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Submission: On September 14 via manual from US — Scanned from DE
Submission: On September 14 via manual from US — Scanned from DE
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Is this email not displaying correctly? View it in your browser. Hi Leah, Buzz Points is more than just a card rewards program. We're bringing all kinds of results to community financial institutions, across retail and commercial portfolios. Over the next week, I will be sharing these success stories with you. Check out our Idea Book for more marketing campaigns and success stories. If you're looking to transform your digital strategy, build better relationships with your cardholders, and create lifetime value and engagement, contact us for more information. -------------------------------------------------------------------------------- STUDY #2: RETAIL ACCOUNT ACQUISITION The Challenge: Deepen relationships with accountholders who had an existing account with the financial institution, but no checking account. The Solution: A promotion offering 2,500 Buzz Points to open a checking account, enroll in Buzz Points, and complete 25 transactions within 60 days. The campaign utilized geographically segmented lists with a multi-touch omnichannel campaign. The Results: 113 new checking accounts were opened with 73% qualifying for the bonus points, with a 27% increase in YoY ROI compared to existing users. -------------------------------------------------------------------------------- Keep an eye on your inbox for the next email in the series! Thanks, Molly Mulhern Financial Success Consultant Buzz Points Copyright © 2021, All rights reserved. unsubscribe from all emails | update subscription preferences