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 1. Home
 2. Things We Do
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GLOBAL
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HELPING DADS ADOPT A PLANT-BASED LIFESTYLE

Dads are the best, except when it comes to eating and drinking sustainably, in
which case, dads are the worst. Compared with women of the same age, or younger
men, or basically anyone any age anywhere, middle-aged and older men (44-75) are
the least interested in anything vegan. That’s not just something the website
writer-person made up, it’s based on real dad research we have collected and
presented here as intel for you to use as you work towards your endgame: to
win dad over to plant-based for the sake of the planet. Help Dad is designed to
help start a conversation on climate change, by encouraging some difficult
dinner-table conversations. 






DADS ON TV

We ran a series of TV commercials featuring teenagers acting as adults and vice
versa.





EDITORIAL IN THE GUARDIAN

We asked a bunch of journalists to interpret the generation gap based on their
own thoughts and experiences and the result was pretty damn interesting if we
may say so ourselves. 

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Warning: Help Dad was propaganda launched by the International Oat Conspiracy on
the 16th of January 2021 with the sole purpose of brainwashing an entire
population into a plant-based lifestyle. The campaign ended on the 7th of
February 2021.





STORIES


stories


THE GIANT OATLY CARTON

From Texas baseball stadium to high-school theater department, follow along as
we give away an enormous marketing prop.
stories • Jan 18, 2024



OATLY DOES THE GOLDEN SPURTLE

What do you do when you’re Oatly and you discover that there’s a World Porridge
Making Championship in the Scottish Highlands? You show up.
stories • Dec 6, 2023


CAROLINE SCHIFF COOKS WITH OATLY

The New York pastry chef came up with three fall recipes that feature Oatly, and
they’re delicious. Trust us—we tasted them.
stories • Nov 6, 2023



THE OATLY DRAGSTER

When we learned an old dairy truck in Illinois had been mutated into a dragster,
we asked a simple question: Will Oatly make it faster?
stories • Jul 12, 2023



THE FUTURE AGRICULTURE RENOVATION MOVEMENT

More than just a clever acronym, the F.A.R.M. is a global initiative that works
with farmers toward solutions in regenerative agriculture.
stories • May 10, 2023



THE MYSTERIES LOCKED INSIDE NORDIC SEED VAULTS

Oatly wants to uncover what those mysteries say about oats. So does the Nordic
Genetic Resource Center. Can you guess what happens next?
stories • Apr 17, 2023

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