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INVESTIERE IN SENSATE


PATENTED, RESEARCH-BACKED STRESS-RELIEF DEVICE CREATING A PARADIGM SHIFT IN THE
$5T WELLNESS MARKET

Teilen

TEILE ES MIT DEINEM NETZWERK

Hilf Sensate dabei, diese Finanzierungsrunde erfolgreich abzuschließen




2.966.056 $


von einem 3.370.000 $ Ziel

INVEST

min 250 $

$
Investieren
Beachte Updates

INVESTITIONSBEDINGUNGEN
Priced Round
18 Mio. $ Pre-Money-Bewertung
Investor:in Vorteile:
500 $, 1.000 $, 2.500 $, 3.000 $, 5.000 $, 10.000 $, 25.000 $, 250.000 $

Wenn Du investierst, setzt Du darauf, dass Sensate in der Zukunft mehr wert sein
wird als 18 Mio. $.


Erfahre mehr über Equity Fundraising.

getsensate.com
Camden, DE

Technology Female Founder Hardware Ecommerce Retail
Übersicht Details
Updates
57
Was die Community sagt
224
Stell eine Frage.
113



HÖHEPUNKTE

VC-Backed

Raised $250K or more from a venture firm


1
$5.32M revenues in 2023, Sold in 50+ countries
2
“A genius device” by Forbes & TIME Best Invention of 2022
3
58 million+ Sensate minutes delivered globally
4
Backed by 9 venture funds incl. TenOneTen, Unlock, Incisive, Expert DOJO &
Dangerous
5
Selling D2C + in world-class retailers including Harrod’s, BestBuy & Amazon
6
82% of users report decrease in stress after 28 days with Sensate, average
decrease 48%
7
Featured in TIME, BBC, Forbes, People, Buzzfeed, Vogue & more
Show more


FEATURED INVESTORS

Unlock Venture Partners
Invested 930.000 $
Investierte 25.000 $ in dieser Runde & 905.000 $ zuvor


Follow
Invested 930.000 $
Investierte 25.000 $ in dieser Runde & 905.000 $ zuvor

unlockvp.com

unlockvp.com

--------------------------------------------------------------------------------

Sanjay Reddy, Co-Founding Partner

“Investing in Sensate has been an incredible journey as we witnessed the
company's rapid growth in addressing the major global stress epidemic that was
materially exacerbated by the advent of Covid. Under Anna Gudmundson's
leadership, Sensate has achieved remarkable expansion, diversifying its revenue
streams and successfully launching in global markets. Their deep understanding
of consumer needs positions Sensate as a leader in the wellness industry. Unlock
Venture Partners, based on the wes...”

Read More
Martin Tobias
Invested 170.000 $
Investierte 25.000 $ in dieser Runde & 145.000 $ zuvor

Notable Investor
Follow
Invested 170.000 $
Investierte 25.000 $ in dieser Runde & 145.000 $ zuvor


Founder of Incisive Ventures. Over decades of investing, I have identified seven
meta themes and developed a screening process that successfully identified
outlier companies and founders. I am a serial entrepreneur & 3x venture-backed
CEO.

incisive.vc
Notable Investor

Founder of Incisive Ventures. Over decades of investing, I have identified seven
meta themes and developed a screening process that successfully identified
outlier companies and founders. I am a serial entrepreneur & 3x venture-backed
CEO.

incisive.vc

--------------------------------------------------------------------------------

Martin Tobias, Founder, Incisive Ventures

“Stress and anxiety reduction is something I have been looking into for over a
decade. Sensate is one of the few products to have bubbled to the top of the
list. I have seen the product’s impact in my own life as well as the impressive
market validation and investor validation from other smart investors. My network
of health and wellness contacts built as CEO of Upgrade Labs is a perfect
compliment for Sensate. I have already connected them to Dave Asprey (father of
Biohacking, founder of Bulletproof), who is a big fan of the product and has
driven substantial sales their way. Given my personal experience with the
product, long-term relationship with CEO and investors, the traction, and the
strong business model, I am excited to support Sensate.”


See more investor reviews


UNSER TEAM

Anna Gudmundson
CEO & Co-founder

Anna is an established business leader with over 20 years in exponential
technologies. Previous experience includes early stage as well as bluechip such
as Lucent Technologies, and turn-around CEO.

Stefan Chmelik
Creator & Co-founder

An integrated medicine physician and founder of New Medicine Group in London’s
world-famous Harley Street, Stefan created a world-class team with 300 years of
combined clinical excellence specializing in complex stress and mental health
issues.

Eddy Vaisberg CFO

Eddy spent 5 years at BCG, focusing on consumer products and finance. He went on
to found 3 companies, raising $15M+ in VC. In addition to CFO at Sensate he is
also the founder of the VC fund MindEd Ventures.

Massimiliano BariolaCTO

Massimiliano pioneered mobile fleet tracking and patented technology for
human-machine interfaces. His 20+ years in tech includes leading TISCALI's
automotive Web Portal Project (10 countries, 8 languages).

Mary Hendra
CoS

Mary has 25+ years in hiring and leading teams. Mary has been an executive
leader and founder connecting public/private sectors, scaling programs at an
international non-profit and serving on Boards.

Sebastián BreaDTC Marketing & Customer Success

Sebastian founded AnimaEdu.com and developed 'Pausa', a leading meditation app
in Latin America. His sales/marketing experience includes boosting Facebook's ad
revenue and launching Meta’s first Spanish LatAm reseller program.

Michelle LavenPartnerships

Michelle, with 25 years in startups, scale-ups, non-profits and SMEs, is
Sensate's longest-serving member. Her focus on partnerships has created a strong
influencer program and practitioner affiliate community.

Marina SerraFinance & Operations

Marina, with 13+ years in strategy, performance assessment, and data analysis,
has contributed to Unilever, Amazon Marketplace, and SME consulting. Her work
includes company setup, market expansion, cash flow analysis, and compliance.

Frank Fitzpatrick Advisor, Sound & Science

Frank, an award-winning executive and wellness expert, merges sound, health,
music, and tech. As Apple's first Music & Health Specialist, he's a key figure
in the Hearables Tech Revolution.

Stephanie Hannon Advisor, Product

Stephanie has 20+ years building global large-scale consumer and internet
technologies including Gmail, Google Maps, Transit, Facebook, and Strava. She
led Google's COVID-19 Exposure Notification project with Apple ( 500M users in
<1 year).

Martin Tobias Advisor, Financing & Growth

Martin, founder of Incisive Ventures, ex-Accenture and Microsoft, raised $500M+
as CEO with 2 IPOs. Angel in 250+ companies, personally in 70 startups, LP in
12+ VC funds. Early investor in Google, Docusign, OpenSea, and 12+ Unicorns.

Show More

--------------------------------------------------------------------------------


THE PATENTED, RESEARCH-BACKED STRESS-RELIEF DEVICE CREATING A PARADIGM SHIFT IN
THE $5T WELLNESS MARKET

Sensate is sold in 50+ countries and generated $5.32m in revenue in 2023. The
previous funding round allowed the company to successfully roll out
subscription, which has delivered both great value to Sensate users all over the
world, as well as recurring revenues to the business.  We have also furthered
our global expansion with new effective sales channels, and ensured improved
product quality. 

This raise will enable Sensate to invest in the manufacturing, marketing & sales
support needed to meet the increased demand for Sensate in the $5.46 Trillion
wellness market. 

Sensate is a patented, research-backed infrasonic resonance system that delivers
fast, effective stress relief. How? Sensate uses pure sound frequencies, from
infrasound to the top end of the audible range, working through completely
natural processes already present inside your body and nervous system, creating
the conditions for calm without the usual requirement of years of meditation
practice.

(*source)

Stress has become a societal health crisis—and it’s only getting worse.

Global stress levels have risen steadily since 2018, and exploded since the
pandemic -  driving feelings of helplessness and distress. In a 2022 study by
the American Psychological Association, over 76% of American adults reported
feeling negative health impacts caused by stress that disrupted their daily
life.

Prolonged exposure to chronic stress can result in a cascading list of negative
health outcomes, including depression, diabetes, heart disease, viral infection,
and has even been linked to cancerous tumor development. Rates of chronic
illness have increased steadily and are expected to grow as our population ages.

Popular solutions to stress reduction and relaxation—including mental health
apps, therapy, medication, and meditation all have their place but aren’t
solving the problem for the vast majority of people given they require
discipline, ongoing practice and time or may be costly, difficult to use, or
have side effects.

Sensate's patented relaxation device delivers effortless stress relief in as
little as 10 minutes. All you have to do is lie down, turn it on, and let
Sensate and your body do the work for you. We’ve created a more human and
accessible approach to controlling stress by revolutionizing self-regulated
relaxation, with life-changing short and long-term effects.

Sensate has simplified daily stress management for everyone. 


THE SCIENCE OF SENSATE

Sensate uses the science of stress recovery to relax the sympathetic nervous
system in as few as 10 minutes, improving long-term sleep and bolstering stress
resilience. Sensate sessions provide measurable relief from the first session.


SENSATE IS EASY TO USE 

Sensate is part of a consistent, long-term relaxation routine.

Developed in clinic based on decades of experience helping tens of thousands of
patients with stress and trauma-related health conditions, Sensate’s innovative,
patented device+app infrasonic solution is the first of its kind and offers a
unique access to calming the nervous system. Rooted in ancient traditions and
knowledge, Sensate uses modern technology to activate the body’s natural calming
system.  


SENSATE WORKS: THE PROOF IS IN OUR TRACTION

Since launch in Q4 2019, Sensates has achieved over $15M in total revenues from
over 50 countries around the world. 

Tools with the impact of Sensate are often kept behind clinic walls. Instead, we
proved demand and impact with a focus on direct-to-consumer sales, seeing 100%
YoY revenue growth for three years in a row 2019 - 2022. The Sensate device has
a retail price of $299.

Next, we turned towards building out a subscription model to deepen user
engagement, strengthen positive impact and create recurring revenue streams.
With support from our first crowdfunding campaign - we launched our Plus
subscription, in addition to the free version on iOS and Android in early 2023. 

The Sensate Plus subscription is $50/year and gives immediate access to a rich
library of Sensate sessions beyond those available in the free option. The
subscription has been hugely successful, with an attach rate over 50%, and user
engagement over 200%!  In addition to these important strategic deliverables, we
achieved revenues of $5.32M in 2023. The Plus subscription continues to be
greatly successful, and from 2024 we start to have compounding annual renewals,
growing the recurring revenues in addition to new customers.

The second part of 2023 was primarily focused on optimizations and improving
efficiencies, both internally and in our sales & marketing channels. Since
launching our B2B2C and affiliate partnerships, we have placed Sensate in
Walmart, Best Buy, LifeMD, Harrods, Touch of Modern, Healf.com, Biohacker Center
and Spree Shop; increasing our reach and accelerating our growth. 


SENSATE’S FUTURE IS TRANSFORMATIONAL 

Our traction validates what we already know; Sensate genuinely  works, serves an
enormous market, and is needed by a very large number of people.  

Our trajectory through 2024 and beyond is set to transform Sensate into a global
wellness brand. We look to build on the strength of the company through
additional products, increased channels and accessibility, and an exponentially
growing consumer base. For example, we project to grow our affiliate
partnerships by 125% this year.

2023 already saw a healthy diversification of revenues, and as we continue to
build partnerships, revenue streams, and complementary sales channels, we reach
more people and accelerate towards our mission next year and beyond. 

With the growth of our subscription service, our margins are on track to
significantly improve, maximizing profit per unit and enabling us to expand into
other distribution channels in sectors that benefit from a high-adoption stress
relief solution. 


OUR CUSTOMERS AROUND THE WORLD SEE RESULTS


RESEARCH STUDIES CONFIRM WHAT OUR USERS EXPERIENCE

See the full results of our four human research studies here


MEDIA INTEREST & EXPOSURE

Even Barbie benefits from Sensate, as we were thrilled to discover when we were
mentioned in this Vogue article. 

Sensate has been mentioned over 400 times in the press, including featured in
these notable publications:

In addition to great testimonials and prolific press, Sensate has been
recognized with multiple awards.


THE WELLNESS MARKET IS EXPERIENCING EXPLOSIVE GROWTH

The global health and wellness market was valued at USD $5.46 Trillion in 2023
and is expected to reach over USD $13.89 Trillion by 2032 (*source).


Specifically, the Health and Wellness Devices segment (including fitness bands,
trackers, and other wearable devices) is projected to expand from USD $0.4
Trillion in 2020 to USD $1.35 Trillion by 2026, with a robust CAGR of 23.3% in
the forecast period. 

Sensate fits within this market as well as related wellness segments such as
Personal Care & Beauty, Mental Wellness, High Performance, Recovery, Holistic
Health, and Spas. While designed to be used easily by individuals in home
settings, Sensate is also used in healthcare settings - as a General Wellness
Product - in order to improve outcome of other treatments, as the ability to
reduce stress is often a critical aspect determining the effectiveness of other
interventions. 

We were excited to learn that Tracxn had independently rated Sensate a minicorn;
a company on track to become a Unicorn. A Unicorn in the tech start-up world is
a company reaching a $1B valuation.

Investor Confidence: Sensate's Performance and Growth Trajectory

Our investors are incredibly supportive and encouraged by the performance to
date. We have a revenues-to-funds raised ratio of 200% (2:1). 70% of
institutional investors have invested multiple times. 

Sensate has achieved numerous crucial startup milestones, demonstrating a
successful product launch, effective commercialization strategies, and a strong
product-market fit within an immeasurable market. The early traction has been
very strong, validating the product offering's appeal to a wide audience.

Moreover, the year 2023 marked significant progress in diversification of
distribution channels, enhancing operational efficiencies, and successfully
introducing recurring revenues through our subscription offering.

At present, the company is poised to achieve cash break-even status and undergo
substantial scaling. 


YOUR INVESTMENT WILL UNLOCK THE NEXT MILESTONE OF GROWTH

We are at a pivotal moment in our growth. The Wefunder round will be used to
invest in expanding our sales channels and securing our path to profitability. 


OUR EXPERIENCED TEAM IS UNMATCHED 

Our co-founders have the operational, scientific and business acumen to bring
Sensate to the next level. Our global team of 27 full and part time members are
located on three continents, keeping us close to our markets and supporting our
expansion.  

What sets Sensate’s team apart is our emphasis on collaboration, proactive
communication, and unwavering motivation, which drives our rapid success. Clear
alignment on strategy throughout the organization, coupled with transparency and
a dedication to individual growth opportunities, self-care, and high
performance, translates directly to increased effectiveness as a team.

Our rockstar Advisory Board has the subject matter expertise, network
connections and business track record to continue to guide Sensate to greater,
more profitable heights. 

In addition to the experienced co-founders, the Board of Directors non-executive
members bring the insight and experience of executive leadership at public
companies, multiple exits, founding partners and serial CEO roles. Their
steadfast support of Sensate in opening opportunities, informing strategic
decisions, and facilitating connections enables bold moves with confidence.


HOW WE RUN THIS COMPANY IS HOW WE WANT THE FUTURE TO BE

We believe in a future where massive commercial success leads to significant
positive impact. The effectiveness of the business is driven by the smart use of
technology and a highly motivated and constantly learning team. We believe in
our product, and that motivates committed action and thoughtful
decision-making. 

We’re scaling the company guided by the principles of conscious entrepreneurship
- cultivating a culture that values a healthy and energized team.

Our company values in action:


INVESTOR PERKS


JOIN OUR MISSION TO BRING RELAXATION & STRESS RELIEF TO THE WORLD

We are thrilled to extend the opportunity once again to our users, fans, and
supporters worldwide to become part of Sensate at this exciting stage in our
journey. Together, we are empowering millions to enhance their stress
self-regulation, resilience, and relaxation—not limited to those affluent enough
to afford clinic treatments by specialists.

Investors who join this round will be in good company, participating in our
success alongside  institutional VCs, financial institutions, and professional
investors. 

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