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STORIES, STYLES AND SPORTSWEAR AT ADIDAS, SINCE 1949

Sport keeps us fit. Keeps you mindful. Brings us together. Through sport we have
the power to change lives. Whether it is through stories of inspiring athletes.
Helping you to get up and get moving. Sportswear featuring the latest
technologies, to up your performance. Beat your PB.adidas offers a home to the
runner, the basketball player, the soccer kid, the fitness enthusiast. The
weekend hiker that loves to escape the city. The yoga teacher that spreads the
moves. The 3-Stripes are seen in the music scene. On stage, at festivals. Our
sports clothing keeps you focused before that whistle blows. During the race.
And at the finish lines. We’re here to supportcreators. Improve their game.
Their lives. And change the world.

adidas is about more than sportswear and workout clothes. We partner with the
best in the industry to co-create. This way we offer our fans the sports apparel
and style that match their athletic needs, while keeping sustainability in mind.
We’re here to support creators. Improve their game. Create change. And we think
about the impact we have on our world.


WORKOUT CLOTHES, FOR ANY SPORT

adidas designs for and with athletes of all kinds. Creators, who love to change
the game. Challenge conventions. Break the rules and define new ones. Then break
them again. We supply teams and individuals with athletic clothing pre-match. To
stay focussed. We design sports apparel that get you to the finish line. To win
the match. We support women, with bras and tights made for purpose. From low to
high support. Maximum comfort. We design, innovate and itterate. Testing new
technologies in action. On the pitch, the tracks, the court, the pool. Retro
workout clothes inspire new streetwear essentials. Like NMD, Ozweego and our
Firebird tracksuits. Classic sports models are brought back to life. Like Stan
Smith. And Superstar. Now seen on the streets and the stages.

Through our collections we blur the borders between high fashion and high
performance. Like our adidas by Stella McCartney athletic clothing collection –
designed to look the part inside and outside of the gym. Or some of our adidas
Originals lifestyle pieces, that can be worn as sportswear too. Our lives are
constantly changing. Becoming more and more versatile. And adidas designs with
that in mind.
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