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THE DEFI PODCAST WITH DEFI DAD


BY DEFI DAD

This is the ultimate podcast to learn all about decentralized finance (DeFi) and
the decentralized web (Web3) from one of the world's leading experts and
investors at Fourth Revolution Capital (4RC). Join DeFi Dad as he interviews the
founders, builders, and investors behind the next generation of crypto finance
applications, including DeFi, NFTs, and Web3 social media and gaming. Whether
you're just getting started in crypto or a seasoned pro, this is the show for
you!
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HOW TO LOOP MAXIMUM YIELD WITH METRONOM…


THE DEFI PODCAST WITH DEFI DADMAY 13, 2023



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00:00
41:28
HOW TO LOOP MAXIMUM YIELD WITH METRONOME SMART FARMING

Jordan Kruger is CoFounder of Metronome and Vesper Finance. Zane Huffman is
CoFounder of Metronome and CSO of Bloq. In this episode of The DeFi Podcast, we
interview 2 crypto OGs who pivoted to building full time in DeFi back in 2020,
which led to the launch of Vesper Finance, designed for easy single-deposit
token vault strategies. During this interview, we focus on their latest protocol
Metronome, which enables users to generate a variety of synthetics using
cryptoassets as collateral. Their newest product Smart Farming is a degen's
paradise with up to 4-5X looping to instantly create leveraged positions with
like-assets, backed by interest-earning collateral like vaFRAX or vaSTETH
deposited in Vesper vaults. This is a great interview and tutorial for those new
to the concept of looping in DeFi and how it works. ------ THIS IS NOT A
RECOMMENDATION OR ENDORSEMENT TO BUY ANY TOKEN OR NFT RELATED TO ANY PLATFORMS
DISCUSSED. ------ 🌲 CHECK OUT MY OTHER POD--THE EDGE PODCAST:
https://linktr.ee/edge_pod 🔎 DISCOVER DEFI & WEB3 BLOG POSTS, PODCASTS,
TUTORIALS: http://defidad.com/ ✅ FOLLOW DEFI DAD ON TWITTER:
https://twitter.com/DeFi_Dad ------ Podcast Sponsor Resources 🏗️ MANTLE |
HIGH-PERFORMANCE ETHEREUM L2 WITH MODULAR DESIGN, LOW FEES, AND HIGH SECURITY
https://linktr.ee/mantle.xyz ⚖️ KYBERSWAP | DECENTRALIZED EXCHANGE AGGREGATOR
AND AMM
https://kyberswap.com/?&utm_source=KOL&utm_medium=post&utm_campaign=defidad&utm_content=overview
📈 GTRADE | DECENTRALIZED LEVERAGE TRADING https://gains.trade/ 🥑 INSTADAPP |
CHECK OUT THEIR NEW AVOCADO SMART CONTRACT WALLET FOR THE DEFI MASSES
https://avocado.instadapp.io/ ⛩️ UTOPIA | PAYROLL AND EXPENSE MANAGEMENT FOR
DAOS https://www.utopialabs.com/ 🌊 STADER | MULTICHAIN LIQUID STAKING
https://staderlabs.com/ 🚀 LIQUITY | UNSTOPPABLE ETH-BACKED STABLECOINS AND
LEVERAGE https://www.liquity.org/ ------ Topics Covered 00:00 - Intro 05:25 -
Jordan's background 09:10 - Zane's background 11:20 - Lessons from this crypto
bear market 16:30 - What is Metronome 19:35 - Smart Farming application 23:45 -
The utility of synths 29:00 - Risks of Smart Farming 34:40 - Synth minting fee
38:20 - What's next for Metronome 40:23 - Closing ------ Guest Links Jordan on
Twitter https://twitter.com/JordanJKruger Zane on Twitter
https://twitter.com/jeffthedunker Metronome on Twitter
https://twitter.com/MetronomeDAO Learn about Metronome https://metronome.io/
Learn about Vesper Finance https://vesper.finance/ ------ 🙏 If you're a
DeFi/Web3 builder, contact my team at: https://fourthrevolution.capital/ All
opinions expressed by hosts and podcast guests are solely their own opinions and
not necessarily those of Fourth Revolution Capital. Podcast guests, DeFi Dad,
and 4RC may have positions in the assets or other matters discussed in this
podcast. This podcast is for informational purposes only and should not be
relied upon as a basis for investment decisions. Do your own research.
See more
May 13, 202341:28

THE RISE OF DEFI 3.0 WITH RADIANT CAPITAL

Isaac Prada is the Head of PR and Project Management at Radiant Capital, a DeFi
omnichain lending and borrowing market. In this episode of The DeFi Podcast,
Isaac shares all the lessons the Radiant Capital team has used to design some of
the most forwarding thinking tokenomics in DeFi. He discusses how Radiant became
one of most popular DeFi apps on the Ethereum L2 Arbitrum and how they designed
Radiant V2 to reward long term contributors to Radiant and prevent mercenary
farmers from farming their token to 0. 🎙️ If you prefer a podcast player,
subscribe and listen to The DeFi Podcast here: https://anchor.fm/defidad THIS IS
NOT A RECOMMENDATION OR ENDORSEMENT TO BUY ANY TOKEN OR NFT RELATED TO ANY
PLATFORMS DISCUSSED. ------ 🙏 If you're a DeFi/Web3 builder, contact my team at
4RC: https://fourthrevolution.capital/ ------ 🌿 SUBSCRIBE TO DEFI DAD ON
LENSTUBE: https://lenstube.xyz/defidad.lens ✅ FOLLOW DEFI DAD ON TWITTER:
https://twitter.com/DeFi_Dad 🌲 DISCOVER DEFI AND WEB3 BLOG POSTS, INTERVIEWS,
AND TUTORIALS: http://defidad.com/ ------ The DeFi Podcast Resources 📈
KYBERSWAP | DECENTRALIZED EXCHANGE AGGREGATOR AND AMM 📊 PUSH PROTOCOL | WEB3
COMMS PROTOCOL 🌊 STADER | MULTICHAIN LIQUID STAKING 🌿 LENS | DECENTRALIZED
SOCIAL GRAPH 📱ORB | IOS/ANDROID MOBILE APP FOR LENS SOCIAL MEDIA ⛩️ UTOPIA |
PAYROLL AND EXPENSE MANAGEMENT FOR DAOS ------ Topics Covered 00:00 - Intro
03:25 - Isaac's background 06:39 - The mission behind Radiant 08:35 - How
Radiant differentiates from competitors 14:50 - RDNT emissions and DLP 24:30 -
Looping, Zapping, Locking 28:45 - RDNT Vesting 30:30 - Building DeFi 3.0 33:30 -
Lock Length, Eligibility Status 36:30 - Bounty Program 42:10 - Why no solo RDNT
staking 44:25 - Liquidations 46:00 - ARB airdrop to Radiant DAO 49:25 -
Launching on BSC 52:18 - What's next for Radiant 55:45 - Closing ------ Guest
Links Isaac Prada on Twitter https://twitter.com/IsaacRadiant Radiant Capital on
Twitter https://twitter.com/RDNTCapital Learn about Radiant Capital
https://radiant.capital/ Radiant Discord
https://discord.com/invite/radiantcapital ----- Not financial or tax advice.
This channel is strictly educational and is not investment advice or a
solicitation to buy or sell any assets or to make any financial decisions. Do
your own research. All opinions expressed by DeFi Dad and guests are solely
their own opinions and do not reflect the opinion of his team at 4RC.
See more
Apr 06, 202358:55

WHY AI NEEDS WEB3 WITH ARIF KHAN

Arif Khan is the CEO and CoFounder of Alethea AI, a research and development
studio building at the intersection of generative AI and blockchain.   In this
episode, Arif shares why he believes we can avoid a future of "AI colonialism"
with decentralized, community-owned AI, powered by DeFi and Web3. Arif has been
working with two transformative technologies for years: artificial intelligence
and crypto. He shares a strong conviction for why we can ensure many, instead of
a few elites, benefit from the impact of AI by leveraging the decentralized,
permissionless infrastructure of Web3.   THIS IS NOT A RECOMMENDATION OR
ENDORSEMENT TO BUY ANY TOKEN OR NFT RELATED TO ANY PLATFORMS DISCUSSED.  
------  🙏 If you're a DeFi/Web3 builder, contact my team at 4RC:
https://fourthrevolution.capital/ ------  🌿 SUBSCRIBE TO DEFI DAD ON LENSTUBE:
https://lenstube.xyz/defidad.lens ✅ FOLLOW DEFI DAD ON TWITTER:
https://twitter.com/DeFi_Dad 🌲 DISCOVER DEFI AND WEB3 BLOG POSTS, INTERVIEWS,
AND TUTORIALS: http://defidad.com/  ------  The DeFi Podcast Resources 📊 PUSH
PROTOCOL | WEB3 COMMS PROTOCOL https://push.org/ 🌊 STADER | MULTICHAIN LIQUID
STAKING https://staderlabs.com/ 🌿 LENS | DECENTRALIZED SOCIAL GRAPH
https://lens.xyz/ 📱ORB | IOS/ANDROID MOBILE APP FOR LENS SOCIAL MEDIA
https://orb.ac/ 🤖 UTILITI.AI | ALL-IN-ONE PLATFORM TO LAUNCH DAPPS AND GAMES
https://www.utiliti.ai/ ⛩️ UTOPIA | PAYROLL AND EXPENSE MANAGEMENT FOR DAOS
https://www.utopialabs.com/ ------ Topics Covered   00:00 - Intro  03:25 -
Thoughts on bank runs and synthetic media  07:00 - Why Arif got into AI  10:45 -
Alethea tokenizing AI with iNFTs  15:45 - Why there should be self-custodial AI 
19:45 - Reality of AI being centralized and easily censored today  24:00 - Could
a tokenized community govern AI resources? 27:00 - Why democratic governance is
necessary to govern AI  32:45 - Web3 infra benefits AI  34:50 - Free will
distinguishes humans from AI  36:30 - Will AI achieve its own free will?  38:15
- Web3 elements to benefit AI  44:20 - The risk of AI colonialism  50:30 -
Permissionless access to AI is key  53:00 - Use cases of AI built by Alethea 
1:00:20 - Alethea analogy to the movie Her  1:01:45 - Generative abundance,
scarcity, trust, provenance  1:05:00 - Challenges of synthetic media solved by
Web3  1:06:45 - Closing   ------  Guest Links  Arif Khan on Twitter
https://twitter.com/ArKhan  Alethea AI on Twitter 
https://twitter.com/real_alethea  Learn about Alethea AI  https://alethea.ai/ 
Alethea AI Discord  https://discord.gg/aletheaai  -----  Not financial or tax
advice. This channel is strictly educational and is not investment advice or a
solicitation to buy or sell any assets or to make any financial decisions. Do
your own research. All opinions expressed by DeFi Dad and guests are solely
their own opinions and do not reflect the opinion of his team at 4RC.   DeFi Dad
has participated in Alethea since 2021 and holds the ALI token as of this
recording.
See more
Mar 17, 202301:11:17

UNLOCKING PRIVACY FOR DEFI WITH JOE ANDREWS

Joe Andrews is the CoFounder of Aztec Protocol, a next-generation encrypted
blockchain secured by Ethereum.   In this episode, Joe discusses with me the
long awaited development of technology to enable us to transact privately in
DeFi, while inheriting the security of the Ethereum blockchain. We talk about
why privacy is a right, how Aztec has launched their Aztec Connect SDK to build
seamless integrations with DeFi protocols, and the benefits of private payments
and DeFi transactions using their flagship product, zk.money.   THIS IS NOT A
RECOMMENDATION OR ENDORSEMENT TO BUY ANY TOKEN OR NFT RELATED TO ANY PLATFORMS
DISCUSSED.   ------  🙏 If you're a DeFi/Web3 builder, contact my team at 4RC:
https://fourthrevolution.capital/  ------  🌿 SUBSCRIBE TO DEFI DAD ON LENSTUBE:
https://lenstube.xyz/defidad.lens ✅ FOLLOW DEFI DAD ON TWITTER:
https://twitter.com/DeFi_Dad 🌲 DISCOVER DEFI AND WEB3 BLOG POSTS, INTERVIEWS,
AND TUTORIALS: http://defidad.com/  ------  DeFi Talks Resources   🌊 STADER |
MULTICHAIN LIQUID STAKING  https://staderlabs.com/  🌿 LENS | DECENTRALIZED
SOCIAL GRAPH  https://lens.xyz/  📱ORB | IOS/ANDROID MOBILE APP FOR LENS SOCIAL
MEDIA  https://orb.ac/  🤖 UTILITI.AI | ALL-IN-ONE PLATFORM TO LAUNCH DAPPS AND
GAMES  https://www.utiliti.ai/  📊 PUSH PROTOCOL | WEB3 COMMS PROTOCOL FOR CHAT
AND NOTIFICATIONS  https://push.org/  ⛩️ UTOPIA | PAYROLL AND EXPENSE MANAGEMENT
FOR DAOS  https://www.utopialabs.com/  ------  Topics Covered   00:00 - Intro 
03:55 - Background to Joe and Aztec  06:45 - What problem Aztec is trying to
solve  11:00 - The zk tech underpinning Aztec  14:00 - The future of DeFi UX
with privacy  24:00 - What happens under the hood when we use DeFi via zk.money 
28:30 - How will other protocols and L2s use the Aztec Connect SDK  31:25 - How
is Aztec building in the aftermath of Tornado Cash being sanctioned  36:45 -
What's next on the roadmap for Aztec  38:15 - Closing   ------  Guest Links
 Aztec on Twitter  https://twitter.com/aztecnetwork  Learn about Aztec 
https://aztec.network/  Learn about zk.money  https://zk.money/  -----  Not
financial or tax advice. This channel is strictly educational and is not
investment advice or a solicitation to buy or sell any assets or to make any
financial decisions. Do your own research. All opinions expressed by DeFi Dad
and guests are solely their own opinions and do not reflect the opinion of his
team at 4RC.   DeFi Dad was an angel investor in Aztec's Series A round.
See more
Feb 18, 202338:53

INVESTING EARLY IN INFINITE ECONOMIES ON ETHEREUM WITH AARON WRIGHT

Aaron Wright is a founding member of The LAO, Flamingo DAO, and now Tribute
Labs. He was early to Bitcoin, invested in the Ethereum presale, and went on to
found one of the earliest protocols on Ethereum called OpenLaw while working for
years at the Ethereum venture studio ConsenSys.   In this episode, Aaron
discusses his remarkable career being early to Ethereum, dApps, DeFi, NFTs,
DAOs, and the Web3-enabled Metaverse. I have known Aaron since 2017 and he's
consistently early to mega trends in crypto, long before they catch fire in the
mainstream. Aaron offers his humble reflections on what has allowed Ethereum to
become the most dominant blockchain and why it's just getting started with an
infinite number of applications, ideas, and economies to be built on it as an
authentication/settlement layer.   THIS IS NOT A RECOMMENDATION OR ENDORSEMENT
TO BUY ANY TOKEN OR NFT RELATED TO ANY PLATFORMS DISCUSSED.   ------  🙏 If
you're a DeFi/Web3 builder, contact my team at 4RC:
https://fourthrevolution.capital/  ------  🌿 SUBSCRIBE TO DEFI DAD ON LENSTUBE:
https://lenstube.xyz/defidad.lens ✅ FOLLOW DEFI DAD ON TWITTER:
https://twitter.com/DeFi_Dad 🌲 DISCOVER DEFI AND WEB3 BLOG POSTS, INTERVIEWS,
AND TUTORIALS: http://defidad.com/  ------  DeFi Talks Resources   🌿 LENS |
DECENTRALIZED SOCIAL GRAPH https://lens.xyz/  📱ORB | IOS/ANDROID MOBILE APP FOR
LENS SOCIAL MEDIA https://orb.ac/  📱 PHAVER | IOS/ANDROID MOBILE APP FOR LENS
SOCIAL MEDIA  https://phaver.com/  🐤 LENSTER | DECENTRALIZED SHORT-FORM SOCIAL
MEDIA ON LENS  https://lenster.xyz/  📺 LENSTUBE | DECENTRALIZED SOCIAL VIDEO
PLATFORM ON LENS  https://lenstube.xyz/  🤖 UTILITI.AI | ALL-IN-ONE PLATFORM TO
LAUNCH DAPPS AND GAMES  https://www.utiliti.ai/  📊 PUSH PROTOCOL | WEB3 COMMS
PROTOCOL FOR CHAT AND NOTIFICATIONS  https://push.org/  ⛩️ UTOPIA | PAYROLL AND
EXPENSE MANAGEMENT FOR DAOS  https://www.utopialabs.com/  ------  Topics Covered
  00:00 - Intro  02:00 - How Aaron found his tribe in Ethereum  08:50 - What
gave him the confidence to invest so early in Ethereum  13:00 - The social
fabric passed down by Ethereum builders  17:50 - What theses have played and
which have yet be fully realized  20:30 - What's misunderstood about NFTs by the
public  26:50 - The power of authentication and property rights on Ethereum 
29:05 - Is gaming "the Metaverse?"  31:15 - How ETH has evolved as a
store-of-value and why it matters to big money managers  35:30 - What trends
he's excited for in 2023  38:25 - What are the most repeatable traits he looks
for in founders   39:30 - Advice he'd give himself if he were new to crypto in
2023  42:50 - Closing   ------  Guest Links   Aaron Wright on Twitter 
https://twitter.com/awrigh01   Learn about Tribute Labs 
http://tributelabs.xyz/  -----  Not financial or tax advice. This channel is
strictly educational and is not investment advice or a solicitation to buy or
sell any assets or to make any financial decisions. Do your own research. All
opinions expressed by DeFi Dad and guests are solely their own opinions and do
not reflect the opinion of his team at 4RC.
See more
Feb 01, 202344:20

MAKING SENSE OF WEB3 SOCIAL MEDIA | CHRIS COMRIE

Chris Comrie is a Web3 content creator and investor, who previously worked in
the insurance agency and most recently in marketing for DeFi Yield. Through his
experimenting and content, he has become one of the leading product experts on
Lens Web3 social media applications.   In this episode, Chris discusses his
experience on the benefits of using early Web3 social media protocols and
applications like Lens, how it differs from Web2, what's better about Web3
social media, why he doesn't see Web3 at odds with Web2, and why you should get
started trying Lens applications like Lenstube, Orb, Phaver, and more.   THIS IS
NOT A RECOMMENDATION OR ENDORSEMENT TO BUY ANY TOKEN OR NFT RELATED TO ANY
PLATFORMS DISCUSSED.   ------  🙏 If you're a DeFi/Web3 builder, contact my team
at 4RC: https://fourthrevolution.capital/  ------  🌿 SUBSCRIBE TO DEFI DAD ON
LENSTUBE: https://lenstube.xyz/defidad.lens ✅ FOLLOW DEFI DAD ON TWITTER:
https://twitter.com/DeFi_Dad 🌲 DISCOVER DEFI AND WEB3 BLOG POSTS, INTERVIEWS,
AND TUTORIALS: http://defidad.com/  ------  DeFi Talks Resources   🌿 LENS |
DECENTRALIZED SOCIAL GRAPH - https://lens.xyz/  📱ORB | IOS/ANDROID MOBILE APP
FOR LENS SOCIAL MEDIA - https://orb.ac/  📱 PHAVER | IOS/ANDROID MOBILE APP FOR
LENS SOCIAL MEDIA - https://phaver.com/  🐤 LENSTER | DECENTRALIZED SHORT-FORM
SOCIAL MEDIA ON LENS - https://lenster.xyz/  📺 LENSTUBE | DECENTRALIZED SOCIAL
VIDEO PLATFORM ON LENS - https://lenstube.xyz/  🤖 UTILITI.AI | ALL-IN-ONE
PLATFORM TO LAUNCH DAPPS AND GAMES - https://www.utiliti.ai/  📊 PUSH PROTOCOL |
WEB3 COMMS PROTOCOL FOR CHAT AND NOTIFICATIONS - https://push.org/  ⛩️ UTOPIA |
PAYROLL AND EXPENSE MANAGEMENT FOR DAOS - https://www.utopialabs.com/  ------ 
Topics Covered   00:00 - Intro  01:48 - Background and what led to creating
content on Lens social media  04:00 - The difference between Web2 and Web3
social media  07:00 - The power to port your follower graph with Lens  12:45 -
New distribution strategies made possible through Lens  18:20 - How do we build
a better UX than Web2, or is it necessary?  20:30 - Which content is performing
best in Web3 social media  23:30 - New and old business models in development
for Web3 media  29:30 - Why Lens has gated new users from creating (bots,
scaling)  32:50 - Why new models for monetizing digital media makes sense  33:35
- Why there's a huge land grab for creators in Web3 social media  34:40 - How
DeFi and NFTs could benefit Web3 social media  36:20 - How Web3 social media
breaks out  38:05 - Where Chris sees biggest opportunity in Web3 social media 
41:00 - Closing   ------  Guest Links   Watch Chris Comrie's videos on Lenstube
- https://lenstube.xyz/channel/chriscomrie.lens  Chris Comrie on Twitter -
https://twitter.com/Christafarious  -----  Not financial or tax advice. This
channel is strictly educational and is not investment advice or a solicitation
to buy or sell any assets or to make any financial decisions. Do your own
research. All opinions expressed by DeFi Dad and guests are solely their own
opinions and do not reflect the opinion of his team at 4RC.
See more
Jan 23, 202345:02

THE CREATOR ECONOMY AND CRYPTO | ROBIN SCHMIDT

Robin Schmidt, aka SuperMassive, the former Head of Video and Media at The
Defiant, and the original star of The Defiant Youtube channel, recently launched
his new project called BasedAF. As a producer/creator on Youtube for over 10
years and a filmmaker for over 20 years, we discuss his insights on The Creator
Economy and how it has been impacted in both positive and negative ways by
crypto. As an early adopter of new Web3 tooling such as NFTs, Robin shares how
the game to retain your audience's attention hasn't changed much with Web3 as
well as a few key lessons for creators, he learned during his time exploring and
reporting on DeFi.   THIS IS NOT A RECOMMENDATION OR ENDORSEMENT TO BUY ANY
FUTURE NFT RELATED TO BASEDAF.   ------  🙏 If you're a DeFi/Web3 builder,
contact my team at 4RC (Fourth Revolution Capital).  ------  🌿 SUBSCRIBE TO
DEFI DAD ON LENSTUBE ✅ FOLLOW DEFI DAD ON TWITTER 🌲 DISCOVER DEFI AND WEB3 BLOG
POSTS, INTERVIEWS, AND TUTORIALS ON DEFIDAD.COM ------  DeFi Podcast Resources  
🤖 UTILITI.AI | ALL-IN-ONE PLATFORM TO LAUNCH DAPPS AND GAMES 🌊 STADER |
MULTICHAIN LIQUID STAKING 🔔 PUSH PROTOCOL | WEB3 COMMUNICATIONS PROTOCOL 🌿
LENS | DECENTRALIZED SOCIAL GRAPH 📲 ORB | LENS SOCIAL MEDIA MOBILE APP ⛩️
UTOPIA | PAYROLL AND EXPENSE MANAGEMENT FOR DAOS ------  Topics Covered   00:00
- Background on earlier recording and new BasedAF launch  01:30 - Intro  05:00 -
Robin's life before crypto and finding a home at The Defiant 15:00 - His time at
The Defiant exploring DeFi 22:00 - What's the Creator Economy 32:30 - Where does
Web3 fit into the Creator Economy 38:00 - The issue with audience value
extraction by creators 46:00 - "It's the [Youtube] algorithm that's the problem,
but it's also the game" 48:30 - As a creator, why Robin moved on to build
BasedAF 52:30 - How the Metaverse serves new opportunities and reconnects us
with lost parts of our own humanity 55:00 - Closing  ------  Guest Links   Learn
about BasedAF using this Linktree  BasedAF on Twitter Robin Schmidt
(SuperMassive) on Twitter -----  Not financial or tax advice. This channel is
strictly educational and is not investment advice or a solicitation to buy or
sell any assets or to make any financial decisions. Do your own research. All
opinions expressed by DeFi Dad and guests are solely their own opinions and do
not reflect the opinion of his team at 4RC. Disclosures: DeFi Dad's team at 4RC
are investors in Utiliti.ai, Stader, Push Protocol, Lens, and Utopia. None of
these teams pay DeFi Dad to be highlighted in the podcast description. All 4RC
investments are listed here on the 4RC website and all of DeFi Dad's personal
angel investments are updated on his Linktree regularly.
See more
Jan 09, 202357:30
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   such as the website or app you are using, your non-precise location, your
   device type or which content you are (or have been) interacting with (for
   example, to limit the number of times an ad is presented to you).
   
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PERSONALISED CONTENT 50 PARTNERS CAN USE THIS PURPOSE

Personalised content


 * CREATE PROFILES TO PERSONALISE CONTENT 50 PARTNERS CAN USE THIS PURPOSE
   
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   Information about your activity on this service (for instance, forms you
   submit, non-advertising content you look at) can be stored and combined with
   other information about you (such as your previous activity on this service
   or other websites or apps) or similar users. This is then used to build or
   improve a profile about you (which might for example include possible
   interests and personal aspects). Your profile can be used (also later) to
   present content that appears more relevant based on your possible interests,
   such as by adapting the order in which content is shown to you, so that it is
   even easier for you to find content that matches your interests.
   
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 * USE PROFILES TO SELECT PERSONALISED CONTENT 41 PARTNERS CAN USE THIS PURPOSE
   
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   Content presented to you on this service can be based on your content
   personalisation profiles, which can reflect your activity on this or other
   services (for instance, the forms you submit, content you look at), possible
   interests and personal aspects. This can for example be used to adapt the
   order in which content is shown to you, so that it is even easier for you to
   find (non-advertising) content that matches your interests.
   
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ADVERTISING AND CONTENT MEASUREMENT, AUDIENCE RESEARCH, AND SERVICES DEVELOPMENT
194 PARTNERS CAN USE THIS PURPOSE

Advertising and content measurement, audience research, and services development


 * UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM
   DIFFERENT SOURCES 122 PARTNERS CAN USE THIS PURPOSE
   
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   Reports can be generated based on the combination of data sets (like user
   profiles, statistics, market research, analytics data) regarding your
   interactions and those of other users with advertising or (non-advertising)
   content to identify common characteristics (for instance, to determine which
   target audiences are more receptive to an ad campaign or to certain
   contents).
   
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 * DEVELOP AND IMPROVE SERVICES 146 PARTNERS CAN USE THIS PURPOSE
   
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   Information about your activity on this service, such as your interaction
   with ads or content, can be very helpful to improve products and services and
   to build new products and services based on user interactions, the type of
   audience, etc. This specific purpose does not include the development or
   improvement of user profiles and identifiers.
   
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 * MEASURE CONTENT PERFORMANCE 73 PARTNERS CAN USE THIS PURPOSE
   
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   Information regarding which content is presented to you and how you interact
   with it can be used to determine whether the (non-advertising) content e.g.
   reached its intended audience and matched your interests. For instance,
   whether you read an article, watch a video, listen to a podcast or look at a
   product description, how long you spent on this service and the web pages you
   visit etc. This is very helpful to understand the relevance of
   (non-advertising) content that is shown to you.
   
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 * MEASURE ADVERTISING PERFORMANCE 177 PARTNERS CAN USE THIS PURPOSE
   
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   Information regarding which advertising is presented to you and how you
   interact with it can be used to determine how well an advert has worked for
   you or other users and whether the goals of the advertising were reached. For
   instance, whether you saw an ad, whether you clicked on it, whether it led
   you to buy a product or visit a website, etc. This is very helpful to
   understand the relevance of advertising campaigns.
   
   View Illustrations 

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CONTENT SELECTION, DELIVERY, AND REPORTING

Content Selection, Delivery, and Reporting


These cookies are set by a range of social media services that we have added to
the site to enable you to share our content with your friends and networks. They
are capable of tracking your browser across other sites and building up a
profile of your interests. This may impact the content and messages you see on
other websites you visit. If you do not allow these cookies you may not be able
to use or see these sharing tools.

SPEZIELLE VERWENDUNGSZWECKE

Always Active


Falls du oben in “Informationen auf einem Gerät speichern und/oder abrufen”
einwilligst, dann verarbeiten wir deine Daten auch für die folgenden speziellen
Verwendungszwecke. Falls du nicht möchtest, dass wir deine Daten für diese
Zwecke verarbeiten, dann bitte deaktiviere “Informationen auf einem Gerät
speichern und/oder abrufen”.

 * ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 143 PARTNERS CAN
   USE THIS PURPOSE
   
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   Your data can be used to monitor for and prevent unusual and possibly
   fraudulent activity (for example, regarding advertising, ad clicks by bots),
   and ensure systems and processes work properly and securely. It can also be
   used to correct any problems you, the publisher or the advertiser may
   encounter in the delivery of content and ads and in your interaction with
   them.
   
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 * DELIVER AND PRESENT ADVERTISING AND CONTENT 132 PARTNERS CAN USE THIS PURPOSE
   
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   Certain information (like an IP address or device capabilities) is used to
   ensure the technical compatibility of the content or advertising, and to
   facilitate the transmission of the content or ad to your device.
   
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 * MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 119 PARTNERS CAN USE THIS
   PURPOSE
   
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   Information about your activity on this service may be matched and combined
   with other information relating to you and originating from various sources
   (for instance your activity on a separate online service, your use of a
   loyalty card in-store, or your answers to a survey), in support of the
   purposes explained in this notice.

 * LINK DIFFERENT DEVICES 114 PARTNERS CAN USE THIS PURPOSE
   
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   In support of the purposes explained in this notice, your device might be
   considered as likely linked to other devices that belong to you or your
   household (for instance because you are logged in to the same service on both
   your phone and your computer, or because you may use the same Internet
   connection on both devices).

 * IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 141 PARTNERS
   CAN USE THIS PURPOSE
   
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   Your device might be distinguished from other devices based on information it
   automatically sends when accessing the Internet (for instance, the IP address
   of your Internet connection or the type of browser you are using) in support
   of the purposes exposed in this notice.

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