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Inspired Marketing Episode 76 - Dow Jones’ Hannah Kranich on Bringing More
Intelligence in Lead Scoring
Hannah Kranich is the Director of Global Demand Generation at Dow Jones, a
position she’s held for the last two years. Hannah shares how she and her team
improved the lead scoring at Dow Jones and some of the key lessons she’s learned
on this project. She also discusses how technology has quickly changed over the
last three years and what Dow Jones has been doing differently to adapt to the
changes.
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webpage:3 Nurture Campaigns you (probably) don’t have, but need
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webpage:Inspired Marketing Episode 76 - Dow Jones’ Hannah Kranich on Bringing
More Intelligence in Lead Scoring
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