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* SWAU Membership
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* Our Methodology
* Tailored Coaching Programs
* Open Programs
* Open Programs Overview
* Content
* Connecting Stories to Storylines
* Leading Executive Conversations
* Style
* Strengthening Personal Brand & Impressions
* Mastering Executive Presence
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HANDLING THE Q&A
If confidence and clarity got you in a high-stakes meeting, it’s the ability to
manage questions well that gets you back to the next one.
Go
SWAU, ONGOING COACHING
We introduce great skills. But if you want to master them, you have to practice.
And now you can do it through our online coaching community.
Go
TAILORED TRAINING FOR YOUR TEAM
Make the training work for your group, rather than making your group work to
align the training. Get started with a Tailored Program for your team.
Go
HANDLING THE Q&A
If confidence and clarity got you in a high-stakes meeting, it’s the ability to
manage questions well that gets you back to the next one.
Go
SWAU, ONGOING COACHING
We introduce great skills. But if you want to master them, you have to practice.
And now you can do it through our online coaching community.
Go
TAILORED TRAINING FOR YOUR TEAM
Make the training work for your group, rather than making your group work to
align the training. Get started with a Tailored Program for your team.
Go
HANDLING THE Q&A
If confidence and clarity got you in a high-stakes meeting, it’s the ability to
manage questions well that gets you back to the next one.
Go
* 1
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WELCOME TO
SW&A
SW&A is a leading resource for improving the impact of spoken communications. We
help business people develop and deliver messages to influence their audiences,
and we do this through training programs and coaching that blends personal
development with bottom-line results.
TAILORED PROGRAMS
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CLIENT TESTIMONIALS
LUTRON
I think this workshop would be extremely important for anyone who is relatively
new to executive communication. I’m very excited for the one-on-one coaching
session so I can dive deeper into the topics.
Mastering Executive Presence Virtual, August 2021
EQUIFAX
I’ve attended a large number of executive education sessions, and this was
exceptional. Time will tell how valuable this training is, but I expect it to be
at or near the top of the list for the most valuable.
Help “Tech” Talk “Exec”, March 2021
LUCIDWORKS
Thank you Sally and Hurst for coming to our offsite. My team is still talking
about how impactful your sessions were and how they will be using what was
taught in their future meetings and discussions. Your presence, content, and
style were just what this crew needed – and everyone was impressed. I am
grateful we were introduced to you!
Leading Executive Conversations, November 2021
IHG
Thank you, Francie, for hosting a wonderful workshop. The content was catered to
our needs, engaged the group and put us in a better position to lead our teams.
It was just what we needed.
Off-Site Event, August 2023
EQUIFAX
The session helped me a lot in improving the way I approach a meeting or a
presentation and changed my perspective on how to communicate my ideas better.
The second day was helpful in getting my posture and tone to draw attention from
the audience.
How to Help “Tech” Talk “Exec”, December 2022
GENUINE PARTS COMPANY
This training helps us to break out of our day-to-day and focus on the career
and advancements we all strive for but don’t often focus on. Seeing and
understanding these small focus areas can help us reach that next career
milestone.
Executive Presence, November 2022
OPEN PROGRAM
Francie was fabulous. She’s clearly very comfortable speaking with everyone in
the class on a variety of subjects – even beyond executive presence. She was
warm and encouraging but direct with feedback.
Mastering Executive Presence, August 2022
RANDSTAD
This was fantastic training. Although I have always had confidence when I meet
with execs- this training will elevate my conversations It was fantastic to see
how different people were from early on until the end of the course.
Mastering Executive Presence, August 2022
WELLSTAR
Very engaging, loved the interactivity and feeling my skills and confidence
build through the exercises. And the 1:1 coaching was a fantastic way to dive
deeper into my personal development areas.
Leading Executive Conversations, June 2022
PLAYON! SPORTS
This was one of the best coaching sessions I have ever had. As someone who is
constantly trying to learn and grow, this was, by far, one of the richest
experiences. Francie’s comforting and commanding presence is such a huge
motivation for continuing to practice these lessons and concepts. Thank you all
for the work you put into this.
Strengthening Personal Brand & Impressions, February 2022
CONCENTRIX
Thoroughly enjoyed the 3 sessions – nice build from practical to application.
Wanted more! Overall learned a great deal and I’m excited to start applying –
thanks very much to the SW&A team!
Leading Executive Conversations Virtual, December 2021
TD BANK LEAD
What an amazing session – special thanks to Sally and her team for such a
meaningful presentation. I took so much away and look forward to putting these
tools into use to tell my own career journey. As I watched Sally present, I also
noticed how impactful her presentation style was, especially in this virtual
environment. Thanks again!
Stewarding Your Career, December 2021
TIKTOK
I wanted to thank every single one of you for doing such an amazing job
partnering with us. From the awesome response rate to the book giveaways to
Francie slaying in presentation execution, it was a fantastic experience for our
employees to go through. There was a lot of love and shoutouts about Francie
after the program, as well. We appreciate the beginning of this new partnership
and very thankful we were brought together. I hope you all enjoyed it as much as
we did.
The Communication Blueprint, November 2021
INSTRUCTURE
Thank you so much for your sessions on Disruption. They were so valuable both
from a content standpoint but also from the quality of your delivery. You gave
our employees tools, knowledge and experience in such a short window of time
that was of great value.
Disrupted! How to Reset Your Brand & Your Career, November 2021
LUCIDWORKS
Thank you Sally and Hurst for coming to our offsite. My team is still talking
about how impactful your sessions were and how they will be using what was
taught in their future meetings and discussions. Your presence, content, and
style were just what this crew needed – and everyone was impressed. I am
grateful we were introduced to you!
Leading Executive Conversations, November 2021
LUTRON
I think this workshop would be extremely important for anyone who is relatively
new to executive communication. I’m very excited for the one-on-one coaching
session so I can dive deeper into the topics.
Mastering Executive Presence Virtual, August 2021
EQUIFAX
I’ve attended a large number of executive education sessions, and this was
exceptional. Time will tell how valuable this training is, but I expect it to be
at or near the top of the list for the most valuable.
Help “Tech” Talk “Exec”, March 2021
LUCIDWORKS
Thank you Sally and Hurst for coming to our offsite. My team is still talking
about how impactful your sessions were and how they will be using what was
taught in their future meetings and discussions. Your presence, content, and
style were just what this crew needed – and everyone was impressed. I am
grateful we were introduced to you!
Leading Executive Conversations, November 2021
IHG
Thank you, Francie, for hosting a wonderful workshop. The content was catered to
our needs, engaged the group and put us in a better position to lead our teams.
It was just what we needed.
Off-Site Event, August 2023
EQUIFAX
The session helped me a lot in improving the way I approach a meeting or a
presentation and changed my perspective on how to communicate my ideas better.
The second day was helpful in getting my posture and tone to draw attention from
the audience.
How to Help “Tech” Talk “Exec”, December 2022
GENUINE PARTS COMPANY
This training helps us to break out of our day-to-day and focus on the career
and advancements we all strive for but don’t often focus on. Seeing and
understanding these small focus areas can help us reach that next career
milestone.
Executive Presence, November 2022
OPEN PROGRAM
Francie was fabulous. She’s clearly very comfortable speaking with everyone in
the class on a variety of subjects – even beyond executive presence. She was
warm and encouraging but direct with feedback.
Mastering Executive Presence, August 2022
RANDSTAD
This was fantastic training. Although I have always had confidence when I meet
with execs- this training will elevate my conversations It was fantastic to see
how different people were from early on until the end of the course.
Mastering Executive Presence, August 2022
WELLSTAR
Very engaging, loved the interactivity and feeling my skills and confidence
build through the exercises. And the 1:1 coaching was a fantastic way to dive
deeper into my personal development areas.
Leading Executive Conversations, June 2022
PLAYON! SPORTS
This was one of the best coaching sessions I have ever had. As someone who is
constantly trying to learn and grow, this was, by far, one of the richest
experiences. Francie’s comforting and commanding presence is such a huge
motivation for continuing to practice these lessons and concepts. Thank you all
for the work you put into this.
Strengthening Personal Brand & Impressions, February 2022
CONCENTRIX
Thoroughly enjoyed the 3 sessions – nice build from practical to application.
Wanted more! Overall learned a great deal and I’m excited to start applying –
thanks very much to the SW&A team!
Leading Executive Conversations Virtual, December 2021
TD BANK LEAD
What an amazing session – special thanks to Sally and her team for such a
meaningful presentation. I took so much away and look forward to putting these
tools into use to tell my own career journey. As I watched Sally present, I also
noticed how impactful her presentation style was, especially in this virtual
environment. Thanks again!
Stewarding Your Career, December 2021
TIKTOK
I wanted to thank every single one of you for doing such an amazing job
partnering with us. From the awesome response rate to the book giveaways to
Francie slaying in presentation execution, it was a fantastic experience for our
employees to go through. There was a lot of love and shoutouts about Francie
after the program, as well. We appreciate the beginning of this new partnership
and very thankful we were brought together. I hope you all enjoyed it as much as
we did.
The Communication Blueprint, November 2021
INSTRUCTURE
Thank you so much for your sessions on Disruption. They were so valuable both
from a content standpoint but also from the quality of your delivery. You gave
our employees tools, knowledge and experience in such a short window of time
that was of great value.
Disrupted! How to Reset Your Brand & Your Career, November 2021
LUCIDWORKS
Thank you Sally and Hurst for coming to our offsite. My team is still talking
about how impactful your sessions were and how they will be using what was
taught in their future meetings and discussions. Your presence, content, and
style were just what this crew needed – and everyone was impressed. I am
grateful we were introduced to you!
Leading Executive Conversations, November 2021
LUTRON
I think this workshop would be extremely important for anyone who is relatively
new to executive communication. I’m very excited for the one-on-one coaching
session so I can dive deeper into the topics.
Mastering Executive Presence Virtual, August 2021
EQUIFAX
I’ve attended a large number of executive education sessions, and this was
exceptional. Time will tell how valuable this training is, but I expect it to be
at or near the top of the list for the most valuable.
Help “Tech” Talk “Exec”, March 2021
LUCIDWORKS
Thank you Sally and Hurst for coming to our offsite. My team is still talking
about how impactful your sessions were and how they will be using what was
taught in their future meetings and discussions. Your presence, content, and
style were just what this crew needed – and everyone was impressed. I am
grateful we were introduced to you!
Leading Executive Conversations, November 2021
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FEATURED CLIENTS
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Total Programs
2616+
Total Participants
22,676
2023 Average
Program Rating
4.9/5
CONNECT
Sally Williamson & Associates is U.S. Government certified
and a Women Business Enterprise (WBE)
Winner of the CIO Business Review Top 10 Most Inspiring People in Leadership
Consulting 2023
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