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DRIVER SAFETY FOR SPEEDERS: TIPS FOR YOUR FLEET SAFETY CAMPAIGN
Published on May 30, 2022 in Driver Safety by Susan Miller | 4 minute read
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Table of contents
1. What is speeding?
2. What are the disadvantages of speeding?
3. How can fleets stop speeding?
4. What is a driver safety program?
* Using telematics for fleet safety
5. What are the benefits of launching a speed reduction campaign
6. How to launch a successful speed reduction campaign
7. Conclusion
STOPPING SPEEDERS REQUIRES ACTION.
There’s no denying that employers have an important role — and responsibility —
in helping reduce the number of deaths and injuries related to vehicle
collisions. Stopping fleet speeding requires action. Employers can positively
influence employee safety on and off the job through safety-focused leadership.
Despite common belief, speeding doesn’t save time and is actually not a more
efficient way to get from one place to another.
For example, on a trip in the city, any time saved can be easily added back if
you run into traffic or get a string of red lights. So, allowing employees to
speed is a false economy — any time saved is marginal as compared to the
increased risks and indirect collision costs. Additionally, speeding is illegal
and the related fines are highly expensive for drivers and their companies.
For everyone’s safety, there is no need to speed. Getting to your destination
without breaking the law or being involved in a crash is the best goal.
Companies truly need to take a stand on whether or not speeding is worth the
increased risk of crash and the related potential for bodily injury and legal
cost. Launching a company-wide safe driving campaign for employees is highly
recommended.
WHAT IS SPEEDING?
Simply put, speeding is when any motorized vehicle travels at a rate of speed
that is faster than the posted limit for a given area. Speed limits are put in
place to protect all road users, including drivers and pedestrians. This is why
you may see different speed limits posted in different locations — like school
or construction zones — or residential versus non-residential areas. Factors
such as road conditions can also reduce the maximum speed that vehicles are
allowed to travel — like sharp bends or graded roads.
WHAT ARE THE DISADVANTAGES OF SPEEDING?
The higher the speed, the greater the consequences. For example, did you know
that when vehicles collide at 50 km/h or more over a speed restriction of
100km/h, the risk of death or serious injury is 11 times higher than when
vehicles collide at or below the legal limit?
Before you — or your drivers — get behind the wheel, you need to understand the
expenses associated with speeding and aggressive driving, including:
* Fines
* Demerit points
* License suspension
* Collisions, which may result in vehicle damage, or injury or death
* Higher rates of fuel consumption
HOW CAN FLEETS STOP SPEEDING?
Launching a workplace safety campaign can help companies reduce speeding and
aggressive driving in their fleets. Telematics is a great addition to any fleet
safety program by providing objective insights on performance for coaching
drivers. A telematics platform like Geotab makes it possible to take a baseline
on speeding activities, set rules, and then track progress towards goals.
For example, fleets can track vehicle speed (among many other things) with the
Geotab GO device. Speed information can be viewed in MyGeotab, right from the
map.
WHAT IS A DRIVER SAFETY PROGRAM?
Employers can find opportunities to save significantly on fuel, collision costs
and even lives by introducing a driver safety program in their company. Driver
safety programs can support a company’s overall fleet safety program and enhance
driver safety and productivity. Incorporating a speed reduction campaign is an
effective method for focusing on a specific component of the driver safety
program.
With many companies, fleet costs take up a large portion of the total operating
budget. A driver safety program presents a new avenue for cost savings, and is a
win-win for everyone.
USING TELEMATICS FOR FLEET SAFETY
With a telematics-based speeding report, fleet managers can see who has been
speeding and how often. For example, the Top 5 Speeding Violations report in
MyGeotab displays the top 5 drivers with the highest number of speeding events
by day, week or month. Whether the fleet manager has received complaints about
speeding drivers or simply wants to improve overall fleet safety, this report
can help identify which drivers in the fleet have the most dangerous driving
habits.
Managers can also use telematics software to reinforce driving policy by setting
up an exception in MyGeotab for speeding or creating a rule around speeding
against a posted speed limit (where available). For more information on managing
speeding and aggressive driving, read this article on driver scorecards.
WHAT ARE THE BENEFITS OF LAUNCHING A SPEED REDUCTION CAMPAIGN
There are many benefits to implementing a speed reduction campaign in your
fleet, including:
* Lower penalties and fines
* Reduced equipment losses
* Less wear and tear on engines, brakes, and tires
* Reduced loss in fuel
* Lower stress levels for both the drivers and their companies
* Reducing speed can also add up to significant cost savings for employers.
This money can be redirected to other areas of the business or straight to
the bottom line.
HOW TO LAUNCH A SUCCESSFUL SPEED REDUCTION CAMPAIGN
1. Set a goal. In this case, the goal would be to reduce, or eliminate driver
speeding violations (as defined in your Driver Safety Policy
2. Identify a campaign manager and internal sponsor
3. Create your campaign. Include a communication and compliance strategy
4. Promote your campaign
5. Evaluate
Assemble a team of people who will champion the initiative. Be sure to include
employees on the campaign committee. Share safety best practices, plan
activities and communications to promote the campaign. Posters with facts and
visuals can be very effective. Communicate regularly throughout the campaign to
keep interest and enthusiasm going.
CONCLUSION
Speeding is one of the most prevalent factors contributing to crashes and
traffic related deaths. In addition, speeding increases fuel expense. Therefore,
targeting driver speeding is a truly worthwhile effort for employers.
Implementing a “No Need to Speed!” initiative can potentially save a company
thousands of dollars, in a conservative estimate. Protecting employees from
motor vehicle crash injury is a profitable investment of time and resources.
Importantly, it helps companies underscore that they truly care about the
well-being of each employee.
It only takes a second for your life to change — and someone wants you home
tonight, so why wouldn’t you choose safety?
You can use Geotab to manage driver speeding, plus much more. To learn more,
explore our fleet safety solutions.
If you have questions or want to hear what others are saying about fleet
safety,
visit the Geotab Community
Originally published February 7, 2017. Updated October 24, 2019.
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Fleet UtilizationTelematicsTips & Tricks
SUSAN MILLER
Susan Miller is a Senior Program Manager, Customer Experience for Geotab.
--------------------------------------------------------------------------------
DISCLAIMER
Geotab's blog posts are intended to provide information and encourage discussion
on topics of interest to the telematics community at large. Geotab is not
providing technical, professional or legal advice through these blog posts.
While every effort has been made to ensure the information in this blog post is
timely and accurate, errors and omissions may occur, and the information
presented here may become out-of-date with the passage of time.
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