always been
significant, and especially so during festive seasons. When we dove into
cultural truths of Chinese New Year, it was inspiring to find similarities
between the Dragon and FairPrice.” Alison Ee, director and head of customer
and marketing (retail business), FairPrice Group, said, “As Singapore’s
leading homegrown retailer, FairPrice stays committed to our social purpose
in easing consumers’ cost of living and serving the community. The Dragon
spirit resonates well with our everyday purpose to serve Singapore with
essentials at great value in the hope that we give every one more reasons to
celebrate this Chinese New Year.” #marketingcampaign #chinesenewyear
#singapore ------ -[Conferences] MARKETECH APAC's "What' NEXT" conferences
will finally make its way next year to Singapore for the first time, and
return to the Philippines for a two-day event full of industry discussions on
the future of various marketing facets. Learn more how you can be part of it
by checking the details here: https://bit.ly/47Yec3z -[Report] Learn how
brands can strategically implement conversational commerce and leverage these
platforms to craft exceptional and personalized customer experiences in this
in-depth report: https://bit.ly/3SSKVCG
GENEROSITY AND INCLUSIVITY: FAIRPRICE’S CNY CAMPAIGN EMBRACES THE VALUES OF
YEAR OF THE DRAGON - MARKETECH APAC
HTTPS://MARKETECH-APAC.COM
12 1 条评论
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* MARKETECH APAC
15,474 位关注者
11 小时前
* 举报此动态
According to Samsung Electronics, Samsung BKC aims to re-imagine the retail
shopping experience and unlock new possibilities for their customers by
bringing the best of both online and offline worlds. JB Park, president and
CEO at Samsung Southwest Asia, said, “Today’s customers, especially Gen Z and
millennials, are seeking premium products and unique experiences. They want
to interact with the brand and its products, touch, feel and create. This is
what Samsung BKC is all about.” #retail #o2oshopping #india ------
-[Conferences] MARKETECH APAC's "What' NEXT" conferences will finally make
its way next year to Singapore for the first time, and return to the
Philippines for a two-day event full of industry discussions on the future of
various marketing facets. Learn more how you can be part of it by checking
the details here: https://bit.ly/47Yec3z -[Report] Learn how brands can
strategically implement conversational commerce and leverage these platforms
to craft exceptional and personalized customer experiences in this in-depth
report: https://bit.ly/3SSKVCG
SAMSUNG INAUGURATES FIRST ONLINE-TO-OFFLINE STORE IN INDIA - MARKETECH APAC
MARKETECH-APAC.COM
4
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* MARKETECH APAC
15,474 位关注者
12 小时前
* 举报此动态
The brand launch event in Kowloon Bay featured the introduction of new energy
vehicles and highlighted GAC AION’s technological achievements, with GAC
MOTOR’s initiatives to promote the use of electric vehicles(EVs) in Hong
Kong. With this in mind, GAC AION plans to open six showrooms within the
year, offering competitive products and services to meet the rising demand.
Additionally, the company will invest in 1000V ultra-fast charging stations
to combat charging infrastructure shortages, targeting 300 public charging
stations by 2028. #marketexpansion #electricvehicles #hongkong [Conferences]
MARKETECH APAC's "What' NEXT" conferences will finally make its way next year
to Singapore for the first time, and return to the Philippines for a two-day
event full of industry discussions on the future of various marketing facets.
Learn more how you can be part of it by checking the details here:
https://bit.ly/47Yec3z -[Report] Learn how brands can strategically implement
conversational commerce and leverage these platforms to craft exceptional and
personalized customer experiences in this in-depth report:
https://bit.ly/3SSKVCG
GAC GROUP DRIVES GLOBAL EXPANSION WITH GAC AION’S LAUNCH IN HONG KONG -
MARKETECH APAC
HTTPS://MARKETECH-APAC.COM
4
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* MARKETECH APAC
15,474 位关注者
13 小时前
* 举报此动态
The partnership will combine JD.COM’s advanced e-commerce capabilities with
Evri’s extensive delivery network to offer a more efficient gateway for
European businesses to access and promote to customers in China. David Saenz,
chief growth officer at Evri, said, “By combining our expertise and
resources, we’re supporting the growth of British businesses in new markets
and also fostering sustainable growth for both Evri and JD.com. We’re
confident that this collaboration will pave the way for a vibrant future of
innovation and collaboration in the e-commerce landscape.” Meanwhile, Qun
Xue, vice president of JD.com and head of JD Logistics International, shared,
“By integrating Evri’s extensive delivery network with our cutting-edge
e-commerce and logistics solutions, JD.com is enhancing our service
capabilities in Europe and simultaneously offering European brands a direct
and efficient pathway to the expansive Chinese market.” #marketing
#partnership #ecommerce ------ -[Conferences] MARKETECH APAC's "What' NEXT"
conferences will finally make its way next year to Singapore for the first
time, and return to the Philippines for a two-day event full of industry
discussions on the future of various marketing facets. Learn more how you can
be part of it by checking the details here: https://bit.ly/47Yec3z -[Report]
Learn how brands can strategically implement conversational commerce and
leverage these platforms to craft exceptional and personalized customer
experiences in this in-depth report: https://bit.ly/3SSKVCG
JD.COM PARTNERS WITH EVRI TO SUPPORT GROWTH OF EUROPEAN BRANDS IN CHINA -
MARKETECH APAC
HTTPS://MARKETECH-APAC.COM
5
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* MARKETECH APAC
15,474 位关注者
15 小时前
* 举报此动态
With SAP Emarsys, Miramar Group integrates customer data from various
business units and leverages segmented data to streamline different stages in
the customer journey, such as reservations and online shopping. Mabel Ho,
senior marketing manager for digital marketing at Miramar Group, said, “A
comprehensive and detailed understanding of our customers underlies the
foundation of our customer experience operations and in many ways contributes
to our business success. Personalisation is essentially data-driven.”
Meanwhile, Esmond Tong, managing director of SAP Hong Kong, commented, “In
response to the fast-paced changes in the marketplace, global brands are
engaging customers on their own terms – supporting their journey and ensuring
a positive experience. By leveraging SAP Emarsys, the Miramar Group and other
future-proven companies are building up customer engagement across all
channels and ensuring excellent experiences.” #customerexperience #marketing
#hongkong ------ -[Conferences] MARKETECH APAC's "What' NEXT" conferences
will finally make its way next year to Singapore for the first time and
return to the Philippines for a two-day event full of industry discussions on
the future of various marketing facets. Learn more how you can be part of it
by checking the details here: https://bit.ly/47Yec3z -[Report] Learn how
brands can strategically implement conversational commerce and leverage these
platforms to craft exceptional and personalized customer experiences in this
in-depth report: https://bit.ly/3SSKVCG
MIRAMAR GROUP TAPS SAP EMARSYS TO SUPPORT COMPANY’S CUSTOMER JOURNEY
HARMONISATION - MARKETECH APAC
HTTPS://MARKETECH-APAC.COM
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In his new role, Chafic Nassif will be overseeing Ericsson’s operations and
market strategies in the Northeast Asia region and will be fortifying
Ericsson’s position in the rapidly evolving telecommunications and technology
landscape. Speaking on his appointment, Nassif said, “I am truly honoured
and excited to assume this new role. Having been part of the leadership team
of Ericsson in Northeast Asia before, I’m confident in our talented team and
the foundation of success that Ericsson has established. Together, we will
focus on creating innovative solutions and delivering unparalleled value to
our customers and partners.” Meanwhile, Börje Ekholm, president and CEO of
Ericsson, commented, “I’m very happy that Chafic has accepted to take on this
role. He brings a wealth of experience from working for Ericsson across the
globe and is a strong business leader with a proven track record. He is
passionate about advancements in connectivity, 5G technology, and any form of
smart entrepreneurship. I’m very much looking forward to having Chafic on the
Executive Team.” #marketing #appointment #northeastasia [Conferences]
MARKETECH APAC's "What' NEXT" conferences will finally make its way next year
to Singapore for the first time, and return to the Philippines for a two-day
event full of industry discussions on the future of various marketing facets.
Learn more how you can be part of it by checking the details here:
https://bit.ly/47Yec3z -[Report] Learn how brands can strategically implement
conversational commerce and leverage these platforms to craft exceptional and
personalized customer experiences in this in-depth report:
https://bit.ly/3SSKVCG
ERICSSON APPOINTS CHAFIC NASSIF AS SVP, HEAD OF MARKET AREA FOR NORTHEAST
ASIA - MARKETECH APAC
HTTPS://MARKETECH-APAC.COM
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As artificial intelligence continues to proliferate in today's society, it
emerges as a catalyst for innovation, seamlessly integrating into various
industries. Witness the transformative impact of AI as it embeds itself
within the fabric of marketing, reshaping strategies and optimising outcomes.
Jaslyin Qiyu, SVP, head of client marketing and digital capabilities at Citi
Singapore, will be speaking in one of the panel discussions at MARKETECH
APAC’s ‘What's NEXT 2024: Marketing in Singapore' conference on 7 March 2024
at Furama City Centre. The conversation will delve into how CMOs chart the
course for tomorrow’s innovations. She will be joined in the panel by Jessica
Duarte, director of product and marketing innovation at the LEGO Group and
more to be announced soon. Embark on a captivating conversation exploring
what's NEXT in marketing! Register HERE and secure your spot -
https://lnkd.in/gwky97vk #WhatsNEXT2024 #SingaporeConference #Marketing
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15,474 位关注者
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Aleph Group, Inc announces its expanded partnership with Reddit, Inc. to aid
growth of advertisers in multiple APAC markets. Through the partnership,
Aleph will be leading the improvement and drive growth markets for platforms
in the digital advertising space. Speaking about the partnership, Harold
Klaje, Reddit chief revenue officer, said, “As Reddit continues to scale
internationally, it’s imperative we have the right teams on-the-ground in
countries all over the world, who can connect local advertisers with our
local audience and drive long term business success. Our Aleph partners are
extensions of our Reddit Sales team and our work together strengthens our
global footprint, allowing us to reach a more diverse set of advertisers
across key regions like Europe, the Middle East and now APAC.” Meanwhile,
Sunny Nagpal, Aleph APAC managing director, expressed, “We are delighted to
further expand our partnership with Reddit. Our reputation in the market has
enabled the growth of such partnerships and for that, we are grateful.
Expanding our work with Reddit into APAC will see our local teams bring
decades of experience to drive opportunities for local advertisers and brands
across all industries, connecting them with Reddit users in their local
market and beyond.” #partnership #digitalmarketing #asiapacific ------
-[Conferences] MARKETECH APAC's "What' NEXT" conferences will finally make
its way next year to Singapore for the first time and return to the
Philippines for a two-day event full of industry discussions on the future of
various marketing facets. Learn more how you can be part of it by checking
the details here: https://bit.ly/47Yec3z -[Report] Learn how brands can
strategically implement conversational commerce and leverage these platforms
to craft exceptional and personalized customer experiences in this in-depth
report: https://bit.ly/3SSKVCG
ALEPH EXPANDS PARTNERSHIP WITH REDDIT TO SUPPORT ADVERTISER, AGENCY GROWTH IN
SEVERAL APAC MARKETS - MARKETECH APAC
HTTPS://MARKETECH-APAC.COM
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