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From sporting goods to bridesmaid gowns, First Insight customers worldwide are
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offerings at the right price, targeting the right customer. Leading department
stores including Marks & Spencer use First Insight to get to market faster with
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leverage First Insight to invest in the winning offerings and tailor their
global assortment for local markets.
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First Insight has helped us to better understand our international consumer
desires, enabling us to optimize our global product offerings. Additionally, by
testing with different regions and leading with the winners, we are able to
build confidence and increase sell-in with our international partners. With
First Insight’s tools, we’re able to innovate faster and ensure our global
partners are aligned on product, price points and marketing.
What we’ve tried to do is track average weekly sell-through of tested vs.
non-tested product in the same sub-classes or categories of business…we’ve seen
that tested weekly average sell-through, at regular price, outselling the
untested styles.
Featured Content:
First Insight is now a critical element in our product decision-making process.
By using First Insight to test items – both branded and private label - before
making our buys, we are increasing speed to market of the right items.
Featured Content:
These results have implications on everything from commercialization and buy
levels to marketing support and targeting."
Featured Content:
Everything M&S does as a company is filtered through the lens of what we know
aabout our customers, and every decision starts with them. First Insight’s
technology gives us invaluable feedback on new products during design and
development, so we can buy more of what our customer likes and eliminate
products that score less well.
Featured Content:
Being able to present direct consumer feedback during line reviews
really elevates the discussions we have with our retail partners.
Our sales team is more confident making line recommendations and our partners
feel they are making more data-driven, consumer based decisions.
First Insight was 100% accurate in identifying underperformers.
If applied to all categories, we would have avoided $6 million in mistakes over
the last 6 years.
Through First Insight’s analytics, we are incorporating the wants and needs
expressed by our consumers into our product development process every step of
the way. At Under Armour, every product we build begins with an insight and
First Insight enables us to stay close to our consumer, bring differentiated
product more quickly to market, and deliver performance solutions to athletes
globally.
I can tell you, being a merchant by trade—and a gut merchant—it’s not easy for
somebody like me to let go of control and say “well I’m going to listen to
something that an artificial intelligence or an algorithm is going to tell me.”
But, I can tell you from firsthand experience that this absolutely does work.
We have been investing in our Digital Product Development services for the past
three years, bringing together technologies that support our goal of creating
the Supply Chain of the Future. First Insight brings the leading digital
consumer product testing solution and we are using it to complement our digital
services and help our customers improve sales and margins.
First Insight has helped us to better understand our international consumer
desires, enabling us to optimize our global product offerings. Additionally, by
testing with different regions and leading with the winners, we are able to
build confidence and increase sell-in with our international partners. With
First Insight’s tools, we’re able to innovate faster and ensure our global
partners are aligned on product, price points and marketing.
What we’ve tried to do is track average weekly sell-through of tested vs.
non-tested product in the same sub-classes or categories of business…we’ve seen
that tested weekly average sell-through, at regular price, outselling the
untested styles.
Featured Content:
FROM STARTUPS TO GLOBAL BRANDS,
OUR CUSTOMERS GET RESULTS
CUSTOMER SUCCESS
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slide 4 of 2
WHAT RETAIL EXECUTIVES SAY ABOUT SUPPLY CHAIN DISRUPTION: SHORTAGES, PRICING AND
DELAYS
We partnered with The Wharton Baker Retailing Center to create a comprehensive
infographic exploring our findings.
View the Infographic
THE STATE OF CONSUMER SPENDING: GEN Z INFLUENCING ALL GENERATIONS TO MAKE
SUSTAINABILITY-FIRST PURCHASING DECISIONS
We partnered with The Wharton Baker Retailing Center and asked consumers in the
U.S. how sustainable practices are impacting shopping habits and purchase
decisions.
Read the Report
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The fastest and most cost effective way to increase sales, profits and sell-in
for growing businesses and digitally native brands.
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MAXIMIZE VALUE, SPEED & PROFIT
Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to
make more profitable products, faster.
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Roundtable Video
KOHL'S CREATES VALUE W/PREDICTIVE ANALYTICS
LEARN HOW FIRST INSIGHT'S PREDICTIVE TOOLS FUEL KOHL'S SUCCESS
As one of the world's leading omnichannel retailers with more than 1,100 stores
in 49 states, Kohl's is leveraging First Insight's predictive analytics solution
and voice-of-the-customer data to improve their business.
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Webinar
CONSUMER SUSTAINABILITY SURVEY 2021
THE FIRST INDUSTRY-WIDE CONSUMER STUDY ON SHOE SUSTAINABILITY
This industry-wide survey aims to create a critical baseline that brands and
retailers can use to ensure they understand what consumers actually comprehend,
what terms and phrases resonate best, and what areas they should prioritize.
Download the Webinar & Findings
Supply Chain & Pricing
NAVIGATING DISRUPTION
HOW THE ROCKPORT COMPANY IS OPTIMIZING ASSORTMENTS AND PRICING WITH DATA +
DIGITAL PRODUCT TESTING
Learn how The Rockport Company created a new product playbook powered by the
Voice of the Customer and predictive tools.
View the Webinar & Highlights
Case Study
HOTTER SHOES ATTRACTS YOUNGER AUDIENCE VIA ‘VOICE OF CUSTOMER’ ANALYTICS
While the Covid-19 pandemic hit most retailers hard, it created uniquely intense
challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence
and appeal to a new group of shoppers at the same time.
Read the Case Study
NEXT-GEN EXPERIENCE MANAGEMENT
Customer Experience
Listen to your customers. Create experiences they’ll love and value.
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Product
Experience
From concept to decision in 24 hours - improving success rates by as much as 80%
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Build your brand with your target customers – and create loyalty that lasts.
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Engage and motivate your employees – and drive business results.
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ARE YOUR DECISIONS BASED ON INSTINCT?
HISTORY? HOPE?
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