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Submission: On February 19 via manual from NL — Scanned from NL
Effective URL: https://www.ariyh.com/insights
Submission: On February 19 via manual from NL — Scanned from NL
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Ariyh Pro is here! Special launch week offer: 50% off only until 22nd Feb Get Ariyh Pro We use cookies to provide you with a personalized experience and to improve our website. DenyAccept Ariyh Ariyh InsightsAboutPlaybooksAriyh ProAdvertise Upgrade to Pro Filter by category Popular & Trending ๐ TOPICS Ads Website/App Ecommerce Social Media Messaging & Copy Product Reviews Referrals Pricing Customer Experience Promotions Retail Store Brand & Strategy BUSINESS TYPE B2C B2B B2Cย Friendly B2B Friendly Clear all filters Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. 200+ INSIGHTS FROM THE LATEST SCIENCE IN MARKETING 3-min practical summaries of research from top universities like: FREE SAMPLE INSIGHT Text Link Increase sales 30% ๐๏ธ WHEN PEOPLE IN ADS SHOULD LOOK AT THE VIEWER - OR AWAY Research from University of Houston B2C Text Link ยท Social Media Text Link ยท Website/App Text Link ยท Ads Text Link ยท Read for free Text Link Increase conversion rate $0 IS BETTER THAN โFREEโ Research from Korea University & Pukyong National University B2B Friendly Text Link ยท Popular & Trending ๐ Text Link ยท B2C Text Link ยท Promotions Text Link ยท Pricing Text Link ยท Read for free Text Link Increase spending 2x โ COFFEE INCREASES SPENDING BY 50% Research from University of South Florida & 6 others Popular & Trending ๐ Text Link ยท B2C Text Link ยท Retail Store Text Link ยท Ecommerce Text Link ยท Read for free Text Link Increase revenues 7.99% THE OPTIMAL FREE TRIAL LENGTH Research from University of Washington & Bright Machines B2B Text Link ยท B2C Text Link ยท Brand & Strategy Text Link ยท Promotions Text Link ยท Read for free Text Link Increase trustworthiness 31% SHORT, EASY NAMES ARE MORE TRUSTWORTHY Research from University of Cologne, University of Southern California & 1 other B2B Text Link ยท B2C Text Link ยท Brand & Strategy Text Link ยท Read for free Text Link Increase willingness to pay 74% PEOPLE LOVE PRODUCTS WITH RITUALS Research from University of Minnesota & Harvard Business School B2B Text Link ยท B2C Text Link ยท Customer Experience Text Link ยท Read for free Text Link Increase referrals 86% ALTRUISTIC REFERRALS ARE 86% MORE EFFECTIVE Research from Temple University & 3 others B2B Friendly Text Link ยท Popular & Trending ๐ Text Link ยท B2C Text Link ยท Referrals Text Link ยท Read for free Text Link Increase customer liking THE FEMININE BRAND NAME ADVANTAGE Research from University of Calgary & 3 others B2B Friendly Text Link ยท B2C Text Link ยท Brand & Strategy Text Link ยท Messaging & Copy Text Link ยท Read for free Text Link Appear more competent and confident ๐ SMILE LESS TO APPEAR CONFIDENT AND BOOST SALES Research from University of Central Florida & 3 others B2B Text Link ยท B2C Text Link ยท Brand & Strategy Text Link ยท Retail Store Text Link ยท Read for free Text Link Increase purchase likelihood 16.3% A SIMPLE RULE TO USE $10 VS 10% OFF Research from EGADE Business School & Babson College B2B Friendly Text Link ยท B2C Text Link ยท Promotions Text Link ยท Pricing Text Link ยท Read for free Text Link Increase product liking USE โHANDWRITTENโ FONTS TO INCREASE SALES Research from University of Innsbruck & Babson College B2C Text Link ยท Brand & Strategy Text Link ยท Website/App Text Link ยท Ads Text Link ยท Read for free Text Link Increase persuasivness 10.4% THE RULE OF THREE IN PERSUASION Research from UCLA Anderson School of Management & Georgetown University Popular & Trending ๐ Text Link ยท B2B Text Link ยท B2C Text Link ยท Brand & Strategy Text Link ยท Messaging & Copy Text Link ยท Ads Text Link ยท Read for free Text Link Increase ad liking 32.8% ๐ฑ WHEN TO USE SLOW VS FAST ADS Research from Bryant University & Kookmin University B2B Friendly Text Link ยท B2C Text Link ยท Social Media Text Link ยท Website/App Text Link ยท Ads Text Link ยท Read for free Text Link Increase customer satisfaction 15% ๐ SAY โTHANK YOUโ NOT โSORRYโ Research from New Mexico State University & 3 others Popular & Trending ๐ Text Link ยท B2C Text Link ยท Customer Experience Text Link ยท Messaging & Copy Text Link ยท Read for free Text Link Increase purchase intentions 31.1% THE โSOLD-OUTโ EFFECT Research from Tsinghua University & 2 others B2C Text Link ยท Retail Store Text Link ยท Ecommerce Text Link ยท Read for free Text Link Increase customer satisfaction 19% SAY โIโ NOT โWEโ WHEN SPEAKING TO CUSTOMERS Research from Wilfrid Laurier University, Simon Fraser University & 1 other Popular & Trending ๐ Text Link ยท B2B Text Link ยท B2C Text Link ยท Retail Store Text Link ยท Customer Experience Text Link ยท Messaging & Copy Text Link ยท Read for free Text Link Increase purchase likelihood 30.2% WHEN $20 IS BETTER THAN $19.99 Research from Temple University & Nanyang Technological University B2C Text Link ยท Brand & Strategy Text Link ยท Pricing Text Link ยท Read for free Text Link Increase premium perceptions ๐ UPPERCASE BRAND NAMES FEEL MORE PREMIUM Research from Zhejiang University B2C Text Link ยท Brand & Strategy Text Link ยท Messaging & Copy Text Link ยท Read for free Text Link Increase open rates 23% THE EFFECT OF [FIRST NAME] IN EMAIL SUBJECT LINES Research from Stanford Unversity & University of Chicago B2B Text Link ยท B2C Text Link ยท Messaging & Copy Text Link ยท Read for free Text Link Increase future spending 2x โ HANDWRITTEN THANK YOU NOTES INCREASE SALES Research from University of Maryland B2B Friendly Text Link ยท B2C Text Link ยท Customer Experience Text Link ยท Ecommerce Text Link ยท Read for free Text Link Increase revenues 6.4% โป SUSTAINABLE PRODUCTS BRING HIGHER REVENUE Research from Shippensburg University & 1 other B2C Text Link ยท Brand & Strategy Text Link ยท Product Text Link ยท Messaging & Copy Text Link ยท Ads Text Link ยท Read for free Text Link Decrease price perception 66% PRICES IN RED ATTRACT MEN Research from Oxford University & 3 others Popular & Trending ๐ Text Link ยท B2C Text Link ยท Pricing Text Link ยท Messaging & Copy Text Link ยท Ads Text Link ยท Read for free Text Link Increase content persuasiveness ๐ WHAT MAKES A VOICE PERSUASIVE Research from Western University & 4 others Popular & Trending ๐ Text Link ยท B2B Text Link ยท B2C Text Link ยท Social Media Text Link ยท Website/App Text Link ยท Ads Text Link ยท Read for free Text Link Increase sales 35.2% WHERE YOU SHOULD DISPLAY YOUR PRICE Research from University of Louisville, Clark University & 1 other B2B Friendly Text Link ยท B2C Text Link ยท Retail Store Text Link ยท Pricing Text Link ยท Ecommerce Text Link ยท Ads Text Link ยท Read for free Text Link Increase perception of innovation 11.2% ๐งโ๐ค SHOULD YOUR INFLUENCERS BE HUMAN - OR VIRTUAL? Research from Saarland University B2C Text Link ยท Brand & Strategy Text Link ยท Social Media Text Link ยท Ads Text Link ยท Read for free Text Link Increase purchase likelihood 34% DONโT MISSPELL YOUR BRAND NAME Research from University of Notre Dame & Ohio State University Popular & Trending ๐ Text Link ยท B2B Text Link ยท B2C Text Link ยท Brand & Strategy Text Link ยท Messaging & Copy Text Link ยท Read for free Text Link Increase focus on primary feature 18.4% ๐ฅ WHEN TO USE HORIZONTAL VS VERTICAL PRODUCT LAYOUTS Research from Xavier University B2B Friendly Text Link ยท B2C Text Link ยท Ecommerce Text Link ยท Website/App Text Link ยท Ads Text Link ยท Read for free ARIYH PRO INSIGHTS Text Link Increase reviews by up to 24% HOW TO USE EMOJIS EFFECTIVELY Research from Monash University Messaging & Copy Text Link ยท Social Media Text Link ยท Ads Text Link ยท Read for freeRead full insight Text Link Increase willingness to pay up to 28% โTOP RATEDโ SELLS BETTER THAN โBEST SELLERโ Research from University of Louisville College of Business, University of Illinois Urbana-Champaign & 1 other Messaging & Copy Text Link ยท Ecommerce Text Link ยท Read for freeRead full insight Text Link Increase forgivnes likelihood 32% APOLOGIES WORK BETTER THAN COMPENSATION Research from Tsinghua University & Monash University Customer Experience Text Link ยท Read for freeRead full insight Text Link Increase sales 78% FRAME YOUR PRODUCT AS THE โGIFTโ IN A BUNDLE Research from Tsinghua University & 2 others B2C Text Link ยท Promotions Text Link ยท Messaging & Copy Text Link ยท Read for freeRead full insight Text Link Decrease negative reaction to ads WHEN ADS GO FROM EFFECTIVE TO ANNOYING Research from Emory University, New York University & 1 other Popular & Trending ๐ Text Link ยท B2C Text Link ยท Ads Text Link ยท Read for freeRead full insight Text Link Increase product preference ๐ NO, WOMEN DONโT PREFER PRETTY PRODUCTS Research from The Chinese University of Hong Kong & 2 others B2C Text Link ยท Product Text Link ยท Ecommerce Text Link ยท Read for freeRead full insight Text Link Increase revenue 13.5% WHEN TO USE DIRECT MAIL VS EMAIL MARKETING Research from IESE Business School & 3 others B2B Friendly Text Link ยท Popular & Trending ๐ Text Link ยท B2C Text Link ยท Brand & Strategy Text Link ยท Ads Text Link ยท Read for freeRead full insight Text Link Increase price attractiveness ๐ NO, .99 PRICES DONโT HURT QUALITY PERCEPTIONS Research from Leuphana University of Lรผneburg & Saarland University B2C Text Link ยท Promotions Text Link ยท Pricing Text Link ยท Read for freeRead full insight Text Link Increase willingness to pay 39% TAKE-BACK PROGRAMS BOOST PROFITS Research from Boston University B2B Friendly Text Link ยท B2C Text Link ยท Customer Experience Text Link ยท Product Text Link ยท Read for freeRead full insight Text Link Increase purchase intentions 41.2% ๐ฑ MOBILE BUYERS WANT UNIQUE (VS POPULAR) PRODUCTS Research from City University of Hong Kong & University of Florida B2C Text Link ยท Customer Experience Text Link ยท Messaging & Copy Text Link ยท Ecommerce Text Link ยท Website/App Text Link ยท Read for freeRead full insight Text Link Increase purchase intentions 18% ๐ฒ USE NON-ROUNDED DISCOUNTS Research from University of Memphis & 3 others B2B Friendly Text Link ยท B2C Text Link ยท Promotions Text Link ยท Pricing Text Link ยท Read for freeRead full insight Text Link Increase customer satisfaction and spending USING SPECIFIC LANGUAGE INCREASES CUSTOMER SPENDING Research from York University & The Wharton School B2C Text Link ยท Retail Store Text Link ยท Customer Experience Text Link ยท Messaging & Copy Text Link ยท Read for freeRead full insight Text Link Increase service quality perception SHOW YOUR SERVICE EMPLOYEES ON YOUR WEBSITE Research from KEDGE Business School & 2 others B2B Text Link ยท B2C Text Link ยท Customer Experience Text Link ยท Website/App Text Link ยท Read for freeRead full insight Text Link Increase referrals 53% PRE-FILL REFERRAL MESSAGES TO MAKE THEM MORE EFFECTIVE Research from University of Southern California & 2 others B2C Text Link ยท Referrals Text Link ยท Ecommerce Text Link ยท Website/App Text Link ยท Read for freeRead full insight Text Link Increase conversions and customer spending HOW TO DESIGN YOUR DIGITAL PAYWALL Research from MIT Sloan School of Management B2B Text Link ยท B2C Text Link ยท Brand & Strategy Text Link ยท Customer Experience Text Link ยท Product Text Link ยท Website/App Text Link ยท Read for freeRead full insight Text Link Increase social media shares WHAT MAKES PEOPLE SHARE FACEBOOK VIDEO ADS Research from Tohoku University & University of Melbourne B2B Friendly Text Link ยท B2C Text Link ยท Social Media Text Link ยท Ads Text Link ยท Read for freeRead full insight Text Link Increase customer loyalty MAKE YOUR EXPERIENCES MEMORABLE, NOT JUST SEAMLESS Research from Qualtrics, Fordham University & 1 other B2B Friendly Text Link ยท B2C Text Link ยท Customer Experience Text Link ยท Read for freeRead full insight Text Link Increase conversion rate $0 IS BETTER THAN โFREEโ Research from Korea University & Pukyong National University B2B Friendly Text Link ยท Popular & Trending ๐ Text Link ยท B2C Text Link ยท Promotions Text Link ยท Pricing Text Link ยท Read for freeRead full insight Text Link Reduce churn HOW TO REDUCE CHURN WITH LOYALTY REWARDS Research from University of Oregon & 3 others B2B Friendly Text Link ยท B2C Text Link ยท Promotions Text Link ยท Customer Experience Text Link ยท Read for freeRead full insight Text Link Increase customer loyalty ๐ HOLD ON TO YOUR CRISIS-HIT CUSTOMERS, IT PAYS OFF Research from Texas Christian University & 2 others B2C Friendly Text Link ยท B2B Text Link ยท Brand & Strategy Text Link ยท Pricing Text Link ยท Read for freeRead full insight Text Link Increase willingness to pay 74% PEOPLE LOVE PRODUCTS WITH RITUALS Research from University of Minnesota & Harvard Business School B2B Text Link ยท B2C Text Link ยท Customer Experience Text Link ยท Read for freeRead full insight Text Link Increase positive brand perceptions BRANDS AND POLITICS. NOT A BAD IDEA AFTER ALL? Research from California Polytechnic State University & Georgetown University B2C Text Link ยท Brand & Strategy Text Link ยท Social Media Text Link ยท Read for freeRead full insight Text Link Increase willingness to pay $21,400 IS BETTER THAN $20,000 Research from Leuphana University, INSEAD & 2 others Popular & Trending ๐ Text Link ยท B2B Text Link ยท B2C Text Link ยท Pricing Text Link ยท Read for freeRead full insight Text Link Increase social media engagement ๐ช ASSERTIVE WORDS INCREASE ENGAGEMENT Research from Adolfo Ibรกรฑez University & 2 others B2B Text Link ยท B2C Text Link ยท Messaging & Copy Text Link ยท Social Media Text Link ยท Read for freeRead full insight Text Link Increase referrals 86% ALTRUISTIC REFERRALS ARE 86% MORE EFFECTIVE Research from Temple University & 3 others B2B Friendly Text Link ยท Popular & Trending ๐ Text Link ยท B2C Text Link ยท Referrals Text Link ยท Read for freeRead full insight Text Link Reduce form abandonment USE โPSEUDO-SETSโ TO CONTROL HOW MANY ACTIONS PEOPLE TAKE Research from IESE Business School & Harvard Business School B2C Text Link ยท Customer Experience Text Link ยท Product Text Link ยท Ecommerce Text Link ยท Website/App Text Link ยท Read for freeRead full insight Text Link Increase social media engagement ๐ HOW EMOJIS INCREASE SOCIAL MEDIA ENGAGEMENT Research from Carelton University & 2 others B2B Friendly Text Link ยท B2C Text Link ยท Messaging & Copy Text Link ยท Social Media Text Link ยท Read for freeRead full insight Text Link Increase product liking USE โHANDWRITTENโ FONTS TO INCREASE SALES Research from University of Innsbruck & Babson College B2C Text Link ยท Brand & Strategy Text Link ยท Website/App Text Link ยท Ads Text Link ยท Read for freeRead full insight Text Link Maximize revenues โDEFAULT OPTIONโ NUDGES: BE CAREFUL HOW YOU USE THEM Research from Erasmus University & University of Alberta B2C Text Link ยท Customer Experience Text Link ยท Ecommerce Text Link ยท Read for freeRead full insight Text Link Increase discount perception USE โWAS 25% HIGHERโ INSTEAD OF โNOW 20% LOWERโ Research from University of South Carolina, Babson College & 4 others B2C Text Link ยท Promotions Text Link ยท Pricing Text Link ยท Read for freeRead full insight Text Link Increase sales 42% ๐๏ธ COUPONS: WHEN TO GIVE โ10% OFFโ VS โ$10 OFFโ Research from Deakin Business School & Monah Business School B2C Text Link ยท Promotions Text Link ยท Pricing Text Link ยท Read for freeRead full insight Text Link Appear more competent and confident ๐ SMILE LESS TO APPEAR CONFIDENT AND BOOST SALES Research from University of Central Florida & 3 others B2B Text Link ยท B2C Text Link ยท Brand & Strategy Text Link ยท Retail Store Text Link ยท Read for freeRead full insight Text Link Increase willingness to pay ๐ PEOPLE WANT TO HEAR WHAT YOUR PRODUCT SOUNDS LIKE Research from University of Alabama & Pennsylvania State University B2C Text Link ยท Retail Store Text Link ยท Product Text Link ยท Ecommerce Text Link ยท Website/App Text Link ยท Read for freeRead full insight Text Link Increase app downloads LAUNCH A POLISHED MOBILE APP, NOT AN MVP Research from Erasmus University & Koc University B2B Text Link ยท B2C Text Link ยท Product Text Link ยท Website/App Text Link ยท Read for freeRead full insight Text Link Increase sales ๐ธ COMPLEMENTARY PRODUCTS BOOST YOUR MAIN PRODUCT Research from Sรถdertรถrn University &University of Northern Colorado B2C Text Link ยท Retail Store Text Link ยท Ecommerce Text Link ยท Website/App Text Link ยท Read for freeRead full insight Text Link Increase percieved product value WHEN 25 โPIECESโ OF CHOCOLATE IS BETTER THAN 500 โGRAMSโ Research from Erasmus University B2C Text Link ยท Product Text Link ยท Messaging & Copy Text Link ยท Ads Text Link ยท Read for freeRead full insight Text Link Increase positive product perceptions DONโT SHOWCASE ALL YOUR GOOD FEATURES, IT BACKFIRES Research from Virgina Tech, University of Southern California & 1 other B2B Text Link ยท B2C Text Link ยท Messaging & Copy Text Link ยท Website/App Text Link ยท Ads Text Link ยท Read for freeRead full insight Text Link Increase product liking 23% โป ECO-FRIENDLY PRODUCTS BOOST CUSTOMER SATISFACTION Research from HEC Montreal & Concordia University B2C Text Link ยท Customer Experience Text Link ยท Product Text Link ยท Read for freeRead full insight Text Link Increase sales โFRIENDโ INFLUENCERS DRIVE MORE SALES THAN โOPINION-LEADERSโ Research from Wilfrid Laurier University & McMaster University B2C Text Link ยท Referrals Text Link ยท Social Media Text Link ยท Read for freeRead full insight Text Link Increase product perceptions 16% ๐ฌ SOME NEGATIVE REVIEWS ARE GOOD FOR YOU Research from Israel Institute of Technology & The Open University of Israel Popular & Trending ๐ Text Link ยท B2C Text Link ยท Reviews Text Link ยท Ecommerce Text Link ยท Website/App Text Link ยท Read for freeRead full insight Text Link Increase willingness to pay 35% ๐ซ IF CUSTOMERS FEEL DISTANT FROM YOUR BRAND, USE ABSTRACT LANGUAGE Research from Western University & 2 others B2C Text Link ยท Messaging & Copy Text Link ยท Website/App Text Link ยท Ads Text Link ยท Read for freeRead full insight Text Link Increase individual's survey responses 33% MAKE YOUR LOYALTY REWARDS A GAMBLE, NOT A CERTAINTY Research from Chinese University of Hong Kong, University of Chicago & 1 other B2C Text Link ยท Promotions Text Link ยท Customer Experience Text Link ยท Read for freeRead full insight Text Link Increase credibility 365 DAYS OR 1 YEAR? SMALLER UNITS ARE MORE CREDIBLE Research from University of Michigan B2B Text Link ยท B2C Text Link ยท Customer Experience Text Link ยท Messaging & Copy Text Link ยท Website/App Text Link ยท Ads Text Link ยท Read for freeRead full insight Text Link Increase customer lifetime value, revenues ๐ PROFITS ARE HIGHER WHEN YOUR SALES TEAM SIDES WITH CUSTOMERS Research from Oklahoma State University & 3 others B2B Text Link ยท Brand & Strategy Text Link ยท Read for freeRead full insight Text Link Increase product recall ADD A SCENT TO YOUR PRODUCT Research from University of Michigan, Rutgers Business School & 1 other B2C Text Link ยท Product Text Link ยท Read for freeRead full insight Text Link Increase tips 136% THE EFFECT OF โVOTE WITH YOUR TIP: CATS OR DOGS?โ Research from University of Missouri-Kansas City, The Wharton School & 1 other B2C Text Link ยท Retail Store Text Link ยท Customer Experience Text Link ยท Read for freeRead full insight Text Link Increase willingess to buy 29.5% PEOPLE AVOID BUYING FROM FIRMS WITH HIGH GENDER PAY GAPS Research from HEC Lausanne, Harvard Business School & 2 others B2B Text Link ยท B2C Text Link ยท Brand & Strategy Text Link ยท Read for freeRead full insight Text Link Increase customer satisfaction 19% SAY โIโ NOT โWEโ WHEN SPEAKING TO CUSTOMERS Research from Wilfrid Laurier University, Simon Fraser University & 1 other Popular & Trending ๐ Text Link ยท B2B Text Link ยท B2C Text Link ยท Retail Store Text Link ยท Customer Experience Text Link ยท Messaging & Copy Text Link ยท Read for freeRead full insight Text Link Increase purchase intentions 30% SHOW YOUR PRODUCTโS โVIEWEDโ OR โPURCHASEDโ NUMBERS Research from Indian Institute of Management - 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