www.salesforce.com Open in urlscan Pro
2a02:26f0:e600::170f:b211  Public Scan

Submitted URL: http://click.mail.salesforce.com/?qs=f05e639e147fcd58a95d658fb814a85f56abbbed401529c41b2f0808eaa169ba2a19cadb9bbe3f25dbdd27c92ee2...
Effective URL: https://www.salesforce.com/resources/research-reports/state-of-the-connected-customer/?d=7010M000000uW0VQAU&nc=7013y000000a...
Submission: On November 16 via api from US — Scanned from DE

Form analysis 2 forms found in the DOM

Name: reg_form_QmagPOST

<form name="reg_form_Qmag" method="post" class="form-builder-form   sfdc-form-adaptive-label   "
  data-sfdc-form="dynamic:true,signup:false,event:false,paginated:false,formType:lead,cookieRead:true,cookieWrite:true,closeTimeout:-1,minHeight:,disableDB:false,locale:en_us,submitEvent:" id="reg_form_Qmag">
  <input type="hidden" name="skipForm" value="true">
  <input type="hidden" data-skip-form="" name="mcloudFormName" value="GLOB_MAIN_T2L1_OCMS_LCS1">
  <input type="hidden" data-skip-form="" name="conf_page">
  <input type="hidden" data-skip-form="" name="FormCampaignId" value="7013y000000aCLRAA2">
  <input type="hidden" data-skip-form="" name="Lead.Primary_Product_Interest__c" value="Multi-Product">
  <input type="hidden" data-skip-form="" name="PartnerPromoCode" value="None">
  <input type="hidden" data-skip-form="" name="tab_campaign_id">
  <input type="hidden" data-skip-form="" name="formCategory">
  <input type="hidden" data-skip-form="" name="DriverCampaignId" value="70130000000sUVq">
  <input class="sr-hidden" type="text" name="Region__c" autocomplete="off" tabindex="-1" aria-hidden="true" id="Region__c-rk9V">
  <input class="sr-hidden" type="checkbox" name="validForm" autocomplete="off" tabindex="-1" aria-hidden="true" id="validForm-1BVG" aria-labelledby="validForm-1BVG-cbxLbl">
  <div class="fields-container section">
    <div class="fields-wrapper clearfix">
      <div class="field-container-50">
        <div class="firstName textFieldInput section">
          <div class="field  ">
            <input id="UserFirstName-MKGz" type="text" name="UserFirstName" aria-required="true" required="true">
            <label for="UserFirstName-MKGz" class="placeholder"> First name </label>
            <span class="error-msg" id="UserFirstName-MKGz-errMsg">Enter your first name</span>
          </div>
        </div>
      </div>
      <div class="field-container-50">
        <div class="lastName textFieldInput section">
          <div class="field  ">
            <input id="UserLastName-Q7uA" type="text" name="UserLastName" aria-required="true" required="true">
            <label for="UserLastName-Q7uA" class="placeholder"> Last name </label>
            <span class="error-msg" id="UserLastName-Q7uA-errMsg">Enter your last name</span>
          </div>
        </div>
      </div>
    </div>
  </div>
  <div class="fields-container section">
    <div class="fields-wrapper clearfix">
      <div class="field-container-50">
        <div class="title textFieldInput section">
          <div class="field  ">
            <input id="UserTitle-fs7T" type="text" name="UserTitle" aria-required="true" required="true">
            <label for="UserTitle-fs7T" class="placeholder"> Job title </label>
            <span class="error-msg" id="UserTitle-fs7T-errMsg">Enter your title</span>
          </div>
        </div>
      </div>
      <div class="field-container-50">
        <div class="emailInput textFieldInput section">
          <div class="field  ">
            <input id="UserEmail-Wap6" type="email" name="UserEmail" aria-required="true" required="true">
            <label for="UserEmail-Wap6" class="placeholder"> Email </label>
            <span class="error-msg" id="UserEmail-Wap6-errMsg">Enter a valid email address</span>
          </div>
        </div>
      </div>
    </div>
  </div>
  <div class="fields-container section">
    <div class="fields-wrapper clearfix">
      <div class="field-container-50">
        <div class="company textFieldInput section">
          <div class="field" data-db-field="">
            <input id="CompanyName-V9J6" type="text" name="CompanyName" placeholder="Company" aria-required="true" required="true">
            <label for="CompanyName-V9J6" class="placeholder"> Company </label>
            <span class="error-msg" id="CompanyName-V9J6-errMsg">Enter your company name</span>
          </div>
        </div>
      </div>
      <div class="field-container-50">
        <div class="companyEmployees selectFieldInput section">
          <div class="field" data-db-field="">
            <select id="CompanyEmployees-wtvc" name="CompanyEmployees" aria-required="true" required="true">
              <option disabled="" label="Employees" selected="" value="">Employees</option>
              <option value="10">1 - 20 employees</option>
              <option value="95">21 - 200 employees</option>
              <option value="500">201 - 10,000 employees</option>
              <option value="15000">10,001+ employees</option>
            </select>
            <label for="CompanyEmployees-wtvc" class="placeholder">Employees</label>
            <span class="error-msg" id="CompanyEmployees-wtvc-errMsg">Select the number of employees</span>
          </div>
        </div>
      </div>
    </div>
  </div>
  <div class="fields-container section">
    <div class="fields-wrapper clearfix">
      <div class="field-container-50">
        <div class="phoneInput textFieldInput section">
          <div class="field  ">
            <input id="UserPhone-NH3R" type="tel" name="UserPhone" aria-required="true" required="true">
            <label for="UserPhone-NH3R" class="placeholder"> Phone </label>
            <span class="error-msg" id="UserPhone-NH3R-errMsg">Enter a valid phone number</span>
          </div>
        </div>
      </div>
      <div class="field-container-50">
        <div class="country-state-group section">
          <div class="cntry-wrap section">
            <div class="country_field selectFieldInput">
              <div class="field valid">
                <select id="CompanyCountry-kLTL" name="CompanyCountry" aria-required="true" required="true">
                  <option disabled="" label="Country/Region" selected="" value="">Country/Region</option>
                  <option value="US">United States</option>
                  <option value="AF">Afghanistan</option>
                  <option value="AL">Albania</option>
                  <option value="DZ">Algeria</option>
                  <option value="AS">American Samoa</option>
                  <option value="AD">Andorra</option>
                  <option value="AI">Anguilla</option>
                  <option value="AQ">Antarctica</option>
                  <option value="AG">Antigua And Barbuda</option>
                  <option value="AR">Argentina</option>
                  <option value="AM">Armenia</option>
                  <option value="AW">Aruba</option>
                  <option value="AU">Australia</option>
                  <option value="AT">Austria</option>
                  <option value="AZ">Azerbaijan</option>
                  <option value="BS">Bahamas, The</option>
                  <option value="BH">Bahrain</option>
                  <option value="BD">Bangladesh</option>
                  <option value="BB">Barbados</option>
                  <option value="BY">Belarus</option>
                  <option value="BZ">Belize</option>
                  <option value="BE">Belgium</option>
                  <option value="BJ">Benin</option>
                  <option value="BM">Bermuda</option>
                  <option value="BT">Bhutan</option>
                  <option value="BO">Bolivia</option>
                  <option value="BV">Bouvet Is</option>
                  <option value="BA">Bosnia and Herzegovina</option>
                  <option value="BW">Botswana</option>
                  <option value="BR">Brazil</option>
                  <option value="IO">British Indian Ocean Territory</option>
                  <option value="BN">Brunei</option>
                  <option value="BG">Bulgaria</option>
                  <option value="BF">Burkina Faso</option>
                  <option value="BI">Burundi</option>
                  <option value="KH">Cambodia</option>
                  <option value="CM">Cameroon</option>
                  <option value="CA">Canada</option>
                  <option value="CV">Cape Verde</option>
                  <option value="KY">Cayman Is</option>
                  <option value="CF">Central African Republic</option>
                  <option value="TD">Chad</option>
                  <option value="CL">Chile</option>
                  <option value="CN">China</option>
                  <option value="HK">Hong Kong</option>
                  <option value="MO">Macau</option>
                  <option value="CX">Christmas Is</option>
                  <option value="CC">Cocos (Keeling) Is</option>
                  <option value="CO">Colombia</option>
                  <option value="KM">Comoros</option>
                  <option value="CK">Cook Islands</option>
                  <option value="CR">Costa Rica</option>
                  <option value="CI">Cote D'Ivoire (Ivory Coast)</option>
                  <option value="HR">Croatia (Hrvatska)</option>
                  <option value="CY">Cyprus</option>
                  <option value="CZ">Czech Republic</option>
                  <option value="CD">Democratic Republic of the Congo</option>
                  <option value="DK">Denmark</option>
                  <option value="DM">Dominica</option>
                  <option value="DO">Dominican Republic</option>
                  <option value="DJ">Djibouti</option>
                  <option value="EC">Ecuador</option>
                  <option value="EG">Egypt</option>
                  <option value="SV">El Salvador</option>
                  <option value="GQ">Equatorial Guinea</option>
                  <option value="ER">Eritrea</option>
                  <option value="EE">Estonia</option>
                  <option value="ET">Ethiopia</option>
                  <option value="FK">Falkland Is (Is Malvinas)</option>
                  <option value="FO">Faroe Islands</option>
                  <option value="FJ">Fiji Islands</option>
                  <option value="FI">Finland</option>
                  <option value="FR">France</option>
                  <option value="GF">French Guiana</option>
                  <option value="PF">French Polynesia</option>
                  <option value="TF">French Southern Territories</option>
                  <option value="MK">F.Y.R.O. Macedonia</option>
                  <option value="GA">Gabon</option>
                  <option value="GM">Gambia, The</option>
                  <option value="GE">Georgia</option>
                  <option value="DE">Germany</option>
                  <option value="GH">Ghana</option>
                  <option value="GI">Gibraltar</option>
                  <option value="GR">Greece</option>
                  <option value="GL">Greenland</option>
                  <option value="GD">Grenada</option>
                  <option value="GP">Guadeloupe</option>
                  <option value="GU">Guam</option>
                  <option value="GT">Guatemala</option>
                  <option value="GN">Guinea</option>
                  <option value="GW">Guinea-Bissau</option>
                  <option value="GY">Guyana</option>
                  <option value="HT">Haiti</option>
                  <option value="HM">Heard and McDonald Is</option>
                  <option value="HN">Honduras</option>
                  <option value="HU">Hungary</option>
                  <option value="IS">Iceland</option>
                  <option value="IN">India</option>
                  <option value="ID">Indonesia</option>
                  <option value="IE">Ireland</option>
                  <option value="IL">Israel</option>
                  <option value="IT">Italy</option>
                  <option value="JM">Jamaica</option>
                  <option value="JP">Japan</option>
                  <option value="JO">Jordan</option>
                  <option value="KZ">Kazakhstan</option>
                  <option value="KE">Kenya</option>
                  <option value="KI">Kiribati</option>
                  <option value="KR">Korea, South</option>
                  <option value="KW">Kuwait</option>
                  <option value="KG">Kyrgyzstan</option>
                  <option value="LA">Laos</option>
                  <option value="LV">Latvia</option>
                  <option value="LB">Lebanon</option>
                  <option value="LS">Lesotho</option>
                  <option value="LR">Liberia</option>
                  <option value="LI">Liechtenstein</option>
                  <option value="LT">Lithuania</option>
                  <option value="LU">Luxembourg</option>
                  <option value="MG">Madagascar</option>
                  <option value="MW">Malawi</option>
                  <option value="MY">Malaysia</option>
                  <option value="MV">Maldives</option>
                  <option value="ML">Mali</option>
                  <option value="MT">Malta</option>
                  <option value="MH">Marshall Is</option>
                  <option value="MR">Mauritania</option>
                  <option value="MU">Mauritius</option>
                  <option value="MQ">Martinique</option>
                  <option value="YT">Mayotte</option>
                  <option value="MX">Mexico</option>
                  <option value="FM">Micronesia</option>
                  <option value="MD">Moldova</option>
                  <option value="MC">Monaco</option>
                  <option value="MN">Mongolia</option>
                  <option value="MS">Montserrat</option>
                  <option value="MA">Morocco</option>
                  <option value="MZ">Mozambique</option>
                  <option value="MM">Myanmar</option>
                  <option value="NA">Namibia</option>
                  <option value="NR">Nauru</option>
                  <option value="NP">Nepal</option>
                  <option value="NL">Netherlands, The</option>
                  <option value="AN">Netherlands Antilles</option>
                  <option value="NC">New Caledonia</option>
                  <option value="NZ">New Zealand</option>
                  <option value="NI">Nicaragua</option>
                  <option value="NE">Niger</option>
                  <option value="NG">Nigeria</option>
                  <option value="NU">Niue</option>
                  <option value="NO">Norway</option>
                  <option value="NF">Norfolk Island</option>
                  <option value="MP">Northern Mariana Is</option>
                  <option value="OM">Oman</option>
                  <option value="PK">Pakistan</option>
                  <option value="PW">Palau</option>
                  <option value="PA">Panama</option>
                  <option value="PG">Papua new Guinea</option>
                  <option value="PY">Paraguay</option>
                  <option value="PE">Peru</option>
                  <option value="PH">Philippines</option>
                  <option value="PN">Pitcairn Island</option>
                  <option value="PL">Poland</option>
                  <option value="PT">Portugal</option>
                  <option value="PR">Puerto Rico</option>
                  <option value="QA">Qatar</option>
                  <option value="CG">Republic of the Congo</option>
                  <option value="RE">Reunion</option>
                  <option value="RO">Romania</option>
                  <option value="RU">Russia</option>
                  <option value="RW">Rwanda</option>
                  <option value="SH">Saint Helena</option>
                  <option value="KN">Saint Kitts And Nevis</option>
                  <option value="LC">Saint Lucia</option>
                  <option value="PM">Saint Pierre and Miquelon</option>
                  <option value="VC">Saint Vincent And The Grenadines</option>
                  <option value="WS">Samoa</option>
                  <option value="SM">San Marino</option>
                  <option value="ST">Sao Tome and Principe</option>
                  <option value="SA">Saudi Arabia</option>
                  <option value="SN">Senegal</option>
                  <option value="rs">Serbia</option>
                  <option value="SC">Seychelles</option>
                  <option value="SL">Sierra Leone</option>
                  <option value="SG">Singapore</option>
                  <option value="SK">Slovakia</option>
                  <option value="SI">Slovenia</option>
                  <option value="SB">Solomon Islands</option>
                  <option value="SO">Somalia</option>
                  <option value="ZA">South Africa</option>
                  <option value="GS">South Georgia &amp; The S. Sandwich Is</option>
                  <option value="ES">Spain</option>
                  <option value="LK">Sri Lanka</option>
                  <option value="SR">Suriname</option>
                  <option value="SJ">Svalbard And Jan Mayen Is</option>
                  <option value="SZ">Swaziland</option>
                  <option value="SE">Sweden</option>
                  <option value="CH">Switzerland</option>
                  <option value="TW">Taiwan</option>
                  <option value="TJ">Tajikistan</option>
                  <option value="TZ">Tanzania</option>
                  <option value="TH">Thailand</option>
                  <option value="TL">Timor-Leste</option>
                  <option value="TG">Togo</option>
                  <option value="TK">Tokelau</option>
                  <option value="TO">Tonga</option>
                  <option value="TT">Trinidad And Tobago</option>
                  <option value="TN">Tunisia</option>
                  <option value="TR">Türkiye</option>
                  <option value="TC">Turks And Caicos Is</option>
                  <option value="TM">Turkmenistan</option>
                  <option value="TV">Tuvalu</option>
                  <option value="UG">Uganda</option>
                  <option value="UA">Ukraine</option>
                  <option value="AE">United Arab Emirates</option>
                  <option value="GB">United Kingdom</option>
                  <option value="UM">United States Minor Outlying Is</option>
                  <option value="UY">Uruguay</option>
                  <option value="UZ">Uzbekistan</option>
                  <option value="VU">Vanuatu</option>
                  <option value="VA">Vatican City State (Holy See)</option>
                  <option value="VE">Venezuela</option>
                  <option value="VN">Vietnam</option>
                  <option value="VG">Virgin Islands (British)</option>
                  <option value="VI">Virgin Islands (US)</option>
                  <option value="WF">Wallis And Futuna Islands</option>
                  <option value="EH">Western Sahara</option>
                  <option value="YE">Yemen</option>
                  <option value="ZM">Zambia</option>
                  <option value="ZW">Zimbabwe</option>
                </select>
                <label for="CompanyCountry-kLTL" class="placeholder">Country/Region</label>
                <span class="error-msg" id="CompanyCountry-kLTL-errMsg">Select your country</span>
              </div>
            </div>
          </div>
          <div class="state-wrap section" style="display: none;">
            <div class="state_field selectFieldInput">
              <div class="field  ">
                <select id="CompanyState-73vD" name="CompanyState" aria-required="false" required="false">
                  <option disabled="" label="State/Province" selected="" value="">State/Province</option>
                </select>
                <label for="CompanyState-73vD" class="placeholder">State/Province</label>
                <span class="error-msg" id="CompanyState-73vD-errMsg">Select your state/province</span>
              </div>
            </div>
          </div>
        </div>
      </div>
    </div>
  </div>
  <div class="checkboxInput section">
    <div class="show" data-legal-type="optIn">
      <!-- Hide legal optIn field by default to avoid visual flicker -->
      <div class="field">
        <input class="sr-only" type="checkbox" id="Lead.InfoEmail__c" name="Lead.InfoEmail__c" value="Lead.InfoEmail__c" aria-labelledby="Lead.InfoEmail__c-2fc0-cbxLbl">
        <div class="checkbox-ui" data-input-check=""></div>
        <div class="checkbox-ui-label" id="Lead.InfoEmail__c-2fc0-cbxLbl">Yes, I would like to receive marketing communications regarding Salesforce products, services, and events.&nbsp; I can unsubscribe at&nbsp;any&nbsp;time.</div>
      </div>
    </div>
  </div>
  <div class="checkboxInput section">
    <div class="safeharbor-wrapper hide-checkbox">
      <div data-legal-type="disclosure">
        <!-- Hide legal optIn field by default to avoid visual flicker -->
        <div class="field">
          <input class="sr-only" type="checkbox" id="Accept_Terms__c" name="Accept_Terms__c" aria-labelledby="Accept_Terms__c-3nbf-cbxLbl" aria-required="false" disabled="">
          <div class="checkbox-ui" data-input-check=""></div>
          <div class="checkbox-ui-label" id="Accept_Terms__c-3nbf-cbxLbl">By registering, you confirm that you agree to the processing of your personal data by Salesforce as described in
            the&nbsp;<a href="https://www.salesforce.com/company/privacy/full_privacy.jsp" target="_blank">Privacy Statement</a>.</div>
          <span class="safeharbor-err-msg error-msg-block" id="Accept_Terms__c-3nbf-errMsg"> This is a required field </span>
        </div>
      </div>
    </div>
  </div>
  <div class="section">
    <div class="new"></div>
  </div>
  <div class="iparys_inherited">
    <div class="form_fields_par iparsys parsys"></div>
  </div>
  <div style="display: none;" class="type-captcha section">
    <div class="field g-recaptcha"></div>
    <span class="error-msg">Please Complete Captcha</span>
  </div>
  <div class="hidden">
    <input type="hidden" data-skip-form="" name="formResourcePath"
      value="{74817b9e873c117babd2ad071ed9dcf08b72c827428b072a373a0fff60231a42c53bc0353f4e86a48e7d85753a76c3472186616f4ca5b1c76b834aae024085f0e6052fd5a7f9861e28ead830889df11a2c75a38263d0cd6b6d39ff6695e9a9d979f12f901bba53c44d1c6fdcfa6e0553c5efe469c00f223a15ccd540eb4ed20e96113cedb10cc21ae87f5dfbb8af06fcdd65d0bd6377e6c74b5af9bf206cf45b477bfa40ce26bf800112497793256ddbc375c6ae55f7a0894dbc1034a404f1fb01c5c319f173a9dea20318895deefde25770fee59203e823baf2d58dcdf47c52d09a4364e946e25a0474f58cabc001db}">
  </div>
  <div class="form_submit_button submitButton buttonCTAItemComponent parbase">
    <button name="get the report" type="submit" class="submit btn btn-lg btn-primary salesforce-sans-regular btn-left ">get the report</button>
  </div>
  <div class="form-footer-wrap">
  </div>
  <div class="control-rule-prevent-submit hidden"></div>
</form>

POST

<form id="fileUploadForm" enctype="multipart/form-data" method="post" target="fileUploadIframe"><input type="file" id="fileSelector" name="file" style="display: none;"><input name="filename" type="hidden"></form>

Text Content

Skip to content

 
 

RESOURCE CENTER


BROWSE BY CATEGORY




 
 


STATE OF THE CONNECTED CUSTOMER REPORT

We surveyed 14,300 consumers and business buyers worldwide to discover the
trends shaping the future of customer engagement.

Discover:

 * How economic shifts have reshaped customer expectations and behaviors
 * The changing ways that customers engage with companies across the buying
   lifecycle
 * Customer sentiments around new technologies like generative artificial
   intelligence (AI)


 

LOOKING FOR THE COMPLETE STATE OF THE CONNECTED CUSTOMER? FILL OUT THE FORM TO
READ NOW.

First name Enter your first name
Last name Enter your last name
Job title Enter your title
Email Enter a valid email address
Company Enter your company name
Employees 1 - 20 employees 21 - 200 employees 201 - 10,000 employees 10,001+
employees Employees Select the number of employees
Phone Enter a valid phone number
Country/Region United StatesAfghanistanAlbaniaAlgeriaAmerican
SamoaAndorraAnguillaAntarcticaAntigua And
BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamas,
TheBahrainBangladeshBarbadosBelarusBelizeBelgiumBeninBermudaBhutanBoliviaBouvet
IsBosnia and HerzegovinaBotswanaBrazilBritish Indian Ocean
TerritoryBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman
IsCentral African RepublicChadChileChinaHong KongMacauChristmas IsCocos
(Keeling) IsColombiaComorosCook IslandsCosta RicaCote D'Ivoire (Ivory
Coast)Croatia (Hrvatska)CyprusCzech RepublicDemocratic Republic of the
CongoDenmarkDominicaDominican RepublicDjiboutiEcuadorEgyptEl SalvadorEquatorial
GuineaEritreaEstoniaEthiopiaFalkland Is (Is Malvinas)Faroe IslandsFiji
IslandsFinlandFranceFrench GuianaFrench PolynesiaFrench Southern
TerritoriesF.Y.R.O. MacedoniaGabonGambia,
TheGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuineaGuinea-BissauGuyanaHaitiHeard
and McDonald
IsHondurasHungaryIcelandIndiaIndonesiaIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiKorea,
SouthKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLiechtensteinLithuaniaLuxembourgMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall
IsMauritaniaMauritiusMartiniqueMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlands,
TheNetherlands AntillesNew CaledoniaNew
ZealandNicaraguaNigerNigeriaNiueNorwayNorfolk IslandNorthern Mariana
IsOmanPakistanPalauPanamaPapua new GuineaParaguayPeruPhilippinesPitcairn
IslandPolandPortugalPuerto RicoQatarRepublic of the
CongoReunionRomaniaRussiaRwandaSaint HelenaSaint Kitts And NevisSaint LuciaSaint
Pierre and MiquelonSaint Vincent And The GrenadinesSamoaSan MarinoSao Tome and
PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra
LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia &
The S. Sandwich IsSpainSri LankaSurinameSvalbard And Jan Mayen
IsSwazilandSwedenSwitzerlandTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad
And TobagoTunisiaTürkiyeTurks And Caicos IsTurkmenistanTuvaluUgandaUkraineUnited
Arab EmiratesUnited KingdomUnited States Minor Outlying
IsUruguayUzbekistanVanuatuVatican City State (Holy See)VenezuelaVietnamVirgin
Islands (British)Virgin Islands (US)Wallis And Futuna IslandsWestern
SaharaYemenZambiaZimbabwe Country/Region Select your country
State/Province State/Province Select your state/province
Yes, I would like to receive marketing communications regarding Salesforce
products, services, and events.  I can unsubscribe at any time.
By registering, you confirm that you agree to the processing of your personal
data by Salesforce as described in the Privacy Statement.
This is a required field



Please Complete Captcha

get the report




THANK YOU FOR DOWNLOADING THE STATE OF THE CONNECTED CUSTOMER REPORT.

You can access the report below.

Download Now







AI GETS MORE POWERFUL — AND MAINSTREAM




GENERATIVE AI HAS CAPTIVATED THE WORLD WITH ITS ABILITY TO CREATE BRAND NEW
CONTENT LIKE TEXT, IMAGERY, AND VIDEO. CUSTOMERS HAVE MANY FEELINGS ABOUT IT —
ESPECIALLY CURIOSITY.



 
 





Filter selections that yield a sample size below 25 will not be shown. Ties will
occur when the count of responses is equal for different sentiments.






TRUST IS A DIFFERENTIATOR




CUSTOMERS’ FAVORITE BRANDS DIFFERENTIATE THEMSELVES BY GROUNDING ENGAGEMENT IN
TRUST. THESE BRANDS ARE MORE LIKELY TO BE TRANSPARENT, RESPECT PRIVACY, AND
ADAPT TO CUSTOMERS' CHANGING NEEDS.



 
 




Filter selections that yield a sample size below 25 will not be shown. Base:
Consumers who have a favorite brand.






ETHICAL AI PRESENTS AN OPPORTUNITY




CUSTOMERS ARE WARY OF AI’S ETHICAL RISKS, UNDERSCORING A STRATEGIC OPPORTUNITY
FOR COMPANIES TO LEVERAGE THE TECHNOLOGY IN INNOVATIVE WAYS GROUNDED IN TRUST.
IN TOTAL, 68% OF CUSTOMERS SAY ADVANCES IN AI MAKE IT MORE IMPORTANT FOR
COMPANIES TO BE TRUSTWORTHY.



 
 




Filter selections that yield a sample size below 25 will not be shown.



 




THE FUTURE OF CUSTOMER EXPERIENCE IS HUMAN-AI PARTNERSHIP




CUSTOMERS WELCOME AUTOMATION, BUT HUMAN CONNECTION REMAINS ESSENTIAL.



 
 




Filter selections that yield a sample size below 25 will not be shown.

 
 





 

 
 


MORE RESOURCES


 
 
State of Marketing Report, 8th Edition



REPORT


INSIGHTS ON CHANGING TRENDS, PRIORITIES, AND CHALLENGES DEFINING THE PROFESSION
ACCORDING TO 6,000 GLOBAL MARKETERS AND TRILLIONS OF OUTBOUND MARKETING
MESSAGES.

State of Marketing Report, 8th Edition
Guide to the Modern Contact Center



ARTICLE


LEARN HOW TO MEET CUSTOMER EXPECTATIONS AND LOWER COSTS IN YOUR CONTACT CENTER.

Guide to the Modern Contact Center


SOLUTION


DISCOVER HOW OUR CUSTOMER 360 PRODUCTS AND SERVICES CAN TAILOR A SOLUTION TO
YOUR BUSINESS NEEDS BY ANSWERING FOUR QUICK QUESTIONS.






 


NEWSLETTER


GET TIMELY UPDATES AND IDEAS DELIVERED TO YOUR INBOX.

Sign up now
Sign up now

 


CALL US AT CALL US 1-800-667-6389

Call us at 1-800-664-9073

See all ways to contact us >


NEW TO SALESFORCE?

 * What is CRM?
 * What is Salesforce
 * Help Desk Software
 * Marketing Automation Software
 * Explore All Products
 * What is Cloud Computing?
 * Customer Success
 * Product Pricing
 * Privacy for Salesforce Products


ABOUT SALESFORCE

 * Our Story
 * Newsroom
 * Blog
 * Careers
 * Trust
 * Salesforce.org
 * Sustainability
 * Investors
 * Give us your Feedback


POPULAR LINKS

 * Manage Your Account
 * New Release Features
 * Find or Become a Partner
 * CRM Software
 * Salesforce LIVE
 * Dreamforce
 * Salesforce Mobile
 * Newsletter Sign-Up

WORLDWIDE


AMERICAS

 * América Latina (Español)
 * Brasil (Português)
 * Canada (English)
 * Canada (Français)
 * United States (English)


EUROPE, MIDDLE EAST, AND AFRICA

 * España (Español)
 * Deutschland (Deutsch)
 * France (Français)
 * Italia (Italiano)
 * Nederland (Nederlands)
 * Sverige (Svenska)
 * United Kingdom (English)
 * All other countries (English)


ASIA PACIFIC

 * Australia (English)
 * India (English)
 * 日本 (日本語)
 * 中国 (简体中文)
 * 台灣 (繁體中文)
 * 한국 (한국어)
 * ประเทศไทย (ไทย)
 * All other countries (English)

© Copyright 2023 Salesforce, Inc. All rights reserved. Various trademarks held
by their respective owners. Salesforce, Inc. Salesforce Tower, 415 Mission
Street, 3rd Floor, San Francisco, CA 94105, United States

 * Legal
 * Terms of Service
 * Privacy Information
 * Responsible Disclosure
 * Trust
 * Contact
 * Cookie Preferences
 * Your Privacy Choices








NEED HELP?

No problem. Chat with our sales experts or call us at 1-800-664-9073.

Let's Chat No Thanks
Contact Us

Live chat:Let's Chat
We use cookies on our website to improve website performance, to analyze website
usage and to tailor content and offers to your interests. Advertising and
functional cookies are only placed with your consent. By clicking “Accept All
Cookies”, you consent to us placing these cookies. By clicking “Do Not Accept”,
you reject the usage of such cookies. We always place required cookies, which
are necessary for the website to work properly. For more information about the
different cookies we are using, read the Privacy Statement. To change your
cookie settings and preferences, click the Cookie Consent Manager button.
Do Not Accept Accept All Cookies
Cookie Consent Manager



COOKIE CONSENT MANAGER




 * GENERAL INFORMATION


 * REQUIRED COOKIES


 * FUNCTIONAL COOKIES


 * ADVERTISING COOKIES

GENERAL INFORMATION

We use three kinds of cookies on our websites: required, functional, and
advertising. You can choose whether functional and advertising cookies apply.
Click on the different cookie categories to find out more about each category
and to change the default settings.
Privacy Statement

REQUIRED COOKIES

Always Active

Required cookies are necessary for basic website functionality. Some examples
include: session cookies needed to transmit the website, authentication cookies,
and security cookies.

Cookies Details‎

FUNCTIONAL COOKIES

Functional Cookies


Functional cookies enhance functions, performance, and services on the website.
Some examples include: cookies used to analyze site traffic, cookies used for
market research, and cookies used to display advertising that is not directed to
a particular individual.

Cookies Details‎

ADVERTISING COOKIES

Advertising Cookies


Advertising cookies track activity across websites in order to understand a
viewer’s interests, and direct them specific marketing. Some examples include:
cookies used for remarketing, or interest-based advertising.

Cookies Details‎
Back Button


COOKIE LIST

Filter Button
Consent Leg.Interest
checkbox label label
checkbox label label
checkbox label label

Clear
checkbox label label
Apply Cancel
Save Settings
Accept All Cookies