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Text Content

Insider Announces $105 Million Investment Bringing Total Funding To $274 Million

ANNOUNCEMENT

Insider announces $105 million investment bringing total funding amount to $274
million

* Platform

CONNECT

Stitch every single customer data point to build unified profiles.

Unified Profiles
SegmentationIntegrations

PREDICT

Predict future behavior and create high-performing segments with AI.

Insights
Purchase
Custom Conversion

PERSONALIZE

Create one-to-one personalized experiences at scale and see faster time to
value.

OptimizeExperiment
EngageJourney Orchestration
Discover
Channels
Web App Web Push Email Messaging SMS WhatsApp InStory Eureka
* Industries

RETAIL

Deliver seamless omnichannel experiences, drive repeat purchases, and build
lasting loyalty

AUTOMOTIVE

Drive 1:1 engagement, test drive applications, and leads with
industry-tailored growth strategies

FINANCE

Build trust and deepen one-to-one loyalty with future-forward marketing
channels

MEDIA

Get visitors to subscribe, renew, and stay on your website longer with
immersive experiences

TRAVEL

Drive bookings and ancillary revenue throughout the customer lifecycle

TELECOM

Increase your average revenue per user and subscriber lifetime value

SEE INSIDER IN ACTION

Watch Now
* Use Cases

CUSTOMER ONBOARDING

Learn how to optimize customer onboarding by converting anonymous visitors
into known customers, make a great first impression, and improve with A/B
testing.

CUSTOMER ENGAGEMENT

With the near-death of third party cookies and increasing privacy
regulations, explore customer engagement and responsible marketing
strategies.

REDUCE CHURN

Discover how to reduce churn using strategies that can help you proactively
retain customers across the entire customer lifecycle.

* Resources
* Blog
* More

ABOUT US

Discover the values that drive Insider and how we empower marketers to create
individualized, cross-channel experiences.

PARTNERS

Learn all about Insider’s global partner network and how we can help you
extend your reach and offerings.

CAREERS

Ready to disrupt? Explore opportunities and see what it’s like learn and grow
with an amazing team.

Have a question about Insider? Drop us a line. We’re happy to help.

GLOSSARY

Explore a comprehensive list of marketing terms, in-demand tools, and
emerging trends in Insider’s glossary.

NEWSROOM

Stay up to date on the latest news, partnership announcements, product
releases, and more from Insider.

* Product Demo Hub

* CHANNELS

* Web
* App
* Web Push
* Email
* Messaging
* Sms
* WhatsApp
* InStory
* Eureka

* Login
* Get a Demo
* English
Français Español Русский 한국어 繁體中文 日本語 Tiếng Việt Português

ONE PLATFORM FOR INDIVIDUALIZED, CROSS-CHANNEL CUSTOMER EXPERIENCES

Insider connects data across channels, predicts future behavior with AI, and
individualizes experiences from a single platform with the fastest time to
value.

Get a Demo

ONE PLATFORM FOR INDIVIDUALIZED, CROSS-CHANNEL CUSTOMER EXPERIENCES

Insider connects data across channels, predicts future behavior with AI, and
individualizes experiences from a single platform with the fastest time to
value.

Get a Demo

TRUSTED BY 1200+ BRANDS FROM HIGH-GROWTH STARTUPS TO ENTERPRISE BRANDS

SEE INSIDER IN ACTION

#1 LEADER EVERYWHERE - INSIDER TOPS G2’S BEST SOFTWARE AWARDS 2023

We’ve topped all charts as the #1 Leader in G2’s Spring ‘23 reports with the
highest user satisfaction score (98/100) in 6 categories — Customer Data
Platforms, Mobile Marketing, Personalization, and more. See why Insider is
recognized as one of the Best Software and Commerce Products of 2023.

Learn more

* INDIVIDUALIZE

Give your customers the experience they deserve on any channel they
want—customize content, offers, and recommendations with made-to-convert
templates.

* CONNECT

Connect the disconnected. Bring customer data together to get the full story.

* PREDICT

Predict what will happen next and adjust any microinteraction with AI.

* INDIVIDUALIZE

Give your customers the experience they deserve on any channel they
want—customize content, offers, and recommendations with made-to-convert
templates.

* CONNECT

Connect the disconnected. Bring customer data together to get the full story.

CONNECT

Connect the disconnected. Bring customer data together to get the full story.

PREDICT

Predict what will happen next and adjust any microinteraction with AI.

INDIVIDUALIZE

Give your customers the experience they deserve on any channel they
want—customize content, offers, and recommendations with made-to-convert
templates.

INSIDER RECOGNIZED AS A LEADER IN THE FORRESTER WAVE™: CROSS-CHANNEL CAMPAIGN
MANAGEMENT (INDEPENDENT PLATFORMS) Q3, 2021

Insider received the highest possible ratings, 5.0/5.0 in numerous criteria
including personalization, platform architecture, innovation roadmap, native &
3rd party integration, predictive analytics & machine learning — and the highest
score in the report, amongst all vendors, in the campaign orchestration
criterion.

Read the full report
* Web

* App

* Web Push

* Email

* WhatsApp

* SMS

ONSITE EXPERIENCES THAT TURN HEADS

Want the secret to grabbing visitors' attention on your website? The answer is
simple: extraordinary experiences made just for them. Make your website a joy to
discover with AI-driven and individualized cross-channel campaign management
across your website.

Learn More

IN-APP EXPERIENCES THEY’LL LOVE

Get to know your app users inside-out. Create individualized in-app experiences
with a powerful suite of mobile marketing tools, including WhatsApp and SMS.
From onboarding to retention, see an immediate uptick in engagement with app
push and in-app messages.

Learn More

GAIN X3 MORE CONVERSIONS WITH WEB PUSH

Individually tailored web push notifications let you reach your customers even
when they’re offsite. Encourage both known and anonymous users back to your site
by grabbing their attention offsite with exclusive offers, special birthday
deals, or updates on new stock. Get users to opt-in with a single click—no email
required.

Learn More

BRING WEB-LIKE EXPERIENCES TO EMAIL

With so many emails blasted out each day, how can your brand stand out in the
inbox? AI to the rescue! Recommend the products your customer loves,
binge-worthy content, and must-attend events at speed and scale with Insider's
email marketing software. Enrich your email experience with web-like
interactions and cohesive design blocks, powered by AMP.

Learn More

END-TO-END BUYING EXPERIENCES ON WHATSAPP

The average customer is active on six or more channels—and you need to be where
they are! Engage millions of active users on WhatsApp with one-to-one messages,
tailored specifically to them.

Learn More

BUILD ONE-TO-ONE CONNECTIONS THROUGH SMS

Use SMS to engage offline customers on one of their favorite messaging channels.
Keep them up to date on sales, limited-time offers, transactional notifications,
and not-to-be-missed events. Encourage cart abandoners to return by reminding
them of the items they’ve left behind.

Learn More

INSIDER IS A LEADER (AGAIN!) IN THE 2022 GARTNER® MAGIC QUADRANT™ FOR
PERSONALIZATION ENGINES

Insider’s AI-powered optimization capabilities make it the #1 choice for top
global brands across industries to go beyond personalization and deliver
individualized experiences that embrace the lifestyle of their customers. We
received the highest scores for Marketing (4.1/5.0), and Services and Support
(4.16/5.0) Use Cases in the 2022 Critical Capabilities for Personalization
Engines.

Read the full report

A Dynamic, Robust Software Delivering Up To 30% Uplift In CR, Great For Growth.

- Digital Marketer, Travel and Hospitality Industry

TRUSTED BY
1200+ ENTERPRISE BRANDS

*
*
*
*
*
*
*
*

1/6

* Starting from increasing test drive applications Insider helps us communicate
with our visitors more effectively through every stage of the customer
lifecycle.

Learn more

%
increase in traffic to the car detail page Homepage personalization

%
increase in test drive applications Exit intent overlay

* Using Insider's AI-powered smart recommender, we improved our AOV by 11%, and
our click-through rate went up by 13%.

Learn more

%
increase in average order value AI-powered smart recommender

%
click-through rate uplift AI-powered smart recommender

* Insider’s growth consultants suggested groundbreaking ideas to us, like the
push-based cart recovery scenario which got us a conversion uplift of 350%.

Learn more

%
conversion rate uplift Web push notification

%
conversion rate uplift Social proof

* Our customers responded to instory really quickly and we saw a huge uplift
and engagement. The number of credit card applications made by customers who
view the instory was 4X higher compared to the control group.

Learn more

X
higher card applications Instory

* Insider helped us deliver highly-tailored experiences across our digital
channels and improve our conversion rates significantly, as high as 275%.

%
conversion rate uplift Interest clustering product recommendation

%
conversion rate uplift Category optimizer

%
of all sales Personalized overlay

* Thanks to Insider, we're gaining deeper insights into customer behavior and
improving every aspect of the customer journey, from first landing to
purchase.

Learn more

%
increase in page views Product comparison widget

%
increase in average order value Exit intent overlay

%
conversion rate uplift Exit intent overlay

* Starting from increasing test drive applications Insider helps us communicate
with our visitors more effectively through every stage of the customer
lifecycle.

Learn more

%
increase in traffic to the car detail page Homepage personalization

%
increase in test drive applications Exit intent overlay

* Using Insider's AI-powered smart recommender, we improved our AOV by 11%, and
our click-through rate went up by 13%.

Learn more

%
increase in average order value AI-powered smart recommender

%
click-through rate uplift AI-powered smart recommender

SEAMLESSLY INTEGRATE YOUR TECH STACK WITH INSIDER

Connect, predict, individualize, and grow at scale using the data and tools you
already use and trust. From advanced analytics to CRMs to email marketing
solutions and much more, Insider integrates with it all.

Explore all integrations

INSIDER NAMED AS THE LEADER IN THE IDC MARKETSCAPE: WORLDWIDE CUSTOMER DATA
PLATFORMS FOCUSED ON FRONT-OFFICE USERS 2021-22 VENDOR ASSESSMENT

Insider outplays 11 global vendors to receive the maximum rating, 5.0/5.0, for
multiple CDP criteria including the ability to seamlessly stitch zero, first,
second & third-party customer data into unified customer profiles, AI-led
predictive analytics and optimization, journey orchestration, consent
management, time-to-value (TTV), and more.

Read the report excerpt

INSIDER NAMED AS THE LEADER IN THE IDC MARKETSCAPE: WORLDWIDE CUSTOMER DATA
PLATFORMS FOCUSED ON FRONT-OFFICE USERS 2021-22 VENDOR ASSESSMENT

Read the report excerpt

* INSIDER’S PLATFORM CAPABILITIES ARE LIMITLESS INCLUDING PERSONALIZATION AND
SEGMENTATION.

Anissa Bégin Digital merchandising manager D2C

* WE IMPLEMENT IDEAS QUICKLY AND EFFECTIVELY WHICH IS ESSENTIAL TO OUR PROMISE
OF DELIVERING AN INTERACTIVE AND RESPONSIVE BRAND EXPERIENCE.

Almir Smajlovic Ecommerce Manager

* WITH INSIDER’S PREDICTIVE AUDIENCES FEATURE FOR FACEBOOK ADS, WE GOT RESULTS
THAT COMPLETELY CHANGED OUR APPROACH IN AD CHANNELS.

Can Durmaz Sr. Digital Performance Manager

* IMPLEMENTATION IS A SIMPLE TAG THAT YOU PUT ON YOUR SITE IN ORDER TO GO LIVE.
FOR MANY COMPANIES I CAN SEE THIS BEING A GREAT QUICK WIN TO BOOST TRAFFIC
AND CONVERSIONS.

Emma Gill Senior CRM, Loyalty & Channel Innovation Manager

* INSIDER’S PLATFORM CAPABILITIES ARE LIMITLESS INCLUDING PERSONALIZATION AND
SEGMENTATION.

Anissa Bégin Digital merchandising manager D2C

* WE IMPLEMENT IDEAS QUICKLY AND EFFECTIVELY WHICH IS ESSENTIAL TO OUR PROMISE
OF DELIVERING AN INTERACTIVE AND RESPONSIVE BRAND EXPERIENCE.

Almir Smajlovic Ecommerce Manager

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