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WHAT TO POST ON EACH SOCIAL MEDIA PLATFORM

Home » Blog » What to Post on Each Social Media Platform

 




WHAT TO POST ON EACH SOCIAL MEDIA PLATFORM

By Phil Treadwell
 Posted August 1, 2023
 In Uncategorized
What to Post on Each Social Media
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In today’s digital age, social media has become a powerful tool for business
professionals and entrepreneurs to connect with their audience and grow their
brands. To harness the full potential of these platforms, it’s crucial to
understand what to post and the type of content that performs the best on each
one. In this blog, we’ll explore the key factors that contribute to high
engagement on Facebook, Instagram, LinkedIn, Twitter (now called X), YouTube,
and TikTok. We’ll dive into content types, styles, lengths, and other essential
details to help you create compelling content tailored to each platform’s unique
audience.


FACEBOOK

What to Post: For business professionals or entrepreneurs, video content takes
center stage on Facebook. Live videos showcasing your expertise, and
behind-the-scenes glimpses of your business, tend to perform exceptionally well.
Additionally, consider sharing infographics, polls, and curated articles
relevant to the industry.

Style: Maintain a friendly and informative tone in your content. Utilize
storytelling techniques to engage your audience emotionally and showcase your
entrepreneurial journey.

Length: For videos, aim for 1-3 minutes. Concise, impactful posts ranging from
40-80 characters tend to garner the most attention.

Details: Use Facebook Insights to analyze your audience’s preferences and post
at peak times to reach your intended audience. Encourage discussions in the
comments section to foster meaningful connections.

When crafting content for Facebook, remember that the platform’s algorithm
prioritizes meaningful interactions, making live videos an effective way to
engage with your audience in real-time.


INSTAGRAM

What to Post: Instagram is a visual platform where high-quality photos, short
videos (Reels), Stories, and carousel posts shine. Share your business journey,
client highlights, and professional insights through captivating visuals.

Style: Maintain a consistent aesthetic with your posts to create a memorable
brand image. Utilize Instagram’s filters and editing tools to enhance your
visuals.

Length: Stories should be brief, Reels around 30 seconds, and regular posts
visually engaging without excessive text.

Details: Use industry-specific hashtags strategically, collaborate with
influencers, and engage with your audience through Stories’ interactive features
like polls and Q&A sessions.

Instagram is the perfect canvas for you to visually narrate your business story,
showcase your wins, and connect with your potential partners and clients.
Consistency and authenticity in your visual theme help establish your brand
identity.


LINKEDIN

What to Post: As a professional network, LinkedIn is tailor-made for
business-related content. Share thought-leadership articles, industry insights,
and success stories to establish yourself as an expert in your field.

Style: Maintain a polished and informative tone. Share industry updates, trends,
and personal experiences you have in your business.

Length: Long-form articles (800-1,200 words) resonate well, but shorter updates
with impactful statistics or quotes can also engage your audience effectively.

Details: Connect with industry leaders, join relevant groups, and engage with
your network through thoughtful comments and shares. LinkedIn’s powerful search
feature can help you discover and connect with potential collaborators.

LinkedIn serves as your professional playground, allowing you to showcase your
industry expertise and network with fellow professionals and entrepreneurs.
Engage in meaningful conversations within industry-related groups to expand your
reach and influence.


TWITTER (NOW CALLED X)

What to Post: Twitter thrives on short, timely content. Craft concise tweets,
share GIFs, run polls, and create engaging threads to connect with your audience
and peers.

Style: Be concise, witty, and timely in your tweets. Use humor judiciously, and
leverage visual elements like GIFs and images to capture attention.

Length: While tweets are limited to 280 characters, shorter tweets (around
100-150 characters) often perform better. Twitter threads provide space for more
extended discussions.

Details: Use relevant industry hashtags, engage in trending conversations, and
retweet and reply to industry influencers to expand your network.

Twitter’s fast-paced environment is ideal for sharing quick insights, industry
news, and participating in relevant conversations. Snappy, concise tweets and
engaging visuals will help you stand out in the Twitterverse.


YOUTUBE

What to Post: Entrepreneurs and business professionals can leverage YouTube’s
video-centric platform to share tutorials, vlogs, product reviews, and
educational content.

Style: Invest in high-quality video production, editing, and compelling
thumbnails. Create attention-grabbing titles and thumbnails to draw in viewers.

Length: Video length varies by content type, but aim for 7-15 minutes for most
content. Longer videos can be acceptable for in-depth discussions and tutorials.

Details: Optimize video descriptions and tags for search visibility. Consistency
in uploading schedules is crucial for building a subscriber base.

YouTube provides a stage for showcasing your expertise and sharing valuable
insights with your audience. Engaging with your viewers through comments and
possibly hosting live streams can help build a loyal subscriber base.


TIKTOK

What to Post: TikTok thrives on short, entertaining videos. Engage with others
by participating in challenges, showcasing your daily work routine, sharing
business humor, and offering quick entrepreneurial advice.

Style: Be creative, energetic, and relatable. Utilize music and effects to
enhance your videos and connect with the youthful, dynamic TikTok audience.

Length: Keep TikTok videos between 15-40 seconds for maximum engagement.

Details: Harness the power of popular songs and trending hashtags, and consider
collaborating with other TikTok users to boost visibility within the community.

TikTok’s unique format demands creativity and brevity. Finding a consistent
voice and using music creatively can help you resonate with the more youthful
target audience.


CONCLUSION

Knowing what to post, and crafting engaging content on social media, requires a
nuanced approach. Tailor your content to suit each platform’s unique
characteristics, keeping authenticity and relevance at the forefront. By
following these guidelines, you’ll be well-equipped to connect with your
audience effectively across various social media platforms, enhancing your
professional presence and influence. And remember that consistent effort and
staying informed about platform changes are key to continued growth and
engagement in the dynamic world of social media marketing.

Check out some of the Mortgage Marketing Expert podcast episodes to hear social
media experts share even more!



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