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Connect content performance and event engagement with marketing and sales tech
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THE MAJOR BENEFITS OF DIGITAL ENGAGEMENT

December 07, 2022



Here are some of the major benefits your business can experience when you begin
to measure digital engagement.


1. YOU’LL BUILD A BETTER BRAND IDENTITY

When you measure digital engagement metrics, you’ll be able to understand your
target market better. This information will help you decide how to best market
your products and services.

You can also use that knowledge to create a brand identity congruent with your
audience’s needs. This will help you better connect with your target market,
make it easier to create bespoke content experiences with tools like ON24 Target
and make it easier for your visitors to recognize the effort you’ve put into
answering their needs.




2. YOU’LL INCREASE SALES CONVERSIONS

You can use what you learn from digital engagement to optimize your business. In
turn, this will allow for an increase in sales conversions.

In other words, you’ll better understand your audience and why they make certain
decisions. You can then use this information to market what you have to offer
with those audience segments in mind.


3. YOU’LL FIND NEW CUSTOMERS

For a business, finding new customers is always a major challenge. However, when
you begin to measure digital engagement, you’ll be able to find new customers
that you otherwise wouldn’t have reached.

Depending on the results of your analysis, you may even learn how to reach
different types of consumers based on their needs and wants. This way, if one
segment isn’t interested in what you have to offer at the moment, another might
be.


4. YOU’LL UNDERSTAND YOUR BUSINESS BETTER

Having a strong understanding of your own business is essential. By focusing on
digital engagement, you can easily discover if your messages resonate with your
audience.

Knowing if your message connects is extremely important because it’s the
difference between opening a conversation with your team and opening another tab
in a browser. And it’s not just messaging that digital engagement can help with.

Using digital engagement to assess customer engagement and satisfaction — or
outright run customer marketing programs —can help you better understand how
clients use and perceive your products and services and what they’d like to see
changed or improved.


5. YOU’LL BECOME MORE EFFICIENT

Measuring digital engagement will allow you to pave a path forward. This will
allow you to stop wasting resources on projects that provide little value and
optimize programs for engagement and conversion. 

Over time, you’ll find that this significantly increases your efficiency.




6. YOU’LL KEEP UP WITH NEW TECHNOLOGY

The world is always changing, and so is your audience’s behavior. Digital
engagement helps you identify impactful trends — from formats to strategic
approaches like ABM — and tools, like a digital event platform, that could
affect your business more easily.

It’s also a great way to learn about your audience’s engagement and approach to
digital marketing. For example, social video platforms took the entire world by
storm. Today, businesses in virtually every industry use social video to promote
products and services to their audiences.


7. YOU’LL HAVE AN EASIER TIME FINDING OUT WHAT YOUR CUSTOMERS ARE THINKING

Digital engagement also helps you find out exactly what your customers are
thinking. You can achieve this through the collection of analytics data.

This can provide invaluable insights into how they feel about your brand. As a
result, you’ll be able to better connect with them, keep their trust and keep
them as a customer.


8. YOU CAN LEARN MORE ABOUT YOUR BUSINESS’S RETURN ON INVESTMENT

Digital engagement data gives you in-depth insights into the content and
messages your audience actually engages with. With this information in hand, you
can more easily assess how valuable your work is, what expect to see in the
future and provide your team with predictable pipeline.

Plus, these engagement-based insights will also provide you with the tools you
need to make programmatic changes that will drive higher ROI.


9. YOU’LL BE ABLE TO MAKE YOUR BUSINESS MORE PERSONAL

The more your audience resonates with your brand, the more likely they will
purchase.

Understanding how and why your audience engages with your brand will help you
capitalize upon those attributes and drive more opportunities for engagement. In
fact, digital engagement is a key element in maximizing sales numbers. Over
time, you will become much more effective at appealing to your customers on a
personal level.


10. YOU’LL BE ABLE TO BECOME MORE INNOVATIVE

As time goes on, digital engagement data will help you notice more things that
could drive innovation. For instance, what common pain points are customers
looking for that your product could solve with a little tweaking? How do they
most commonly connect with your customer service team? What digital event
formats do they most prefer?

These are just a few questions that digital engagement data can help you answer.


DIGITAL ENGAGEMENT IS SOMETHING THAT CANNOT BE OVERLOOKED

Businesses need to connect with audiences to drive revenue. Digital engagement
provides organizations with the means of building those connections at any time,
anywhere. Register for our daily demo to learn more about how ON24 can help you
drive a successful digital engagement strategy.



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 * ON24 Go Live
 * ON24 Forums

RESOURCES

 * Webinar Best Practices
 * Upcoming Webinars
 * Blog
 * Customer Stories
 * Login
 * Virtual Events
 * How Webinars Work

ON24

 * About Us
 * Partner Network
 * ON24 Corporate Responsibility
 * Executive Team
 * Careers
 * In The News
 * Press Releases

CONTACT

Contact Us
San Francisco 1-415-369-8000
Charlotte +1 877-202-9599
London +44 (0) 20 7062 7575
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