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Save $200 using promo code TURKEY by Monday, November 21st Chicago * Why Attend? * Why Digital Summit? * See Who Attends * FAQ * About Digital Summit * Agenda * Full Agenda * Masterclasses * Speakers * View All Speakers * Apply to Speak * Speaker Applicant FAQ * Location * Sponsors * 2022 Partners * Become a Sponsor * Pass Info * Buy Passes AGENDA THESE GREAT SESSIONS HAVE BEEN CONFIRMED SO FAR, WITH MORE ON THE WAY. KEEP CHECKING BACK FOR UPDATES! SESSION FILTERS Session Details Day 1 - 12/15/2022 Day 2 - 12/16/2022 Keynote Masterclass Main Conference AI B2B B2C Branding Consumer Behavior Content Marketing Creativity Culture, Impact & Leadership Customer Experience Data & Analytics Ecommerce Email Marketing Emerging Technology Gen Z Influencer Marketing Instagram Lead Gen / Conversion / Retention Marketing Operations Omnichannel Professional Development SEO & Search Social Media Storytelling Strategy Video Marketing Voice / AR / VR Website DAY 1 THURSDAY, DECEMBER 15 8:30AM - 12:30PM ADVANCED EMAIL MARKETING: TACTICS TO BUILD ROBUST EMAIL PROGRAMS Masterclass * Michael Barber, Brand Consultant and Marketing Strategist * At the end of this Masterclass, you’ll be able to: * Explain why email still matters * Understand the difference between simple and robust email programs * Develop a roadmap for managing inactive subscribers * Leverage advanced design tactics for your templates * Make your emails more accessible * Better understand how the ISPs (internet service providers) score your campaigns * Move from “”batch and blast”” to segmented and personalized campaigns * Develop a robust email metrics dashboard * And, see what the future of email might look like Included with Platinum Passes, upgrade required for Main Event Passes * B2B * B2C * Email Marketing * December 15 * 8:30am - 12:30pm * Stage 1 * View Full Description ORGANIZING YOUR DIGITAL PROPERTIES TO CONNECT DATA TO BUSINESS DECISIONS Masterclass * Colleen Harris, Sincro * At the end of this Masterclass, you’ll be able to: * Audit Google Analytics set-up for proper data flow and collection on your site plus see why setting up alerts are so important * Judge your current Google Analytics goals for engagement and conversions * Build custom funnel segments in Google Analytics to compare user flows on your website * Understand the different attribution models in Google Analytics and the pros and cons of each * Tackle Google Tag Manager with tricks and a cheat sheet for creating triggers and tracking * Learn the basics of Google Data Studio as an automation tool for reporting. You’ll discover how different data sources connect to the report and how to edit existing reports as you add your own filters * Follow along as we build a Data Studio report from scratch. You’ll be able to identify the question you want to answer, find the answer in Google Analytics, and apply design principles of data to show the value of your work to internal and external stakeholders Included with Platinum Passes, upgrade required for Main Event Passes * Data & Analytics * December 15 * 8:30am - 12:30pm * Stage 2 * View Full Description SEO IN 2022: WIN MORE VISIBILITY IN CUSTOMER SEARCHES Masterclass * Greg Gifford, SearchLab Digital * At the end of this Masterclass, you’ll be able to: * Understand how Google’s algorithm functions and which elements it uses for ranking * Identify technical issues that could be hurting visibility and user experience * Learn how to write content that customers love and Google rewards * Learn how to acquire links from other websites to help boost relevance * Learn how to gain more visibility in local searches * Learn how to optimize Google My Business * Learn how to use Google Analytics to track organic performance and site actions * Create a prioritized strategy for SEO in 2022 Included with Platinum Passes, upgrade required for Main Event Passes * SEO & Search * December 15 * 8:30am - 12:30pm * Stage 3 * View Full Description 1:15PM - 2:15PM BUILDING CREATIVE HABITS THAT LEAD TO BETTER MARKETING Keynote * Jenny Haggard, Spotify * After this session, you’ll be able to: * Understand four core sources of creativity in marketing * Uncover the most impactful questions to develop creative ideas * Use sound and silence to fuel your marketing * Implement daily habits that improve your creativity * Practice brainstorming techniques to use with your team * Creativity * Voice / AR / VR * December 15 * 1:15pm - 2:15pm * Stage 1 * View Full Description 2:30PM - 3:00PM GROWTH TACTICS TO ENHANCE YOUR BRAND’S ONLINE PRESENCE * Kamil Strycharz, Chicago Bulls * * December 15 * 2:30pm - 3:00pm * Stage 1 BUILD BRAND AUTHORITY WITH ACTIONABLE ADVICE * Dan Gilgoff, AARP * * Content Marketing * SEO & Search * December 15 * 2:30pm - 3:00pm * Stage 2 CHOOSING WISELY: HOW TO BETTER APPROACH LIFE’S BIGGEST DECISIONS * Jenny Haggard * Kate DiLeo, Kate DiLeo Branding * * * December 15 * 2:30pm - 3:00pm * Stage 3 3:15PM - 3:45PM MAKING THE SPAGHETTI STICK: USING DATA AND RESEARCH TO IMPROVE MARKETING ROI * Mary Cate Spires, Harley James Consulting * After this session, you’ll be able to: * Identify and take the right steps to increase your marketing ROI overall * Implement a benchmark and goal tracker to help your team focus on valuable marketing metrics * Use your marketing data to come up with goals and hypotheses to test solid marketing theories * Customer Experience * Data & Analytics * Website * December 15 * 3:15pm - 3:45pm * Stage 1 * View Full Description AUDIT TO ACTION: A STRUCTURED APPROACH TO STRENGTHENING YOUR SOCIAL PRESENCE * Jennifer Radke, National Institute for Social Media * After this session, you’ll be able to: * Audit your own digital presence (and that of your competitors) to identify strengths, weaknesses and opportunities * Analyze the results from your audits and create data-driven, compelling reports * Have constructive conversations with key stakeholders to gain buy-in and ultimately apply learnings from your audits to your digital marketing strategy * Data & Analytics * Social Media * December 15 * 3:15pm - 3:45pm * Stage 2 * View Full Description SESSION INFORMATION COMING SOON Presented by Constant Contact By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor. * December 15 * 3:15pm - 3:45pm * Stage 3 * View Full Description 4:00PM - 4:30PM REFINING THE ROLODEX: POSITION YOUR BRAND FOR PROSPECTS WHO HAVE THE HIGHEST PROBABILITY OF CONVERTING * Kate DiLeo, Kate DiLeo Branding * After this session, you’ll be able to: * Systematically hone in on your target audiences to the select those who most critically need what you offer and have the highest probability of buying * Clearly define what “ideal” looks like for your target audiences by building a robust set of buyer criteria, including demographics and psychographics * Utilize a simple root-cause-analysis technique to uncover and leverage language that speaks to the bottom-line heart pain you solve for each target audience * Branding * Consumer Behavior * Lead Gen / Conversion / Retention * December 15 * 4:00pm - 4:30pm * Stage 1 * View Full Description PURPOSE-DRIVEN SEO: A MODERN SEO STRATEGY THAT ANY COMPANY CAN APPLY * Dale Bertrand, Fire&Spark * After this session, you’ll be able to: * Capitalize on Google’s AI which is tuned to amplify brands that resonate with online consumers * Craft a purpose-driven strategy that resonates with search engines * Apply lessons learned from case studies of leading brands with a purpose purpose-driven approach to SEO This session is for intermediate and advanced digital marketers who have several years’ experience and want to understand how to reach their SEO goals with more efficiency. * SEO & Search * Website * December 15 * 4:00pm - 4:30pm * Stage 2 * View Full Description MAXIMIZE MARKETING BUDGETS WITH FULL-FUNNEL INFLUENCER CAMPAIGNS * Angie Bolotin, Socialfly * After this session, you’ll be able to: * Utilize key content types and platform capabilities for your influencer campaign * Expand the reach of your campaign with strategic amplification * Understand the tactics and tools required to reach your conversion goals * Accurately measure and track the success of your campaign * Leverage influencer content as lifestyle assets This session is for direct to consumer digital marketers who are interested in generating awareness and driving revenue through influencer marketing. * Branding * Content Marketing * Influencer Marketing * Social Media * December 15 * 4:00pm - 4:30pm * Stage 3 * View Full Description 4:30PM - 5:30PM OPENING RECEPTION * December 15 * 4:30pm - 5:30pm DAY 2 FRIDAY, DECEMBER 16 8:30AM - 9:00AM DATA-DRIVEN SEO & CONTENT STRATEGY TO REDUCE YOUR CUSTOMER ACQUISITION COSTS * Prashant Puri, Adlift * After this session, you’ll be able to: * Reduce your overall customer acquisition costs * Synergize efforts between SEO and Paid Search * Leverage consumer behavior to model their content marketing strategy – decide with data * Content Marketing * Lead Gen / Conversion / Retention * SEO & Search * December 16 * 8:30am - 9:00am * Stage 1 * View Full Description CUTTING THROUGH THE NOISE: 5 TACTICS TO ELEVATE YOUR DIGITAL STRATEGY * Mike Epstein, Cinematic Music Group * After this session you’ll be able to: * Build a blueprint to your brand’s marketing strategy * Learn simple, effective tools to reward your most loyal customers * Implement out of the box, creative marketing strategies to reach your target audience * Branding * December 16 * 8:30am - 9:00am * Stage 2 * View Full Description CONNECT & CONVERT: HOW TO BOOST ORGANIC REACH THROUGH STORYTELLING * Ilene Richardson, Imaginary Content * After this session, you’ll be able to: * Understand what it means to tell a story on the digital shelf and how it impacts your customers * Leverage effective storytelling tactics on social media, online marketplaces, landing pages, etc. to improve your customer experience * Optimize customer-facing content to organically drive conversions and increases revenue * Content Marketing * Lead Gen / Conversion / Retention * SEO & Search * Storytelling * December 16 * 8:30am - 9:00am * Stage 3 * View Full Description 9:15AM - 9:45AM UNBOXING YOUR DIGITAL COMMERCE STRATEGY: 5 IMPERATIVES TO WIN IN DIGITAL COMMERCE MARKETPLACES * Sharon Harris, Ascential Digital Commerce * After this session, you’ll be able to: * Understand the size of the US market and who you should partner with * Implement 5 key tactics marketers and companies must take to win in digital marketing * Determine where the most attractive opportunities are (including channels, marketplaces and geographies) * Ecommerce * December 16 * 9:15am - 9:45am * Stage 1 * View Full Description ENTITY SEO: THE RISE OF THE MACHINES * Grant Simmons, Brilliant Strategy * After this session, you’ll be able to: * Appreciate why entities are key to better search engine understanding and ranking * Apply entity research methods to find opportunities and gaps in topic coverage * Connect relevant pages to data sources, and internally, to improve topical authority * Build a more complete website that fully satisfies both users and search engines * Content Marketing * SEO & Search * Website * December 16 * 9:15am - 9:45am * Stage 2 * View Full Description HOW TO INCREASE CONVERSION RATES BY 35% IN 120 DAYS * Ayat Shukairy, Invesp * After this session, you’ll be able to: * Identify the right items you should test and effectively measure the impact on your bottom line * Set up a work flow (technology and process) to maximize efficiency with your lead conversion program * Use proven resources and timelines to hit the ground running and start increasing your conversion rates * Lead Gen / Conversion / Retention * December 16 * 9:15am - 9:45am * Stage 3 * View Full Description 10:00AM - 10:30AM MUST-HAVE AUTOMATED EMAIL CAMPAIGNS FOR EVERY ORGANIZATION * Michael Barber, Brand Consultant and Marketing Strategist * After this session, you’ll be able: * Apply tactics to improve existing automated email campaigns * Develop new automated email campaigns to build for your subscribers * Determine what analytics/metrics to use for automated email campaigns * Email Marketing * December 16 * 10:00am - 10:30am * Stage 2 * View Full Description SESSION INFORMATION COMING SOON Presented by ChannelMix * Matt Hertig, ChannelMix * By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor. * December 16 * 10:00am - 10:30am * Stage 2 * View Full Description LEVERAGE INFLUENCERS TO DRIVE OMNICHANNEL MARKETING * Sherri Langburt, BabbleBoxx * After this session, you’ll be able to: * Fully integrate influencers into your digital marketing plans * Identify new application areas for influencer content * Engage influencers to streamline messaging across marketing functions * Influencer Marketing * Omnichannel * December 16 * 10:00am - 10:30am * Stage 3 * View Full Description 10:30AM - 11:00AM NETWORKING BREAK * December 16 * 10:30am - 11:00am 11:00AM - 11:30AM LEVERAGING CONVERSATIONAL AI TO ENHANCE CONSUMER EXPERIENCES * Kathryn Kawakami, Google * After this session, you’ll be able to: * Understand how communication preferences have evolved * Take your customer conversations to the next level with AI * Apply conversational best practices to delight your customers and meet their expectations around messaging This session is for senior digital marketers who want to learn more about conversational marketing and how to deliver delightful and personalized experiences to their customers. * AI * Consumer Behavior * Customer Experience * Emerging Technology * December 16 * 11:00am - 11:30am * Stage 1 * View Full Description IS IT OK TO CROSS THE SAUCE? HOW CROSS-POSTING CAN HELP YOU REACH A WIDER AUDIENCE * Burton Kelso, Integral! * At the end of this session, you’ll be able to: * Determine if cross-posting is right for your social media campaigns * Identify which social media channels to use in your campaigns * Effectively cross-post on each platform to avoid the algorithms that will try to downplay your content * Content Marketing * Omnichannel * Social Media * December 16 * 11:00am - 11:30am * Stage 2 * View Full Description 11:45AM - 12:15PM READY FOR A WEBSITE OVERHAUL? HOW TO SURVIVE IT – AND THRIVE Presented by Pantheon * Chaney Kourouniotis, FFW * After this session, you’ll be able to: * Accurately assess your web platform needs for planning and budgeting purposes * Confidently navigate project roadmapping, vendor selection and internal resource allocation * Spot some of the most common project pitfalls and mitigate or avoid them * Build a strong digital foundation for taking on some of your most aspirational marketing goals By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor. * Website * December 16 * 11:45am - 12:15pm * Stage 1 * View Full Description BELIEVE IN THE DATA: TAKING THE FEAR OUT OF GOOGLE ANALYTICS 4 * Colleen Harris, Sincro * At the end of the session, you’ll be able to: * Use a checklist to successfully start transitioning to GA4 * Organize your website goals for easy transition into conversions * Better understand “predictive audiences” and how to take advantage of them * Utilize all the best tricks to creating events and building out a sharable report * Data & Analytics * December 16 * 11:45am - 12:15pm * Stage 2 * View Full Description I LIKE YOU, I BUY YOU. FRAMEWORKS FOR AFFINITY-DRIVEN PERFORMANCE * Shelby Mathews, Native Digital * After this session, you’ll be able to: * Diagnose wastage in media spend and duds in messaging * Identify how to build brand affinity in messaging and brand gestures * Implement a message framework for all stages of your customers’ journey * Branding * Content Marketing * Lead Gen / Conversion / Retention * December 16 * 11:45am - 12:15pm * Stage 3 * View Full Description 12:15PM - 1:15PM LUNCH & NETWORKING BREAK * December 16 * 12:15pm - 1:15pm 1:15PM - 1:45PM THE ART OF INSTA-STORYTELLING * Meredith Howard, Deloitte * After this session, you’ll be able to: * Understand how to better use Instagram Stories to attract, retain, and convert your key audiences * Learn best practices for elevating your use of Stories * Determine how to measure the success of Stories content * Instagram * Social Media * December 16 * 1:15pm - 1:45pm * Stage 1 * View Full Description FREDDY KRUEGER’S GUIDE TO SCARY GOOD REPORTING * Greg Gifford, SearchLab Digital * After this session, you’ll be able to: * Understand why most SEO reports are overloaded with data and pointless metrics * Create actionable reports that your clients or leadership team love * Learn which metrics to include… and which ones you should drop immediately * Data & Analytics * SEO & Search * December 16 * 1:15pm - 1:45pm * Stage 2 * View Full Description “FAIL FAST”: USING EXPERIMENTATION TO DRIVE BETTER CONTENT EXPERIENCES Presented by Optimizely By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor. * December 16 * 1:15pm - 1:45pm * Stage 3 * View Full Description 2:00PM - 2:30PM SESSION INFORMATION COMING SOON Presented by GoDaddy Pro By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor. * December 16 * 2:00pm - 2:30pm * Stage 1 * View Full Description A PROVEN CONTENT STRATEGY FOR RANKING ON PAGE ONE OF GOOGLE * John Triplett, Ignite Visibility * After this session, you’ll be able to: * Create content guidelines by analyzing what performs best * Ideate and create content with both your audience and Google in mind * Rank your content on the first page with a proven strategy for any business vertical * Content Marketing * SEO & Search * December 16 * 2:00pm - 2:30pm * Stage 2 * View Full Description WE’LL DO IT LIVE: BRAND STRATEGY FOR THE LIVESTREAMING ERA * Adam Meller, Twitch * After this session, you’ll be able to: * Know who “Generation Twitch” is and how they differ from traditional audiences * Understand their impact on culture and the media landscape as a whole * Be able to build authentic strategies for brands looking to reach Generation Twitch * December 16 * 2:00pm - 2:30pm * Stage 3 * View Full Description 2:45PM - 3:15PM HOW TO MAKE YOUR B2B PARTNERS ACTUALLY CARE ABOUT YOUR BUSINESS * Kim Patel, MainStreet * After this session, you’ll be able to: * Gain a business advantage by following best practices for B2B partnerships * Build strong and lasting relationships with current and prospective partners * Fuel growth in your business through effective partnerships * B2B * Branding * Strategy * December 16 * 2:45pm - 3:15pm * Stage 1 * View Full Description TIPS AND TRICKS FOR BECOMING A LIVE VIDEO PRO * Jennifer Watson, ActiveCampaign * After this session, you’ll be able to: * Create live video content that immerses customers in your brand while telling your company story * Up-cycle content that can inspire for months * Implement productivity hacks that will save mountains of time * Use new tips and tools to amp up your social media strategy * Content Marketing * Customer Experience * Social Media * Storytelling * Video Marketing * December 16 * 2:45pm - 3:15pm * Stage 2 * View Full Description MARKETING AT MEME SPEED TO GENZ: THE IMPORTANCE OF ABSURDISM AND WEB3 * Laura Bluett, Upshot Agency * After this session, you’ll be able to: * Understand why GenZ traffics in absurdism (see Birds Aren’t Real), speaks in an ever-shifting emoji-laden language, and turns just about any cultural event into a meme, and why brands-through actions, not words-must take them seriously. * Cultivate your understanding of the upcoming power shift of Web3 and how it is fueling the online creator economy evolution. * Implement genuine influencer strategies that focus on authentic collaborations, cultural fluency, and addressing societal challenges with tangible measures. This session is for brand and digital marketers who have several years of experience with content strategy and execution and want to understand how to expertly reach their younger audiences. * Consumer Behavior * Content Marketing * Gen Z * Influencer Marketing * December 16 * 2:45pm - 3:15pm * Stage 3 * View Full Description 3:30PM - 4:00PM THE SCIENCE OF ART: EMOTIONAL DATA COLLECTION & PURPOSE * Nina Stanley, MOD Worldwide * After this session, you’ll be able to: * Define Emotional Data and understand how consumers make decisions (and how they can be persuaded to make a certain choice) * Adjust your marketing strategies based on the paradox of choice * Select the right creative elements (like font, color, design) to optimize the effectiveness of your marketing assets * Consumer Behavior * Data & Analytics * December 16 * 3:30pm - 4:00pm * Stage 1 * View Full Description OVERCOMING IMPOSTER SYNDROME * Cami Travis-Groves, Coach Cami * After this session, you’ll be able to: * Identify self-limiting stories that are at the root of imposter syndrome * Learn which inner voice can be trusted and which to ignore * Apply ways to overcome imposter syndrome every time it comes up * Professional Development * December 16 * 3:30pm - 4:00pm * Stage 2 * View Full Description INTEGRATING SYSTEMS OF RESILIENCE INTO YOUR ORGANIZATION * Jordan Harper, Iris * After this session, you’ll be able to: * Help your business embody what it means to be resilient * Apply six key pillars of resilience and understand why they are so important * Ask key questions to determine where to focus your attention as an organization to adapt in the face of change * Culture, Impact & Leadership * Marketing Operations * December 16 * 3:30pm - 4:00pm * Stage 3 * View Full Description 4:00PM - 5:00PM CLOSING RECEPTION * December 16 * 4:00pm - 5:00pm JOIN US AT DIGITAL SUMMIT CHICAGO 2022 Buy Passes DIGITAL SUMMIT IN-PERSON EVENTS * Atlanta * Boston * Chicago * Dallas * Denver * Detroit * Fort Lauderdale * Indianapolis * Kansas City * Los Angeles * Minneapolis * New York City * Philadelphia * Phoenix * Portland * Raleigh * San Francisco * Seattle * Washington DC GENERAL INFO * Event Agenda * Event Speakers * Why Digital Summit? * See Who Attends * Location/Venue * Sponsors * FAQ * Contact Us REGISTRATION & GENERAL QUESTIONS (919) 529-5373 | registration@digitalsummit.com SPONSORSHIP INFORMATION (845) 581-0032 | roi@digitalsummit.com Privacy Policy | Code of Conduct DIGITALSUMMIT.COM Powered by CONNECT WITH US #DSCHI #DigitalSummit * * * * * © 2022 Naylor Association Solutions