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Airport Value Chain 2 Ryanair Airlines An organization can aim to control these cost drivers in order to improve efficiency, add value, and differentiate. Value chain analysis is more than a straightforward cost-to-profit model. It expands on the principles of economies of scale and capacity. There are limits to lowering costs and increasing capacity that can inhibit business growth. Value chain analysis stresses that competitive differentiation can also focus on the perceived value to the customer that justifies a product's price tag. Finding these perceived values could mean the difference between getting a consumer to spend three dollars on a cup of Starbuck's coffee rather than one dollar on a competitor's discount brand. The management and analysis of value chains are becoming both industry specific and increasingly global, taking into account fast-changing markets, adjustments necessitated by new technologies, delivery methods, trade and government involvement, and fast-paced and fickle consumer demands. Add to that the global value chain's emphasis on sustainability, as well as its goal to expand the economic prospects of the world's poorest nations by fostering partnerships especially in the agri-business sector. The reason for this continued success is that Porter's framework is, first and foremost, a general model. It is not meant to be a standalone, rigid framework that creates barriers between functions or gives equal weight to every task that brings a product or service to market. Various departments, including human resources, marketing, sales, and operations utilize value chain analysis. Similarly, a wide variety of industries such as enterprise, manufacturing, retail, service, and technology, in addition to governments and their agencies, successfully adapt the basic value chain concept, and understand that not all functions or activities need to receive the same level of scrutiny. For example, the Department of Defense DOD has a design-chain operations reference DCOR that cites little need to spend time or resources analyzing marketing and sales activities in their overall value chain. Therefore, the first order of any value chain strategy is to identify the important tasks and functions necessary to deliver your product or service. Once you identify value activities, you can then focus analysis on where you can add value and discover areas for optimization, differentiation, or cost efficiency. For now and into the near future, value chains are a useful management strategy for many different industries. Companies like FedEx see the future as a circular chain that values renewability. The World Bank, the United Nations Conference on Trade Development, and the International Crops Institute for the Semi-Arid Tropics all use global value chains to foster international cooperation to assist the world's poorest countries. Companies that depend on global resources are developing initiatives to support global value chains by working with governments, United Nations partners, and economic aid organizations. A number of companies create partnerships to provide opportunities for overseas development assistance through the development of agri-food value chains, such as those in the macadamia industry in Kenya, the sweet sorghum by-products in India, and the seed nut harvests in Uganda. These initiatives advocate a greatly expanded view of the value chain called collaborative value networks. For extensive strategies and actionable guidance to support or begin a process of value chain management, consult Michael Porter's book, Competitive Advantage. Many present industry-specific insight, models, and assistance. For example, approaches that focus on discovering cost advantages and disadvantages include:. Political factors. INSERT/EDIT LINK Value chain introduction. Air transport continues to create tremendous value for its users, passengers, shippers, and others in the value Value chain analysis. The value chain is a set of activities that an organization in a specific industry These include aircraft manufacturers, food service companies, airports, local. Economical factors. Sociocultural factors. Technology factors. Doha Qatar airport. Dubai airport. * short essay on the treaty of versailles. * airport value chain essays. * defining generation essay; Sheremetyevo airport. Almaty airport. Opportunities and threats. SWOT and risk analysis. Customer profile. WHAT IS VALUE CHAIN ANALYSIS? Customer segmentation. Product definition. Marketing MIX. The resource-based perspective views a firm as an organization that has a bundle of protective resources and capabilities. Resources are tangible and intangible assets a firm uses to choose and implement its strategies. Capabilities are the skills a firm uses to bring its resources to bear. Part of the tangible resources also are all of the supplies, food, drinks and duty-paid products company holds in inventory, as well as fuel. Intangible resources contain bigger part of the business. AIRPORT VALUE CHAIN 2 They include all the intellectual capital, like expertise and accumulated knowledge, experience, skills, abilities and talents that every employee in Rayanair possesses. The lowest airfare rates, simple processes no frills , large brand awareness, clear offer focuses on particular market segment , the innovative strategies on cost cutting, and quick turnaround time. The company ability to bargain and get beneficial deals with suppliers; the efficiency and high turn-around rate, fast luggage handling and high punctuality. Ryanair Holdings PLC, From this financial analysis, I could conclude that costs are increasing, but profit is also increasing leading to gains in the company. Strengths and weaknesses are the major internal characteristics of firms, derived from the SWOT analysis. Firms within an industry generally have different strengths and weaknesses, and those differences often have a strong bearing on which firms win competitive interactions. Eliminates the need of travel agents. Modernized fleet which leads to less expensive maintenance: Will become more uniform with only one model Boeing , also newer planes will require less maintenance. High aircraft utilization: Ryanair flies its planes for longer thus generating more revenue from its assets. Prone to bad press: Rayanair is perceived as arrogant and the slightest incident with the scandal commercial gets a lot of press coverage. Distance of some regional airports from advertised destination: Over time customers may find this a big inconvenience. RYANAIR AIRLINES Poor service: Ryanair decreased the number of flight attendants per flight, which decreased the service quality. In conclusion I would like briefly to summarize the strengths and weaknesses I mentioned above. One technique developed to aid the process of allocating costs to the appropriate value chain activities cost is activity-based costing ABC. The third one is to develop sustainable competitive advantage. Firms achieve a competitive advantage by managing the value chain better than other firms in their industry. Managing the value chain implies increasing the quality of products and services, while reducing the firm's costs and increasing revenue, thus increasing competitive advantage. In controlling costs in a value chain, managers try to answer the questions given below. Costs for an activity can be reduced only if the reduction does not adversely affect strategic advantage. The bottom line about internal value chain analysis makes one thing clear that value chain activities are interrelated, and no activity should be managed independently without considering its impact on all other activities. Findings from the analysis of Ajax Airlines Financial Statement In this case determines the difference between the traditional management analysis and the value change analysis. It also shows two different pictures in the same situation of this company by using these two different analyses. Ajax Airlines used few sets of information and based on these information Exhibit: 2, 3, and 4 for traditional management analysis and Exhibit: 5 for value chain analysis well be used to evaluate the findings. In the exhibit: 2, it clearly tells very good and strong position about the company, but which is not enough. 1. Pest Analysis on Airasia. 2. Much more than documents.. 3. gatsby essay symbolism; It does not show anything about the value chain activities. How and where it got those figure and what is their strategy- these answers are missing. On the other hand, financial leverage remains constants and they are also holding financial risk constant, which is very good for the company. Again it fails to provide all others supporting information and their strategy. Exhibit: 4, the company provides some additional information, but still they are ignoring the value chain, as a result of that they could not indentify the high fixed cost. Thus, here it shows that they charged more for each seat mile flown left behind improving utilisation of the available seat miles. It creates more conflicts by finding that asset utilisation remained constant in exhibit-4 and in exhibit -3 shows it improved. A value chain analysis shows in exhibit- 5 that Ajax has heavily invested in ticketing and reservations- this gives an idea that what strategy they are following. Its also shows that operating an aircraft is not fully a fixed cost, as it shown in the exhibit * Back to top * Twitter * Facebook Professional UK essay writing service for you. Get cheap help with your papers from our top writers. Online help at reasonable prices.