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NIGERIAN AGRITECH STARTUP RELEAF SECURES $4.2M TO SCALE ITS FOOD PROCESSING
TECHNOLOGY

Tage Kene-Okafor@ulonnaya / Invalid DateTime•
comment Comment

cameraImage Credits: Releaf

The distance between their farms and the nearest processor is key for
smallholder farmers who need to process their crops. And though Nigeria’s food
processing systems have a keen resemblance to the West with respect to big
factories and huge economies of scale in high-demand cities, farmers still
suffer from poor logistics networks.

With distance and logistics problems, farmers’ crops can go bad and when
factories buy them, it affects their processing yields and price. Farmers,
witnessing post-harvest loss, also get paid less and miss the opportunity to
invest in their crops production.

Nigerian agritech startup Releaf is solving this by building proprietary
hardware and software solutions to make these farmers and food factories more
efficient and profitable. Today, the company is announcing that it has raised
$2.7 million in seed toward this effort.

Pan-African focused venture capital firms Samurai Incubate Africa, Future Africa
and Consonance Investment Managers led the round. Individual investors like
Stephen Pagliuca, the chairman of Bain Capital and Justin Kan of Twitch also
participated.

In addition to the seed round, the agritech startup secured  $1.5 million in
grants from The Challenge Fund for Youth Employment (CFYE) and USAID.

Founded by Ikenna Nzewi and Uzoma Ayogu, Releaf focuses on value chains where
smaller factories are set up near smallholder farmers. This allows them to get
better processing yields and fewer logistics costs; in the end, the farmer has
more money to work with.

When the pair started the company in 2017, the idea behind Releaf was not
concrete yet as the team, based in the U.S., had not figured out product-market
fit.



First, it planned to increase productivity in Nigeria’s agricultural sector
using software. Even after graduating from Y Combinator’s summer batch that
year, Releaf toyed around with ideas around trade finance and a marketplace for
buyers and sellers of agricultural products.

The team would get a clearer picture of what it wanted to build when the
founders moved back to Nigeria. The Americans of Nigerian descent toured across
20 states and studied different value chains for crops spotting inefficiencies
that could be solved by technology.

“We took a much more broad approach to what the solution would be, but we really
wanted to decide on a specific crop to work in. And we found that opportunity in
the oil palm sector,” Nzewi said to TechCrunch in an interview.

The oil palm market in Nigeria is a $3 billion one with over 4 million
smallholder farmers cultivating farms where those crops are planted.

These farmers drive 80% of the production of oil palm. But since the industry is
quite fragmented, they have many challenges processing the oil palm because it’s
a crop that requires serious processing power to extract vegetable oil from it.



Image Credits: Releaf



Farmers typically go through this process by using rocks or inappropriate
hardware — ineffective processes that lead to low-quality oil palm largely unfit
as input for high-quality vegetable oil manufacturing.

Nzewi says the team saw an opportunity and set out to build a technology to help
farmers crack oil palm nuts. The result was Kraken, a proprietary patent-pending
machine.

So here’s how the company’s business model works. Releaf buys nuts from the
farmers, then uses the Kraken to crack the nuts and crush the kernels into
vegetable oil. Releaf then sells the vegetable oil to FMCG processors and local
manufacturers, mainly in Nigeria’s South South region.

“Nigeria has about 60% more demand for vegetable oil than it does supply. And it
can not be met due to supply shortfall with imports because the government
banned the importation of vegetable oil. So there is a need to take these
smallholders who are driving 80% of production and make them more efficient so
that we can have a better balance of supply and demand for vegetable oil,” Nzewi
said about the pain point Releaf is addressing.

But still, why does the company think it can break into a competitive Nigerian
vegetable oil market with hardly differentiable products?

Nzewi explains that the answer lies in the quality of products. Typically
vegetable oil is driven by a free fatty acid (FFA) metric that measures
vegetable oil’s impurity. The CEO claims that while the industry standard is
about 5% FFA, Releaf produces at 3.5%.

Despite having an edge in quality of production, Releaf products are sold on an
industry standard. Nzewi says that might not be the case in the future as the
company is looking to finally take advantage of its product quality and increase
prices to improve its profit margins.

According to the company, Kraken already processes 500 tonnes of palm nuts. Its
software connects to over 2,000 smallholder farmers who have supplied over 10
million kilograms of quality palm kernel nuts to food factories.

Regarding expansion, Nzewi noted that Releaf has more appetite for moving into
new geographies instead of crop offerings. His argument is that processing oil
palm and cultivation style is a straightforward method due to its similarities
across West Africa.

But for crop expansion, the company may need to find crops that can be planted
alongside oil palm and practice intercropping or work with crops like soybeans
or groundnuts used in the vegetable oil industry.



L-R: Uzoma Ayogu (CTO) and Ikenna Nzewi (CEO). Image Credits: Releaf



Releaf will use the seed investment to develop technology and deploy it to
smallholder farmers, Nzewi tells me. Then the $1.5 million in grants will focus
on providing working capital financing to these farmers. He adds that Releaf has
run financing trials already this year where it has increased smallholder
incomes by three to five times.

“We think there’s a really great opportunity to bring both physical technology
and financial services to these communities to make them more productive. And
it’s kind of central to our thesis,” the CEO said. “We believe that our smart
factories can serve as an economic pillar in these rural communities and make it
easier for us to supply these communities with other services that they can find
valuable like access to working capital, payment for education, and access to
insurance services. So we see the food processing as like the first step it
cements us in the value chain.”

Earlier this year, agritech startups like Gro Intelligence and Aerobotics raised
huge sums of venture capital and showed the sector’s promise in Africa. However,
venture capital has slowed down over the past few months and Releaf’s investment
brings that spotlight back to the sector, albeit briefly.

Rena Yoneyama, the managing partner at Samurai Incubate Africa, said Releaf’s
novel approach sets it aside from other agritech startups the venture capital
firm has engaged with.

“We believe the firm’s thesis on decentralizing food processing would have a
strong match with Africa’s economic development landscape for the next few
decades. Ikenna and Uzo are the perfect founders to disrupt this market in
Nigeria and beyond. We are thrilled to back them as they innovate in providing
both agro-processing and financial services to rural communities and farmers,”
she added.

Speaking on the investment as well, Iyin Aboyeji, general partner at co-lead
investor Future Africa said, ” … The team at Releaf is building the agro-allied
industry of the future from the ground up, starting with palm oil which they
have developed a novel technology to aggregate, deshell and process into
critical ingredients like vegetable oil and glycerine. Future Africa is
delighted to back Releaf to build the future of modern agriculture.”

> South African startup Aerobotics raises $17M to scale its AI-for-agriculture
> platform



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