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GET https://adstandards.ie

<form class="elementor-search-form" action="https://adstandards.ie" method="get">
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ADVERTISING STANDARDS AUTHORITY CODE

Code of Standards for Advertising and Marketing Communications in Ireland

The purpose of the Advertising Code is to ensure that every advertisement in
Ireland is legal, decent, honest and truthful. 

The Code applies to all commercial marketing communications or ads across
broadcast, print, sales promotions and online content that promote the sale of
goods or services.

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ABOUT US

The Advertising Standards Authority have been setting advertising standards in
Ireland for over 40 years. 

We’re an independent organisation who are responsible for promoting the highest
standards of advertising in Ireland and ensuring that all commercial marketing
communications are ‘legal, decent, honest and truthful’.

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GUIDANCE ON INFLUENCER ADVERTISING AND MARKETING

If in doubt, label it!

Fresh guidance for Irish influencers on the clear labelling of ads on social
media was published in 2023. 

The guidance was published by the Advertising Standards Authority and the
Competition and Consumer Protection Commission (CCPC). 

Learn More



RELEVANT DOCUMENTS


GUIDANCE ON INFLUENCER ADVERTISING AND MARKETING


CODE - 7TH EDITION 2016


42ND ANNUAL REPORT


STRATEGIC PRIORITIES 2023

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FREQUENTLY ASKED QUESTIONS

Who is the Advertising Standards Authority?

We are an organisation who set the standards for Advertising in Ireland. Read
more here: About Us

What does self-regulation mean?

Self-regulation is a system by which the advertising industry actively
regulates itself. It contributes to responsible advertising and helps
build consumer trust.

How do I make a complaint?

If you would like to inform us about an advertisement that you feel does not
comply with the Code, you can choose between completing an anonymous feedback
form or making a formal complaint. 

Both forms can be found here

We do not except complaints via phone, in person or social media. 

What marketing communications are covered under the Code?

The Code of Standards for Advertising and Marketing Communications in Ireland
applies to ALL commercial marketing communications and to sales promotions that
promote the sales of goods or services. 

Who can make a complaint?

Anyone can complain about any advertisement in Ireland. 

How is the Advertising Standards Authority funded?

The self-regulatory system is funded entirely by the advertising industry and
involves no charge to consumers or to the State. Costs are shared across the
industry, ensuring that all advertising sectors participate but that none
exercises any special influence over our operations. This independent status is
a key factor in maintaining public confidence in the self-regulatory system.

Do you provide a Copy Advice Service

Advertisers, agencies, media and promoters can obtain copy advice from the
Advertising Standards Authority on whether a proposed marketing communication or
sales promotion conforms to the Code.  Copy advice is communicated
confidentially, is non-binding and is given free of charge. It is not definitive
advice as to whether a proposed marketing communication or sales promotion
would, if later complained about, lead to a finding by the Complaints Committee
that it did or did not conform to the Code. Rather, it is an authorative
opinion, given by the Executive, which does not bind the Advertising Standards
Authority.

The Advertising Standards Authority will be in no way liable for any
consequences that flow from a decision to heed or ignore Copy Advice.

What happens if an advertisement is found in breach of the code

If an advertisement is found to be in breach of the Irish advertising Code, it
must be removed and/or amended.

In addition, decisions are released to the Irish media and often receive
considerable media attention. 


LATEST NEWS


COMPLAINT DECISIONS – RELEASED FEB 24


COMPLAINT DECISIONS – RELEASED JAN 2024


OPINION: GREEN ADVERTISING SOMETIMES GETS THE AD REGULATOR’S RED LIGHT

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