www.glueup.com Open in urlscan Pro
3.101.119.130 Public Scan

Back to summary

Submitted URL:
https://u14103697.ct.sendgrid.net/ls/click?upn=uJ1GDXd6dSa9x1PsQMPf7BAk2tqcn6fdWuPIgUToOVfQWx-2F3EHj7czQ4fbwCb7voByy3c-2Fc6KECqXzL...
Effective URL:
https://www.glueup.com/blog/ams-vs-crm
Submission: On October 17 via api (October 17th 2022, 9:29:23 am UTC) from SG — Scanned from DE

Form analysis
7 forms found in the DOM

POST https://www.glueup.com/blog/ams-vs-crm

<form method="POST" action="https://www.glueup.com/blog/ams-vs-crm" accept-charset="UTF-8" data-hs-cf-bound="true"><input name="_session_key" type="hidden" value="6yMwVAwkxtMJkMZrOHisuvfiLICoboW5aPnvs6qY"><input name="_token" type="hidden"
    value="hCdxNZjpVdsUjHMkcDGOsEVPZOuCzTYVFtahS1KR"><select name="locale" data-request="onSwitchLocale" class="form-control">
    <option value="en" selected="">English</option>
    <option value="es_la">Español LATAM</option>
    <option value="Pt_br">Português</option>
    <option value="ru">Pусский</option>
    <option value="tk">Türkçe</option>
    <option value="zh_tw">繁体中文</option>
    <option value="zh">中文</option>
    <option value="ko">한국어</option>
  </select></form>

POST https://www.glueup.com/blog/ams-vs-crm

<form method="POST" action="https://www.glueup.com/blog/ams-vs-crm" accept-charset="UTF-8" data-hs-cf-bound="true"><input name="_session_key" type="hidden" value="6yMwVAwkxtMJkMZrOHisuvfiLICoboW5aPnvs6qY"><input name="_token" type="hidden"
    value="hCdxNZjpVdsUjHMkcDGOsEVPZOuCzTYVFtahS1KR">
  <select name="locale" data-request="onSwitchLocale" class="form-control">
    <option value="en" selected="">English</option>
    <option value="es_la">Español LATAM</option>
    <option value="Pt_br">Português</option>
    <option value="ru">Pусский</option>
    <option value="tk">Türkçe</option>
    <option value="zh_tw">繁体中文</option>
    <option value="zh">中文</option>
    <option value="ko">한국어</option>
  </select>
</form>

GET https://www.glueup.com/search?q=

<form action="https://www.glueup.com/search?q=" method="get" data-hs-cf-bound="true">
  <div class="ss-search-form">
    <div class="ss-search-form__input">
      <div class="input-group-append d-flex">
        <input name="q" type="text" class="form-control has_background" style="margin-right: -10px;" aria-label="question" placeholder="" value="" autocomplete="off" autofocus="">
        <button class="btn btn-primary btn-round-full pointer" value="Submit" id="searchquestion" input-type="submit">Search</button>
      </div>
    </div>
    <div class="ss-search-form__results" id="autocomplete-results"></div>
  </div>
</form>

POST https://www.glueup.com/blog/ams-vs-crm

<form method="POST" action="https://www.glueup.com/blog/ams-vs-crm" accept-charset="UTF-8" data-hs-cf-bound="true"><input name="_session_key" type="hidden" value="6yMwVAwkxtMJkMZrOHisuvfiLICoboW5aPnvs6qY"><input name="_token" type="hidden"
    value="hCdxNZjpVdsUjHMkcDGOsEVPZOuCzTYVFtahS1KR">
  <select name="locale" data-request="onSwitchLocale" class="form-control">
    <option value="en" selected="">English</option>
    <option value="es_la">Español LATAM</option>
    <option value="Pt_br">Português</option>
    <option value="ru">Pусский</option>
    <option value="tk">Türkçe</option>
    <option value="zh_tw">繁体中文</option>
    <option value="zh">中文</option>
    <option value="ko">한국어</option>
  </select>
</form>

POST https://www.glueup.com/blog/ams-vs-crm

<form method="POST" action="https://www.glueup.com/blog/ams-vs-crm" accept-charset="UTF-8" data-hs-cf-bound="true"><input name="_session_key" type="hidden" value="6yMwVAwkxtMJkMZrOHisuvfiLICoboW5aPnvs6qY"><input name="_token" type="hidden"
    value="hCdxNZjpVdsUjHMkcDGOsEVPZOuCzTYVFtahS1KR">
  <select name="locale" data-request="onSwitchLocale" class="form-control">
    <option value="en" selected="">English</option>
    <option value="es_la">Español LATAM</option>
    <option value="Pt_br">Português</option>
    <option value="ru">Pусский</option>
    <option value="tk">Türkçe</option>
    <option value="zh_tw">繁体中文</option>
    <option value="zh">中文</option>
    <option value="ko">한국어</option>
  </select>
</form>

<form data-request="general::onFormSubmit" id="modal__submit" data-request-validate="" data-hs-cf-bound="true">
  <div id="general" class="g-recaptcha" data-sitekey="6LfQAiAaAAAAAFt5DYex-0pDvB-lmrifEU1WpXNe" data-theme="light" data-type="image" data-size="normal">
    <div style="width: 304px; height: 78px;">
      <div><iframe title="reCAPTCHA"
          src="https://www.google.com/recaptcha/enterprise/anchor?ar=1&amp;k=6LfQAiAaAAAAAFt5DYex-0pDvB-lmrifEU1WpXNe&amp;co=aHR0cHM6Ly93d3cuZ2x1ZXVwLmNvbTo0NDM.&amp;hl=de&amp;type=image&amp;v=vP4jQKq0YJFzU6e21-BGy3GP&amp;theme=light&amp;size=normal&amp;cb=apoahw3c7kwe"
          width="304" height="78" role="presentation" name="a-icg634tza4kc" frameborder="0" scrolling="no" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-top-navigation allow-modals allow-popups-to-escape-sandbox"
          data-lf-yt-playback-inspected-p1e024bydx97gb6d="true"></iframe></div><textarea id="g-recaptcha-response" name="g-recaptcha-response" class="g-recaptcha-response"
        style="width: 250px; height: 40px; border: 1px solid rgb(193, 193, 193); margin: 10px 25px; padding: 0px; resize: none; display: none;"></textarea>
    </div>
  </div>
  <input name="_token" type="hidden" value="hCdxNZjpVdsUjHMkcDGOsEVPZOuCzTYVFtahS1KR">
  <div id="general_forms_flash"></div>
  <div class="form-group">
    <label for="full_name">Full Name</label>
    <input type="text" id="full_name" name="full_name" class="form-control">
  </div>
  <div class="form-group">
    <label for="email">Phone Number</label>
    <input type="text" id="phone" name="phone" class="form-control">
  </div>
  <div class="form-group">
    <label for="email">Email Address</label>
    <input type="text" id="email" name="email" class="form-control" value="">
  </div>
  <div class="form-group">
    <label for="support-message">Message</label>
    <textarea id="support-message" name="support-message" class="form-control" value="" rows="4"></textarea>
  </div>
  <div class="form-group" style="visibility:hidden; max-height: 1px; margin:0;">
    <label for="country" style="visibility:hidden;"> </label>
    <input type="text" id="general-country" name="country" placeholder="Germany" value="Germany" aria-label="country" class="form-control has_background" style="visibility:hidden;">
  </div>
  <div class="form-group" style="visibility:hidden; max-height: 1px; margin:0;">
    <label for="city" style="visibility:hidden;"> </label>
    <input type="text" id="general-country" name="city" placeholder="Gutleutviertel" value="Gutleutviertel" aria-label="city" class="form-control has_background" style="visibility:hidden;">
  </div>
  <div class="form-group" style="visibility:hidden; max-height: 1px; margin:0;">
    <label for="region" style="visibility:hidden;"> </label>
    <input type="text" id="general-region" name="region" placeholder="Hessen" value="Hessen" aria-label="region" class="form-control has_background" style="visibility:hidden;">
  </div>
  <div class="form-group" style="visibility:hidden; max-height: 1px; margin:0;">
    <label for="office" style="visibility:hidden;"> </label>
    <input type="hidden" id="general-office" name="office" placeholder="" value="" aria-label="office" class="form-control has_background" style="visibility:hidden;">
  </div>
  <div class="form-group" style="visibility:hidden; max-height: 1px; margin:0;">
    <label for="url_from" style="visibility:hidden;"> </label>
    <input type="text" id="general-websitesource" name="url_from" placeholder="websitesource" value="blog/post/AMS vs CRM: What is The Best Fit for Your Association?" aria-label="url_from" class="form-control has_background"
      style="visibility:hidden;">
  </div>
  <div class="form-group" style="visibility:hidden; max-height: 1px; margin:0;">
    <label foip_user"="" style="visibility:hidden;"> </label>
    <input type="text" id="general-ip_user" namip_user"="" placeholder="ip_user" value="185.213.155.165" aria-label="language" class="form-control has_background" style="visibility:hidden;">
  </div>
  <div class="form-group" style="visibility:hidden; max-height: 1px; margin:0;">
    <label for="utm_source" style="visibility:hidden;"> </label>
    <input type="text" id="general-utm_source" name="utm_source" placeholder="" value="" aria-label="utm_source" class="form-control has_background" style="visibility:hidden;">
  </div>
  <div class="form-group" style="visibility:hidden; max-height: 1px; margin:0;">
    <label for="utm_medium" style="visibility:hidden;"> </label>
    <input type="text" id="general-utm_medium" name="utm_medium" placeholder="" value="" aria-label="utm_medium" class="form-control has_background" style="visibility:hidden;">
  </div>
  <div class="form-group" style="visibility:hidden; max-height: 1px; margin:0;">
    <label for="utm_campaign" style="visibility:hidden;"> </label>
    <input type="text" id="general-utm_campaign" name="utm_campaign" placeholder="" value="" aria-label="utm_campaign" class="form-control has_background" style="visibility:hidden;">
  </div>
  <div class="form-group" style="visibility:hidden; max-height: 1px; margin:0;">
    <label for="utm_term" style="visibility:hidden;"> </label>
    <input type="text" id="general-utm_term" name="utm_term" placeholder="" value="" aria-label="utm_term" class="form-control has_background" style="visibility:hidden;">
  </div>
  <div class="form-group" style="visibility:hidden; max-height: 1px; margin:0;">
    <label for="utm_content" style="visibility:hidden;"> </label>
    <input type="text" id="general-utm_content" name="utm_content" placeholder="" value="" aria-label="utm_content" class="form-control has_background" style="visibility:hidden;">
  </div>
  <div class="form-group" style="visibility:hidden; max-height: 1px; margin:0;">
    <label for="language" style="visibility:hidden;"> </label>
    <input type="text" id="general-hs_language" name="language" placeholder="hs_language" value="en" aria-label="language" class="form-control has_background" style="visibility:hidden;">
  </div>
  <div class="form-group" style="visibility:hidden; max-height: 1px; margin:0;">
    <label for="server" style="visibility:hidden;"> </label>
    <input type="text" id="general-server" name="server" placeholder="server" value="marketing-com.glueup.com" aria-label="server" class="form-control has_background" style="visibility:hidden;">
  </div>
  <div class="form-group" style="visibility:hidden; max-height: 1px; margin:0;">
    <label for="browser" style="visibility:hidden;"> </label>
    <input type="text" id="general-browser" name="browser" placeholder="browser" value="Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/106.0.5249.119 Safari/537.36" aria-label="browser"
      class="form-control has_background" style="visibility:hidden;">
  </div>
  <div class="form-group" style="visibility:hidden; max-height: 1px; margin:0;">
    <label for="email2" style="visibility:hidden;"> </label>
    <input type="text" id="general-email2" name="email2" placeholder="email2" value="" aria-label="email2" class="form-control has_background mel" style="visibility:hidden;">
  </div>
  <button id="simpleContactSubmitButton" type="submit" class="btn btn-primary">Contact</button>
</form>

<form data-request="support::onFormSubmit" id="modal__submit" data-hs-cf-bound="true">
  <input name="_token" type="hidden" value="hCdxNZjpVdsUjHMkcDGOsEVPZOuCzTYVFtahS1KR">
  <div id="support_forms_flash"></div>
  <div class="form-group">
    <label for="full_name">Full Name</label>
    <input type="text" id="full_name" name="full_name" class="form-control">
  </div>
  <div class="form-group">
    <label for="email">Phone Number</label>
    <input type="text" id="phone" name="phone" class="form-control">
  </div>
  <div class="form-group">
    <label for="email">Email Address</label>
    <input type="text" id="email" name="email" class="form-control" value="">
  </div>
  <div class="form-group">
    <label for="support-message">Message</label>
    <textarea id="support-message" name="support-message" class="form-control" value="" rows="4"></textarea>
  </div>
  <button id="support-SubmitButton" type="submit" class="btn btn-primary">Contact</button>
</form>

Text Content

Easy multi-tier Chapter Management solutions for membership and events
Explore Now
 * Log In
 * Support
 * EnglishEspañol LATAMPortuguêsPусскийTürkçe繁体中文中文한국어

 * Products
   
   * PLATFORM MODULES
     
     CRM
     Community
     Online & Offline Events
     Memberships
     Email Campaigns
     Finance & Invoicing
     Tasks
     Surveys
     CPE/CPD Credits
     Website
     
     MOBILE APPS
     
     My Glue
     
     User-friendly mobile app for your attendees and members.
     
     Manager App
     
     Manage your operations and stay in the know from anywhere.
 * Solutions
   
   * ALL-IN-ONE SOLUTIONS
     
     Membership Management Software
     
     Retain, engage, and grow your member community.
     
     Chapter Management Software
     
     Easy multi-tier chapter management solutions for membership and events
     
     Event Management Software
     
     Plan, promote, execute, and evaluate all of your events.
     
     Webinar Management Software
     
     Monetize and enhance your online events and webinars.
     
     Community Management Software
     
     Enable your community to thrive and amplify engagement.
     
     Spark New
     
     Conduct quick and simple conversations that can scale.
     
     FOR YOUR INDUSTRY
     
     Associations Chambers of Commerce Conference Organizers Corporations
     Non-Profits Financial Services Consultancy Firms Training & Development
 * Pricing
 * About
   
   * ABOUT GLUE UP
     
     Company
     
     Learn how we came to be a leading engagement platform.
     
     Culture
     
     Find out what values guide us on our mission.
     
     Media
     
     Glue Up news, press releases, and media contacts.
     
     Awards
     
     See our accomplishments as a global leader in technology.
     
     _
     
     Contact Us
     
     We're here for you. Get in touch if you have any questions or feedback.
     
     Partner Programs
     
     Help us transform professional communities by becoming a Glue Up Partner.
 * Resources
   
   * RESOURCES
     
     Blog
     
     Expert insights, tips, and articles to help you become smarter.
     
     Case Studies
     
     Find out why customers stick with Glue Up.
     
     Library
     
     Download free eBooks, guides, industry whitepapers, and more.
     
     Academy
     
     Elevate your skills and become Glue Up expert.
     
     _
     
     Security
     
     Learn about how we protect you and your data.
     
     Integrations
     
     Connect the tools you love and use every day with Glue Up.
 * Products
   * CRM Community Online & Offline Events Memberships Email Campaigns Finance &
     Invoicing Tasks Surveys CPE/CPD Credits Website
     
     MOBILE APPS
     
     Glue Up App Glue Up Manager
 * Solutions
   * Membership Management Software Chapter Management Software Event Management
     Software Webinar Management Software Community Management Software
     
     PER INDUSTRY
     
     Associations Chambers of Commerce Conference Organizers Corporations
     Non-Profits Financial Services Consultancy Firms Training & Development
 * Resources
   * Blog Case Studies Library Academy Media Integrations Security
 * Pricing
 * About
 * Contact Us
 * Log In
 * English Español LATAM Português Pусский Türkçe 繁体中文 中文 한국어

Book a Demo

×




SEARCH GLUE UP

Search


TRY SEARCHING FOR:

Online Events Memberships Networking CRM


AMS VS CRM: WHAT IS THE BEST FIT FOR YOUR ASSOCIATION?



Bisma Hanif,

Content Writer

•

Sep 09, 2022

Share:


When it comes to finding the right software that meets all the business needs,
AMS vs CRM is a major question that confuses all associations.

With both offering important, yet overlapping features, deciding which one to
use is often difficult.

In order to help you choose between the two, we will put essential resources on
your radar, like:


QUICK READS

 * Customer Relationship Management Software(CRM) and its core functions
 * Association Management Software (AMS) and its core functions
 * How are AMS and CRM Different?
 * Questions Associations Should Consider Before Implementing AMS or CRM
 * How CRM and AMS Work Together to Optimize Operations
 * Glue Up's Approach: CRM-based AMS for Associations
 * Successful Examples of Associations Using Glue Up’s CRM-Based Association
   Management Software

Let’s get started.


WHAT IS A CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE(CRM)?



Simply put, CRM is software that facilitates customer relationship management.
It is an integrated, data-driven tool that:

 * Gives you a bird’s-eye view of all your customer interactions.
 * Integrates your internal processes and communication that directly deals with
   the customers.
 * Manages relationships with your prospects and identifies opportunities to
   nurture them.

Hence, it stores all details of your customers, including your prospects (people
who might be interested in your organization), current customers, and past
customers. This information is collected as:

 * Contact lists: Information regarding your customers.
 * Interactions happened in the form of website leads, emails, or phone calls.
 * Engagement history: whether they filled out any form, purchased from you in
   the past, or attended your events.
 * Lead score: The probability of a prospect becoming your customer.

You can use this information to contact your potential customers and create
marketing strategies for member acquisition. Additionally, it allows you to
market to the current members creatively, allowing you to generate new revenue
streams.

Thus, it makes CRM vital for sales because it identifies prospects and upsells
opportunities.


THE CORE FUNCTIONS OF A CRM

Source: Software Advice

A CRM is primarily used to maximize long-term sales by enhancing stronger
customer relationships. It evaluates all the data available to assess and manage
all your touchpoints with your customers, both members, and non-members.

Thus, a feature-rich CRM provides the following functions to help you manage
your customer relationships:

LEAD MANAGEMENT



Lead management is the most important function of a CRM.

A CRM makes sure that you dont lose any leads. Thus, it captures lead details
from all the integrated channels including website lead magnets, social media,
and emails.

The CRM system also serves to qualify and score leads correctly so that you can
monitor their progress during the sales cycle and take the appropriate marketing
measures to nurture them.

Additionally, it helps you identify the most promising leads by giving them a
score based on their conversion odds, saving your time and marketing efforts on
unqualified leads.

CONTACT MANAGEMENT

The second most important function of a CRM is to store customers’ details
including their names, email addresses, contact numbers, and social media
profiles in the database which is easily searchable.

It also creates an integrated profile for each customer so you can save and
track your interactions (including marketing emails and call recordings) with
them.

Many well-loaded CRMs have smart lists of contacts, which allow you to access
your data at any time without having to manually filter a view, or select
specific leads or contacts.

ANALYTICS AND REPORTING

CRM has an analytical dashboard that tracks customer engagement metrics such as
ROI, leads, conversion, and retention rates.

These reports provide a high-level picture (with drill-down options) of how your
association is doing in all areas, not just marketing. They are also shareable
to help make data-driven decisions through effective collaboration.

AUTOMATION

A CRM can be linked with other marketing tools to create and automate marketing
campaigns. It syncs contacts with campaigns, thus facilitating seamless
automation.

These can be further focused and segmented depending on the collective needs of
marketing, customer support, and sales department, thus standardizing workflows
and processes.


WHAT IS AN ASSOCIATION MANAGEMENT SOFTWARE (AMS)?



AMS is professional software that is designed to manage the association
workflows by automating several administrative tasks like:

 * Processing memberships
 * Collecting payments
 * Organizing events
 * Managing committees
 * Fundraising

Thus, an AMS frees you from all the administrative duties, so you can
concentrate solely on engaging your members.

Another important function of an AMS is to store your members’ data including:

 * Their contact information
 * Subscription history
 * Attended events
 * Members lapse

Just like the CRM, an AMS utilizes the data to provide its members with the best
experience possible.


THE CORE FUNCTIONS OF AN AMS

The core function of an AMS is to manage your day-to-day association tasks
including memberships, emails, events, and website.

You can also plug them into other systems to extend their capabilities.

Although an AMS's functionalities depend on its features, some of the common
ones include:

MANAGEMENT OF AN ASSOCIATION WEBSITE



When integrated with your association’s website, an AMS can help you build a
professional-looking website by automating the creation of several pages,
including:

 * Calendar with subpages for each event.
 * Members’ subscriptions and event registrations pages.
 * Member profiles and directories.

Since the AMS acts as a supplementary website builder, it helps you create
consistent branding across all your website pages. Read this case study to know
how. Automation of Online Payments You can automate your membership fee and
funds collected through the AMS. All payment details are stored securely using
an encrypted process in the software. Additionally, it offers a consolidated
interface for processing recurring payments.

AMS can also send reminders to members when their subscription fees are due and
flag lapsed subscriptions so that the sales team can act promptly.

IMPROVED MEMBER COMMUNICATIONS

The AMS plays an important role in improving communication with members. It
sends automated emails, newsletters, event invitations, and community updates,
all through the integrated system.

CREATING MEMBER-EXCLUSIVE CONTENT

Many robust AMS provide access to resources like white papers, educational
courses, and jobs. These are made available exclusively to members and are
implemented through an integrated LMS and job boards.


IS AMS A CRM? HOW ARE AMS AND CRM DIFFERENT?



CRM systems and AMS systems store data, but they differ primarily in their
target audience, capabilities, and core focus.


TARGET AUDIENCE

CRM has a larger audience base i.e. it can be used by all businesses (B2B and
B2C) to improve their relationship with customers. On the other hand, An AMS is
built exclusively for associations.


PRIMARY FOCUS

CRM focuses on creating better customer relationships and creating opportunities
for organizations to grow, while AMS focuses primarily on managing the
day-to-day membership workflows.


ANALYTICS



AMS systems typically collect data and provide basic reporting capabilities
based on their workflow requirements like event registrations, attendees
check-ins, email open rates, surveys, and numbers of lapsed members.

CRM, on the other hand, uses member data to analyze leads and score them
accordingly.


WEBSITE MANAGEMENT

As website management is a major part of association workflows, AMS platforms
also provide back-end support to them.

This goes hand-in-hand with the events and campaigns creation feature, which
helps them develop a consistent voice across all platforms.

In contrast, CRM does not support website creation.

It is important to note, however, that the capabilities of both systems,
depending on their providers, vary in terms of search, business intelligence,
and analytics.


QUESTIONS ASSOCIATIONS SHOULD CONSIDER BEFORE IMPLEMENTING AMS OR CRM



Here are a few questions you may find useful if you're considering buying an AMS
or CRM for your association/membership organization:

 * Does the system have the modules to support the functions in your
   association?
 * Is it cloud-based?
 * Is the software within your budget?
 * Does it possess flexibility and scalability?
 * Is it compatible with other essential tools you use?
 * Does it have the reporting metrics you are looking for?
 * How does the post-go-live support look after its adoption?


MEMBER DATA PLATFORM: HOW CRM AND AMS WORK TOGETHER TO OPTIMIZE OPERATIONS?

Just like other digitalization technologies, an AMS and CRM can also be combined
to make a revolutionary Member Data Platform (MDF). As a result, associations
can provide their members with first-class experiences by combining the benefits
of both options without their downsides.


AN AMS THAT PROVIDES LEAD SCORING

When combined, AMS data can identify successful prospects for associations by
identifying patterns. For example, people buying your training materials after
an event or recommending your associations.

These insights will help you locate leads with greater precision and focus your
marketing efforts where they are needed.


INSIGHTS FROM CRM DATA TO IMPROVE PRODUCT OFFERINGS



Data gathered from the AMS can help you identify members’ activities like:

 * How many events did they attend?
 * Their feedback through the survey
 * Their community engagements

A CRM when integrated with the members’ data on the AMS can provide further
insights like:

 * Is the website useful to them? Can they find what they are searching for?
   (Through customer journey on the websites)
 * Is there a need for a new event, service, or feature? (Through search bar,
   chatbots, and downloading history)

By considering this information, you can improve how you interact with your
members. At the same time, you can implement changes to your offerings through
the AMS.


AUTOMATING MEMBER EMAILS AND NEWSLETTERS

Automation is a critical function of a CRM. By combining this with AMS content
generation ability, your members can receive automated, yet targeted emails.

One such application is the onboarding process when your members need a welcome
package with some training materials. Thus instead of sending all the
information at once, you can break it down into targeted emails and automate
sending them at regular intervals.


GLUE UP'S APPROACH: CRM-BASED AMS FOR ASSOCIATIONS



Glue Up is an all-in-one solution for associations looking for a feature-rich
AMS with a fully integrated CRM. It is a cloud-based platform that consists of
different modules, all connected through a centralized CRM. Each module has a
specific function to fulfill three core purposes:

 * Streamlining your membership processes
 * Build your community
 * Automate your workflows

As a result, you can build and manage your memberships (an AMS feature) while
improving your relationship with customers (a CRM attribute) using the following
features:


CRM

 * Keep all your contact information and activity tracking up-to-date and
   centralized.
 * Integrate your company data and access it anywhere from the direct browser
   login or Glue Up Manager App.
 * Search and save contacts into smart lists.
 * Analyze your community engagement and make smart decisions based on the
   insights into your member’s activities from events, email marketing, and
   finances.
 * Track and manage opportunities through each stage of the sales process
   through sales opportunity workflow.


MEMBERSHIPS

 * Custom online application forms as well as various membership types make it
   easy for prospective members to join.
 * Member information is automatically synchronized across the platform from the
   moment they sign-up for your membership on the website.
 * You can find outstanding payments and send automatic reminders through push
   notifications and reminder emails.
 * Understand and optimize through overall engagement score.


EVENT MANAGEMENT

 * Build conversion-optimized event pages that match your branding.
 * Set up VIP and other tickets and offer coupons.
 * Choose supported payment options, and customize the registration form to
   collect all the information you need in the Glue Up CRM.
 * Manage registrations, collect payments, and facilitate smooth check-ins
   onsite to carry out successful events.
 * Create temporary accounts for part-time staff at registration desks and
   assign tasks‌.
 * View event analytics to track registrations, number of attendees, and total
   revenue.


EMAIL CAMPAIGNS

 * Create newsletters, branded event invitations, and campaigns in a few clicks
   through drag and drop or HTML editor.
 * Create and send member surveys and get responses directly on the platform.
 * Use tailored subscription lists for personalized communications.
 * Embed custom email sign-up forms anywhere on your website to gain more
   subscribers.


INVOICING & PAYMENTS

 * Collect payments and generate invoices quickly and easily.
 * Get an up-to-the-minute overview of your entire financial data for events,
   memberships, and other services directly in the dashboard.
 * Secure payments via credit cards, bank transfers, or online digital payment
   operators.
 * Reach customers across the globe by accepting payments in more than 50
   currencies.


COMMUNITY

 * The platform has private social media to foster relationships among your
   members.
 * The custom hub enables sharing ideas, discussing relevant topics, and a place
   to socialize.
 * Allows 1-on-1 chats and digital business card exchanges.
 * Also available in the app form (My Glue) for quick access.


SUCCESSFUL EXAMPLES OF ASSOCIATIONS USING GLUE UP’S CRM-BASED ASSOCIATION
MANAGEMENT SOFTWARE


ITE MET SECTION GOES PAPERLESS WITH GLUE UP



The Institute of Transportation Engineers (ITE) Metropolitan Section of New York
and New Jersey was searching for a solution that would make their job easier and
provide them with more data to improve future events.

Instead of going for CRM or AMS alone, ITE implemented Glue Up’s all-in-one
solution which enabled them to:

 * Make commendable improvements to their check-in process and data quality.
 * Store their registration information in one place within the cloud-accessed
   CRM.
 * Make the check-in process run smoothly and remove any possibility of
   duplicate data.
 * Compile pre and post-meeting reports seamlessly within the platform where
   they can track them and create easy follow-ups for event attendees.
 * Use drag-and-drop dashboards to create dynamic, customized, and interactive
   data sets to facilitate ITE Met Section's data analysis.


DNP OF COLORS STREAMLINES COMMUNICATION, EVENT, AND MEMBERSHIP MANAGEMENT FOR
DNPS OF COLOR WITH GLUE UP



The DNPs of Color (DOC) is a nonprofit nursing organization dedicated to
increasing diversity in doctoral studies, clinical practice, and leadership.

By using Glue Up, the organization was able to create a consistent method of
communication. Consequently, DNP was able to:

 * Successfully manage a fast-growing community.
 * Populate and schedule its campaigns in advance to optimize its operations.
 * Streamline its event registration process using the CRM and finance modules.
 * Created opportunities for its members through an online networking
   environment.

With a core mission of enabling and enriching relationships among communities
through digitalization, Glue Up is much more than software.

Looking forward to consolidating your tech with our all-in-one solution? Contact
our team to get a free demo today!

Like the article? Share it with your friends!

Share:


WE MEAN IT WHEN WE SAY IT’S ALL-IN-ONE

CRM

Manage all your contacts in one place and leverage analytics.

Community

Give your community a digital space where they can engage.

Online & Offline Events

Plan, promote, execute, and evaluate all your events.

Memberships

Automate membership processes and provide members premium experience.

Email Campaigns

Create, send, and deliver professional email campaigns of any kind.

Finance & Invoicing

Streamline all your finance-related processes and grow revenue.

Tasks

Get things done from an idea to a successful completion.

Surveys

Find answers to your questions with surveys, quizzes, and polls.

CPE/CPD Credits

Manage and scale up your trainings and certification courses.

Website

Upgrade your online presence with a fully integrated website.

My Glue

Provide attendees and members a mobile app to engage anywhere.

Manager App

Manage your operations and stay in the know on the go.

A Best-In-Class Solution


WE ARE VERY PLEASED WITH THE SIMPLICITY OF THE SYSTEM. WE RARELY SPEND TIME
TRAINING STAFF AS MOST USERS SIMPLY “GET IT". IT’S SIMPLE AND FAST
OUT-OF-THE-BOX SOLUTION. WE NOW HAVE 4 CLIENT ACCOUNTS RUNNING ON GLUE UP
SOFTWARE.

Marcel Ewals, Director, Community Development, MCI Group




START USING GLUE UP PLATFORM TODAY

Get Started

GLUE UP

 * CRM
   
 * Community
 * Online & Offline Events
 * Memberships
 * Email Campaigns
 * Finance & Invoicing
 * Tasks
 * Surveys
 * CPE/CPD Credits
 * Website
 * Integrations

SOLUTIONS

 * Event Management Software
 * Membership Management Software
 * Virtual Events Management Software
 * Community Management Software
 * Chapter Management Software
 * Spark
 * Pricing
   

MOBILE APPS

   
 * My Glue
 * Manager App

PER INDUSTRY

 * Associations
 * Chambers of Commerce
 * Conference Organizers
 * Corporations
 * Non-Profits
 * Financial Services
 * Consultancy Firms
 * Training & Development

RESOURCES

 * Request a Demo
 * Blog
 * Case Studies
 * Library
 * Academy
 * Support
 * Security

COMPANY

 * About
 * Culture
 * Media
 * Awards
 * Partner Programs
 * Contact Us
 * Career

©Glue Up 2022

LEGAL

 * Organizations Terms
 * User Terms
 * Privacy Policy
 * Cookie Policy
 * Legal Notice
 * GDPR


 * ENGLISH ESPAÑOL LATAM PORTUGUÊS PУССКИЙ TÜRKÇE 繁体中文 中文 한국어

 * ENGLISH ESPAÑOL LATAM PORTUGUÊS PУССКИЙ TÜRKÇE 繁体中文 中文 한국어

 * Organizations Terms
 * User Terms
 * Privacy Policy
 * Cookie Policy
 * Legal Notice
 * GDPR

 * 
 * 
 * 
 * 

We use cookies to make Glue Up’s website better.
To learn more, check out our Cookie Policy.
🍪 Accept
×




THANK YOU!

A Glue Up expert will be in touch with you shortly. If you need to contact us
immediately, please reach out via live chat in the right corner of the screen.

×



GENERAL INQUIRIES

CONTACT OUR OFFICE IN

We're here to help. Please fill out this quick form and we'll get back to you
shortly.

Full Name
Phone Number
Email Address
Message















Contact
×



CONTACT SUPPORT

We're here to help. Please fill out this quick form and we'll get back to you
shortly.

Full Name
Phone Number
Email Address
Message
Contact
×



REQUEST A DEMO OF GLUE UP PLATFORM.

Find out how our solutions can help you be more efficient.

www.glueup.com Open in urlscan Pro 3.101.119.130 Public Scan

Form analysis 7 forms found in the DOM

POST https://www.glueup.com/blog/ams-vs-crm

POST https://www.glueup.com/blog/ams-vs-crm

GET https://www.glueup.com/search?q=

POST https://www.glueup.com/blog/ams-vs-crm

POST https://www.glueup.com/blog/ams-vs-crm

Text Content

www.glueup.com Open in urlscan Pro
3.101.119.130 Public Scan

Form analysis
7 forms found in the DOM