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K.C. Brotherton :: CV


K.C. BROTHERTON PRODUCT MANAGEMENT EXECUTIVE

Email: kc@kcbrotherton.com
Phone: (310) 383-8666
Web: www.kcbrotherton.com


PROFESIONAL PROFILE

Innovative, dedicated, and results-oriented Product Management Professional able
to leverage extensive professional experience that includes strategic planning,
product / project / program management, sales, finance, pricing, operations,
engineering support, multi-faceted system integration, contract administration,
and cross-functional team leadership.

Experience increasing revenues from $700,000 / year to over $70 million / year.

Consistently achieves all organizational and project goals while adhering to all
technological guidelines, developing new products and implementing product
enhancements to ensure profitability, drive market penetration, and achieve
complete customer satisfaction.

Demonstrated ability to take the initiative in fast-paced, high-pressure
environments combined with expertise in leveraging superior analytical and
technical expertise in order to achieve optimal results.


WORK EXPERIENCE

2015 - Current


VICE PRESIDENT OF TECHNOLOGY

CYBERCODERS.COM


Provide key strategic leadership to for the product and tech team at national
staffing firm. Managed a team of developers and product managers responsible for
building external websites and internal tools.

 * Established methodology for marketing attribution to ensure dollars spent
   were returning revenue.
 * Created clear KPIs for the product team to report to the senior management
   team.
 * Implemented/administered Salesforce for business development team which
   brought in over $1 in revenue in the first 6 months.
 * Led, trained, coached, and mentored Development and Product Management Teams.
 * Engaged in research, identification, development, implementation, and sales
   of new products and applications.

2015 - 2015


SR. DIRECTOR OF PRODUCT MANAGEMENT

HOMEUNION.COM


Provide key insightful strategic leadership to for a real estate investment
firm. Managed internal workflow and processes associated with identifying,
closing and managing real estate assets.

 * Created external marketing website and messaging.
 * Created tools to increase productivity of real estate agents in the field.
 * Established a partnership with the sales, closing and asset management team
   to ensure their needs were being met.
 * Helped the company go from under $1 million in sales per month to over $8
   million.
 * Led, trained, coached, and mentored Product Management Team, engaged in
   research, identification, development, implementation, and sales of new
   products and applications.

2008 - 2015


VICE PRESIDENT OF PRODUCT MANAGEMENT

MYLIFE.COM


Provide key insightful strategic leadership to people search and
identity-related product functions of online relationship and identity
management website. Direct cradle-to-grave data asset management process, from
acquisition to final utilization. Tasked with business development and
partnership cultivation accountability through identification of new revenue
opportunities, business models, products, and product enhancements. Managed risk
and credit card fraud, including credit processors, fraud vendors, and related
third party vendors. Oversaw integration of technology and team members from
Wink.com, an acquired organization. Negotiated contract with third party
vendors.

 * Boosted revenues by over 300% as a result of managing all details of mobile
   website launch process.
 * Expanded membership base from 52 million to over 148 million and increased
   value per visit on company’s core research product by 50%.
 * Grew revenues of WebRecord product from zero to over $1 million / year
   through establishment of cloud-based B2B SaaS product offering.
 * Utilized big data technologies to manage customer database with over 2.6
   billion records.
   Oversaw every aspect of MyLife.com brand launch, including specification,
   development, and release of website and associated product lines and mobile
   applications along with launch of international website properties, in
   compliance with all legal policies and guidelines.
 * Led, trained, coached, and mentored Product Management Team engaged in
   research, identification, development, implementation, and sales of new
   products and applications.

2007 - 2008


VICE PRESIDENT OF TECHNICAL OPERATIONS

GUTHY-RENKER HOME


Upon purchase of RealtyTracker by Guthy-Renker in 2007, fulfilled dual
leadership roles, both as a Vice President of Technical Operations and as
Director of Product Management. Oversaw daily operations of Development Team
engaged in creation of specifications and design of products to be released

 * Conceptualized, developed, and launched www.hurryhome.com, a mission-critical
   website for providing foreclosure information to homeowners.
 * Implemented data warehouse and replication process to provide reporting
   capabilities.

2004 - 2007


VICE PRESIDENT OF PRODUCT MANAGEMENT

REALTYTRACKER


Executive leadership accountability for all technical operations, including P&L,
product management, and quality assurance, of real estate Internet marketing
organization. Provided coaching for Product Development and System
Administration Teams in this 50-employee company. Developed and maintained
network structure, reviewed bids and awarded contract to third party technology
providers. Wrote technical manuals for product specification, development, and
systems administration procedures. Managed cradle-to-grave project development
lifecycle.

 * Instrumental in successful sell of company to Guthy-Renker, a multi-billion
   dollar company.
 * Key contributor to successful expansion of company from $700,000 / year to
   $5.4 million / year.
   
 * Launched company’s key products, including lead generation, automatic lead
   delivery and patented real estate tracking and push CRM tools.
 * Orchestrated design and development of initial dialer project, including
   operating and release procedures and systems administration procedures.

1998 - 2004


PREVIOUS EXPERIENCES

ROUSE ASSET SERVICES, Beverly Hills, CA, 2003 – 2004, Director of Web Services
HIWIRE, Los Angeles, CA, 2001 – 2003, Director of Implementation
ISUPPLI CORPORATION, El Segundo, CA, 2000 – 2001, Senior Producer
EARTHLINK, Pasadena, CA, 1998 – 2000, Manager of Support Production


OPERATIONAL SKILLS

Expert


ORGANIZATIONAL SKILLS


Product Planning | Organizational Leadership | Funnel Optimization | Big Data
Analysis | Project Management | Vendor Relations | Revenue and Monetization
Strategies | Product Development | Credit Card Processing/Fraud Prevention |
Cross Functional Team Management | Organizational Development | Process
Development | Search Engine Optimization (SEO) | Subscription/Continuity Models
| Product Owner | Product Roadmap

Expert


TOOLS AND DEVELOPMENT ENVIRONMENTS


Tools: Microsoft Office Suite, MS Project, Visio, Omniture, MicroStrategy,
Tableau, Photoshop, Visual Studio, SQL Enterprise Manager, Citrix, Rally
Development: Node, Vue, Docker, .NET (ASP and C#), MSSQL, HTML, and JavaScript,
JAVA, LAMP, SOLR, LUCENE, CASSANDRA, HADOOP, NUTCH, AGILE/SCRUM and Waterfall


EDUCATION


CALIFORNIA STATE UNIVERSITY, NORTHRIDGE

HISTORY

History with an emphasis on United States Constitutional History.


CONTACT ME

Fee free to drop me a line!



© 2017 K.C. BROTHERTON. ALL RIGHTS RESERVED.