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Back The Suzy Research Cloud Suzy Insights Suzy Live Suzy Audiences Why Suzy?
Iterative and Connected Research 1st Party Consumer Network Industry Leading
Quality Audience Flexible Managed Services Customer Success Log In Book a Demo
Back Use Cases Attitudes and Usage Concept Testing Competitive Analysis Consumer
Profiling Messaging Positioning Strategy Price Testing Shopper and Category
Insights Research Solutions Foundational and Behavioral Insights Innovation and
Product Development Creative, Advertising and Marketing Shopper, Tracking and
Measurement Tracking Research UX Design Website and Landing Pages Industry
Solutions CPG Food and Beverage Finance Media Pharma Retail Tech Log In Book a
Demo
Back Resources Consumer Insights Blog Webinars and Events Guides and Tutorials
The Speed of Culture Podcast Suzy Research Academy Reports & White Papers
Research Reports Consumer Behavior White Paper Agile Research White Paper Log In
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Back Who We Are About Us Leadership Board of Directors Advisory Board News
Careers Log In Book a Demo



Download our free report ‘The Consumer Evolution & How to Make Sense of Behavior
Change’ to learn more!

Research Unleashed

Products The Suzy Research Cloud Suzy Insights Suzy Live Suzy Audiences Why
Suzy? Iterative and Connected Research 1st Party Consumer Network Industry
Leading Quality Audience Flexible Managed Services Customer Success Log In Book
a Demo


THE SUZY RESEARCH CLOUD

 * Suzy Insights
   
   Powerful enough for complex research projects and easy enough for quick-turn
   insights

 * Suzy Live
   
   Connecting quant and qual, while handling all the logistics of live research

 * Suzy Audiences
   
   Letting you get iterative insights from the audiences you care about most


WHY SUZY?

 * Iterative and Connected Research
   
   Integrating quant, qual, and high quality audiences

 * 1st Party Consumer Network
   
   1MM+ diverse and engaged consumers

 * Industry Leading Quality Audience
   
   Enterprise security, quality and agency rigor

 * Flexible Managed Services
   
   Access to our team of talented researchers

 * Customer Success
   
   Hear directly from our customers

Solutions Use Cases Attitudes and Usage Concept Testing Competitive Analysis
Consumer Profiling Messaging Positioning Strategy Price Testing Shopper and
Category Insights Research Solutions Foundational and Behavioral Insights
Innovation and Product Development Creative, Advertising and Marketing Shopper,
Tracking and Measurement Tracking Research UX Design Website and Landing Pages
Industry Solutions CPG Food and Beverage Finance Media Pharma Retail Tech Log In
Book a Demo


USE CASES

 * Attitudes and Usage
 * Concept Testing
 * Competitive Analysis
 * Consumer Profiling
 * Messaging
 * Positioning Strategy
 * Price Testing
 * Shopper and Category Insights
 * Tracking Research
 * UX Design
 * Website and Landing Pages


RESEARCH SOLUTIONS

 * Foundational and Behavioral Insights
 * Innovation and Product Development
 * Creative, Advertising and Marketing
 * Shopper, Tracking and Measurement


INDUSTRY SOLUTIONS

 * CPG
 * Food and Beverage
 * Finance
 * Media & Entertainment
 * Pharma
 * Retail
 * Tech

Resources Resources Consumer Insights Blog Webinars and Events Guides and
Tutorials The Speed of Culture Podcast Suzy Research Academy Reports & White
Papers Research Reports Consumer Behavior White Paper Agile Research White Paper
Log In Book a Demo


RESOURCES

 * Consumer Insights Hub
   
   Our blog with original insights and articles to help you stay informed and
   plan your next move

 * Webinars and Events
   
   Sign up for our next event or watch past webinars on-demand

 * Guides and Tutorials
   
   Best practices for insights professionals

 * The Speed of Culture Podcast
   
   Tune into The Speed of Culture podcast to learn about shifting consumer
   trends and how to keep up.

 * Suzy Academy
   
   Expand your knowledge of market research with our educational platform


REPORTS & WHITE PAPERS

 * Research Reports
   
   Relevant topics affecting key industries and brands

 * Consumer Behavior White Paper
   
   Learn what drives consumer behavior change

 * Agile Research White Paper
   
   Learn how to create an always-on approach to research looks like

Company Who We Are About Us Leadership Board of Directors Advisory Board News
Careers Log In Book a Demo


COMPANY

 * About Us
 * Leadership
 * Board of Directors
 * News
 * NYTechCares
 * Careers

Apply Now
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THE SUZY RESEARCH CLOUD


UNLEASH THE POWER OF RESEARCH

Conduct iterative research, with agency-quality rigor, in less time, and at a
fraction of the cost.


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Explore the Platform



TRUSTED BY




 
 

WHAT SUZY OFFERS




DISCOVER WHAT THE SUZY RESEARCH CLOUD CAN DO FOR YOUR BUSINESS

Suzy is an end-to-end consumer insights platform that integrates quant, qual,
and high quality audiences into a single connected research cloud.

Book a Demo

Explore the Platform

 
 
 


ENABLE TEAMS ACROSS YOUR ENTIRE ORGANIZATION

 

Insights

Demographics, attitudes & behaviors to measure the business "size of prize"

Learn More

Innovation

Develop products that delight target consumers via business models that drive
growth

Learn More

Creative

Develop and launch campaigns that drive demand, awareness, and brand equity

Learn More

Shopper

Understand e-commerce, omnichannel, and effective brand distribution

Learn More
 
 
 


THE BEST OF AGENCY RIGOR IN AN INTEGRATED SYSTEM DESIGNED FOR THE ENTERPRISE

 

Integrated Quant + Qual

Suzy’s suite of products allows you to conduct robust and iterative research —
efficiently and at scale.

Integrated 1st Party Consumer Network

At the core of Suzy’s research cloud is a proprietary audience of 1MM+ diverse
and engaged consumers.

Enterprise Quality + Security

Industry-leading privacy, fraud prevention, and data quality controls so you
never compromise quality for speed.

Radical Simplicity + Agility

Whether it’s one-off questions, robust surveys, or qualitative video interviews,
Suzy delivers trusted insights in minutes.

Simplified Pricing

Subscription based pricing means no project POs, no need for multiple tools, and
you’ll never pay cost per response again.

Agency Rigor + Support

Our team of talented researchers, led by industry veterans, ensures you get the
agency-rigor you expect.

 

--------------------------------------------------------------------------------

 
 

 


TRUSTED AND ENDORSED BY MORE THAN
400 LEADING BRANDS ACROSS 22 INDUSTRIES


Featured

Previous
VP, Shopper Analytics & Insights N.A., PepsiCo

Jared Johnson
VP, Shopper Analytics & Insights N.A., PepsiCo


Suzy is someone we have leaned on heavily during the pandemic to help us
identify crucial insights. We are lucky to not only have Suzy as a research
partner, but to access their key learning on the new food & beverage consumer.

VP, Shopper Analytics & Insights N.A., PepsiCo

Global Head of Insights & Analytics, Mondelēz International

Nick Graham
Global Head of Insights & Analytics, Mondelēz International


We've worked closely with Suzy and the team in really building out our
capabilities for long-term consumer tracking as well as real-time insights. I
love the fact we are able to achieve great speed without trading off the quality
of our consumer feedback.

Global Head of Insights & Analytics, Mondelēz International

Senior Consumer Insights & Sensory Analyst, ADM

Lindsay Moeller
Senior Consumer Insights & Sensory Analyst, ADM


I love Suzy's quick "and I mean quick" feedback, the easy launching online
system, the ability to easily add stimuli to questions, large sample sizes,
variety of consumers across the US. Suzy Live was also great and was a great
tool during the pandemic when we were unable to host in-person consumer testing
and focus groups.

Senior Consumer Insights & Sensory Analyst, ADM

Senior Manager Customer Promotions & Insights, J&J

Pearl Park
Senior Manager Customer Promotions & Insights, J&J


What I really love, particularly when it comes to Suzy, is that I’m also able to
understand the online shopper and that online shopper at a particular retailer.
So we’ve used Suzy in so many ways to better understand our retailer’s online
shopper, including things such as their experience, what are the search terms
they’re looking at, how they’d like to consume their digital media, etc.

Senior Manager Customer Promotions & Insights, J&J

Chief Insights & Strategy Officer, Hunter PR

Heddy DeMaria
Chief Insights & Strategy Officer, Hunter PR


All these [product] developments you’re adding is making the data more reliable,
more valid for me, more usable. MaxDiff is just great, your Monadic Testing;
wonderful. Since you started offering these other aspects is just phenomenal.
I’ve always been pleased with Suzy but you’re just delighting me time after
time.

Chief Insights & Strategy Officer, Hunter PR

Executive Director Innovation Insights & Trends, Estee Lauder Companies

Yvette Marichal
Executive Director Innovation Insights & Trends, Estee Lauder Companies


Suzy has been something we've been leveraging tremendously when we ideate and
test our ideas and get consumer feedback live. We're iterating the new ideas as
we go. it's almost like a co-creation with the consumer which I really love.

Executive Director Innovation Insights & Trends, Estee Lauder Companies

Head of Consumer Insights, Kraft Heinz

Kim Spaid
Head of Consumer Insights, Kraft Heinz


For an organization to be consumer obsessed, you have to democratize it, and
that means a lot of things. It certainly can mean tools, like a Suzy or other
applicability to some type of trend platform for them and access for them, but
it can also mean, how do I excite my team.

Head of Consumer Insights, Kraft Heinz

VP, Strategy Director, DDB

Erin Wong
VP, Strategy Director, DDB


Suzy helps us glean insights and explore hypotheses quickly. Our customer
success manager is smart, responsive, and always adds value in every
conversation. In a short timeframe, the tool has been improved in meaningful
ways to enhance both the UX and utility.

VP, Strategy Director, DDB

Director, Strategy & Evaluation, Ad Council

Catherine Chao
Director, Strategy & Evaluation, Ad Council


Suzy has so many best use cases. I've been using it primarily for creative
evaluation, but I know colleagues of mine have been using it to test different
ideas around the attitudes and behaviors of different audiences. It greatly
helps us throughout the strategic process.

Director, Strategy & Evaluation, Ad Council

VP, Shopper Analytics & Insights N.A., PepsiCo

Jared Johnson
VP, Shopper Analytics & Insights N.A., PepsiCo


Suzy is someone we have leaned on heavily during the pandemic to help us
identify crucial insights. We are lucky to not only have Suzy as a research
partner, but to access their key learning on the new food & beverage consumer.

VP, Shopper Analytics & Insights N.A., PepsiCo

Global Head of Insights & Analytics, Mondelēz International

Nick Graham
Global Head of Insights & Analytics, Mondelēz International


We've worked closely with Suzy and the team in really building out our
capabilities for long-term consumer tracking as well as real-time insights. I
love the fact we are able to achieve great speed without trading off the quality
of our consumer feedback.

Global Head of Insights & Analytics, Mondelēz International

Senior Consumer Insights & Sensory Analyst, ADM

Lindsay Moeller
Senior Consumer Insights & Sensory Analyst, ADM


I love Suzy's quick "and I mean quick" feedback, the easy launching online
system, the ability to easily add stimuli to questions, large sample sizes,
variety of consumers across the US. Suzy Live was also great and was a great
tool during the pandemic when we were unable to host in-person consumer testing
and focus groups.

Senior Consumer Insights & Sensory Analyst, ADM

Senior Manager Customer Promotions & Insights, J&J

Pearl Park
Senior Manager Customer Promotions & Insights, J&J


What I really love, particularly when it comes to Suzy, is that I’m also able to
understand the online shopper and that online shopper at a particular retailer.
So we’ve used Suzy in so many ways to better understand our retailer’s online
shopper, including things such as their experience, what are the search terms
they’re looking at, how they’d like to consume their digital media, etc.

Senior Manager Customer Promotions & Insights, J&J

Chief Insights & Strategy Officer, Hunter PR

Heddy DeMaria
Chief Insights & Strategy Officer, Hunter PR


All these [product] developments you’re adding is making the data more reliable,
more valid for me, more usable. MaxDiff is just great, your Monadic Testing;
wonderful. Since you started offering these other aspects is just phenomenal.
I’ve always been pleased with Suzy but you’re just delighting me time after
time.

Chief Insights & Strategy Officer, Hunter PR

Executive Director Innovation Insights & Trends, Estee Lauder Companies

Yvette Marichal
Executive Director Innovation Insights & Trends, Estee Lauder Companies


Suzy has been something we've been leveraging tremendously when we ideate and
test our ideas and get consumer feedback live. We're iterating the new ideas as
we go. it's almost like a co-creation with the consumer which I really love.

Executive Director Innovation Insights & Trends, Estee Lauder Companies

Head of Consumer Insights, Kraft Heinz

Kim Spaid
Head of Consumer Insights, Kraft Heinz


For an organization to be consumer obsessed, you have to democratize it, and
that means a lot of things. It certainly can mean tools, like a Suzy or other
applicability to some type of trend platform for them and access for them, but
it can also mean, how do I excite my team.

Head of Consumer Insights, Kraft Heinz

VP, Strategy Director, DDB

Erin Wong
VP, Strategy Director, DDB


Suzy helps us glean insights and explore hypotheses quickly. Our customer
success manager is smart, responsive, and always adds value in every
conversation. In a short timeframe, the tool has been improved in meaningful
ways to enhance both the UX and utility.

VP, Strategy Director, DDB

Next

 
 


STAY INFORMED WITH RECENT TRENDS FROM SUZY’S CONSUMER INSIGHTS HUB

 
Consumer Insights Hub

Articles
Jun 7, 2023
The Suzy Story: How We Disrupted a $100 Billion Industry
Articles
Jun 7, 2023

Traditional market research is too slow for the modern enterprise. Learn how
Suzy disrupted a $100 billion industry to deliver consumer insights right when
brands need them. #AskSuzy #mrx #consumerinsights #generativeai

Articles
Jun 7, 2023
Blog, Articles
May 19, 2023
Market research and AI: Will generative AI replace market researchers?
Blog, Articles
May 19, 2023

Generative AI will change the way market research is done forever. Here’s how
insights professionals can use it as part of their toolkit. [link] #ai
#generativeai #mrx #consumerinsights

Blog, Articles
May 19, 2023
Webinars
May 17, 2023
State of the Consumer: Unlocking the Power of Generational Spending
Webinars
May 17, 2023

62% of consumers would be willing to pay more for items from a trustworthy
brand. But what makes a brand trustworthy? And how does the idea of trust differ
amongst the different generations?

Webinars
May 17, 2023
Blog, Articles, Product
May 16, 2023
Uncover hidden insights and make data-driven decisions with Data Explorer
Blog, Articles, Product
May 16, 2023

Data is important to drive consumer insights—but data analysis can take a long
time. Learn how to speed up your analysis for faster and more actionable
insights with Suzy’s Data Explorer. #dataanalysis #mrx #consumerinsights

Blog, Articles, Product
May 16, 2023
Webinars
May 12, 2023
Inside the Mind of the Customer: The Art of Qualitative Research
Webinars
May 12, 2023

Telling a well-rounded data story requires both the science of quantitative
research and the art of qualitative research. Understanding the why behind your
findings will deepen your analysis, help you understand your target more deeply,
and bring research to the forefront of all of your business decisions.

Webinars
May 12, 2023

Get Suzy’s consumer insights newsletter and webinar alerts delivered to your
inbox.

 

 
 


UNLEASH THE POWER OF RESEARCH WITH SUZY

 


 * INTEGRATED AND ITERATIVE


 * UNPARALLELED SPEED AND SIMPLICITY


 * AGENCY RIGOR AND SERVICE


 * A FRACTION OF THE COST


 
 

 
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Solutions

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Company

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Resources

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*Representative example of audience responses in the Suzy platform and does not
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