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Adobe Experience Cloud
Experience Manager Assets
Features
Features
 * Dynamic media
 * Smart crop
 * Digital rights management
 * Brand portal
 * Smart tagging

See all features

What we solve
 * Digital asset management
 * Native Creative Cloud integration
 * Asset intelligence
 * Intelligent automation & delivery
 * Adobe Workfront integration

See all benefits

Additional products
 * Assets Essentials

Pricing
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 * Competitive comparison

Resources
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 * Assets


ADOBE EXPERIENCE MANAGER ASSETS


DIGITAL ASSET MANAGEMENT — CREATE ONCE, REIMAGINE EVERYWHERE.

Adobe Experience Manager Assets is a cloud-native DAM built for today’s content
needs, letting you easily manage millions of assets to create, manage, deliver,
and optimize personalized experiences at scale.

Watch overview Take a tour


A DAM THAT GOES BEYOND EXPECTATIONS.

Scalable asset managementIntelligent automationIntegrated ecosystemDynamic media
delivery


MANAGE MILLIONS OF ASSETS FROM A SINGLE, CLOUD-BASED SOLUTION.

Reimagine digital asset management — built for today’s content demands and made
to scale as your organization grows.

 * Boost performance with interactive and immersive assets — including videos
   and 3D assets.
 * Empower collaboration among IT, creative, and marketing teams to create
   personalized experiences quickly.
 * Scale the DAM capabilities over time automatically to meet the demands of
   customers.
 * Track each asset and which team uses it to make real-time modifications and
   optimizations to each experience.

Learn more

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DO THE WORK YOU WANT. AUTOMATE WHAT YOU DON’T.

Create personalized content with AI-driven capabilities and automation to
transform a single asset into thousands of variations.

 * Build and edit content of any size, format, resolution, crop, or effect —
   right from within the DAM.
 * Locate similar assets quickly and automatically resize them for any format.
 * Save time and deliver personalized experiences faster with AI to streamline
   tagging, cropping, and distribution.

Learn more

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MAXIMIZE THE VALUE OF YOUR CONTENT — FROM IDEATION TO EXECUTION.

Empower more teams to create, collaborate, and deliver quickly with a fully
connected DAM ecosystem.

 * Let creatives access and edit the assets they need from their favorite Adobe
   Experience Cloud and Creative Cloud apps.
 * Speed up content creation with smooth workflow management, ensuring assets
   are built, reviewed, and automatically tagged.
 * Use available integrations for third-party apps or teams to keep your DAM up
   to date and fully optimized.

Learn more

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CREATE, DELIVER, AND ADAPT COUNTLESS ASSET VARIATIONS ACROSS DEVICES — FAST.

Accelerate the delivery of immersive content to every channel and insights along
the journey.

 * Optimize assets upon delivery — saving you time and budget.
 * Build interactive assets and deliver them where your customers are to create
   beautifully personalized experiences.
 * Use 3D assets to create engaging experiences like 360-product views, virtual
   reality (VR), and augmented reality (AR).

Learn more

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THE LATEST INNOVATIONS FOR EXPERIENCE MANAGER ASSETS.

Expand content access across your organization, accelerate asset creation, and
improve asset reuse with the latest composable services.

 * Enable your team to find assets through an intuitive portal or via integrated
   applications; no downloading or uploading required.
 * Automate workflows and enhance search with AI-based tagging features such as
   logo detection, alt-text generation, and optical character recognition (OCR).
 * Empower non-creatives to edit content quickly and stay on brand with
   easy-to-use templates and generative AI.
 * Activate your assets through Adobe or non-Adobe applications and deliver them
   to any app or channel with Dynamic Media.

Learn more

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DEMOCRATIZING CONTENT WITH SPEED AND EFFICIENCY.

Adobe Express with Adobe Firefly and Experience Manager Assets together enable
anyone in the organization to easily create, remix, or localize on-brand content
variations.

 * Personalize and customize assets with easy design tools and Adobe Firefly to
   create new experiences and variations for specific use cases.
 * Pull brand-approved assets from Experience Manager Assets to Adobe Express to
   create or localize content variations.
 * Reuse assets in the DAM and remix on-brand content with templates, logos,
   fonts, and colors in an embedded editor.

Watch video


FORRESTER NAMES ADOBE A LEADER IN DIGITAL ASSET MANAGEMENT.

Read the report




EVERY GREAT EXPERIENCE STARTS WITH DIGITAL ASSETS.

PERSONALIZATION AT SCALE

DRIVE PERSONALIZATION AND ENSURE BRAND CONSISTENCY.

Use a DAM built for personalized experiences to help you manage and deliver
millions of assets to meet customers where they’re at — and give them
unforgettable journeys.

Learn more

CROSS-TEAM COLLABORATION

BOOST PRODUCTIVITY FOR BETTER, FASTER EXPERIENCES.

With the agility and speed of a cloud-native solution, Experience Manager Assets
provides an ecosystem where your teams can collaborate to create, share, and
publish the dynamic, immersive experiences your customers love.

Learn more



ARTIFICIAL INTELLIGENCE

EMPOWER YOUR TEAMS WITH AI AND AUTOMATION.

Use AI and automation to help teams create, remix, manage, adapt, and publish
rich digital assets across every step of the customer journey. Generate new
asset variations with Adobe Sensei, Adobe Express with Adobe Firefly, Adobe
Photoshop, Adobe Lightroom, and more.

Learn more

ASSET PERFORMANCE

FIND OUT WHAT ASSET DATA REVEALS ABOUT YOUR USERS.

Get granular insights into asset usage and performance to understand what
characteristics capture your audience and why — so you can make better decisions
on which assets work best.

Learn more


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DON’T JUST TAKE OUR WORD FOR IT.

Saved more than $2 million in a single
business unit by streamlining workflows

89% increase in retention rate of full-time staff

75% reduction in time to produce project plans

Saved 72% of costs on web page globalization efforts

Accelerates access to digital assets with a centralized asset hub

Increased clicks by 190% for “How to Buy” on Cisco.com

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CONTENT SUPPLY CHAIN


LEARN HOW ADOBE HELPS YOU CREATE A CONTINUOUS CONTENT SUPPLY CHAIN.

Empower your teams to design personalized content at scale that drives customer
action with our help.

Learn more

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RECOMMENDED FOR YOU

Content as a Service - experience-manager-assets - Monday, August 28, 2023 at
22:00

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QUESTIONS? WE HAVE ANSWERS.

What is digital asset management (DAM)?
Digital asset management (DAM) is the process of organizing, storing, and
retrieving digital assets such as images, videos, audio files, documents, and
other types of digital content. DAM improves the efficiency, security, and
accessibility of digital assets, ensures digital assets are used in a consistent
manner, and enables the organization to use them to the fullest.
What is asset tagging?
Asset tagging is the process of applying labels, or 'tags', to digital assets,
which enables Digital Asset Management (DAM). Smart tags are now often applied
to digital assets in order to automate this process.
Does Adobe Experience Manager Assets provide tag automation?
Yes. Our Smart Tags tool automatically tags images, video, and text-based assets
with intelligent, business-specific keywords that go way beyond basic
descriptions. Adobe Sensei leverages AI and machine learning to understand the
content of an asset and provide relevant and descriptive tags.
What is digital rights management (DRM)?
Digital rights management (DRM) refers to all the processes, policies, and
technologies that organizations use to control how digital content creators use
and share digital assets. DRM protects intellectual property according to
relevant copyright laws to protect both content owners and corporations as they
distribute and create content across the internet.
What should I look for in a digital asset management (DAM) platform?
A digital asset management platform should allow you to work with a single set
of assets, but deliver unlimited variations with ease. It should also serve rich
media optimised for any screen dynamically. Scalability driven by machine
learning and asset searchability should also be on your wish list.
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title
Build a more intelligent DAM with Experience Manager Assets
CardDescription
Connect and automate asset workflows for more efficient productivity and better
customer experiences with Adobe’s cloud-native platform.
cardDate
2023-03-09
cardImage

primaryTag
caas:content-type/product
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caas:content-type/product, caas:role/marketing, caas:topic/content-management





LET’S TALK ABOUT WHAT EXPERIENCE MANAGER ASSETS CAN DO FOR YOUR BUSINESS.

Get started


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