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META RELEASES EARLY VERSIONS OF ITS LLAMA 3 AI MODEL

By Katie Paul
April 18, 20249:48 PM GMT+2Updated 43 min ago
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Meta CEO Mark Zuckerberg delivers a speech, as the letters AI for artificial
intelligence appear on screen, at the Meta Connect event at the company's
headquarters in Menlo Park, California, U.S., September 27, 2023. REUTERS/Carlos
Barria/File Photo Purchase Licensing RightsNew Tab, opens new tab
NEW YORK, April 18 (Reuters) - Meta Platforms (META.O)New Tab, opens new tab on
Thursday released early versions of its latest large language model, Llama 3,
and an image generator that updates pictures in real time while users type
prompts, as it races to catch up to generative AI market leader OpenAI.
The models will be integrated into its virtual assistant Meta AI, which the
company is pitching as the most sophisticated of its free-to-use peers, citing
performance comparisons on subjects like reasoning, coding and creative writing
against offerings from rivals including Alphabet's (GOOGL.O)New Tab, opens new
tab Google and French startup Mistral AI.
Advertisement · Scroll to continue

The updated Meta AI assistant will be given more prominent billing within Meta's
Facebook, Instagram, WhatsApp and Messenger apps as well as a new standalone
website that positions it to compete more directly with Microsoft-backed
(MSFT.O)New Tab, opens new tab OpenAI's breakout hit, ChatGPT.
A landing page greeting visitors on that site prompts them to try having the
assistant create a vacation packing list, play 1990s music trivia with them,
provide homework help and paint pictures of the New York City skyline.
Advertisement · Scroll to continue

Meta has been scrambling to push generative AI products out to its billions of
users to challenge OpenAI's leading position on the technology, involving a
pricey overhaul of computing infrastructure and the consolidation of previously
distinct research and product teams.
The social media giant has been openly releasing its Llama models for use by
developers building AI apps as part of its catch-up effort, as a powerful free
option could stymie rivals' plans to earn revenue off their proprietary
technology. The strategy has elicited safety concerns from critics wary of what
unscrupulous actors may use the model to build.

Meta equipped Llama 3 with new computer coding capabilities and fed it images as
well as text in training this time, though for now the model will output only
text, Meta Chief Product Officer Chris Cox said in an interview.
More advanced reasoning, like the ability to craft longer multi-step plans, will
follow in subsequent versions, he added. Versions planned for release in the
coming months will also be capable of "multimodality," meaning they can generate
both text and images, Meta said in blog posts.
Advertisement · Scroll to continue

"The goal eventually is to help take things off your plate, just help make your
life easier, whether it's interacting with businesses, whether it's writing
something, whether it's planning a trip," Cox said.
Cox said the inclusion of images in the training of Llama 3 would enhance an
update rolling out this year to the Ray-Ban Meta smart glasses, a product made
with glasses maker Essilor Luxoticca (ESLX.PA)New Tab, opens new tab, enabling
Meta AI to identify objects seen by the wearer and answer questions about them.

Meta shares were up 1.8% late on Thursday.
Meta also announced a partnership with Google to include its real-time search
results in the assistant's responses, supplementing an existing arrangement with
Microsoft's Bing search engine.
The Meta AI assistant is expanding to more than a dozen markets outside the U.S.
with the update, including Australia, Canada, Singapore, Nigeria and Pakistan.
Meta is "still working on the right way to do this in Europe," Cox said, where
privacy rules are more stringent and the forthcoming AI Act is poised to impose
requirements like disclosure of models' training data.
Generative AI models' voracious need for data has emerged as a major source of
tension in the technology's development.
Meta CEO Mark Zuckerberg nodded at the competition with OpenAI in a video
accompanying the announcement, in which he called Meta AI "the most intelligent
AI assistant that you can freely use."
Zuckerberg said the two smaller versions of Llama 3 rolling out now, with 8
billion parameters and 70 billion parameters, scored favorably against other
free models on performance benchmarks commonly used to assess model quality. The
biggest version of Llama 3 is still being trained, with 400 billion parameters,
he said.
Those results were "undoubtedly impressive," but also indicative of a growing
performance gap between free and proprietary models, said Nathan Benaich,
founder of AI-focused venture firm Air Street Capital.
Developers have complained that the previous Llama 2 version of the model failed
to understand basic context, confusing queries on how to "kill" a computer
program with requests for instructions on committing murder. Rival Google has
run into similar problems and recently paused use of its Gemini AI image
generation tool after it drew criticism for churning out inaccurate depictions
of historical figures.
Meta said it cut down on those problems in Llama 3 by using "high quality data"
to get the model to recognize nuance. It did not elaborate on the datasets used,
although it said it fed seven times more data into Llama 3 than it used for
Llama 2.

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your inbox. Sign up here.

Reporting by Katie Paul in New York Additional reporting by Jeffrey Dastin in
San Francisco Editing by Nick Zieminski and Matthew Lewis

Our Standards: The Thomson Reuters Trust Principles.New Tab, opens new tab

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