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SETTING NEW STANDARDS IN CUSTOMER EXPERIENCE•


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ENGAGE WITH CUSTOMERS

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REACH YOUR AUDIENCE

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LATEST ARTICLES

Sep 15, 2022 • Mobile Marketing Cloud

HOW TO AUTOMATE MARKETING WITH WORKFLOWS

The digital landscape is changing rapidly. This affects (digital) marketers who
feel the pressure to do more in the same amount of time. Marketing automation
helps marketers to focus on what’s really important by automating recurring
tasks and managing leads. But what is marketing automation exactly? And how can
it help you to do more with the same amount of time? We’ll answer all your
questions in this blog and even suggest one of the most helpful marketing
automation tools to help you work more efficiently.

Sep 12, 2022 • Conversational AI

HOW TO DESIGN AND CUSTOMIZE YOUR WEBSITE CHATBOT WITHOUT CODING

Chatbots can be a gold mine, but doesn’t it require much effort? Don’t worry;
there’s no need to hassle your developers. You can design and implement a
no-code chatbot on your website. In this article, you’ll find out why you’d want
a chatbot and how it can look on your website.

Sep 07, 2022 • Email

EMAIL MARKETING: 5 WINNING EMAIL CAMPAIGN STRATEGIES FOR GROWTH

What methods do you know for reaching and engaging your customers? SMS,
WhatsApp, social channels, email marketing... the list is long and pretty
exciting. Yes, today’s businesses have the world at their fingertips and can use
communication methods that simply weren’t available back in the day.

Aug 30, 2022 • Mobile Marketing Cloud

9 TOP MARKETING USE CASES FOR VOICE CAMPAIGNS

What's more impactful than a personal, spoken message? The human voice is one of
the most powerful ways to convey information to your customers, supporters, and
employees. But how can you do it at scale? Voice campaigns enable you to reach
people effectively, boosting engagement and reach while controlling costs.

Aug 29, 2022 • Messaging

WHY ENGAGEMENT ON THE RIGHT COMMUNICATION CHANNELS IS KEY

Today’s consumers expect simplicity and convenience when communicating with a
business. That means easy engagement and reachability when the customer needs
it. Being present on the right communication channels can make or break the
customer experience.

Aug 25, 2022 • Customer Data Platform

WHY YOU NEED A CUSTOMER DATA PLATFORM?

From the very beginning of business, marketers have reached out to their
community to create demand for their products and services. The larger the group
of people you can reach in one placement, the more value you can get from a
certain channel. And with the right insights, you also ensure that you are
targeting everyone with the right message.

Aug 24, 2022 • Instant Messaging

WHY DO I NEED A GOOGLE’S BUSINESS MESSAGES PARTNER?

Google is making companies even more accessible through the launch of Google’s
Business Messages, allowing customers to reach you in their moment of need.
While the messaging service is available as an app, larger businesses are better
suited to engage with customers through Google's Business Messages API, which
requires partner support. Let's have a look at how this messaging channel is
ideal for growing businesses looking to stay ahead of the competition.

Aug 08, 2022 • Customer Experience

MAKE MORE IMPACT WITH YOUR CHARITY: TURN POTENTIAL DONATORS INTO AMBASSADORS

It’s an exciting time to be part of the charity industry. Sure, there are
challenges, but there are also huge opportunities for innovation. For example,
while the COVID-19 pandemic may have affected some people’s capacity to support
worthwhile causes, it has also provided the drive needed to push charities
toward finding new and effective ways of reaching potential donators and turning
them into ambassadors.

Aug 06, 2022 • Events

11 WAYS TO MAKE YOUR EVENT STAND OUT WITH MOBILE MARKETING

Festivals are bigger than ever; the market is thriving, and people love
listening to live music in a space where they feel free to let go and enjoy the
atmosphere with like-minded people. While this is undoubtedly a good thing for
organizers, with this popularity comes much competition. Organizers, therefore,
need to think of creative ways to stand out. One way is by boosting their mobile
marketing offering. CM.com offers the solution; discover here 11 examples of how
you can apply this to your event.



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