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Ariyh Pro is here! Special launch week offer: 50% off only until 22nd Feb Get Ariyh Pro We use cookies to provide you with a personalized experience and to improve our website. DenyAccept Ariyh Ariyh InsightsAboutPlaybooksAriyh ProAdvertise Upgrade to Pro Filter by category Popular & Trending 📈 TOPICS Ads Website/App Ecommerce Social Media Messaging & Copy Product Reviews Referrals Pricing Customer Experience Promotions Retail Store Brand & Strategy BUSINESS TYPE B2C B2B B2C Friendly B2B Friendly Clear all filters Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. 200+ INSIGHTS FROM THE LATEST SCIENCE IN MARKETING 3-min practical summaries of research from top universities like: FREE SAMPLE INSIGHT Text Link Increase sales 30% 🏌️ WHEN PEOPLE IN ADS SHOULD LOOK AT THE VIEWER - OR AWAY Research from University of Houston B2C Text Link · Social Media Text Link · Website/App Text Link · Ads Text Link · Read for free Text Link Increase conversion rate $0 IS BETTER THAN ‘FREE’ Research from Korea University & Pukyong National University B2B Friendly Text Link · Popular & Trending 📈 Text Link · B2C Text Link · Promotions Text Link · Pricing Text Link · Read for free Text Link Increase spending 2x ☕ COFFEE INCREASES SPENDING BY 50% Research from University of South Florida & 6 others Popular & Trending 📈 Text Link · B2C Text Link · Retail Store Text Link · Ecommerce Text Link · Read for free Text Link Increase revenues 7.99% THE OPTIMAL FREE TRIAL LENGTH Research from University of Washington & Bright Machines B2B Text Link · B2C Text Link · Brand & Strategy Text Link · Promotions Text Link · Read for free Text Link Increase trustworthiness 31% SHORT, EASY NAMES ARE MORE TRUSTWORTHY Research from University of Cologne, University of Southern California & 1 other B2B Text Link · B2C Text Link · Brand & Strategy Text Link · Read for free Text Link Increase willingness to pay 74% PEOPLE LOVE PRODUCTS WITH RITUALS Research from University of Minnesota & Harvard Business School B2B Text Link · B2C Text Link · Customer Experience Text Link · Read for free Text Link Increase referrals 86% ALTRUISTIC REFERRALS ARE 86% MORE EFFECTIVE Research from Temple University & 3 others B2B Friendly Text Link · Popular & Trending 📈 Text Link · B2C Text Link · Referrals Text Link · Read for free Text Link Increase customer liking THE FEMININE BRAND NAME ADVANTAGE Research from University of Calgary & 3 others B2B Friendly Text Link · B2C Text Link · Brand & Strategy Text Link · Messaging & Copy Text 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Messaging & Copy Text Link · Read for free Text Link Increase purchase likelihood 30.2% WHEN $20 IS BETTER THAN $19.99 Research from Temple University & Nanyang Technological University B2C Text Link · Brand & Strategy Text Link · Pricing Text Link · Read for free Text Link Increase premium perceptions 💎 UPPERCASE BRAND NAMES FEEL MORE PREMIUM Research from Zhejiang University B2C Text Link · Brand & Strategy Text Link · Messaging & Copy Text Link · Read for free Text Link Increase open rates 23% THE EFFECT OF [FIRST NAME] IN EMAIL SUBJECT LINES Research from Stanford Unversity & University of Chicago B2B Text Link · B2C Text Link · Messaging & Copy Text Link · Read for free Text Link Increase future spending 2x ✍ HANDWRITTEN THANK YOU NOTES INCREASE SALES Research from University of Maryland B2B Friendly Text Link · B2C Text Link · Customer Experience Text Link · Ecommerce Text Link · Read for free Text Link Increase revenues 6.4% ♻ SUSTAINABLE PRODUCTS BRING HIGHER REVENUE Research from Shippensburg University & 1 other B2C Text Link · Brand & Strategy Text Link · Product Text Link · Messaging & Copy Text Link · Ads Text Link · Read for free Text Link Decrease price perception 66% PRICES IN RED ATTRACT MEN Research from Oxford University & 3 others Popular & Trending 📈 Text Link · B2C Text Link · Pricing Text Link · Messaging & Copy Text Link · Ads Text Link · Read for free Text Link Increase content persuasiveness 🎙 WHAT MAKES A VOICE PERSUASIVE Research from Western University & 4 others Popular & Trending 📈 Text Link · B2B Text Link · B2C Text Link · Social Media Text Link · Website/App Text Link · Ads Text Link · Read for free Text Link Increase sales 35.2% WHERE YOU SHOULD DISPLAY YOUR PRICE Research from University of Louisville, Clark University & 1 other B2B Friendly Text Link · B2C Text Link · Retail Store Text Link · Pricing Text Link · Ecommerce Text Link · Ads Text Link · Read for free Text Link Increase perception of innovation 11.2% 🧑🎤 SHOULD YOUR 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conversion rate $0 IS BETTER THAN ‘FREE’ Research from Korea University & Pukyong National University B2B Friendly Text Link · Popular & Trending 📈 Text Link · B2C Text Link · Promotions Text Link · Pricing Text Link · Read for freeRead full insight Text Link Reduce churn HOW TO REDUCE CHURN WITH LOYALTY REWARDS Research from University of Oregon & 3 others B2B Friendly Text Link · B2C Text Link · Promotions Text Link · Customer Experience Text Link · Read for freeRead full insight Text Link Increase customer loyalty 🆘 HOLD ON TO YOUR CRISIS-HIT CUSTOMERS, IT PAYS OFF Research from Texas Christian University & 2 others B2C Friendly Text Link · B2B Text Link · Brand & Strategy Text Link · Pricing Text Link · Read for freeRead full insight Text Link Increase willingness to pay 74% PEOPLE LOVE PRODUCTS WITH RITUALS Research from University of Minnesota & Harvard Business School B2B Text Link · B2C Text Link · Customer Experience Text Link · Read for freeRead full insight Text Link Increase positive brand perceptions BRANDS AND POLITICS. NOT A BAD IDEA AFTER ALL? 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‘WAS 25% HIGHER’ INSTEAD OF ‘NOW 20% LOWER’ Research from University of South Carolina, Babson College & 4 others B2C Text Link · Promotions Text Link · Pricing Text Link · Read for freeRead full insight Text Link Increase sales 42% 🎟️ COUPONS: WHEN TO GIVE ‘10% OFF’ VS ‘$10 OFF’ Research from Deakin Business School & Monah Business School B2C Text Link · Promotions Text Link · Pricing Text Link · Read for freeRead full insight Text Link Appear more competent and confident 🙂 SMILE LESS TO APPEAR CONFIDENT AND BOOST SALES Research from University of Central Florida & 3 others B2B Text Link · B2C Text Link · Brand & Strategy Text Link · Retail Store Text Link · Read for freeRead full insight Text Link Increase willingness to pay 🔊 PEOPLE WANT TO HEAR WHAT YOUR PRODUCT SOUNDS LIKE Research from University of Alabama & Pennsylvania State University B2C Text Link · Retail Store Text Link · Product Text Link · Ecommerce Text Link · Website/App Text Link · Read for freeRead full insight Text Link Increase app downloads LAUNCH A POLISHED MOBILE APP, NOT AN MVP Research from Erasmus University & Koc University B2B Text Link · B2C Text Link · Product Text Link · Website/App Text Link · Read for freeRead full insight Text Link Increase sales 🏸 COMPLEMENTARY PRODUCTS BOOST YOUR MAIN PRODUCT Research from Södertörn University &University of Northern Colorado B2C Text Link · Retail Store Text Link · Ecommerce Text Link · Website/App Text Link · Read for freeRead full insight Text Link Increase percieved product value WHEN 25 ‘PIECES’ OF CHOCOLATE IS BETTER THAN 500 ‘GRAMS’ Research from Erasmus University B2C Text Link · Product Text Link · Messaging & Copy Text Link · Ads Text Link · Read for freeRead full insight Text Link Increase positive product perceptions DON’T SHOWCASE ALL YOUR GOOD FEATURES, IT BACKFIRES Research from Virgina Tech, University of Southern California & 1 other B2B Text Link · B2C Text Link · Messaging & Copy Text Link · Website/App Text Link · Ads Text Link · Read for freeRead full insight Text Link Increase product liking 23% ♻ ECO-FRIENDLY PRODUCTS BOOST CUSTOMER SATISFACTION Research from HEC Montreal & Concordia University B2C Text Link · Customer Experience Text Link · Product Text Link · Read for freeRead full insight Text Link Increase sales ‘FRIEND’ INFLUENCERS DRIVE MORE SALES THAN ‘OPINION-LEADERS’ Research from Wilfrid Laurier University & McMaster University B2C Text Link · Referrals Text Link · Social Media Text Link · Read for freeRead full insight Text Link Increase product perceptions 16% 💬 SOME NEGATIVE REVIEWS ARE GOOD FOR YOU Research from Israel Institute of Technology & The Open University of Israel Popular & Trending 📈 Text Link · B2C Text Link · Reviews Text Link · Ecommerce Text Link · Website/App Text Link · Read for freeRead full insight Text Link Increase willingness to pay 35% 🫂 IF CUSTOMERS FEEL DISTANT FROM YOUR BRAND, USE ABSTRACT LANGUAGE Research from Western University & 2 others B2C Text Link · Messaging & Copy Text Link · Website/App Text Link · Ads Text Link · Read for freeRead full insight Text Link Increase individual's survey responses 33% MAKE YOUR LOYALTY REWARDS A GAMBLE, NOT A CERTAINTY Research from Chinese University of Hong Kong, University of Chicago & 1 other B2C Text Link · Promotions Text Link · Customer Experience Text Link · Read for freeRead full insight Text Link Increase credibility 365 DAYS OR 1 YEAR? SMALLER UNITS ARE MORE CREDIBLE Research from University of Michigan B2B Text Link · B2C Text Link · Customer Experience Text Link · Messaging & Copy Text Link · Website/App Text Link · Ads Text Link · Read for freeRead full insight Text Link Increase customer lifetime value, revenues 📈 PROFITS ARE HIGHER WHEN YOUR SALES TEAM SIDES WITH CUSTOMERS Research from Oklahoma State University & 3 others B2B Text Link · Brand & Strategy Text Link · Read for freeRead full insight Text Link Increase product recall ADD A SCENT TO YOUR PRODUCT Research from University of Michigan, Rutgers Business School & 1 other B2C Text Link · Product Text Link · Read for freeRead full insight Text Link Increase tips 136% THE EFFECT OF “VOTE WITH YOUR TIP: CATS OR DOGS?” Research from University of Missouri-Kansas City, The Wharton School & 1 other B2C Text Link · Retail Store Text Link · Customer Experience Text Link · Read for freeRead full insight Text Link Increase willingess to buy 29.5% PEOPLE AVOID BUYING FROM FIRMS WITH HIGH GENDER PAY GAPS Research from HEC Lausanne, Harvard Business School & 2 others B2B Text Link · B2C Text Link · Brand & Strategy Text Link · Read for freeRead full insight Text Link Increase customer satisfaction 19% SAY “I” NOT “WE” WHEN SPEAKING TO CUSTOMERS Research from Wilfrid Laurier University, Simon Fraser University & 1 other Popular & Trending 📈 Text Link · B2B Text Link · B2C Text Link · Retail Store Text Link · Customer Experience Text Link · Messaging & Copy Text Link · Read for freeRead full insight Text Link Increase purchase intentions 30% SHOW YOUR PRODUCT’S ‘VIEWED’ OR ‘PURCHASED’ NUMBERS Research from Indian Institute of Management - 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insight Text Link Increase customer liking THE FEMININE BRAND NAME ADVANTAGE Research from University of Calgary & 3 others B2B Friendly Text Link · B2C Text Link · Brand & Strategy Text Link · Messaging & Copy Text Link · Read for freeRead full insight Text Link Increase financial performance 15% THE CHIEF MARKETING OFFICER MATTERS Research from University of Notre Dame & 2 others B2B Text Link · B2C Text Link · Brand & Strategy Text Link · Read for freeRead full insight Text Link Increase willingness to pay 21% PEOPLE LOVE CROWDFUNDED PRODUCTS Research from City University of London & 3 others B2C Text Link · Brand & Strategy Text Link · Product Text Link · Read for freeRead full insight Text Link Increase purchase likelihood 16.3% A SIMPLE RULE TO USE $10 VS 10% OFF Research from EGADE Business School & Babson College B2B Friendly Text Link · B2C Text Link · Promotions Text Link · Pricing Text Link · Read for freeRead full insight Text Link Increase purchase likelihood 19.3% 0️⃣ USE CONSISTENT ENDINGS IN DISCOUNTS Research from Minjiang University & 2 others B2B Friendly Text Link · B2C Text Link · Promotions Text Link · Pricing Text Link · Read for freeRead full insight Text Link Increase willingess to pay 63% THE IKEA EFFECT Research from Harvard University & 2 others B2C Text Link · Customer Experience Text Link · Product Text Link · Read for freeRead full insight Text Link Increase sales 84% WHICH REVIEW YOU SHOULD SHOW FIRST Research from Tuck School of Business & London Business School Popular & Trending 📈 Text Link · B2C Text Link · Reviews Text Link · Ecommerce Text Link · Website/App Text Link · Read for freeRead full insight Text Link Increase revenues 7.7% 🍡 HOW TO BOOST REVENUE WITH FREE SAMPLES Research from Ohio State University & 2 others B2B Friendly Text Link · B2C Text Link · Brand & Strategy Text Link · Product Text Link · Read for freeRead full insight Text Link Increase sales 6-9% GIVE YOUR SALES TEAM BEHAVIORAL INCENTIVES Research from University of Texas at Austin & 3 others B2B Text Link · B2C Text Link · Brand & Strategy Text Link · Read for freeRead full insight Text Link Increase persuasivness 10.4% THE RULE OF THREE IN PERSUASION Research from UCLA Anderson School of Management & Georgetown University Popular & Trending 📈 Text Link · B2B Text Link · B2C Text Link · Brand & Strategy Text Link · Messaging & Copy Text Link · Ads Text Link · Read for freeRead full insight Text Link Increase early user signup ~20% PROMOTING EARLY PLATFORM GROWTH Research from Northeastern University B2B Text Link · B2C Text Link · Brand & Strategy Text Link · Messaging & Copy Text Link · Website/App Text Link · Read for freeRead full insight Text Link Increase customer satisfaction 🛒 THE AMAZON EFFECT Research from University of Salerno & Sapienze University of Rome Popular & Trending 📈 Text Link · B2C Text Link · Customer Experience Text Link · Ecommerce Text Link · Read for freeRead full insight Text Link Predict short-term sales increases USING NPS TO PREDICT GROWTH Research from University of Limerick & University of Warwick B2C Text Link · Brand & Strategy Text Link · Read for freeRead full insight Text Link Increase customer acquisition 🖥 WHICH ONLINE CHANNELS TO PRIORITIZE Research from University of Virginia & ComScore B2C Text Link · Social Media Text Link · Ecommerce Text Link · Website/App Text Link · Ads Text Link · Read for freeRead full insight Text Link Reduce effect of complaints HOW TO RESPOND TO COMPLAINTS ON SOCIAL MEDIA Research from University of North Carolina - Charlotte, Temple University & 2 others B2B Friendly Text Link · B2C Text Link · Customer Experience Text Link · Social Media Text Link · Read for freeRead full insight Text Link Increase sales 78% FRAME YOUR PRODUCT AS THE ‘GIFT’ IN A BUNDLE Research from Tsinghua University & 2 others B2C Text Link · Promotions Text Link · Messaging & Copy Text Link · Read for freeRead full insight Text Link Increase time-on-app 19.7% 😄 USE GIFS OR 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Messaging & Copy Text Link · Read for freeRead full insight Text Link Increase trustworthiness 31% SHORT, EASY NAMES ARE MORE TRUSTWORTHY Research from University of Cologne, University of Southern California & 1 other B2B Text Link · B2C Text Link · Brand & Strategy Text Link · Read for freeRead full insight Previous Next B2C Friendly Text Link · B2B Friendly Text Link · Popular & Trending 📈 Text Link · B2B Text Link · B2C Text Link · Brand & Strategy Text Link · Retail Store Text Link · Promotions Text Link · Customer Experience Text Link · Pricing Text Link · Referrals Text Link · Reviews Text Link · Product Text Link · Messaging & Copy Text Link · Social Media Text Link · Ecommerce Text Link · Website/App Text Link · Ads Text Link · Ariyh Ariyh InsightsAboutPlaybooksAriyh ProAdvertise Expense AriyhTerms and ConditionsPrivacy Policy Access All Insights