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Text Content

Seeing Through Stories


NARRATIVE NAVIGATORS

Explore the world of brand strategy – through the stories of iconic TV & book
characters. Every week, you'll get a tip to grow a creator brand that resonates
with your people.

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“

I really enjoyed how you connected the story of Darth Vader to what we can learn
from it in terms of branding. I especially like the little exercises you
included at the end. This way we can build our brand little by little every week
inspired by your stories! Already looking forward to the next one!

Martyna, Content Creator

“

Just read your second issue! I'm loving the concept and of course I know this
lady 😍 When I got to the last part I felt the energy again. The part about
being resilient and authentic, I absolutely loved it!

Bea, Life Coach

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“

Mariia's newsletter is unique. Even though I don't watch a lot of TV and movies,
I could understand the characters. Mariia connected the character with how this
relates to branding. This is one of my favorite newsletters, I'm constantly
checking in my inbox to see when the next issue is out. Definitely go check out
Narrative Navigators.

Christine, Email List Manager & Newsletter Creator


LATEST ISSUES

15 September 2023 5 min read


PEGGY OLSON

In a crowd of many, be Peggy Olson – with your perspective shining through.
That's how you become a preference for your audience.


08 September 2023 4 min read


ALICIA FLORRICK

You can fight the world like a cutthroat lawyer, or stand your ground and treat
competition as validation. I know what Alicia chose.


01 September 2023 4 min read


DEADPOOL

Hit "play": This Deadpool guy is weird but I can't stop rooting for him. Why
can't I get him out of my head?


18 August 2023 5 min read


CONNOR ROY

Make it like a Roy: If you want people to buy from you and understand your
value, pitch yourself and, yes, sell what you have to offer with confidence.


11 August 2023 5 min read


DEVI VISHWAKUMAR

If you want to hit your (business) goals, Devi has quite a few stories for you –
know your starting point and brand foundation inside-out.


04 August 2023 5 min read


TONY STARK

If you want to earn trust as a specialist, take it from Tony Stark – show your
thinking and problem-solving in action.


01 August 2023 1 min read


🎞️ I'M BREAKING MY FOURTH WALL

To my navigators: I have a favour to ask.


28 July 2023 5 min read


FLEABAG

(The wall just cracked.) It's up to you now – do you see your audience as
by-standers or as your confidants? Fleabag has advice for you.


21 July 2023 4 min read


MONICA GELLER

We love our favourite and relatable know-it-all – and so do her closest 5
friends. I share how Monica Geller can teach us to connect with audience
emotionally.


14 July 2023 5 min read


12TH DOCTOR

In all of time and space, friendships last forever. You have to find your people
and be their champion. That's what the Doctor taught me.


07 July 2023 4 min read


DAENERYS TARGARYEN

In the game of thrones, you either love Dany, or hate her. There's no middle
ground. (Thanks, compelling storytelling.)


30 June 2023 3 min read


JONATHAN LIVINGSTON SEAGULL

Inspired by the reader's suggestion, I share how Jonathan Livingston Seagull can
inspire creators with the idea of vision.


23 June 2023 3 min read


FRED AND GEORGE WEASLEY

Humour makes us relatable – and sometimes even helps to uncover our strengths.
See how it went for the Weasley twins.


16 June 2023 4 min read


ELIZABETH BENNET

The way Elizabeth Bennet defies societal expectations and stands for what she
believes in? This 19th-century feminist can teach us a lot about authenticity
and resilience.


09 June 2023 3 min read


DARTH VADER

It's iconic villains who have compelling arcs and styles, that spark our
interest. I share how the story of Darth Vader could add depth to your creator
brand.




HEY, I'M MARIIA – YOUR NAVIGATOR-IN-CHIEF 🗺️

Hi, I'm a nerd – and I made it my job to talk about characters, narratives, and
creator branding. Because in every creative entrepreneur, there's a story, a
philosophy that expands into a business, and a message that captures the hearts
and minds of their people.

As a brand strategist, this is exactly my job: To bring your identity and vision
into your business so that the right people come into your world. Creative
entrepreneurs are like characters in that sense – there's a big idea you share
with the world, your kind of narrative, and I want to highlight it and let it
shine.

This newsletter is about finding what makes you stand out as a brand and turn
the audience you reach into your kind of people – and also happens to be about
iconic TV and book characters.

Stick around and join the crew of narrative navigators!

Seeing Through Stories


NAVIGATE THE WORLD OF BRAND STRATEGY, EVERY FRIDAY

Every week, I will send you a TV or book character breakdown and what made them
iconic – and how you can apply those insights to your creator brand.

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NARRATIVE NAVIGATORS

Seeing Through Stories


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