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LEVERAGING MICROSOFT AZURE FOR ENHANCED DIGITAL ASSET MANAGEMENT

February 21, 2024

NUALA CRONIN

Content Manager

5 min read



In today's digital-first world, the management of digital assets has become a
cornerstone of successful business operations. Digital Asset Management (DAM)
systems serve as the backbone for storing, organizing, and distributing digital
content, from images and videos to documents and beyond.

And as businesses continue to grow their digital footprint, the need for robust,
secure, and scalable DAM solutions has never been more critical. This is where
Microsoft Azure and its cloud-based capabilities come into play, offering an
unparalleled foundation for secure and efficient digital asset management.

This blog post will cover:

 * Why Microsoft Azure is a Great Foundation for DAM
 * The Security Advantage of Azure-Based Digital Asset Management
 * Cloud-Based DAMs vs. Other Types
 * Why MediaValet is the Leading DAM for Security




MICROSOFT AZURE: A FOUNDATION FOR SECURE DAM

Microsoft Azure is a comprehensive cloud computing service that provides
businesses with the computing power, storage, and networking capabilities needed
to run a wide range of applications. Azure stands out for its global
infrastructure, offering scalable and reliable cloud services across multiple
data centers worldwide. This global presence ensures that businesses can manage
and access their digital assets quickly and efficiently, regardless of their
location.

Security is a paramount concern in the digital age, and Azure addresses this
concern head-on. With advanced encryption, comprehensive identity and access
management, and rigorous network security protocols, Azure creates a secure
environment for businesses to manage their digital assets. These security
measures are continuously updated to respond to emerging threats, providing a
secure foundation for DAM systems built on Azure.







THE SECURITY ADVANTAGE OF AZURE-BASED DAM

In the realm of digital asset management, security is not just a feature; it's a
necessity. DAM systems house a wealth of sensitive information and intellectual
property, making them prime targets for cyber threats.

Azure-based DAM solutions leverage Azure's robust security framework, providing
an added layer of protection for digital assets. This includes end-to-end
encryption for data in transit and at rest, advanced threat detection, and a
comprehensive set of compliance certifications.

By building on Azure, DAM vendors like MediaValet can assure their clients of
the highest security standards, safeguarding their digital assets against
unauthorized access and cyber threats.






100% CLOUD-BASED DAMS VS. OTHER TYPES

Digital Asset Management solutions can be broadly categorized into three types:
on-premises, hybrid, and 100% cloud-based.

While on-premises and hybrid solutions have their merits, 100% cloud-based DAMs,
especially those hosted on platforms like Azure, offer distinct advantages:

 * Security: Cloud-based DAMs benefit from the high security standards of cloud
   platforms. Azure, for instance, provides continuous security updates and
   state-of-the-art protocols, offering better protection than most businesses
   can achieve in-house.
 * Scalability: As businesses grow, so do their digital asset collections.
   Cloud-based DAMs can easily scale to accommodate this growth, without the
   need for physical infrastructure expansion.
 * Accessibility: With remote work becoming the norm, cloud-based DAMs offer
   unparalleled access to digital assets from anywhere, at any time, fostering
   collaboration and efficiency.
 * Cost: Cloud-based DAMs often come with lower upfront costs and reduced IT
   overhead, as the need for in-house maintenance and hardware is significantly
   reduced.

The integration of Microsoft Azure into digital asset management represents a
leap forward in the security, scalability, and efficiency of managing digital
assets.

Azure's robust infrastructure and advanced security features provide a solid
foundation for DAM systems, ensuring that businesses can manage their digital
assets safely and efficiently.

MediaValet, with its Azure-based platform, exemplifies the best in class for
secure digital asset management. Recognized for its top-tier security by
SecurityScorecard, MediaValet offers businesses peace of mind, knowing that
their digital assets are protected by the best measures available.







SPOTLIGHT ON MEDIAVALET: LEADING WITH TOP-TIER SECURITY

When it comes to securing digital assets, MediaValet stands out as a leader in
the DAM industry. Hosted on Microsoft Azure, MediaValet is recognized as the #1
DAM vendor for security by SecurityScorecard, a testament to its commitment to
providing top-tier security for its clients' digital assets.

MediaValet is:

 * SOC 2 certified by PwC,
 * GDPR, CCPA and PIPEDA compliant, and can assist customers with DPA (Data
   Processing Agreement) requirements,
 * HIPAA compliant and able to assist with any BAA (Business Associate
   Agreement) requirements, and
 * Built on Microsoft Azure, which is compliant and/or certified with more than
   90 regulatory standards.

MediaValet's security features are comprehensive and include:

 * End-to-End Encryption: Ensuring that all data, whether in transit between the
   client and the server or at rest within the system, is encrypted, making it
   inaccessible to unauthorized parties.
 * Regular Security Audits: MediaValet undergoes regular third-party security
   audits and maintains strict compliance with industry standards, ensuring that
   its security practices are always up to date and effective.
 * Customizable Access Controls: Clients can define access rights and
   authentication measures, ensuring that only authorized users can access
   sensitive digital assets.
 * Azure's Security Enhancements: Leveraging Azure's security capabilities,
   MediaValet offers enhanced protection against threats, including
   sophisticated encryption and network security measures.

> “As a massive organization, we have very strict procurement guidelines and
> security requirements for vendors... MediaValet stood out immediately as a
> front runner.”

> James Carter, Experian



By choosing MediaValet, businesses can rest assured that their digital assets
are managed in one of the most secure environments available today, backed by
the power of Microsoft Azure.



As digital assets continue to play a critical role in business operations,
investing in a secure, scalable, and efficient DAM solution is not just an
option; it's a necessity. Azure-based DAM solutions like MediaValet offer
businesses a forward-looking approach to digital asset management, ensuring that
their assets are not only well-organized but also securely managed against the
evolving landscape of cyber threats.

To learn more about how Azure can enhance your digital asset management and to
explore MediaValet's secure DAM solutions, contact our team for a personalized
demo. Elevate your digital asset management today with the security and
efficiency of Microsoft Azure.

--------------------------------------------------------------------------------


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