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Better data. Effortless installation. Powerful results.


THE NEW STANDARD
FOR CONVERSION TRACKING

Future-proof your tracking and get all out of your marketing spend!

First-Party Cookies

Utilise Conversion APIs of many ad platforms

Server-Side Tracking

Quick and easy installation for any website

Get Tracklution Now




Still in doubt?
Request a demo.



DON'T LET DEAD COOKIES KILL YOUR DATA


EARN MORE BY TRACKING SMARTER


IMPROVE ROAS

Client-side tracking pixels are already losing data. With Tracklution you
deliver better and more data to ad platforms - on average +34.2% more compared
to traditional tracking pixels - to improve your results and get more out of
your ad spend.


ADAPT TO COOKIE DEPRECATION

Client-side cookies are facing limitations, but with Tracklution you don't have
to worry. With us you always comply with the most recent tracking requirements.
We handle the difficult parts in tracking, while you focus on growing your
business and reaching your goals.


95 % LESS COST

Forget costly development projects and maintenance work associated with
server-side tracking. With Tracklution you get started effortlessly in a matter
of minutes, not months, with only of fraction of the price compared to
traditional server-side tracking solutions.

TRACKING PIXELS ON STEROIDS


SERVER-SIDE TRACKING WITH A SIMPLE PIXEL SETUP

Enable 1st-party cookies, server-side tracking and Conversion APIs of ad
platforms
with a simple tracking pixel setup that every digital marketer is familiar with.

DRIVE TRAFFIC TO YOUR SITE

Get started with Tracklution by installing a simple tracking script on your site

Activate new ad platforms with just a few clicks

No recurring tracking pixels, no API building, no server management = saved
developer resources

GATHER FIRST-PARTY DATA

Track event with Tracklution's first-party pixels

Improves tracking accuracy, protects users' privacy and makes your site load
faster

You can also track conversions happening offline or in other systems, such as
CRM or booking system

SEND CONVERSIONS TO AD PLATFORMS

Tracklution increases conversions sent to ad platforms on average by +34.2%,
combining pixels and server-side APIs, for increased advertising efficiency

Simply the best tool to tackle cookie deprecation and server-side tracking -
GDPR compliant, of course


EXPLORE THE CONNECTORS

Utilise these and many other Conversion APIs without writing a single line of
code.

GA4

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INSTAGRAM

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LINKEDIN

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SNAPCHAT

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GOOGLE ADS

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FACEBOOK

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TIKTOK

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GA4

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INSTAGRAM

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LINKEDIN

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SNAPCHAT

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GOOGLE ADS

Get Started Now
Get Started

Request a demo

FACEBOOK

Get Started Now
Get Started

Request a demo

TIKTOK

Get Started Now
Get Started

Request a demo

GA4

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Request a demo

INSTAGRAM

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LINKEDIN

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SNAPCHAT

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JOIN 1,000+ COMPANIES THAT
TRACK SMARTER WITH TRACKLUTION

We're solving tracking challenges across diverse industries and company sizes.
Whether you're a small business, a large corporation or an agency, we offer
tailored solutions to support your success at every stage of growth.


+34.2 %

ADDITIONAL CONVERSIONS REPORTED WITH TRACKLUTION ON AVERAGE.


7,000,000+

EVENTS PROCESSED
EVERY DAY


100M+ €

TOTAL REPORTED ENHANCED CONVERSIONS

All our customers had the same problem: How to set up server-side tracking.
Thanks to Tracklution, we now have a plug-and-play solution for this.
Tracklution helps us in buying better traffic to our customers and our customers
to get better results from their ad budgets.

DIGITAL MARKETING AGENCY

We started using Tracklution, as building our own server-side tracking would
have required lots of resources. After switching from basic pixel tracking to
Tracklution's server-side tracking, we increased our conversion reporting
accuracy by over 35%. This means more and higher quality data attributed to our
campaigns. I also love how quick and easy it is to set up new traffic channels
under Tracklution.

HEIMAN SAFEEN

GROWTH OFFICER

RUOKABOKSI

We were able to double our revenue from Meta Ads after switching from basic
front-end pixel setup to Tracklution and its Server-Side Tracking. Tracklution
enables us to flexibly try out new traffic acquisition channels without
bothering our developers to integrate new Conversion APIs.

ANNI SALO

CEO

LEADSPARK

All our customers had the same problem: How to set up server-side tracking.
Thanks to Tracklution, we now have a plug-and-play solution for this.
Tracklution helps us in buying better traffic to our customers and our customers
to get better results from their ad budgets.

DIGITAL MARKETING AGENCY

We started using Tracklution, as building our own server-side tracking would
have required lots of resources. After switching from basic pixel tracking to
Tracklution's server-side tracking, we increased our conversion reporting
accuracy by over 35%. This means more and higher quality data attributed to our
campaigns. I also love how quick and easy it is to set up new traffic channels
under Tracklution.

HEIMAN SAFEEN

GROWTH OFFICER

RUOKABOKSI

We were able to double our revenue from Meta Ads after switching from basic
front-end pixel setup to Tracklution and its Server-Side Tracking. Tracklution
enables us to flexibly try out new traffic acquisition channels without
bothering our developers to integrate new Conversion APIs.

ANNI SALO

CEO

LEADSPARK

All our customers had the same problem: How to set up server-side tracking.
Thanks to Tracklution, we now have a plug-and-play solution for this.
Tracklution helps us in buying better traffic to our customers and our customers
to get better results from their ad budgets.

DIGITAL MARKETING AGENCY




STOP WASTING YOUR AD BUDGETS


START TRACKING SMARTER TODAY

Get Tracklution Now

Request a demo


FREQUENTLY ASKED QUESTIONS

WHICH AD TRAFFIC CHANNELS DO YOU SUPPORT?



We support the most popular marketing platforms, such as Google Ads, Meta /
Facebook and Instagram Ads, and TikTok Ads. We are working all the time on
adding more integrations, and as a Tracklution user, you are the first one to
gain access to the newest platform additions.

HOW DIFFICULT IS THE SETUP?



Thanks to our developer wizards the setup is quick and easy – it literally only
takes 5 minutes. 🧙You don’t need to write a single line of code or bother your
developer team. If you have access to your Ad Accounts, such as Meta Ads and
Google Ads, you’re good to go. We offer detailed instructions and fast support
if you need any help.

HOW DOES TRACKLUTION DIFFER FROM JUST INSTALLING THE PIXELS OFFERED BY THE AD
PLATFORM?



Tracklution pixels can be installed just as simply as any other pixel, by
inserting pixels into your website, utilising tools like Google Tag Manager. But
instead of 3rd party cookies, Tracklution collects 1st party data, and thus is
not being blocked by ad blockers and browsers that usually natively block 3rd
party cookies. Many Tracklution users have seen conversion reporting towards ad
channels increase from 40-70% coverage to 100% coverage.

With Tracklution, you only install pixels once to your website, after which it
is seamlessly connected and collects data to all your Ad Accounts connected to
Tracklution. With Tracklution you benefit from 1st-party cookies and Conversion
APIs without writing a single line of code.

WHAT IS THE UPLIFT IN CONVERSION TRACKING?



Based on the data we have received from Tracklution users, Tracklution and its
server-side tracking has improved tracking with 19 – 38% compared to basic
pixel-only, 3rd-party cookie (client-based) tracking. Tracklution will minimise
the effect of ad blockers and cookie-blocking browsers, as those work on
client-side, not server-side.

Also those customers who already had a custom-built server-side tracking before
starting using Tracklution, see benefit in improved conversion attribution, as
well as the quickness and easiness of setting up new ad channels via
Tracklution. No more fighting over developer resources to get proper tracking on
your new Ad Ventures! 🤩

DO YOU SUPPORT OFFLINE CONVERSIONS?



Yes, Tracklution automatically uploads offline conversions to the connected ad
platforms via their Conversion APIs using the collected 1st-party data. You can
deliver offline conversions from other systems by using webhook.

DO YOU HAVE PLANS FOR AGENCIES?



Yes, hit us with an email to anni@leadspark.io and we’ll be happy to help you
get started!

ARE YOU GDPR COMPLIANT?



Yes. All of our data and servers are located within the EU, specifically in
Stockholm. The product is designed and built in the EU.

HOW DO I GET STARTED?



The simplest way to get started is to create your Tracklution account here.

We have an onboarding guide that will take you through the setup process. You
don’t need any technical knowledge or developer team, as long as you have access
to your ad accounts, such as Facebook Ads, Google Ads and TikTok Ads. You can
also reach out to our team of experts in case you need any help.


SERIOUSLY, WHAT ARE YOU WAITING FOR?

It literally only takes a few minutes of your time to avoid losing your
conversion data and save thousands of euros. Accurate conversion tracking starts
here!

Get Tracklution Now

Request a demo

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Server-Side Tracking, First-Party Cookies and Conversion APIs for any website
with easy installation. Simple yet powerful tracking tool for digital
advertising.

BASICS

HomeHow It WorksPlans

SERVER SIDE TRACKING

Google Ads Server Side TrackingFacebook Server Side TrackingTikTok Server Side
TrackingShopify Server Side Tracking

SOLUTIONS

For MarketersFor AgenciensFor Developers

LEARN

Power of Server-Side TrackingFirst-Party vs. Third-Party Cookies

BASICS

HomeHow It WorksPlans

SERVER SIDE TRACKING

Google Ads Server Side TrackingFacebook Server Side TrackingTikTok Server Side
TrackingShopify Server Side Tracking

SOLUTIONS

For MarketersFor AgenciensFor Developers

LEARN

Power of Server-Side TrackingFirst-Party vs. Third-Party Cookies

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