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We use cookies to optimize your experience with mabl. Read our privacy policy to learn more. Accept Reach MABL EXPERIENCE 2023 November 1-2, 2023 Register Free Brought to you by Overview Takeaways Attend Agenda Speakers Sponsors FAQs Register REACH Software testing and quality engineering are extending their reach across the enterprise as development organizations embrace generative AI, DevOps, and digital transformation. Though these disruptions are transforming how software is built, quality teams are helping their companies successfully navigate these changes to deliver better customer experiences. Join mabl Experience 2023 to learn how you can extend the reach of your quality engineering practice. You’ll join a global community of quality leaders and build your roadmap for harnessing generative AI and low-code technologies to scale automated test coverage, transform software testing into a DevOps and CI/CD enabler through integrated workflows, and empower your company to deliver faster with higher confidence. KEY TAKEAWAYS Understand how generative AI will impact software quality processes Build a pathway to achieve effective automated test coverage at scale Learn how collaborative testing practices can improve DORA metrics Improve collaboration practices across your development team Extend quality engineering efforts beyond functional testing Meet and learn from other quality professionals expanding quality’s reach ATTEND There are two ways to attend Experience. IN BOSTON Join quality and technology leaders for strategic discussions and sessions on harnessing quality as a competitive advantage. * November 1: 4:30 - 7:00pm EST * November 2: 8:00am - 5:30pm EST VIRTUALLY Connect with the global quality community, learn new skills, and discover the future of testing with industry experts. * November 1: 11:00am - 4:00pm EST * November 2: 11:00am - 4:00pm EST AGENDA IN-PERSON VIRTUAL NOVEMBER 1 Time Session Details 4:30 - 7:00pm Welcome to Boston! Networking event at Sam Adams Taproom NOVEMBER 2 Time Session Details 8:00 - 9:00am Registration & Breakfast 9:00 - 9:45am Beyond the Hype Transforming Quality with AI and Low-Code Automation Dan Belcher Co-Founder, mabl Gev Hovsepyan Head of Product, mabl Beyond the Hype The way that we deliver software continues to evolve at an unprecedented pace, thanks to DevOps, cloud computing, and now generative AI. To better seize the opportunities created by these transformations, development organizations need robust quality strategies that enable them to embrace new technologies while delivering high-quality digital experiences. This keynote, led by mabl co-founder Dan Belcher, will explore the possibilities presented to quality leaders by these transformations. He’ll showcase why software testing is the cornerstone for future-proofing development pipelines, delve into how AI and low-code are game-changers to establishing and maintaining test coverage, and give a sneak peek into the future of mabl’s unified platform. 9:45 - 10:15am Fostering Innovation with Quality at Priceline Antony Robertson Test Automation Architect, Priceline Fostering Innovation with Quality at Priceline In eCommerce, your competitor is just one tab away. Consumers have greater flexibility than ever, and they’re increasingly spending their hard-earned dollars based on the digital experience. For leading travel site Priceline, succeeding in this environment means reaching for the next wave of innovations with the highest level of quality. Join Test Automation Architect Antony Robertson to learn how he’s empowering teams to innovate with autonomy. He’ll share how today’s competitive business environment demands the freedom to experiment, why (and how) his team integrated mabl into their homegrown solution to give teams autonomy to participate in the overall test strategy, and how quality can unleash innovation while reaching for better digital experiences. 10:15 - 10:45am Refreshment Break 10:45 - 11:15am Drive Your Team's Software Delivery Performance Amanda Lewis DORA Developer Advocate, Google Cloud Drive Your Team's Software Delivery Performance For nearly a decade, DORA has investigated the capabilities that drive a team's software delivery and operational performance. DORA's four key metrics for software delivery performance have been adopted by organizations in every industry. The research framework helps teams identify the technical, process, and cultural bottlenecks in pursuit of improving organizational performance. Continuous testing allows teams to work in smaller batches and get fast feedback on changes: two ways that teams improve performance. This session will introduce DORA, review findings from the 2023 report, and explore how capabilities such as test automation and continuous integration improve software delivery performance, team performance, and employee well-being. 11:15 - 11:45pm Maximizing Returns of Investments in Quality Kirsten Vonck Head of Customer Success, mabl Sarah deSilva Senior Customer Success Manager, mabl Maximizing Returns of Investments in Quality In today’s fast-paced business landscape, losing focus can be destructive. In their quest for quality, many organizations find themselves investing in test automation initiatives that frustrate teams, erode ROI with hidden costs, and even hurt the customer experience with ineffective test coverage. The key to maintaining focus and gaining a competitive edge lies in rethinking your team’s approach to quality and test automation. In this session, Sarah and Kirsten from mabl’s Customer Success team will explore the business benefits of investments in quality, the concealed pitfalls of traditional test automation approaches, and how to build a compelling business case for this new approach to test automation. 11:45am - 12:45pm Lunch 12:45 - 1:15pm Navigating Massive Transitions With Quality Edward Peterson Principal Group Engineering Manager, Microsoft Navigating Massive Transitions With Quality Join us for an illuminating discussion with Eddie Peterson, a seasoned leader at Xandr who established a north star for quality as his team navigated through growth, acquisition, and integration into Microsoft. In this fireside chat, Eddie will share the organizational, operational, and technical considerations that shaped Xandr’s evolution with Microsoft, how he set priorities within a new company, and the critical role of quality in shaping product strategy. 1:15 - 1:45pm Balancing Innovation and Stability in Enterprise Engineering Taylor Pechacek Head of Product, Compass, Atlassian Balancing Innovation and Stability in Enterprise Engineering In today's dynamic business landscape, enterprises must tread a delicate path between fostering innovation and maintaining operational stability within their engineering teams. This can be especially challenging in enterprises with distributed architecture and decentralized technologies. In this session, Taylor Pechacek, Head of Product at Atlassian, will share his experience with Atlassian’s journey to foster innovation across their distributed teams. He’ll discuss how Atlassian encourages innovation with team autonomy, the challenges of maintaining stability at scale, and how continuous testing plays a pivotal role in driving this transformative process. 1:45 - 2:00pm Refreshment Break 2:00 - 2:30pm Unlocking the Potential of AI in Quality Engineering John Kinnebrew Machine Learning Engineer, mabl Lauren Clayberg Software Engineer, mabl Unlocking the Potential of AI in Quality Engineering Stack Overflow’s 2023 Developer Survey found that 55% of respondents are interested in using AI for testing, the highest level of interest across all use cases. Yet less than 3% highly trust the output of AI tools, juxtaposing the important role of testing to ensure product quality with the reliability of existing AI tools. Quality teams need strategies to harness the potential of generative AI, nurture their skills in this critical emerging field, and still build trust in software testing. Join mabl AI experts Lauren Clayberg and John Kinnebrew to explore the frontiers of AI in quality engineering. They’ll share how quality professionals can harness generative AI in their testing strategies while minimizing risk, break down available AI tools, and give a preview into the future of AI at mabl. 2:30 - 3:15pm How mabl is Extending the Reach of Quality Krista King Product Manager, mabl Juliette MacPhail Product Manager, mabl Andrew Horgan Lead Solutions Engineer, mabl How mabl is Extending the Reach of Quality Mabl is on a mission to empower enterprise teams to deliver high-quality software at scale, and we recognize the potential of quality engineering to help companies embrace DevOps, cloud computing, and generative AI to deliver innovations and lead their industries. Join this keynote to hear directly from the mablers enabling the future of quality engineering: from extending the scope of test coverage beyond functional quality, to ensuring high-quality experiences across platforms, to leveraging AI to exponentially improve coverage and reliability. 3:15 - 3:30pm Refreshment Break 3:30 - 4:15pm Unleashing Innovation in QA Vince Mahan Lead QA Engineer, Chorus Innovations Craig Willett Manager, Automation Engineering, Fox Corporation Unleashing Innovation in QA Quality teams are looking for new strategies to expand the impact of their initiatives and enable their companies to innovate with high quality. However, many teams struggle to determine which changes to prioritize next: some start by integrating testing further left into development pipelines, others by expanding testing participation to all team members, and yet others by integrating non-functional testing into their automation strategy. In this panel, you’ll learn directly from QA leaders who navigated these transitions: their journeys, the challenges they faced along the way and lessons they learned, how they managed change, and their perspectives on the evolution of their testing strategies. 4:15 - 5:00pm Experience Awards Ceremony and Happy Hour Anthony Palladino Chief Revenue Officer, mabl NOVEMBER 1 Time Session Details 11:00am - 11:45am Beyond the Hype Transforming Quality with AI and Low-Code Automation Dan Belcher Co-Founder, mabl Gev Hovsepyan Head of Product, mabl Beyond the Hype The way that we deliver software continues to evolve at an unprecedented pace, thanks to DevOps, cloud computing, and now generative AI. To better seize the opportunities created by these transformations, development organizations need robust quality strategies that enable them to embrace new technologies while delivering high-quality digital experiences. This keynote, led by mabl co-founder Dan Belcher, will explore the possibilities presented to quality leaders by these transformations. He’ll showcase why software testing is the cornerstone for future-proofing development pipelines, delve into how AI and low-code are game-changers to establishing and maintaining test coverage, and give a sneak peek into the future of mabl’s unified platform. 11:50am - 12:35pm Managing Innovation in QA Gayathri Krishnan Director, Software QA Engineering, Barracuda Vincent Esquilin Manager of Enterprise Quality Assurance, JetBlue Managing Innovation in QA Quality teams are looking for new strategies to expand the impact of their initiatives and enable their companies to innovate with high quality. However, many teams struggle to determine which changes to prioritize next: some start by integrating testing further left into development pipelines, others by expanding testing participation to all team members, and yet others by integrating non-functional testing into their automation strategy. In this panel, you’ll learn directly from QA leaders who navigated these transitions: their journeys, the challenges they faced along the way and lessons they learned, how they managed change, and their perspectives on the evolution of their testing strategies. 12:35 - 12:55pm Break 12:55 - 1:25pm Unlocking the Potential of AI in Quality Engineering John Kinnebrew Machine Learning Engineer Lauren Clayberg Software Engineer, mabl Unlocking the Potential of AI in Quality Engineering Stack Overflow’s 2023 Developer Survey found that 55% of respondents are interested in using AI for testing, the highest level of interest across all use cases. Yet less than 3% highly trust the output of AI tools, juxtaposing the important role of testing to ensure product quality with the reliability of existing AI tools. Quality teams need strategies to harness the potential of generative AI, nurture their skills in this critical emerging field, and still build trust in software testing. Join mabl AI experts Lauren Clayberg and John Kinnebrew to explore the frontiers of AI in quality engineering. They’ll share how quality professionals can harness generative AI in their testing strategies while minimizing risk, break down available AI tools, and give a preview into the future of AI at mabl. 1:30 - 2:00pm Managing Quality Across Teams and Applications Douglas Kirby Director, Research & Development, Community Brands Managing Quality Across Teams and Applications Community Brands supports thousands of associations and non-profits across the world with their member-management platform. Building and optimizing seamless user experiences across multiple QA teams and applications are critical to engaging clients and members. With 21 products, Community Brands built strong quality processes but looked to standardize those across QA teams. When it comes to defining testing processes that ensure quality across applications, Community Brands worked to build a process and strategy with scalability and consistency in mind. In this session, Douglas will share Community Brand’s journey to standardizing testing processes across Agile teams and applications with the goal of efficiency in mind. Setting Up Your Mabl Workspace For Scalable Testing Rowland Hill Lead Technical Account Manager, mabl Sarah deSilva Senior Customer Success Manager, mabl Sam Butler Customer Success Specialist, mabl Setting Up Your Mabl Workspace For Scalable Testing Mabl is built for collaboration, inviting testers, developers, and quality engineers to collaborate and deliver quality software. Elevate your testing approach in mabl’s unified platform to learn the art of efficient workspace management, onboard team members, regular workspace audits, and effective labeling techniques. Quality engineering works best when it’s a company-wide effort, which is why mabl is designed to foster collaboration across developers, quality engineers, and other team members. With mabl’s unified platform, everyone has the tools and the data they need to improve the customer experience and support digital transformation. This session will help new and expert mabl users alike set up their workspace for testing at scale. Learn how to create efficient workflows for onboarding new team members, managing the mabl workspace as testing scales, and maintain an effective test automation strategy in the long-term. 2:00 - 2:20pm Break 2:20 - 3:15pm Why Testing Efforts Fail Darrel Farris Partner & US Country Manager, Abstracta Why Testing Efforts Fail Today’s testing landscape is crowded with tools promising to automate and optimize the effort out of testing. But the majority of these tools fail to address the full needs of a true quality engineering practice: clear objectives, upskilling opportunities, and a roadmap to shared success. In this session, Abstracta’s US Country Manager, Darrel Farris, will explore the human side of software testing, and how quality teams can expand their reach. He’ll share how teams can overcome common obstacles to expanding testing, how to set clear goals, upskill testing teams, and ensure your team is truly ready to transform testing. Unleashing Testing Synergy How mabl Tests mabl Dani Paul Quality Engineer, mabl Unleashing Testing Synergy Mabl is a passionate community of builders, innovators, and of course, testers. (Seriously, ask how many mablers have experience in QA and testing.) That passion and commitment to building the future of quality translates into a holistic testing approach behind-the-scenes. Join mabl Quality Engineer Dani Paul for a look at how mabl uses our test automation platform to build a culture of quality, drive testing success, and integrate testing into development cycles. Dani will share practical tips and tricks from the testing trenches to help quality professionals make the most of the mabl test automation platform. See how mabl developers and quality engineers collaborate throughout the software development lifecycle, learn to build resilient low-code tests, and discover the testing strategy behind the product. 3:20 - 4:00pm Building a Culture of Quality Starts with Diversity Lexi Marsh Business Development, Resilient Coders Kerlin Augustin Software Engineer, mabl Building a Culture of Quality Starts with Diversity Organizations focused on accelerating development cycles and optimizing their user experiences must be focused on building a culture of quality within their organizations. A critical pillar of a quality culture: diverse and inclusive teams that foster personal and organizational success. Diverse teams are 30% more likely to out-perform, and 19% more likely to enjoy higher revenue compared to less diverse organizations. Resilient Coders is on a mission to reinvent tech talent pipelines for stronger teams, greater meritocracy, and a brighter future. Join this session to understand how to build a quality, inclusive development organization and how Resilient Coders is transforming the tech industry. NOVEMBER 2 Time Session Details 11:00 - 11:45am How mabl is Extending the Reach of Quality Krista King Product Manager, mabl Juliette MacPhail Product Manager, mabl Andrew Horgan Lead Solutions Engineer, mabl How mabl is Extending the Reach of Quality Mabl is on a mission to empower enterprise teams to deliver high-quality software at scale, and we recognize the potential of quality engineering to help companies embrace DevOps, cloud computing, and generative AI to deliver innovations and lead their industries. Join this keynote to hear directly from the mablers enabling the future of quality engineering: from extending the scope of test coverage beyond functional quality, to ensuring high-quality experiences across platforms, to leveraging AI to exponentially improve coverage and reliability. 11:50am - 12:20pm A Modern Quality Engineering Stack for Fast-Moving Software Teams Suraj Chawda Engineering Lead, Credora.io A Modern Quality Engineering Stack for Fast-Moving Software Teams Modern tech startups thrive on the developer mindset of “just ship it,” which allows companies to adapt quickly to customers’ needs and deliver the best experience. However, as these same companies scale and code changes can impact a much wider coverage area, how do they avoid gridlocks due to testing and allow experimentation to continue? In this session, Credora.io’s Engineering Lead Suraj Chawda will share details of his journey to find Quality Engineering tools, along with details of the technology stack and processes his team put together to ensure high quality while encouraging fast experimentation at Credora. Faster Feedback, Faster Fixes mabl for Developers Joe Lust Staff Software Engineer, mabl Mauro Mackinze Software Engineer, mabl Faster Feedback, Faster Fixes 43% of software developers say that testing is their biggest pain point during development. Headaches created by time-consuming, high-maintenance automated tests can be frustrating, but the delays or defects created by insufficient testing can have costly consequences on the business. Teams need tools and strategies to make testing possible for developers without slowing them down. This session will share how mabl helps developers reconcile the demands of faster development with consumer demand for quality products. Learn how to use the mabl CLI for regular testing, expand testing across CI/CD pipelines with native integrations, and improve collaboration using branching and version control. You’ll also learn how mabl transforms testing data into quality insights that help teams fix defects faster. 12:25 - 12:55pm Fast-Track Regression Testing Cycles Strategies and Insights Pradgnya Kulkarni Director, QA Engineering, Wurl Fast-Track Regression Testing Cycles The QA team at Wurl has a keen focus on meeting customer demands. They align sprints and feature development with customer requirements, demanding a quality strategy that prioritizes enhancing the customer experience. In this session, Pradgnya will share her team’s journey and transformation over the past 4 years, including adjustments to processes, improvements in infrastructure, and team dynamics in the evolution from a solo QA professional to an in-house team of QA Engineers. She will delve into the significance of regression testing within her quality strategy, outlining the steps her team took to reduce regression testing time by 75%. Quality Engineering Metrics for the DevOps Era Jess Mosley Director of Quality Assurance, TrustCloud Quality Engineering Metrics for the DevOps Era Extending the reach of software testing means adopting new ways to measure success. As quality teams break down silos and increase their impact on development practices, they need to embrace a blended approach to testing metrics that incorporate time-tested QA metrics with established frameworks like Google’s DORA metrics and flow metrics. TrustCloud Director of Quality Assurance Jessica Mosley will share how she built a culture of quality by balancing DORA metrics, flow metrics, and traditional QA metrics. She’ll explore how shared metrics can help development teams create common goals, help quality professionals evaluate engineering metrics for QE success, and explore best practices for effective feedback loops. 12:55 - 1:15pm Break 1:15 - 1:45pm Small Team, Big Tests Chris de Steuben Senior QA Manager, Ritual Small Team, Big Tests A healthy (not a perfect) test suite is important for QA teams who rely on automation to accomplish the heavy lifting of testing in teams that implement CI/CD practices. For small teams, that importance is arguably even more critical as the ratio of work:testers skews high; there are only so many hours in the day after all, and small QA teams often handle duties that run the gamut from solving customer issues to evaluating new SaaS vendors. So how does a team of 2 manage an automated test suite that runs constantly against 200 feature flags, multiple development environments, and three distinct codebases? We’ll break down how we started, highlight a few important process pivots and pains we encountered along the way, and talk about how we learned to see test maintenance as an opportunity more than a chore. SmugMug’s Quest for Quality Janet Bracewell Senior Engineering Manager, QA, SmugMug 1:50 - 2:20pm Elevating your Skillset A Guide for Modern Leaders Regnard Raquedan Solutions Architect, GitLab Elevating your Skillset Navigating the ever-evolving tech landscape is essential for today's leaders, but it can be a daunting task: leaders must balance between adopting new technologies to drive team efficiency and knowing when to make strategic investments that yield maximum benefits for their teams. In this session, GitLab's Solutions Architect Regnard Raquedan will explore crucial topics, including digital transformation, DevSecOps, Application and API Modernization, and Continuous Testing. He’ll help you upskill your expertise in these areas, provide valuable insights and resources for further learning, and cover the benefits of a modern integrated toolset. As a software leader, you can leverage your organizational goals to not only modernize tools and processes, but also as opportunities for professional development. Beyond Functional Accessibility Testing for DevOps Teams Eva Ferreira Software Engineer, mabl Beyond Functional Building better, more inclusive customer experience demands closing the gap between accelerating delivery cycles and non-functional testing. With one billion people living with some form of disability, development teams can’t afford silos between accessibility testing and development cycles. But accessibility testing often demands specialized tools, which are costly and time-consuming to implement. Join Google Developer Expert and accessibility leader Eva Ferreira to learn more about accessibility testing, integrating accessibility checks into your software development and testing processes, and using qualitative metrics to track accessibility improvements across the entire team. 2:20 - 2:35pm Break 2:35 - 3:05pm Test Coverage Transformation Abuzar Amini Senior Director of Engineering, iCIMS Test Coverage Transformation Migrating a complex product from Angular to React can be an extremely challenging project. It typically involves rewriting a substantial portion of the codebase, which breaks existing test automation scripts, and it also requires thorough testing to ensure that no regressions are introduced. In this session, iCIMS’s Senior Director of Engineering Abuzar Amini will share their journey through this massive 2-year project, the multitude of challenges that significantly impacted developer productivity, and how mabl provided a game-changing solution to ensure the high-quality expected by their customers in a developer-friendly way. Harnessing mabl and Playwright for Continuous Testing Darío Kondratiuk Software Engineer, mabl Harnessing mabl and Playwright for Continuous Testing Extending the reach of quality engineering means finding new ways to engage developers in testing - without slowing their ability to build and ship new features. Open-source framework Playwright is a powerful tool for getting feedback early in the development process via unit testing. When used in conjunction with mabl’s low-code test automation platform, Playwright becomes a pillar of continuous testing that complements comprehensive end-to-end testing that reflects the user experience in mabl. By leveraging both test automation frameworks, quality engineers and developers can work together to increase test coverage and embrace continuous testing. Mabl engineer, author, and 4-time Microsoft Most Valuable Professional Dario Kondratiuk will share strategies for improving the developer experience and the user experience with Playwright + mabl. 3:10 - 4:00pm What Comes After Reach? Closing & Experience Awards Ceremony Dennis Nelson Customer Education Lead, mabl FEATURED SPEAKERS AMANDA LEWIS DORA Developer Advocate Google Cloud TAYLOR PECHACEK Head of Product, Compass Atlassian EDWARD PETERSON Principal Group Engineering Manager Microsoft JESSICA MOSLEY Director of Quality Assurance TrustCloud ANTONY ROBERTSON Test Automation Architect Priceline CRAIG WILLETT Manager, Automation Engineering Fox Corporation ABUZAR AMINI Senior Director of Engineering iCIMS GAYATHRI KRISHNAN Director, Software QA Engineering Barracuda REGNARD RAQUEDAN Solutions Architect GitLab PRADGNYA KULKARNI Director, QA Engineering Wurl SURAJ CHAWDA Engineering Lead Credora.io LEXI MARSH Business Development Resilient Coders VINCE MAHAN Lead QA Engineer Chorus Innovations JANET BRACEWELL Senior Engineering Manager, QA SmugMug DARREL FARRIS Partner & US Country Manager Abstracta CHRIS DE STEUBEN Senior QA Manager Ritual DOUGLAS KIRBY Director, Research & Development Community Brands VINCENT ESQUILIN Manager of Enterprise Quality Assurance JetBlue DAN BELCHER Co-Founder mabl ANTHONY PALLADINO Chief Revenue Officer mabl GEV HOVSEPYAN Head of Product mabl KIRSTEN VONCK Head of Customer Success mabl DANI PAUL Quality Engineer mabl DARÍO KONDRATIUK Software Engineer mabl JOHN KINNEBREW Machine Learning Engineer mabl LAUREN CLAYBERG Software Engineer mabl ANDREW HORGAN Lead Solutions Engineer mabl DENNIS NELSON Customer Education Lead mabl JULIETTE MACPHAIL Product Manager mabl KRISTA KING Product Manager mabl JOSEPH LUST Staff Software Engineer mabl EVA FERREIRA Software Engineer mabl MAURO MACKINZE Software Engineer mabl SARAH DESILVA Senior Customer Success Manager mabl KERLIN AUGUSTIN Software Engineer mabl SAM BUTLER Customer Success Specialist mabl SPONSORS Signature Premiere Community FREQUENTLY ASKED QUESTIONS WHAT DOES IT COST TO PARTICIPATE IN THE EVENT? Experience is free to attend. WHO ATTENDS EXPERIENCE? Experience is open to anyone who owns or contributes to software quality in their organization. Attendees include QA leaders, manual testers, automation engineers, engineering and technology leaders, DevOps, product managers, and developers. CAN I CHANGE THE ATTENDEE EXPERIENCE I REGISTERED FOR? If you need to switch your registration type to in-person or virtual, please email us to make the switch. JOIN EXPERIENCE 2023 Don’t miss out on the keynotes, trainings, roundtables, and more. Reserve your free seat at Experience 2023. Register for Free Copyright © 2023 mabl Inc. All rights reserved | Privacy | Terms of Service