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Text Content

 * veritree
 * ETS Express
   

Login Get Involved
Get involved by adding to your companies impact


ADD TO YOUR IMPACT WITH VERITREE






TOGETHER, WE ARE PLANTING VERIFIED TREES AND KELP

At ETS, we're committed to the health of our planet. We love that our reusable drinkware collection helps reduce waste, but we want to do more. That's why we're supporting restoration projects that revitalize habitats through our partnership with veritree. Every ETS order you place will support verified trees and kelp. 

Click on the logo above to for more ways your orders can have a nature-positive impact and learn about our sustainable production processes.




Our goal is to plant 250,000 trees over the coming years.

Explore



OUR LATEST IMPACT STATISTICS BASED ON TREES WE ARE PLANTING


 * TOTAL TREES
   
   14,000
   
   Compares to planting 405 studio apartments full of trees.
   
   See conversion per forest type


 * TONNES OF CO2 TO BE SEQUESTERED
   
   609
   
   Compares to removing 132 cars from the road for one year.
   
   See conversion per forest type


 * HECTARES REFORESTED
   
   2.3
   
   Provides 280 work days to local tree planters.
   
   See conversion per forest type
   


OUR LATEST IMPACT STATISTICS BASED ON OUR KELP RESTORATION EFFORTS


 * ESTIMATED YIELD
   
   0lbs
   About the same weight as 0 baby humpback whales.


 * OCEAN AREA RESTORED
   
   0 Square Feet
   Imagine packing 0 three bedroom, three bathroom family homes full of seaweed.


WHERE WE ARE PLANTING VERIFIED TREES

Forest Gardens
Tanzania
View on map
Rainy Bay
Canada
View on map
© Mapbox © OpenStreetMap Improve this map © Maxar
Use two fingers to move the map
Use ctrl + scroll to zoom the map


TREES IN OUR FOREST


 * KELP
   
   Kelp is considered as a foundation species the whole ecosystem depends on.
   Critical kelp forest in the West Coast of North America has been declining
   due to climate change. The species of kelp being planted include bull kelp,
   sugar kelp, and winged kelp. Kelp forests are excellent carbon sinks and
   provide crucial habitat for many species, such as salmon and otters.


CARBON SEQUESTERED FROM OUR FOREST

Hover over the graph to reveal tonnes of CO2 sequestered over time.

 * Tanzania Agroforestry

*The carbon sequestration for kelp is not depicted on the above graph due to
complexities and variation when measuring kelp biomass and life cycle.


WHY WE'RE INVESTING IN NATURE-BASED SOLUTIONS

        We are pushing Earth dangerously close to tipping points. Today, millions of people are already exposed to the effects of biodiversity loss and climate change. We need to act urgently today to avoid the most dangerous impacts of climate change.

This is why we are working with veritree to restore the environment in countries around the world. We believe we have our part to play in the net zero transition, while supporting local communities, addressing economic inequality and regenerating nature.

        

Sustainable Development Goals supported

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FREQUENTLY ASKED QUESTIONS


WHAT ARE NATURE-BASED SOLUTIONS?

‘Nature-Based Solutions’ is a technical term that simply describes an action
that results in either avoided deforestation or enhancing a carbon sink through
reforestation or ecosystem restoration.

According to analysis by the World Economic Forum and McKinsey, Nature-Based
Solutions are a cost-effective means to deliver up to one-third of the emissions
reduction needed by 2030 as part of the net zero transition to achieve a
2-degree pathway.

Moreover, investment in Nature-Based Solutions, when done well, can accrue
co-benefits that help address other societal challenges while being good for
business, people, and nature. However, when done badly, the investment may do
more harm than good.


WHERE DOES VERITREE PLANT TREES?

veritree works with planting organizations across the globe to verify
Nature-based Solutions (NbS) projects. We are initially launching the platform
with planting projects in Canada, Kenya, Madagascar, United States, and Tanzania
with plans to quickly expand to more sites in the coming months.

The veritree platform was built to be easily used by any restoration
practitioner looking to develop and operate high-quality NbS projects. Our
ground-level monitoring tools enable any planting organizations in any location
in the world to scale NbS. This enables to connect planting organizations with
corporate partners and donors to support their restoration initiatives.


HOW DOES VERITREE ENSURE THE TREES THAT ARE PLANTED ARE PROTECTED?

Approximately 10% of the funding for tree planting goes to protecting the forest
for the initial 3-5 years - the critical years where trees are most vulnerable.
We also establish buffer pools to cover any potential abnormal losses.

But veritree goes beyond simply allocating money. We work closely with the local
communities to showcase the immense value newly planted forests bring to their
families. Through education and by involving them in the monitoring and
reporting process, we find local communities quickly develop a deep sense of
ownership and pride over their trees, leading to effective management over the
long-term, keeping forests not just alive, but keeping them thriving.


HOW DOES VERITREE ESTIMATE ITS CARBON SEQUESTRATION RATE?

Let’s start off by acknowledging that carbon accounting is extremely challenging
and accounting for carbon sinks is still an evolving practice!

Our current estimates are based upon averages derived from a cross-section of
studies conducted on mangrove ecosystems in equatorial regions focusing on
countries in Southeast Asia and Africa, and Acadian ecosystems in Eastern
Canada. The following variables are taken into consideration when we estimate
carbon sequestration rate: i) species planted (including maturity age of the
tree species), ii) forest type, iii) region, and iv) average tree survivability.
Based on these variables, carbon sequestration is first calculated at the
hectare level and includes above ground carbon (leaves, plant biomass, stumps,
etc.), below ground carbon (roots, debris, etc.), and soil carbon (carbon that
has been affixed to the soil). Carbon sequestration estimates are then
quantified at the per tree level based on forecasted planting densities.

When primary data are not available, as a general rule of thumb, veritree uses a
conservative set of secondary data, proxy data or assumptions to ensure that we
are not overestimating the carbon sequestration rate resulted from our projects.
Moreover, we use data collected at the site-level to validate or adjust our
estimations and we will continue to improve our estimation method through
building partnership with academics in this space. It is also important to note
that veritree currently does not offer carbon credits as part of our service due
to uncertainties around carbon credits and accounting of carbon sinks.

While we have referenced credible academic papers to arrive at our best estimate
of carbon sequestration resulting from our project portfolio, we acknowledge
there are limitations and uncertainties based on our current estimation
methodology. As such, we will continue to improve our estimation method through
building partnership with academics in this space.

--------------------------------------------------------------------------------

Source: Jones, Trevor G., Harifidy Rakoto Ratsimba, Lalao
Ravaoarinorotsihoarana, Garth Cripps, and Adia Bey. "Ecological variability and
carbon stock estimates of mangrove ecosystems in northwestern Madagascar."
Forests 5, no. 1 (2014): 177-205.

--------------------------------------------------------------------------------

Benson, Lisa, et al. Mangrove Carbon Stocks and Ecosystem Cover Dynamics in
Southwest Madagascar and the Implications for Local Management,
Multidisciplinary Digital Publishing Institute, 31 May 2017,
https://www.mdpi.com/1999-4907/8/6/190/pdf.


HOW DOES VERITREE ENSURE PERMANENCE AND ADDITIONALITY OF ITS PROJECT PORTFOLIO?

Additionality and permanence are critical to ensuring we are actually having an
impact (not just doing something that would have happened anyway), and that the
impact we have is long lasting.

To ensure additionality, each tree planted through veritree platform has its own
unique QR code to make sure that it is new and unique. We collaborate with both
corporate partners and local planting partners from tree order to tree planting
and beyond to ensure a seamless process that creates new carbon sinks that
otherwise would not have been planted.

To ensure permanence, veritree gathers on-the-ground monitoring to ensure trees
remain in the ground over the first five years of its life. Part of the tree
planting funding goes towards protection (from animals and human intervention)
and by year 5 and onward, remote sensing (e.g. satellite imagery) is
incorporated to monitor the long-term growth of the forest.

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