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Submitted URL: https://samba.tv/
Effective URL: https://www.samba.tv/
Submission: On July 31 via api from US — Scanned from DE
Effective URL: https://www.samba.tv/
Submission: On July 31 via api from US — Scanned from DE
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CONTACT US Email* First Name* Last Name* How can we help you?* Select an option..I have questions about Samba apps on my TVI want to learn more about Samba's business solutions I'm interested in career opportunities at SambaIt's something else utm_campaign utm_content utm_medium utm_source utm_term I own a Samba TVBusiness SolutionsContact Us WE ARE THE HEARTBEAT OF TELEVISION DATA THAT POWERS TV INNOVATION #SAMBATVINSIGHTS FOLLOW US ON SOCIAL MEDIA FOR THE LATEST TV INSIGHTS AND JOIN THE CONVERSATION. Did you watch the Olympics opening ceremony on Friday? If so you were in good company, with 9.9M U.S. households tuning-in to extravaganza. In the U.K, 3.7M households watched. * * * * * * * #SambaTVInsights #Olympics2024Paris #Olympics #OpeningCeremony #TVMeasurement #TVData @sambatv 2 days ago 18 0 Share The 2024 election season is in full swing, and political advertisers are leveraging Samba’s comprehensive data and measurement solutions for their national and local campaigns🇺🇸. Timing is critical for these campaigns, and Samba’s near real-time political segments enable political advertisers to target audiences quickly to maximize their reach and mobilize voters! 👉Learn more here: https://www.samba.tv/business/lp/political-solutions @sambatv July 23 12 0 Share Yesterday was a busy day for soccer fans, with both the Copa America final and Euro 2024 final happening⚽! Millions of U.S. households tuned-in to both games, with 6.4M watching Argentina beat Colombia to take home the Copa America title and 4.6M watching Spain defeat England in the Euro final. Hispanic households over-indexed based on viewership of both games, at +102% for the Copa America final and +38% for the Euro final. * * * * * * * * #SambaTVInsights #CopaAmericaFinal #Euro2024Final @sambatv July 16 26 0 Share The Samba TV Weekly Wrap is here!📺🔥 Spinoffs and sequels topped the charts this week. House of the Dragon continued to reign #1, followed by Beverly Hills Cop: Axel F, the fourth film in Eddie Murphy’s Beverly Hills Cop film series that started 40 years ago. What are you watching?👀 * * * * * * * * #SambaTVInsights #SambaTVWeeklyWrap #HouseOfTheDragon #HOTD #BeverlyHillsCopy #AFamilyAffair #Max #Netflix #Hulu #PrimeVideo #AppleTVPlus @sambatv July 12 21 0 Share Beverly Hills Cop is back! The fourth installment in the film series released on Netflix last week to the tune of 3.1M tune-ins. Samba TV data continuously shows that diverse representation on TV drives diverse viewership and that proved true again. The film, which stars Eddie Murphy, over-indexed by 36% among Black households. * * * * * * * * #SambaTVInsights #BeverlyHillsCop #BeverlyHillsCopAxelF #BeverlyHillsCopNetflix #BeverlyHillsCopAxelFNetflix #EddieMurphy #Netflix @sambatv July 10 21 1 Share Want to go beyond traditional ratings to optimize ad buying for TV and digital? Samba’s comprehensive TV data is now helping power the Havas Meaningful Rating Point (MRP) product for cross-platform planning and measurement. The MRP provides a real-time analysis of an audience’s reach and engagement, while GRP and other traditional ratings only quantify reach after viewing has occurred. “We’re excited to expand our partnership with Samba TV and build customized solutions that enable us to perform advanced analytics and data science where we need it,” said Mike Bregman, Chief Activation Officer for Havas Media Network North America. “Through this partnership, we will leverage Samba TV data in our cloud environment for custom model development, personalization and activation in a truly meaningful way for clients in the US. Samba’s granular, real-time data is an ideal complement to Nielsen and Comscore data that we leverage in the MRP and across Converged to plan, activate, and measure for campaign optimization.” “Havas Media has always been an innovator with data and we are proud to see what our collaboration with Samba’s TV data unlocks for advertisers across the US,” said Ashwin Navin, Chief Executive Officer at Samba TV. “Being independent of any media platform, our viewership data can be deployed to measure and optimize digital walled gardens, the open web, as well traditional media, so Havas Media advertisers can feel confident that they are getting efficient reach and tools to reduce excess frequency across platforms.” Read more at link in bio. #TVData #TVMeasurement #MRP #GRP #Advertising @sambatv July 9 11 0 Share The results are in, and Samba TV data clearly shows that Snap Inc. campaigns have a significant impact in driving audiences to watch new shows and stream movies 📺 🔥 . Newly released research leveraging Samba TV’s Causal Attribution and Snap’s Intent to Treat control methodologies showed an average lift of 84% in tune-in rate among audiences exposed to an advertisement on Snapchat across a robust variety of studies. “Snapchat is the preferred platform for younger generations to stay connected, and the Samba TV studies prove that entertainment advertisers make a significant impact by tapping into our large and highly engaged audience to find new viewers for TV shows and movies.” - Elana Sulzer, U.S. head of entertainment at Snap. "Our research provides actionable insights for entertainment marketers, demonstrating Snap's emergence as an essential partner in marketers' media strategy, increasing advertiser confidence in leveraging the platform to reach this unique demographic." -Ashwin Navin, Co-founder and CEO of Samba TV * * * * * * * * #TVMeasurement #DataIntegration #TVData #Snap #Snapchat @sambatv July 1 22 0 Share The Samba TV Weekly Wrap is here!📺🔥 In the battle between the fictional worlds of a reimagined 1800s British high society and the Game of Thrones universe, dragons have finally taken their place on top. One week after the premiere of House of the Dragon season two and Bridgerton season three part two, Max’s House of the Dragon dethroned Netflix’s Bridgerton to rank as the most watched show of the week. Happy TV watching🎉! * * * * * * * * #SambaTVInsights #SambaTVWeeklyWrap #HouseOfTheDragon #HOTD #Bridgerton #HitMan #TriggerWarning #Netflix #Max #PrimeVideo #DisneyPlus @sambatv June 29 20 0 Share Did you watch the Olympics opening ceremony on Friday? If so you were in good company, with 9.9M U.S. households tuning-in to extravaganza. In the U.K, 3.7M households watched. * * * * * * * #SambaTVInsights #Olympics2024Paris #Olympics #OpeningCeremony #TVMeasurement #TVData @sambatv 2 days ago 18 0 Share The 2024 election season is in full swing, and political advertisers are leveraging Samba’s comprehensive data and measurement solutions for their national and local campaigns🇺🇸. Timing is critical for these campaigns, and Samba’s near real-time political segments enable political advertisers to target audiences quickly to maximize their reach and mobilize voters! 👉Learn more here: https://www.samba.tv/business/lp/political-solutions @sambatv July 23 12 0 Share AS FEATURED IN: GLOBAL SCALE WITH 24 SMART TV BRANDS With 48 million addressable TV devices globally powering massive end-to-end viewership data and a household identity graph, Samba TV is transforming the viewing experience for everyone. INNOVATIVE TECHNOLOGY AND DATA Samba TV is powered by the company’s wholly-owned full tech stack, which includes a multi-source television panel that is 100 times larger than legacy measurement systems. We provide the leading omniscreen advertising and measurement solution in the market today, making Samba TV the industry’s trusted source of truth. INTRODUCING PICTURE PERFECT℠ POWERED BY SAMBA AI See the announcement here. Coming soon to: 100% OPT-IN Viewers must opt-in to their Smart TV to enable EASY OPT-OUT Viewers can easily opt-out and erase their viewing history COMPLETELY CONFIDENTIAL Personally identifiable information is never shared PRIVACY COMPLIANT Samba TV complies with all privacy laws ENABLED TVS I HAVE A TV WITH SAMBA TV'S TECHNOLOGY, AND WOULD LIKE TO KNOW MORE BUSINESS SOLUTIONS I'M INTERESTED IN LEARNING MORE ABOUT SAMBA TV'S BUSINESS SOLUTIONS Your Privacy Choices CCPA Opt-out ToolNAI Consumer Opt-outPrivacy PolicySamba TV Terms of ServiceCookie Policy Cookie Settings Careers © Copyright 2024 | Samba TV, Inc.