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 * Solutions
    * Audience Management
    * First-Party Data Management
    * Data Clean Rooms
    * Connected TV

 * Platform
    * Real-Time Data
    * Lookalike Modeling
    * ID Management
    * Privacy By Design

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No third-party cookies? No problem. TripleLift has acquired 1plusX and our award
winning first-party data management platform.
Together, we'll help publishers & advertisers address audiences with the
privacy-friendly solutions our industry needs. 🚀 Read more >


BOOST YOUR REVENUE WITH OUR FIRST-PARTY DATA MANAGEMENT SOLUTIONS

Conquer data challenges with 1plusX's flexible solutions, designed for today and
the (third-party) cookieless future. We're helping publishers build and activate
winning first-party data strategies worldwide.

GET STARTED




DISCOVER 1PLUSX A TRIPLELIFT COMPANY

Maximize your first-party data strategy with high-quality, privacy-safe data at
scale.
All while boosting your digital revenue.


CREATE MEANINGFUL AUDIENCES

Use our predictive analytics to engage existing audiences and find new ones.


BUILD TRUST AND LOYALTY

Create unique experiences and personalized campaigns matched to user interests.


SIMPLIFY TARGETING AND REACH

Build custom audience-based campaigns from unique user behavior and interest
insights.


SUCCESS STORIES

Previous
+400% growth of targetable profiles
+12% YOY-revenue growth on selected data products
+ 45% CTR uplift

"Working with 1plusX has allowed RASP to combine our different first-party
socio-demographic datasets to improve our age and gender predictions by up to
20% over our previous solution. Thanks to the flexibility of the 1plusX platform
we are continually able to review and refine the model on which our predictions
are based, which allows to improve the quality of our socio-demographic
targeting even further."

Michal Cyrek Big Data Architect at Ringier Axel Springer Polska
Read the case study
+18% YOY growth in audience campaign sales
+100% CPM
2X-4X scale of audience segments

"Working with 1plusX allowed us to break free from several 3rd party data
providers and switch to a 100% in-house data strategy in time for GDPR's
enforcement. We were able to increase our targeting revenues by 18% while most
media companies were experiencing shrinking revenues. Since the start of our
collaboration, the CPM of targeting campaigns, as well as the value of data
segments, has been on a steady rise."

Carsten Schwecke CEO of Axel Springer All Media GmbH & co. KG
Read the case study
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WHY 1PLUSX?

The 1plusX data management platform gives publishers dynamic, real-time audience
insights. We connect the digital dots to help our customers deliver
highly-targeted content and advertising opportunities for better business
outcomes.


ADVANCED DATA MANAGEMENT

We help publishers maximize and monetize their first-party data.


CUSTOM AUDIENCES

We enable publishers to build interest-based audiences at speed.


EXPANDED REACH

We use advanced lookalike modeling to scale a publisher's valuable audiences.


100% ADDRESSABILITY

We empower publishers to build and engage custom audiences from owned-data.


MAXIMIZE INVENTORY

We help publishers better optimize and monetize existing inventory.


REAL-TIME DATA

We apply advanced AI and automated processes at lightning speed.


COLLABORATE WITH 1PLUSX

Our advanced first-party data management platform and feature-rich solutions
empower publishers and media owners to enrich, expand and activate their
first-party data. All with a privacy-first mindset.


1PLUSX SOLUTIONS




1PLUSX PLATFORM




MEET US IN PERSON


READY TO UNLOCK THE VALUE OF YOUR FIRST-PARTY DATA?

Let's build your first-party data enrichment and activation strategy together!

GET STARTED


   



Company

 * About us
 * Careers
 * Contact
 * hello@1plusx.com 

Solutions

 * Audience management
 * First-party data management
 * Data Clean Rooms
 * Connected TV

Platform

 * Real-time data
 * Lookalike modeling
 * ID management
 * Privacy by design

Marketing

 * Success Stories
 * Events
 * Press Corner
 * Blog

Legal

 * Privacy Policy
 * Imprint

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