www.optimizely.com Open in urlscan Pro
151.101.1.174 Public Scan

Go To Rescan
Add Verdict Report

Submitted URL:
https://ientry.nui.media/pipeline/607173/0/cc?z=ientry&b=607172&c=607171&session=no&ajkey=
Effective URL:
https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=20...
Submission: On May 15 via manual (May 15th 2019, 6:26:47 pm UTC) from US

Summary HTTP 111 Redirects Links 16 Behaviour Indicators

Summary

This website contacted 35 IPs in 7 countries across 33 domains to perform 111 HTTP transactions. The main IP is 151.101.1.174, located in United States and belongs to FASTLY - Fastly, US. The main domain is www.optimizely.com.
TLS certificate: Issued by GlobalSign Organization Validation CA... on March 8th 2018. Valid for: 2 years.

This is the only time www.optimizely.com was scanned on urlscan.io!

urlscan.io Verdict: No classification

Domain & IP information

	IP Address	AS Autonomous System
2 2	34.192.146.253 34.192.146.253	14618 (AMAZON-AES) (AMAZON-AES - Amazon.com)
8	151.101.1.174 151.101.1.174	54113 (FASTLY) (FASTLY - Fastly)
1	2a00:1450:400... 2a00:1450:4001:81c::200a	15169 (GOOGLE) (GOOGLE - Google LLC)
1	2a02:26f0:6c0... 2a02:26f0:6c00:183::13b8	20940 (AKAMAI-ASN1) (AKAMAI-ASN1)
2	52.239.137.4 52.239.137.4	8075 (MICROSOFT...) (MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation)
43	2600:9000:20b... 2600:9000:20bb:ac00:12:94b3:c380:93a1	16509 (AMAZON-02) (AMAZON-02 - Amazon.com)
2	40.89.141.103 40.89.141.103	8075 (MICROSOFT...) (MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation)
3	52.218.232.224 52.218.232.224	16509 (AMAZON-02) (AMAZON-02 - Amazon.com)
1	2a04:4e42::393 2a04:4e42::393	54113 (FASTLY) (FASTLY - Fastly)
3 3	13.32.223.91 13.32.223.91	16509 (AMAZON-02) (AMAZON-02 - Amazon.com)
3	151.101.2.110 151.101.2.110	54113 (FASTLY) (FASTLY - Fastly)
4	2a00:1450:400... 2a00:1450:4001:814::200a	15169 (GOOGLE) (GOOGLE - Google LLC)
2	35.169.82.0 35.169.82.0	14618 (AMAZON-AES) (AMAZON-AES - Amazon.com)
1	2a00:1450:400... 2a00:1450:4001:821::2008	15169 (GOOGLE) (GOOGLE - Google LLC)
2	162.247.242.19 162.247.242.19	23467 (NEWRELIC-...) (NEWRELIC-AS-1 - New Relic)
2	184.31.84.223 184.31.84.223	20940 (AKAMAI-ASN1) (AKAMAI-ASN1)
1	2a02:26f0:f1:... 2a02:26f0:f1:280::3adf	20940 (AKAMAI-ASN1) (AKAMAI-ASN1)
1	151.101.120.157 151.101.120.157	54113 (FASTLY) (FASTLY - Fastly)
2	2606:2800:234... 2606:2800:234:59:254c:406:2366:268c	15133 (EDGECAST) (EDGECAST - MCI Communications Services)
1 3	2a00:1450:400... 2a00:1450:4001:814::200e	15169 (GOOGLE) (GOOGLE - Google LLC)
4	2a03:2880:f01... 2a03:2880:f01c:216:face:b00c:0:3	32934 (FACEBOOK) (FACEBOOK - Facebook)
1	2a02:26f0:6c0... 2a02:26f0:6c00:296::25ea	20940 (AKAMAI-ASN1) (AKAMAI-ASN1)
1	172.217.16.194 172.217.16.194	15169 (GOOGLE) (GOOGLE - Google LLC)
5	13.32.223.203 13.32.223.203	16509 (AMAZON-02) (AMAZON-02 - Amazon.com)
1 1	2a00:1450:400... 2a00:1450:400c:c08::9b	15169 (GOOGLE) (GOOGLE - Google LLC)
1 2	2a00:1450:400... 2a00:1450:4001:819::2004	15169 (GOOGLE) (GOOGLE - Google LLC)
2	2a00:1450:400... 2a00:1450:4001:816::2003	15169 (GOOGLE) (GOOGLE - Google LLC)
2 3	2a05:f500:10:... 2a05:f500:10:101::b93f:9105	14413 (LINKEDIN) (LINKEDIN - LinkedIn Corporation)
1 1	2a05:f500:10:... 2a05:f500:10:101::b93f:9101	14413 (LINKEDIN) (LINKEDIN - LinkedIn Corporation)
1	2a00:1450:400... 2a00:1450:4001:808::2002	15169 (GOOGLE) (GOOGLE - Google LLC)
1	199.15.215.204 199.15.215.204	53580 (MARKETO) (MARKETO - MARKETO)
3	104.244.42.67 104.244.42.67	13414 (TWITTER) (TWITTER - Twitter Inc.)
3	104.244.42.69 104.244.42.69	13414 (TWITTER) (TWITTER - Twitter Inc.)
1	13.32.223.219 13.32.223.219	16509 (AMAZON-02) (AMAZON-02 - Amazon.com)
2 2	52.213.182.66 52.213.182.66	16509 (AMAZON-02) (AMAZON-02 - Amazon.com)
1	13.32.223.33 13.32.223.33	16509 (AMAZON-02) (AMAZON-02 - Amazon.com)
1	34.95.92.78 34.95.92.78	15169 (GOOGLE) (GOOGLE - Google LLC)
1 4	2a03:2880:f11... 2a03:2880:f11c:8083:face:b00c:0:25de	32934 (FACEBOOK) (FACEBOOK - Facebook)
1	2a03:2880:f0f... 2a03:2880:f0ff:2:face:b00c:0:8c	32934 (FACEBOOK) (FACEBOOK - Facebook)
111	35

2 34.192.146.253 (Ashburn, United States) 2 redirects

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-34-192-146-253.compute-1.amazonaws.com

ientry.nui.media	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

8 151.101.1.174 (United States)

ASN54113 (FASTLY - Fastly, US)

www.optimizely.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2a00:1450:4001:81c::200a (Frankfurt am Main, Germany)

ASN15169 (GOOGLE - Google LLC, US)

ajax.googleapis.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2a02:26f0:6c00:183::13b8 (Ascension Island)

ASN20940 (AKAMAI-ASN1, US)

cdn.optimizely.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 52.239.137.4 (Dublin, Ireland)

ASN8075 (MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation, US)

optanon.blob.core.windows.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

43 2600:9000:20bb:ac00:12:94b3:c380:93a1 (United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)

images.ctfassets.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 40.89.141.103 (Paris, France)

ASN8075 (MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation, US)

geolocation.onetrust.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

3 52.218.232.224 (Boardman, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: s3-us-west-2.amazonaws.com

s3-us-west-2.amazonaws.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2a04:4e42::393 (Ascension Island)

ASN54113 (FASTLY - Fastly, US)

res.cloudinary.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

3 13.32.223.91 (Seattle, United States) 3 redirects

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: server-13-32-223-91.fra56.r.cloudfront.net

images.contentful.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

3 151.101.2.110 (United States)

ASN54113 (FASTLY - Fastly, US)

fast.wistia.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools
js-agent.newrelic.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

4 2a00:1450:4001:814::200a (Frankfurt am Main, Germany)

ASN15169 (GOOGLE - Google LLC, US)

maps.googleapis.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 35.169.82.0 (Ashburn, United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-35-169-82-0.compute-1.amazonaws.com

errors.client.optimizely.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2a00:1450:4001:821::2008 (Frankfurt am Main, Germany)

ASN15169 (GOOGLE - Google LLC, US)

www.googletagmanager.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 162.247.242.19 (United States)

ASN23467 (NEWRELIC-AS-1 - New Relic, US)
PTR: bam-7.nr-data.net

bam.nr-data.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 184.31.84.223 (Netherlands)

ASN20940 (AKAMAI-ASN1, US)
PTR: a184-31-84-223.deploy.static.akamaitechnologies.com

munchkin.marketo.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2a02:26f0:f1:280::3adf (Ascension Island)

ASN20940 (AKAMAI-ASN1, US)

sjs.bizographics.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 151.101.120.157 (Paris, France)

ASN54113 (FASTLY - Fastly, US)

static.ads-twitter.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2606:2800:234:59:254c:406:2366:268c (United States)

ASN15133 (EDGECAST - MCI Communications Services, Inc. d/b/a Verizon Business, US)

platform.twitter.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

3 2a00:1450:4001:814::200e (Frankfurt am Main, Germany) 1 redirects

ASN15169 (GOOGLE - Google LLC, US)

www.google-analytics.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

4 2a03:2880:f01c:216:face:b00c:0:3 (Ireland)

ASN32934 (FACEBOOK - Facebook, Inc., US)

connect.facebook.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2a02:26f0:6c00:296::25ea (Ascension Island)

ASN20940 (AKAMAI-ASN1, US)

snap.licdn.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 172.217.16.194 (United States)

ASN15169 (GOOGLE - Google LLC, US)
PTR: fra16s08-in-f2.1e100.net

www.googleadservices.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

5 13.32.223.203 (Seattle, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: server-13-32-223-203.fra56.r.cloudfront.net

scripts.demandbase.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools
tag.demandbase.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2a00:1450:400c:c08::9b (Brussels, Belgium) 1 redirects

ASN15169 (GOOGLE - Google LLC, US)

stats.g.doubleclick.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2a00:1450:4001:819::2004 (Frankfurt am Main, Germany) 1 redirects

ASN15169 (GOOGLE - Google LLC, US)

www.google.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2a00:1450:4001:816::2003 (Frankfurt am Main, Germany)

ASN15169 (GOOGLE - Google LLC, US)

www.google.de	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

3 2a05:f500:10:101::b93f:9105 (Ireland) 2 redirects

ASN14413 (LINKEDIN - LinkedIn Corporation, US)

px.ads.linkedin.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2a05:f500:10:101::b93f:9101 (Ireland) 1 redirects

ASN14413 (LINKEDIN - LinkedIn Corporation, US)

www.linkedin.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2a00:1450:4001:808::2002 (Frankfurt am Main, Germany)

ASN15169 (GOOGLE - Google LLC, US)

googleads.g.doubleclick.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 199.15.215.204 (United States)

ASN53580 (MARKETO - MARKETO, Inc., US)

361-ger-922.mktoresp.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

3 104.244.42.67 (United States)

ASN13414 (TWITTER - Twitter Inc., US)

analytics.twitter.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

3 104.244.42.69 (United States)

ASN13414 (TWITTER - Twitter Inc., US)

t.co	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 13.32.223.219 (Seattle, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: server-13-32-223-219.fra56.r.cloudfront.net

api.company-target.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 52.213.182.66 (Dublin, Ireland) 2 redirects

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-52-213-182-66.eu-west-1.compute.amazonaws.com

match.prod.bidr.io	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 13.32.223.33 (Seattle, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: server-13-32-223-33.fra56.r.cloudfront.net

segments.company-target.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 34.95.92.78 (United States)

ASN15169 (GOOGLE - Google LLC, US)
PTR: 78.92.95.34.bc.googleusercontent.com

id.rlcdn.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

4 2a03:2880:f11c:8083:face:b00c:0:25de (Ireland) 1 redirects

ASN32934 (FACEBOOK - Facebook, Inc., US)

www.facebook.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2a03:2880:f0ff:2:face:b00c:0:8c (Ireland)

ASN32934 (FACEBOOK - Facebook, Inc., US)

cx.atdmt.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

	Apex Domain Subdomains	Transfer
43	ctfassets.net images.ctfassets.net	1 MB
11	optimizely.com www.optimizely.com cdn.optimizely.com errors.client.optimizely.com	857 KB
5	demandbase.com scripts.demandbase.com tag.demandbase.com	88 KB
5	twitter.com platform.twitter.com analytics.twitter.com	29 KB
5	googleapis.com ajax.googleapis.com maps.googleapis.com	140 KB
4	facebook.com 1 redirects www.facebook.com	780 B
4	linkedin.com 3 redirects px.ads.linkedin.com www.linkedin.com	2 KB
4	facebook.net connect.facebook.net	126 KB
3	t.co t.co	419 B
3	google-analytics.com 1 redirects www.google-analytics.com	18 KB
3	contentful.com 3 redirects images.contentful.com	854 B
3	amazonaws.com s3-us-west-2.amazonaws.com	83 KB
2	bidr.io 2 redirects match.prod.bidr.io	707 B
2	company-target.com api.company-target.com segments.company-target.com	2 KB
2	google.de www.google.de	218 B
2	google.com 1 redirects www.google.com	312 B
2	doubleclick.net 1 redirects stats.g.doubleclick.net googleads.g.doubleclick.net	1 KB
2	marketo.net munchkin.marketo.net	5 KB
2	nr-data.net bam.nr-data.net	446 B
2	wistia.com fast.wistia.com	107 KB
2	onetrust.com geolocation.onetrust.com	390 B
2	windows.net optanon.blob.core.windows.net	24 KB
2	nui.media 2 redirects ientry.nui.media	1 KB
1	atdmt.com cx.atdmt.com	407 B
1	rlcdn.com id.rlcdn.com	40 B
1	mktoresp.com 361-ger-922.mktoresp.com	622 B
1	googleadservices.com www.googleadservices.com	9 KB
1	licdn.com snap.licdn.com	5 KB
1	ads-twitter.com static.ads-twitter.com	2 KB
1	bizographics.com sjs.bizographics.com	5 KB
1	googletagmanager.com www.googletagmanager.com	33 KB
1	newrelic.com js-agent.newrelic.com	13 KB
1	cloudinary.com res.cloudinary.com	1017 B
111	33

	Domain	Requested by
43	images.ctfassets.net	www.optimizely.com
8	www.optimizely.com	www.optimizely.com
4	www.facebook.com	1 redirects
4	scripts.demandbase.com	www.optimizely.com tag.demandbase.com
4	connect.facebook.net	www.optimizely.com
4	maps.googleapis.com	www.optimizely.com
3	t.co
3	analytics.twitter.com	www.optimizely.com
3	px.ads.linkedin.com	2 redirects
3	www.google-analytics.com	1 redirects www.optimizely.com
3	images.contentful.com	3 redirects
3	s3-us-west-2.amazonaws.com	www.optimizely.com
2	match.prod.bidr.io	2 redirects
2	www.google.de
2	www.google.com	1 redirects
2	platform.twitter.com	www.optimizely.com
2	munchkin.marketo.net	www.optimizely.com
2	bam.nr-data.net	www.optimizely.com
2	errors.client.optimizely.com	www.optimizely.com
2	fast.wistia.com	www.optimizely.com
2	geolocation.onetrust.com	www.optimizely.com
2	optanon.blob.core.windows.net	www.optimizely.com
2	ientry.nui.media	2 redirects
1	cx.atdmt.com
1	tag.demandbase.com	www.optimizely.com
1	id.rlcdn.com
1	segments.company-target.com
1	api.company-target.com	www.optimizely.com
1	361-ger-922.mktoresp.com	www.optimizely.com
1	googleads.g.doubleclick.net	www.optimizely.com
1	www.linkedin.com	1 redirects
1	stats.g.doubleclick.net	1 redirects
1	www.googleadservices.com	www.optimizely.com
1	snap.licdn.com	www.optimizely.com
1	static.ads-twitter.com	www.optimizely.com
1	sjs.bizographics.com	www.optimizely.com
1	www.googletagmanager.com	www.optimizely.com
1	js-agent.newrelic.com	www.optimizely.com
1	res.cloudinary.com	www.optimizely.com
1	cdn.optimizely.com	www.optimizely.com
1	ajax.googleapis.com	www.optimizely.com
111	41

This site contains links to these domains. Also see Links.

Domain
onetrust.com
help.optimizely.com
developers.optimizely.com
community.optimizely.com
blog.optimizely.com
app.optimizely.com
pages.optimizely.com
twitter.com
www.linkedin.com
status.optimizely.com
github.com
plus.google.com
www.facebook.com

Subject Issuer	Validity	Valid
i.ssl.fastly.net GlobalSign Organization Validation CA - SHA256 - G2	`2018-03-08` - `2020-06-10`	2 years	crt.sh
*.googleapis.com Google Internet Authority G3	`2019-04-16` - `2019-07-09`	3 months	crt.sh
cdn.optimizely.com DigiCert ECC Secure Server CA	`2018-11-24` - `2020-02-23`	a year	crt.sh
*.blob.core.windows.net Microsoft IT TLS CA 5	`2019-05-01` - `2021-05-01`	2 years	crt.sh
images.contentful.com Amazon	`2019-04-06` - `2020-05-06`	a year	crt.sh
*.onetrust.com DigiCert SHA2 Secure Server CA	`2017-06-08` - `2020-06-19`	3 years	crt.sh
*.s3-us-west-2.amazonaws.com DigiCert Baltimore CA-2 G2	`2018-11-08` - `2019-11-06`	a year	crt.sh
*.cloudinary.com Go Daddy Secure Certificate Authority - G2	`2018-07-01` - `2020-06-22`	2 years	crt.sh
f4.shared.global.fastly.net GlobalSign CloudSSL CA - SHA256 - G3	`2019-04-10` - `2020-03-21`	a year	crt.sh
errors.client.optimizely.com DigiCert SHA2 High Assurance Server CA	`2018-09-24` - `2020-09-28`	2 years	crt.sh
*.google-analytics.com Google Internet Authority G3	`2019-04-16` - `2019-07-09`	3 months	crt.sh
*.nr-data.net GeoTrust RSA CA 2018	`2018-01-11` - `2020-03-17`	2 years	crt.sh
*.marketo.net DigiCert SHA2 Secure Server CA	`2018-12-24` - `2020-03-24`	a year	crt.sh
js.bizographics.com DigiCert SHA2 Secure Server CA	`2018-04-13` - `2020-04-17`	2 years	crt.sh
ads-twitter.com DigiCert SHA2 High Assurance Server CA	`2018-08-16` - `2019-08-21`	a year	crt.sh
*.twimg.com DigiCert SHA2 High Assurance Server CA	`2018-11-19` - `2019-11-27`	a year	crt.sh
*.facebook.com DigiCert SHA2 High Assurance Server CA	`2019-04-22` - `2019-07-21`	3 months	crt.sh
*.licdn.com DigiCert SHA2 Secure Server CA	`2019-04-01` - `2021-05-07`	2 years	crt.sh
www.googleadservices.com Google Internet Authority G3	`2019-04-30` - `2019-07-23`	3 months	crt.sh
*.demandbase.com Go Daddy Secure Certificate Authority - G2	`2018-09-20` - `2020-11-19`	2 years	crt.sh
www.google.de Google Internet Authority G3	`2019-04-30` - `2019-07-23`	3 months	crt.sh
px.ads.linkedin.com DigiCert SHA2 Secure Server CA	`2017-06-06` - `2019-06-11`	2 years	crt.sh
*.g.doubleclick.net Google Internet Authority G3	`2019-04-16` - `2019-07-09`	3 months	crt.sh
*.mktoresp.com GeoTrust RSA CA 2018	`2018-02-05` - `2020-02-05`	2 years	crt.sh
*.twitter.com DigiCert SHA2 High Assurance Server CA	`2019-01-28` - `2020-01-28`	a year	crt.sh
t.co DigiCert SHA2 High Assurance Server CA	`2019-03-07` - `2020-03-07`	a year	crt.sh
*.company-target.com Go Daddy Secure Certificate Authority - G2	`2017-08-18` - `2019-08-18`	2 years	crt.sh
*.rlcdn.com Sectigo RSA Domain Validation Secure Server CA	`2019-04-24` - `2020-04-23`	a year	crt.sh
www.google.com Google Internet Authority G3	`2019-04-16` - `2019-07-09`	3 months	crt.sh
*.atlassolutions.com DigiCert SHA2 High Assurance Server CA	`2019-04-12` - `2019-07-11`	3 months	crt.sh

This page contains 3 frames:

Primary Page: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall
Frame ID: 9C656FA0E7CF952B9E19A11CFBB1242E
Requests: 110 HTTP requests in this frame

Frame: https://fast.wistia.com/embed/iframe_shim?domain=com
Frame ID: 785E37C57DB6B1FFC2852F1590FD7A50
Requests: 1 HTTP requests in this frame

Frame: https://platform.twitter.com/widgets/widget_iframe.fb066ff7f5f4afee7716887031da2ea8.html?origin=https%3A%2F%2Fwww.optimizely.com&settingsEndpoint=https%3A%2F%2Fsyndication.twitter.com%2Fsettings
Frame ID: 9950D660F98EC08D003730ED53CD7EE1
Requests: 1 HTTP requests in this frame

Screenshot
Live screenshot

Full Image

Page URL History Show full URLs

https://ientry.nui.media/pipeline/607173/0/cc?z=ientry&b=607172&c=607171&session=no&ajkey= HTTP 302
https://ientry.nui.media/pipeline/607173/0/cc?ajecscp=1557944790592&z=ientry&b=607172&c=607171&sessio... HTTP 302
https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=... Page URL

Detected technologies

Erlang (Programming Languages) Expand

Overall confidence: 100%
Detected patterns

headers server /Cowboy/i

Cowboy (Web Frameworks) Expand

Overall confidence: 100%
Detected patterns

headers server /Cowboy/i

Varnish (Cache Tools) Expand

Overall confidence: 100%
Detected patterns

headers via /.*Varnish/i

Facebook (Widgets) Expand

Overall confidence: 100%
Detected patterns

script /\/\/connect\.facebook\.net\/[^\/]*\/[a-z]*\.js/i

Google Analytics (Analytics) Expand

Overall confidence: 100%
Detected patterns

script /google-analytics\.com\/(?:ga|urchin|(analytics))\.js/i
env /^gaGlobal$/i

Google Tag Manager (Tag Managers) Expand

Overall confidence: 100%
Detected patterns

env /^google_tag_manager$/i

Marketo (Marketing Automation) Expand

Overall confidence: 100%
Detected patterns

env /^Munchkin$/i

New Relic (Analytics) Expand

Overall confidence: 100%
Detected patterns

env /^NREUM/i

Optimizely (Analytics) Expand

Overall confidence: 100%
Detected patterns

env /^optimizely$/i

Twitter (Widgets) Expand

Overall confidence: 100%
Detected patterns

script /\/\/platform\.twitter\.com\/widgets\.js/i

jQuery (JavaScript Libraries) Expand

Overall confidence: 100%
Detected patterns

env /^jQuery$/i

webpack (Miscellaneous) Expand

Overall confidence: 100%
Detected patterns

env /^webpackJsonp$/i

Page Statistics

111
Requests

100 %
HTTPS

49 %
IPv6

33
Domains

41
Subdomains

35
IPs

7
Countries

2726 kB
Transfer

7423 kB
Size

5
Cookies

16 Outgoing links

These are links going to different origins than the main page.

URL: https://onetrust.com/poweredbyonetrust

Search URL Search Domain Scan URL

URL: https://help.optimizely.com/
Title: Knowledge Base

Search URL Search Domain Scan URL

URL: https://developers.optimizely.com/
Title: Dev Docs

Search URL Search Domain Scan URL

URL: https://community.optimizely.com/
Title: Community

Search URL Search Domain Scan URL

URL: https://blog.optimizely.com/
Title: Blog

Search URL Search Domain Scan URL

URL: https://app.optimizely.com/
Title: Log In

Search URL Search Domain Scan URL

URL: http://pages.optimizely.com/subscription-center.html
Title: unsubscribe

Search URL Search Domain Scan URL

URL: https://twitter.com/intent/tweet?text=Free%20collection%20of%20experimentation%20case%20studies%20from%20@Optimizely:%20www.optimizely.com/resources/experimentation-case-studies
Title: Tweet

Search URL Search Domain Scan URL

URL: https://www.linkedin.com/shareArticle?mini=true&url=https://www.optimizely.com/resources/experimentation-case-studies
Title: Share

Search URL Search Domain Scan URL

URL: http://developers.optimizely.com/
Title: Developers

Search URL Search Domain Scan URL

URL: http://status.optimizely.com/
Title: Platform Status

Search URL Search Domain Scan URL

URL: https://github.com/optimizely/
Title: Github

Search URL Search Domain Scan URL

URL: https://plus.google.com/+optimizely/posts
Title: Google+

Search URL Search Domain Scan URL

URL: https://twitter.com/optimizely
Title: Twitter

Search URL Search Domain Scan URL

URL: https://www.facebook.com/optimizely
Title: Facebook

Search URL Search Domain Scan URL

URL: https://www.linkedin.com/company/optimizely
Title: LinkedIn

Search URL Search Domain Scan URL

Page URL History

This captures the URL locations of the websites, including HTTP redirects and client-side redirects via JavaScript or Meta fields.

https://ientry.nui.media/pipeline/607173/0/cc?z=ientry&b=607172&c=607171&session=no&ajkey= HTTP 302
https://ientry.nui.media/pipeline/607173/0/cc?ajecscp=1557944790592&z=ientry&b=607172&c=607171&session=no&ajkey= HTTP 302
https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall Page URL

Redirected requests

There were HTTP redirect chains for the following requests:

Request Chain 51

https://images.contentful.com/zw48pl1isxmc/6mMQNvIhziO6cKCSWwwaw0/2ea9f6a48c2257635ae92df37ae98d9b/icon-email.svg HTTP 301
https://images.ctfassets.net/zw48pl1isxmc/6mMQNvIhziO6cKCSWwwaw0/2ea9f6a48c2257635ae92df37ae98d9b/icon-email.svg

Request Chain 52

https://images.contentful.com/zw48pl1isxmc/77Q43DJ0ZyES64CaIikWmY/ad3e963758686c41b1ec6469d2ac85c0/icon-twitter.svg HTTP 301
https://images.ctfassets.net/zw48pl1isxmc/77Q43DJ0ZyES64CaIikWmY/ad3e963758686c41b1ec6469d2ac85c0/icon-twitter.svg

Request Chain 53

https://images.contentful.com/zw48pl1isxmc/3BEb4o9YWAEQkQIYamikIe/a2d7dad0989bce1dca8adbaba88a1ec7/icon-linkedin.svg HTTP 301
https://images.ctfassets.net/zw48pl1isxmc/3BEb4o9YWAEQkQIYamikIe/a2d7dad0989bce1dca8adbaba88a1ec7/icon-linkedin.svg

Request Chain 78

https://www.google-analytics.com/r/collect?v=1&_v=j75&aip=1&a=2047747514&t=pageview&_s=1&dl=https%3A%2F%2Fwww.optimizely.com%2Fresources%2Fexperimentation-case-studies%2F%3Futm_source%3DMarketingNews%26utm_medium%3Dpaid%26utm_campaign%3D2019_05-NA-Big-Book-Overall&ul=en-us&de=UTF-8&dt=Big%20Book%20of%20Experimentation%20Case%20Studies&sd=24-bit&sr=1600x1200&vp=1585x1200&je=0&_u=YEBAAEAB~&jid=385858303&gjid=1703010066&cid=975333517.1557944793&tid=UA-13208639-1&_gid=493292327.1557944793&_r=1&z=1871797216 HTTP 302
https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-13208639-1&cid=975333517.1557944793&jid=385858303&_gid=493292327.1557944793&gjid=1703010066&_v=j75&z=1871797216 HTTP 302
https://www.google.com/ads/ga-audiences?v=1&aip=1&t=sr&_r=4&tid=UA-13208639-1&cid=975333517.1557944793&jid=385858303&_v=j75&z=1871797216 HTTP 302
https://www.google.de/ads/ga-audiences?v=1&aip=1&t=sr&_r=4&tid=UA-13208639-1&cid=975333517.1557944793&jid=385858303&_v=j75&z=1871797216&slf_rd=1&random=1940425597

Request Chain 79

https://px.ads.linkedin.com/collect/?time=1557944792778&pid=542330%2C6130&url=https%3A%2F%2Fwww.optimizely.com%2Fresources%2Fexperimentation-case-studies%2F%3Futm_source%3DMarketingNews%26utm_medium%3Dpaid%26utm_campaign%3D2019_05-NA-Big-Book-Overall&fmt=js&s=1 HTTP 302
https://px.ads.linkedin.com/collect/?time=1557944792778&pid=542330%2C6130&url=https%3A%2F%2Fwww.optimizely.com%2Fresources%2Fexperimentation-case-studies%2F%3Futm_source%3DMarketingNews%26utm_medium%3Dpaid%26utm_campaign%3D2019_05-NA-Big-Book-Overall&fmt=js&s=1&cookiesTest=true HTTP 302
https://www.linkedin.com/px/li_sync?redirect=https%3A%2F%2Fpx.ads.linkedin.com%2Fcollect%2F%3Ftime%3D1557944792778%26pid%3D542330%252C6130%26url%3Dhttps%253A%252F%252Fwww.optimizely.com%252Fresources%252Fexperimentation-case-studies%252F%253Futm_source%253DMarketingNews%2526utm_medium%253Dpaid%2526utm_campaign%253D2019_05-NA-Big-Book-Overall%26fmt%3Djs%26s%3D1%26cookiesTest%3Dtrue%26liSync%3Dtrue HTTP 302
https://px.ads.linkedin.com/collect/?time=1557944792778&pid=542330%2C6130&url=https%3A%2F%2Fwww.optimizely.com%2Fresources%2Fexperimentation-case-studies%2F%3Futm_source%3DMarketingNews%26utm_medium%3Dpaid%26utm_campaign%3D2019_05-NA-Big-Book-Overall&fmt=js&s=1&cookiesTest=true&liSync=true

Request Chain 91

https://match.prod.bidr.io/cookie-sync/demandbase HTTP 303
https://match.prod.bidr.io/cookie-sync/demandbase?_bee_ppp=1 HTTP 303
https://segments.company-target.com/log?vendor=choca&user_id=AATzz065uLQAABbYuylcLQ

Request Chain 105

https://www.facebook.com/tr/?id=395965220782133&ev=Microdata&dl=https%3A%2F%2Fwww.optimizely.com%2Fresources%2Fexperimentation-case-studies%2F%3Futm_source%3DMarketingNews%26utm_medium%3Dpaid%26utm_campaign%3D2019_05-NA-Big-Book-Overall&rl=&if=false&ts=1557944793469&cd[Schema.org]=%5B%5D&cd[OpenGraph]=%7B%22og%3Atitle%22%3A%22Optimizely%3A%20The%20Big%20Book%20of%20Experimentation%20Case%20Studies%22%2C%22og%3Adescription%22%3A%2243%20case%20studies%20from%20the%20world%27s%20leading%20companies%20on%20how%20they%20are%20succeeding%20through%20experimentation%20and%20testing.%22%2C%22og%3Aurl%22%3A%22https%3A%2F%2Fwww.optimizely.com%2Fresources%2Fexperimentation-case-studies%2F%22%2C%22og%3Aimage%22%3A%22https%3A%2F%2Fimages.ctfassets.net%2Fzw48pl1isxmc%2F7w9l641bvRX0j7QsgP5dpx%2Ff2e4d3194412fb76a6205ef7ecaa9f41%2FSocial_promo_Linkedin_post-social_image_1200x628_-8.png%22%7D&cd[Meta]=%7B%22title%22%3A%22Big%20Book%20of%20Experimentation%20Case%20Studies%22%2C%22meta%3Adescription%22%3A%2243%20case%20studies%20from%20the%20world%27s%20leading%20companies%20on%20how%20they%20are%20succeeding%20through%20experimentation%20and%20testing.%22%7D&cd[DataLayer]=%5B%5D&cd[JSON-LD]=%5B%5D&sw=1600&sh=1200&v=2.8.47&r=stable&ec=1&o=30&fbp=fb.1.1557944792964.127493452&it=1557944792784&coo=false&es=automatic&rqm=GET HTTP 302
https://cx.atdmt.com/?c=16601380179536062928&f=AYzP_D-ao2PFnR5kJ702mzDKrZYlBWaTgnfgMV4Cn08K27zJxai-bhAfgkAg_CUI3fun2xLBRp4BeRTX1KSFysuU&id=395965220782133&l=3&v=0

111 HTTP transactions
1 data transactions

Method
Protocol Status Resource
Path Size
x-fer Time
Latency Type
MIME-Type IP
Location

GET
H2

200

Primary Request / Show response
www.optimizely.com/resources/experimentation-case-studies/
Redirect Chain

https://ientry.nui.media/pipeline/607173/0/cc?z=ientry&b=607172&c=607171&session=no&ajkey=
https://ientry.nui.media/pipeline/607173/0/cc?ajecscp=1557944790592&z=ientry&b=607172&c=607171&session=no&ajkey=
https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall

276 KB
278 KB

457ms
385ms

Document
text/html

151.101.1.174
Fastly

General

Check archive.org

Show headers Download Go to

Full URL

https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall

Protocol

Security

TLS 1.2, ECDHE_RSA, AES_128_GCM

Server

151.101.1.174 , United States, ASN54113 (FASTLY - Fastly, US),

Reverse DNS

Software

Cowboy /

Resource Hash

445147d03abd08f43d116c32d38602963182fc21b717c40a2ff6dea1830ed991

Security Headers

Name	Value
Strict-Transport-Security	max-age=31536000; preload
X-Content-Type-Options	nosniff
X-Frame-Options	DENY
X-Xss-Protection	1; mode=block

Request headers

:method: GET
:authority: www.optimizely.com
:scheme: https
:path: /resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall
pragma: no-cache
cache-control: no-cache
upgrade-insecure-requests: 1
user-agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept: text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8,application/signed-exchange;v=b3
accept-encoding: gzip, deflate, br
Upgrade-Insecure-Requests: 1
User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

status: 200
server: Cowboy
x-dns-prefetch-control: off
x-download-options: noopen
x-content-type-options: nosniff
x-xss-protection: 1; mode=block
content-security-policy-report-only: default-src 'self'; base-uri 'self'; script-src 'self' http: https: 'unsafe-inline' 'unsafe-eval' 'report-sample' 'strict-dynamic' 'nonce-2xzhdTORUsPGSgh1pD0rqg=='; style-src 'self' https: 'unsafe-inline'; connect-src 'self' https:; media-src 'self' http: https: blob:; frame-ancestors app.optimizely.com; frame-src app.optimizely.com a5935064.cdn.optimizely.com fast.wistia.com fast.wistia.net subscriptions.smartrecruiters.com b.company-target.com platform.twitter.com js.driftt.com bid.g.doubleclick.net 8294363.fls.doubleclick.net www.facebook.com c1.adform.net rollouts-markitecture.herokuapp.com; font-src 'self' data: https: *.amazonaws.com/optimizely-marketing-site-assets-prod fonts.gstatic.com js.driftt.com; img-src data: http: https: cdn.optimizely.com maps.gstatic.com; plugin-types application/pdf; object-src 'none'; report-uri https://cspreporter.optimizely.com/report/f2ef3de9-4cc8-4389-9b7c-6347689923e0
set-cookie: optly_fsid=84719069; Max-Age=31556926; Path=/; Expires=Fri, 15 May 2020 00:15:16 GMT optimizelyEndUserId=wwwuid1557944791010r0.17574863036943378; Max-Age=15552000; Domain=.optimizely.com; Path=/; Expires=Mon, 11 Nov 2019 18:26:31 GMT
content-type: text/html; charset=utf-8
etag: W/"44f36-M/DA9kxsG6vzQcYje5ZT2kaw2h4"
via: 1.1 vegur 1.1 varnish
accept-ranges: bytes bytes
age: 0 0
date: Wed, 15 May 2019 18:26:31 GMT
x-frame-options: DENY
x-served-by: cache-hhn1529-HHN
x-cache: MISS
x-cache-hits: 0
x-timer: S1557944791.821218,VS0,VE370
vary: Accept-Encoding
strict-transport-security: max-age=31536000; preload
x-wtf: www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall
content-length: 282422

Redirect headers

ajsrv: ip-172-31-7-225
Cache-Control: private, max-age=0, no-cache, no-store
Date: Wed, 15 May 2019 18:27:18 GMT
Expires: Sat, 01 Jan 2000 00:00:00 GMT
Location: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall
P3P: policyref="http://ientry.nui.media:443/p3p/RotatorPolicyRef.xml", CP="NOI DSP COR CURa DEVa TAIa OUR SAMa NOR STP NAV STA LOC"
Pragma: no-cache
Server: nginx
Content-Length: 0
Connection: keep-alive

GET
H2 200 jquery.min.js Show response
ajax.googleapis.com/ajax/libs/jquery/3.3.1/ 85 KB
30 KB 7ms
6ms Script
text/javascript 2a00:1450:4001:81c::200a
Google LLC

General

Check archive.org

Show headers Download Go to

Full URL

https://ajax.googleapis.com/ajax/libs/jquery/3.3.1/jquery.min.js

Requested by

Host: www.optimizely.com
URL: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:81c::200a Frankfurt am Main, Germany, ASN15169 (GOOGLE - Google LLC, US),

Reverse DNS

Software

sffe /

Resource Hash

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Security Headers

Name	Value
X-Content-Type-Options	nosniff
X-Xss-Protection	1; mode=block

Request headers

Referer: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall
User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date: Sat, 09 Mar 2019 04:41:30 GMT
content-encoding: gzip
x-content-type-options: nosniff
age: 5838301
status: 200
alt-svc: quic=":443"; ma=2592000; v="46,44,43,39"
content-length: 30399
x-xss-protection: 1; mode=block
last-modified: Thu, 25 Jan 2018 15:33:24 GMT
server: sffe
vary: Accept-Encoding
content-type: text/javascript; charset=UTF-8
access-control-allow-origin: *
cache-control: public, max-age=31536000, stale-while-revalidate=2592000
accept-ranges: bytes
timing-allow-origin: *
expires: Sun, 08 Mar 2020 04:41:30 GMT

GET
H2 200 everything.js Show response
cdn.optimizely.com/public/5935064/s/ 816 KB
194 KB 66ms
22ms Script
text/javascript 2a02:26f0:6c00:183::13b8
AKAMAI-ASN1

General

Check archive.org

Show headers Download Go to

Full URL

https://cdn.optimizely.com/public/5935064/s/everything.js

Requested by

Host: www.optimizely.com
URL: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall

Protocol

Security

TLS 1.3, , AES_256_GCM

Server

2a02:26f0:6c00:183::13b8 , Ascension Island, ASN20940 (AKAMAI-ASN1, US),

Reverse DNS

Software

AmazonS3 /

Resource Hash

cc2c19f770751d49dcf47caa49ecabdf27e4cad1f6a762d1fa0ce54f03af00df

Security Headers

Name	Value
Strict-Transport-Security	max-age=15768000

Request headers

Referer: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall
User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

x-amz-meta-pci_enabled: False
x-amz-version-id: vYbGy1pAMJ10Sgtdd233ulsFl2okxcc6
content-encoding: gzip
x-amz-request-id: CFFFC0F4A28C1925
status: 200
access-control-max-age: 86400
date: Wed, 15 May 2019 18:26:31 GMT
x-amz-replication-status: COMPLETED
server-timing: cdn;desc="AkamaiION";dur=0,rtt;desc="4";dur=0,cdnip;desc="2a02:26f0:6c00:183::13b8";dur=0,cdnmap;desc="";dur=0,proto;desc="h2";dur=0
strict-transport-security: max-age=15768000
content-length: 197855
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last-modified: Tue, 14 May 2019 22:55:54 GMT
server: AmazonS3
etag: "744505395d6203241f409f4f7e9cf558"
vary: Accept-Encoding
access-control-allow-methods: GET, HEAD
content-type: text/javascript; charset=utf-8
access-control-allow-origin: *
access-control-expose-headers: x-amz-meta-revision
cache-control: max-age=120
x-amz-meta-revision: 30954
accept-ranges: bytes
timing-allow-origin: *
access-control-allow-headers: *

GET
H/1.1 200
OK 2beea5c0-5dc4-462e-924f-8b7eed8c2b4f.js Show response
optanon.blob.core.windows.net/consent/ 82 KB
18 KB 201ms
62ms Script
application/x-javascript 52.239.137.4
Microsoft Corpora...

General

Check archive.org

Show headers Download Go to

Full URL: https://optanon.blob.core.windows.net/consent/2beea5c0-5dc4-462e-924f-8b7eed8c2b4f.js
Requested by: Host: www.optimizely.com
URL: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall
Protocol: HTTP/1.1
Security: TLS 1.2, ECDHE_RSA, AES_256_GCM
Server: 52.239.137.4 Dublin, Ireland, ASN8075 (MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation, US),
Reverse DNS
Software: Windows-Azure-Blob/1.0 Microsoft-HTTPAPI/2.0 /
Resource Hash: 0a99f46bd8130169ab1c9cf7c12b14e289ff5195e1393311be2ef0f9552cb87f

Request headers

Referer: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall
User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

x-ms-lease-status: unlocked
x-ms-blob-type: BlockBlob
Date: Wed, 15 May 2019 18:26:30 GMT
Content-Encoding: GZIP
Last-Modified: Tue, 12 Feb 2019 16:26:41 GMT
Server: Windows-Azure-Blob/1.0 Microsoft-HTTPAPI/2.0
Content-MD5: C6PSJIhFOsXL4SuXAcvzHw==
ETag: 0x8D69106DE9ADC73
Content-Type: application/x-javascript
Access-Control-Allow-Origin: *
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Access-Control-Expose-Headers: x-ms-request-id,Server,x-ms-version,Content-Type,Content-Encoding,Cache-Control,Last-Modified,ETag,Content-MD5,x-ms-lease-status,x-ms-blob-type,Content-Length,Date,Transfer-Encoding
Cache-Control: public, max-age=14400
x-ms-version: 2009-09-19
Content-Length: 17695

GET
H2 200 original.css
www.optimizely.com/assets/styles/ 359 KB
59 KB 17ms
15ms Stylesheet
text/css 151.101.1.174
Fastly

General

Check archive.org

Show headers Download Go to

Full URL

https://www.optimizely.com/assets/styles/original.css?c617c103f46dac11192605108e4aea4afe8aa695

Requested by

Host: www.optimizely.com
URL: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall

Protocol

Security

TLS 1.2, ECDHE_RSA, AES_128_GCM

Server

151.101.1.174 , United States, ASN54113 (FASTLY - Fastly, US),

Reverse DNS

Software

Cowboy /

Resource Hash

18640df29f77f3953d2c050d37e8c9a228979b927d53782654ab25e50e93fe82

Security Headers

Name	Value
Strict-Transport-Security	max-age=31536000; preload
X-Content-Type-Options	nosniff
X-Frame-Options	DENY
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Response headers

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Amazon.com

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Amazon.com

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Response headers

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42 B
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24ms
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2a00:1450:4001:816::2003
Google LLC

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Full URL

https://www.google.de/ads/ga-audiences?v=1&aip=1&t=sr&_r=4&tid=UA-13208639-1&cid=975333517.1557944793&jid=385858303&_v=j75&z=1871797216&slf_rd=1&random=1940425597

Protocol

Security

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Server

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Software

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GET
H2

200

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0
166 B

210ms
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application/javascript

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LinkedIn Corporation

General

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55 KB 10ms
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application/x-javascript 2a03:2880:f01c:216:face:b00c:0:3
Facebook

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Full URL

https://connect.facebook.net/signals/config/395965220782133?v=2.8.47&r=stable

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Host: www.optimizely.com
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Response headers

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Response headers

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GET
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googleads.g.doubleclick.net/pagead/viewthroughconversion/854039651/ 2 KB
1 KB 18ms
17ms Script
text/javascript 2a00:1450:4001:808::2002
Google LLC

General

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Full URL

https://googleads.g.doubleclick.net/pagead/viewthroughconversion/854039651/?random=1557944792828&cv=9&fst=1557944792828&num=1&guid=ON&resp=GooglemKTybQhCsO&u_h=1200&u_w=1600&u_ah=1200&u_aw=1600&u_cd=24&u_his=2&u_tz=0&u_java=false&u_nplug=0&u_nmime=0&gtm=2wg5a1&sendb=1&frm=0&url=https%3A%2F%2Fwww.optimizely.com%2Fresources%2Fexperimentation-case-studies%2F%3Futm_source%3DMarketingNews%26utm_medium%3Dpaid%26utm_campaign%3D2019_05-NA-Big-Book-Overall&tiba=Big%20Book%20of%20Experimentation%20Case%20Studies&async=1&rfmt=3&fmt=4

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URL: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

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content-length: 1038
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expires: Fri, 01 Jan 1990 00:00:00 GMT

GET
H/1.1 200
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361-ger-922.mktoresp.com/webevents/ 43 B
622 B 817ms
163ms XHR
image/gif 199.15.215.204
MARKETO

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Full URL

https://361-ger-922.mktoresp.com/webevents/visitWebPage?_mchNc=1557944792841&_mchCn=&_mchId=361-GER-922&_mchTk=_mch-optimizely.com-1557944792841-77909&_mchHo=www.optimizely.com&_mchPo=&_mchRu=%2Fresources%2Fexperimentation-case-studies%2F&_mchPc=https%3A&_mchVr=155&_mchHa=&_mchRe=&_mchQp=utm_source%3DMarketingNews__-__utm_medium%3Dpaid__-__utm_campaign%3D2019_05-NA-Big-Book-Overall

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Protocol

HTTP/1.1

Security

TLS 1.2, ECDHE_RSA, AES_256_GCM

Server

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Reverse DNS

Software

Apache /

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Expires: -1

GET
H2 200 adsct Show response
analytics.twitter.com/i/ 31 B
220 B 148ms
147ms Script
application/javascript 104.244.42.67
Twitter Inc.

General

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Full URL

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Requested by

Host: www.optimizely.com
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Protocol

Security

TLS 1.2, ECDHE_RSA, AES_128_GCM

Server

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Reverse DNS

Software

tsa_f /

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GET
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analytics.twitter.com/i/ 31 B
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141ms Script
application/javascript 104.244.42.67
Twitter Inc.

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Full URL

https://analytics.twitter.com/i/adsct?p_id=Twitter&p_user_id=0&txn_id=o0ge9&events=%5B%5B%22pageview%22%2Cnull%5D%5D&tw_sale_amount=0&tw_order_quantity=0&tw_iframe_status=0&tpx_cb=twttr.conversion.loadPixels&tw_document_href=https%3A%2F%2Fwww.optimizely.com%2Fresources%2Fexperimentation-case-studies%2F%3Futm_source%3DMarketingNews%26utm_medium%3Dpaid%26utm_campaign%3D2019_05-NA-Big-Book-Overall

Requested by

Host: www.optimizely.com
URL: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall

Protocol

Security

TLS 1.2, ECDHE_RSA, AES_128_GCM

Server

104.244.42.67 , United States, ASN13414 (TWITTER - Twitter Inc., US),

Reverse DNS

Software

tsa_f /

Resource Hash

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Security Headers

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Request headers

Referer: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall
User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date: Wed, 15 May 2019 18:26:32 GMT
content-encoding: gzip
x-content-type-options: nosniff
p3p: CP="CAO DSP LAW CURa ADMa DEVa TAIa PSAa PSDa IVAa IVDa OUR BUS IND UNI COM NAV INT"
status: 200, 200 OK
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x-xss-protection: 1; mode=block; report=https://twitter.com/i/xss_report
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server: tsa_f
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strict-transport-security: max-age=631138519
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expires: Tue, 31 Mar 1981 05:00:00 GMT

GET
H2 200 adsct Show response
analytics.twitter.com/i/ 31 B
267 B 143ms
140ms Script
application/javascript 104.244.42.67
Twitter Inc.

General

Check archive.org

Show headers Download Go to

Full URL

https://analytics.twitter.com/i/adsct?p_id=Twitter&p_user_id=0&txn_id=o0xlb&events=%5B%5B%22pageview%22%2Cnull%5D%5D&tw_sale_amount=0&tw_order_quantity=0&tw_iframe_status=0&tpx_cb=twttr.conversion.loadPixels&tw_document_href=https%3A%2F%2Fwww.optimizely.com%2Fresources%2Fexperimentation-case-studies%2F%3Futm_source%3DMarketingNews%26utm_medium%3Dpaid%26utm_campaign%3D2019_05-NA-Big-Book-Overall

Requested by

Host: www.optimizely.com
URL: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall

Protocol

Security

TLS 1.2, ECDHE_RSA, AES_128_GCM

Server

104.244.42.67 , United States, ASN13414 (TWITTER - Twitter Inc., US),

Reverse DNS

Software

tsa_f /

Resource Hash

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Security Headers

Name	Value
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Request headers

Referer: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall
User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date: Wed, 15 May 2019 18:26:32 GMT
content-encoding: gzip
x-content-type-options: nosniff
p3p: CP="CAO DSP LAW CURa ADMa DEVa TAIa PSAa PSDa IVAa IVDa OUR BUS IND UNI COM NAV INT"
status: 200, 200 OK
x-twitter-response-tags: BouncerCompliant
content-length: 57
x-xss-protection: 1; mode=block; report=https://twitter.com/i/xss_report
x-response-time: 113
pragma: no-cache
last-modified: Wed, 15 May 2019 18:26:32 GMT
server: tsa_f
x-frame-options: SAMEORIGIN
strict-transport-security: max-age=631138519
content-type: application/javascript;charset=utf-8
cache-control: no-cache, no-store, must-revalidate, pre-check=0, post-check=0
x-connection-hash: 62436f89c548cc394bd6a818c88aae97
x-transaction: 000c30110011de52
expires: Tue, 31 Mar 1981 05:00:00 GMT

GET
H2 200 adsct
t.co/i/ 43 B
170 B 137ms
135ms Image
image/gif 104.244.42.69
Twitter Inc.

General

Check archive.org

Show headers Download Go to Show image

Full URL

https://t.co/i/adsct?p_id=Twitter&p_user_id=0&txn_id=l5g1r&events=%5B%5B%22pageview%22%2Cnull%5D%5D&tw_sale_amount=0&tw_order_quantity=0&tw_iframe_status=0

Protocol

Security

TLS 1.2, ECDHE_RSA, AES_128_GCM

Server

104.244.42.69 , United States, ASN13414 (TWITTER - Twitter Inc., US),

Reverse DNS

Software

tsa_f /

Resource Hash

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Security Headers

Name	Value
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Request headers

Referer: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall
User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date: Wed, 15 May 2019 18:26:32 GMT
content-encoding: gzip
x-content-type-options: nosniff
status: 200, 200 OK
x-twitter-response-tags: BouncerCompliant
strict-transport-security: max-age=0
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x-xss-protection: 1; mode=block; report=https://twitter.com/i/xss_report
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server: tsa_f
x-frame-options: SAMEORIGIN
content-type: image/gif;charset=utf-8
cache-control: no-cache, no-store, must-revalidate, pre-check=0, post-check=0
x-connection-hash: b33c56a45eb991d1c51e31ef0acc17bf
x-transaction: 00f30ee8000d39d8
expires: Tue, 31 Mar 1981 05:00:00 GMT

GET
H2 200 adsct
t.co/i/ 43 B
125 B 145ms
142ms Image
image/gif 104.244.42.69
Twitter Inc.

General

Check archive.org

Show headers Download Go to Show image

Full URL

https://t.co/i/adsct?p_id=Twitter&p_user_id=0&txn_id=o0ge9&events=%5B%5B%22pageview%22%2Cnull%5D%5D&tw_sale_amount=0&tw_order_quantity=0&tw_iframe_status=0

Protocol

Security

TLS 1.2, ECDHE_RSA, AES_128_GCM

Server

104.244.42.69 , United States, ASN13414 (TWITTER - Twitter Inc., US),

Reverse DNS

Software

tsa_f /

Resource Hash

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Security Headers

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Request headers

Referer: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall
User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date: Wed, 15 May 2019 18:26:32 GMT
content-encoding: gzip
x-content-type-options: nosniff
status: 200, 200 OK
x-twitter-response-tags: BouncerCompliant
strict-transport-security: max-age=0
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x-xss-protection: 1; mode=block; report=https://twitter.com/i/xss_report
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server: tsa_f
x-frame-options: SAMEORIGIN
content-type: image/gif;charset=utf-8
cache-control: no-cache, no-store, must-revalidate, pre-check=0, post-check=0
x-connection-hash: b33c56a45eb991d1c51e31ef0acc17bf
x-transaction: 0095a7df00bce7d5
expires: Tue, 31 Mar 1981 05:00:00 GMT

GET
H2 200 adsct
t.co/i/ 43 B
124 B 147ms
145ms Image
image/gif 104.244.42.69
Twitter Inc.

General

Check archive.org

Show headers Download Go to Show image

Full URL

https://t.co/i/adsct?p_id=Twitter&p_user_id=0&txn_id=o0xlb&events=%5B%5B%22pageview%22%2Cnull%5D%5D&tw_sale_amount=0&tw_order_quantity=0&tw_iframe_status=0

Protocol

Security

TLS 1.2, ECDHE_RSA, AES_128_GCM

Server

104.244.42.69 , United States, ASN13414 (TWITTER - Twitter Inc., US),

Reverse DNS

Software

tsa_f /

Resource Hash

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Security Headers

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Request headers

Referer: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall
User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date: Wed, 15 May 2019 18:26:32 GMT
content-encoding: gzip
x-content-type-options: nosniff
status: 200, 200 OK
x-twitter-response-tags: BouncerCompliant
strict-transport-security: max-age=0
content-length: 65
x-xss-protection: 1; mode=block; report=https://twitter.com/i/xss_report
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pragma: no-cache
last-modified: Wed, 15 May 2019 18:26:32 GMT
server: tsa_f
x-frame-options: SAMEORIGIN
content-type: image/gif;charset=utf-8
cache-control: no-cache, no-store, must-revalidate, pre-check=0, post-check=0
x-connection-hash: b33c56a45eb991d1c51e31ef0acc17bf
x-transaction: 003287a00020e013
expires: Tue, 31 Mar 1981 05:00:00 GMT

GET
H2 200 ip.json Show response
api.company-target.com/api/v2/ 430 B
905 B 125ms
60ms XHR
application/json 13.32.223.219
Amazon.com

General

Check archive.org

Show headers Download Go to

Full URL: https://api.company-target.com/api/v2/ip.json?referrer=&page=https%3A%2F%2Fwww.optimizely.com%2Fresources%2Fexperimentation-case-studies%2F%3Futm_source%3DMarketingNews%26utm_medium%3Dpaid%26utm_campaign%3D2019_05-NA-Big-Book-Overall&page_title=Big%20Book%20of%20Experimentation%20Case%20Studies&key=f5233e1e0c488165dbd85c43c0c96f4b&src=tag
Requested by: Host: www.optimizely.com
URL: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall
Protocol: H2
Security: TLS 1.2, ECDHE_RSA, AES_128_GCM
Server: 13.32.223.219 Seattle, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
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Software: nginx /
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Request headers

User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall
Origin: https://www.optimizely.com

Response headers

date: Wed, 15 May 2019 18:26:32 GMT
content-encoding: gzip
access-control-allow-origin: https://www.optimizely.com
x-cache: Miss from cloudfront
status: 200
access-control-max-age: 1728000
request-id: 4645d527-b711-4b1a-8d55-d45c3fc2075c
content-length: 242
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vary: Accept-Encoding, Origin
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content-type: application/json;charset=utf-8
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access-control-expose-headers
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x-amz-cf-id: 0pwfQf8Bqv5QrazSdj3n3-LNjP7hS-QqLNdxwqvQX43-v7q8IYjhqg==
expires: Tue, 14 May 2019 18:26:32 GMT

GET
H/1.1

200
OK

log
segments.company-target.com/
Redirect Chain

https://match.prod.bidr.io/cookie-sync/demandbase
https://match.prod.bidr.io/cookie-sync/demandbase?_bee_ppp=1
https://segments.company-target.com/log?vendor=choca&user_id=AATzz065uLQAABbYuylcLQ

26 B
646 B

182ms
108ms

Image
image/gif

13.32.223.33
Amazon.com

General

Check archive.org

Show headers Download Go to Show image

Full URL: https://segments.company-target.com/log?vendor=choca&user_id=AATzz065uLQAABbYuylcLQ
Protocol: HTTP/1.1
Security: TLS 1.2, ECDHE_RSA, AES_128_GCM
Server: 13.32.223.33 Seattle, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
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Software: /
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Request headers

Referer: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall
User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date: Wed, 15 May 2019 18:26:33 GMT
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Vary: Origin
X-Cache: Miss from cloudfront
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Redirect headers

location: https://segments.company-target.com/log?vendor=choca&user_id=AATzz065uLQAABbYuylcLQ
Date: Wed, 15 May 2019 18:26:33 GMT
Server: nginx
Connection: keep-alive
Content-Length: 0

GET
H2 204 464526.gif
id.rlcdn.com/ 0
40 B 127ms
120ms Image
text/plain 34.95.92.78
Google LLC

General

Check archive.org

Show headers Download Go to Show image

Full URL: https://id.rlcdn.com/464526.gif
Protocol: H2
Security: TLS 1.2, ECDHE_RSA, AES_128_GCM
Server: 34.95.92.78 , United States, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS: 78.92.95.34.bc.googleusercontent.com
Software: /
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Request headers

Referer: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall
User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

status: 204
date: Wed, 15 May 2019 18:26:32 GMT
via: 1.1 google
alt-svc: clear

GET
H2 200 /
www.google.com/pagead/1p-user-list/854039651/ 42 B
120 B 23ms
22ms Image
image/gif 2a00:1450:4001:819::2004
Google LLC

General

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Full URL

https://www.google.com/pagead/1p-user-list/854039651/?random=1557944792828&cv=9&fst=1557943200000&num=1&guid=ON&u_h=1200&u_w=1600&u_ah=1200&u_aw=1600&u_cd=24&u_his=2&u_tz=0&u_java=false&u_nplug=0&u_nmime=0&gtm=2wg5a1&sendb=1&frm=0&url=https%3A%2F%2Fwww.optimizely.com%2Fresources%2Fexperimentation-case-studies%2F%3Futm_source%3DMarketingNews%26utm_medium%3Dpaid%26utm_campaign%3D2019_05-NA-Big-Book-Overall&tiba=Big%20Book%20of%20Experimentation%20Case%20Studies&async=1&fmt=3&cdct=2&is_vtc=1&random=1668512952&resp=GooglemKTybQhCsO&rmt_tld=0&ipr=y

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:819::2004 Frankfurt am Main, Germany, ASN15169 (GOOGLE - Google LLC, US),

Reverse DNS

Software

cafe /

Resource Hash

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Security Headers

Name	Value
X-Content-Type-Options	nosniff
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Request headers

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User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma: no-cache
date: Wed, 15 May 2019 18:26:32 GMT
x-content-type-options: nosniff
content-type: image/gif
server: cafe
p3p: policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
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x-xss-protection: 0
expires: Fri, 01 Jan 1990 00:00:00 GMT

GET
H2 200 /
www.google.de/pagead/1p-user-list/854039651/ 42 B
109 B 21ms
21ms Image
image/gif 2a00:1450:4001:816::2003
Google LLC

General

Check archive.org

Show headers Download Go to Show image

Full URL

https://www.google.de/pagead/1p-user-list/854039651/?random=1557944792828&cv=9&fst=1557943200000&num=1&guid=ON&u_h=1200&u_w=1600&u_ah=1200&u_aw=1600&u_cd=24&u_his=2&u_tz=0&u_java=false&u_nplug=0&u_nmime=0&gtm=2wg5a1&sendb=1&frm=0&url=https%3A%2F%2Fwww.optimizely.com%2Fresources%2Fexperimentation-case-studies%2F%3Futm_source%3DMarketingNews%26utm_medium%3Dpaid%26utm_campaign%3D2019_05-NA-Big-Book-Overall&tiba=Big%20Book%20of%20Experimentation%20Case%20Studies&async=1&fmt=3&cdct=2&is_vtc=1&random=1668512952&resp=GooglemKTybQhCsO&rmt_tld=1&ipr=y

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:816::2003 Frankfurt am Main, Germany, ASN15169 (GOOGLE - Google LLC, US),

Reverse DNS

Software

cafe /

Resource Hash

ef1955ae757c8b966c83248350331bd3a30f658ced11f387f8ebf05ab3368629

Security Headers

Name	Value
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Request headers

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User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma: no-cache
date: Wed, 15 May 2019 18:26:32 GMT
x-content-type-options: nosniff
content-type: image/gif
server: cafe
p3p: policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
status: 200
cache-control: no-cache, no-store, must-revalidate
timing-allow-origin: *
alt-svc: quic=":443"; ma=2592000; v="46,44,43,39"
content-length: 42
x-xss-protection: 0
expires: Fri, 01 Jan 1990 00:00:00 GMT

GET
H2 200 inferredEvents.js Show response
connect.facebook.net/signals/plugins/ 1 KB
892 B 7ms
6ms Script
application/x-javascript 2a03:2880:f01c:216:face:b00c:0:3
Facebook

General

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Full URL

https://connect.facebook.net/signals/plugins/inferredEvents.js?v=2.8.47

Requested by

Host: www.optimizely.com
URL: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a03:2880:f01c:216:face:b00c:0:3 , Ireland, ASN32934 (FACEBOOK - Facebook, Inc., US),

Reverse DNS

Software

Resource Hash

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https://www.facebook.com/tr/?id=250158398989980&ev=Microdata&dl=https%3A%2F%2Fwww.optimizely.com%2Fresources%2Fexperimentation-case-studies%2F%3Futm_source%3DMarketingNews%26utm_medium%3Dpaid%26utm_campaign%3D2019_05-NA-Big-Book-Overall&rl=&if=false&ts=1557944793488&cd[Schema.org]=%5B%5D&cd[OpenGraph]=%7B%22og%3Atitle%22%3A%22Optimizely%3A%20The%20Big%20Book%20of%20Experimentation%20Case%20Studies%22%2C%22og%3Adescription%22%3A%2243%20case%20studies%20from%20the%20world%27s%20leading%20companies%20on%20how%20they%20are%20succeeding%20through%20experimentation%20and%20testing.%22%2C%22og%3Aurl%22%3A%22https%3A%2F%2Fwww.optimizely.com%2Fresources%2Fexperimentation-case-studies%2F%22%2C%22og%3Aimage%22%3A%22https%3A%2F%2Fimages.ctfassets.net%2Fzw48pl1isxmc%2F7w9l641bvRX0j7QsgP5dpx%2Ff2e4d3194412fb76a6205ef7ecaa9f41%2FSocial_promo_Linkedin_post-social_image_1200x628_-8.png%22%7D&cd[Meta]=%7B%22title%22%3A%22Big%20Book%20of%20Experimentation%20Case%20Studies%22%2C%22meta%3Adescription%22%3A%2243%20case%20studies%20from%20the%20world%27s%20leading%20companies%20on%20how%20they%20are%20succeeding%20through%20experimentation%20and%20testing.%22%7D&cd[DataLayer]=%5B%5D&cd[JSON-LD]=%5B%5D&sw=1600&sh=1200&v=2.8.47&r=stable&ec=1&o=30&fbp=fb.1.1557944792964.127493452&it=1557944792784&coo=false&es=automatic&rqm=GET

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a03:2880:f11c:8083:face:b00c:0:25de , Ireland, ASN32934 (FACEBOOK - Facebook, Inc., US),

Reverse DNS

Software

proxygen-bolt /

Resource Hash

10d8d42d73a02ddb877101e72fbfa15a0ec820224d97cedee4cf92d571be5caa

Security Headers

Name	Value
Strict-Transport-Security	max-age=31536000; includeSubDomains

Request headers

Referer: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall
User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date: Wed, 15 May 2019 18:26:33 GMT
last-modified: Fri, 21 Dec 2012 00:00:01 GMT
server: proxygen-bolt
strict-transport-security: max-age=31536000; includeSubDomains
content-type: image/gif
status: 200
cache-control: no-cache, must-revalidate, max-age=0
content-length: 44
expires: Wed, 15 May 2019 18:26:33 GMT

POST
H/1.1 200
OK 6fd32ba6cd Show response
bam.nr-data.net/events/1/ 24 B
185 B 125ms
124ms XHR
image/gif 162.247.242.19
New Relic

General

Check archive.org

Show headers Download Go to

Full URL: https://bam.nr-data.net/events/1/6fd32ba6cd?a=159612290&sa=1&v=1071.385e752&t=Unnamed%20Transaction&rst=3671&ref=https://www.optimizely.com/resources/experimentation-case-studies/
Requested by: Host: www.optimizely.com
URL: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall
Protocol: HTTP/1.1
Security: TLS 1.2, ECDHE_RSA, AES_128_GCM
Server: 162.247.242.19 , United States, ASN23467 (NEWRELIC-AS-1 - New Relic, US),
Reverse DNS: bam-7.nr-data.net
Software: /
Resource Hash: 0c9cf152a0ad00d4f102c93c613c104914be5517ac8f8e0831727f8bfbe8b300

Request headers

Referer: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall
Origin: https://www.optimizely.com
User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
content-type: text/plain

Response headers

Access-Control-Allow-Origin: https://www.optimizely.com
Access-Control-Allow-Credentials: true
Content-Length: 24
Content-Type: image/gif

GET
H2 200 common.js Show response
maps.googleapis.com/maps-api-v3/api/js/36/12/ 71 KB
26 KB 6ms
6ms Script
text/javascript 2a00:1450:4001:814::200a
Google LLC

General

Check archive.org

Show headers Download Go to

Full URL

https://maps.googleapis.com/maps-api-v3/api/js/36/12/common.js

Requested by

Host: www.optimizely.com
URL: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:814::200a Frankfurt am Main, Germany, ASN15169 (GOOGLE - Google LLC, US),

Reverse DNS

Software

sffe /

Resource Hash

a50f8bac12b96b9c119fa0f79d6d933de9e1aae988b42bb91f0c20b897fc8531

Security Headers

Name	Value
X-Content-Type-Options	nosniff
X-Xss-Protection	0

Request headers

Referer: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall
User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date: Tue, 30 Apr 2019 22:35:38 GMT
content-encoding: gzip
x-content-type-options: nosniff
last-modified: Tue, 30 Apr 2019 01:21:59 GMT
server: sffe
age: 1281059
vary: Accept-Encoding
content-type: text/javascript
status: 200
cache-control: public, max-age=31536000
accept-ranges: bytes
alt-svc: quic=":443"; ma=2592000; v="46,44,43,39"
content-length: 26199
x-xss-protection: 0
expires: Wed, 29 Apr 2020 22:35:38 GMT

GET
H2 200 util.js Show response
maps.googleapis.com/maps-api-v3/api/js/36/12/ 135 KB
51 KB 12ms
11ms Script
text/javascript 2a00:1450:4001:814::200a
Google LLC

General

Check archive.org

Show headers Download Go to

Full URL

https://maps.googleapis.com/maps-api-v3/api/js/36/12/util.js

Requested by

Host: www.optimizely.com
URL: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:814::200a Frankfurt am Main, Germany, ASN15169 (GOOGLE - Google LLC, US),

Reverse DNS

Software

sffe /

Resource Hash

43bdfba1f55fc580edb685f2e026b536fee6b64f52541ee435371c915073325d

Security Headers

Name	Value
X-Content-Type-Options	nosniff
X-Xss-Protection	0

Request headers

Referer: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall
User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date: Tue, 30 Apr 2019 22:35:38 GMT
content-encoding: gzip
x-content-type-options: nosniff
last-modified: Tue, 30 Apr 2019 01:21:59 GMT
server: sffe
age: 1281059
vary: Accept-Encoding
content-type: text/javascript
status: 200
cache-control: public, max-age=31536000
accept-ranges: bytes
alt-svc: quic=":443"; ma=2592000; v="46,44,43,39"
content-length: 52170
x-xss-protection: 0
expires: Wed, 29 Apr 2020 22:35:38 GMT

GET
H2 200 AuthenticationService.Authenticate Show response
maps.googleapis.com/maps/api/js/ 62 B
144 B 45ms
45ms Script
text/javascript 2a00:1450:4001:814::200a
Google LLC

General

Check archive.org

Show headers Download Go to

Full URL

https://maps.googleapis.com/maps/api/js/AuthenticationService.Authenticate?1shttps%3A%2F%2Fwww.optimizely.com%2Fresources%2Fexperimentation-case-studies%2F%3Futm_source%3DMarketingNews%26utm_medium%3Dpaid%26utm_campaign%3D2019_05-NA-Big-Book-Overall&4sAIzaSyCZtQBakgJNXBGHpYl31rPZOUVnJhZtWLU&callback=_xdc_._sh9nq9&key=AIzaSyCZtQBakgJNXBGHpYl31rPZOUVnJhZtWLU&token=109094

Requested by

Host: www.optimizely.com
URL: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:814::200a Frankfurt am Main, Germany, ASN15169 (GOOGLE - Google LLC, US),

Reverse DNS

Software

mafe /

Resource Hash

d68632be935840d93c410fcb7fd243d453b7d67df8495df3f3854c63b7904d7e

Security Headers

Name	Value
X-Frame-Options	SAMEORIGIN
X-Xss-Protection	0

Request headers

Referer: https://www.optimizely.com/resources/experimentation-case-studies/?utm_source=MarketingNews&utm_medium=paid&utm_campaign=2019_05-NA-Big-Book-Overall
User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma: no-cache
date: Wed, 15 May 2019 18:26:37 GMT
content-encoding: gzip
server: mafe
x-frame-options: SAMEORIGIN
content-type: text/javascript; charset=UTF-8
status: 200
cache-control: no-cache, must-revalidate
content-disposition: attachment
server-timing: gfet4t7; dur=28
alt-svc: quic=":443"; ma=2592000; v="46,44,43,39"
content-length: 63
x-xss-protection: 0
expires: Fri, 01 Jan 1990 00:00:00 GMT

Verdicts & Comments Add Verdict or Comment

98 JavaScript Global Variables

These are the non-standard "global" variables defined on the window object. These can be helpful in identifying possible client-side frameworks and code.

5 Cookies

Cookies are little pieces of information stored in the browser of a user. Whenever a user visits the site again, he will also send his cookie values, thus allowing the website to re-identify him even if he changed locations. This is how permanent logins work.

Domain/Path	Expires	Name / Value
.optimizely.com/	1970-01-19 02:55:20	Name: _gcl_au Value: 1.1.802905991.1557944793
.optimizely.com/	1970-01-19 09:31:20	Name: OptanonConsent Value: landingPath=https%3A%2F%2Fwww.optimizely.com%2Fresources%2Fexperimentation-case-studies%2F%3Futm_source%3DMarketingNews%26utm_medium%3Dpaid%26utm_campaign%3D2019_05-NA-Big-Book-Overall&datestamp=Wed+May+15+2019+18%3A26%3A32+GMT%2B0000+(Coordinated+Universal+Time)&version=4.4.0&EU=true&groups=0_137018%3A0%2C0_137037%3A0%2C1%3A1%2C0_83485%3A0%2C0_84623%3A0%2C123%3A0%2C2%3A0%2C0_137040%3A0%2C3%3A0%2C154%3A0%2C4%3A0%2C0_85305%3A0%2C173%3A0%2C0_87040%3A0%2C101%3A0%2C0_84626%3A0%2C0_87042%3A0%2C0_83478%3A0%2C0_137008%3A0%2C0_137015%3A0%2C0_137039%3A0%2C117%3A0%2C0_137131%3A0%2C0_137030%3A0%2C132%3A0%2C128%3A0%2C164%3A0%2C0_85872%3A0%2C0_85873%3A0%2C0_137012%3A0%2C0_137059%3A0%2C0_83482%3A1%2C0_83484%3A1%2C0_83483%3A1
www.optimizely.com/	1970-01-19 09:31:20	Name: optly_pp Value: eyJwaGFzZSI6MX0=
.optimizely.com/	1970-01-19 05:04:56	Name: optimizelyEndUserId Value: wwwuid1557944791010r0.17574863036943378
www.optimizely.com/	1970-01-19 09:31:41	Name: optly_fsid Value: 84719069

1 Console Messages

A page may trigger messages to the console to be logged. These are often error messages about being unable to load a resource or execute a piece of JavaScript. Sometimes they also provide insight into the technology behind a website.

Source	Level	URL Text
console-api	error	URL: https://www.optimizely.com/assets/scripts/vendor.js?c617c103f46dac11192605108e4aea4afe8aa695(Line 76) Message: [OPTIMIZELY] - ERROR 2019-05-15T18:26:32.062Z EventProcessor: Cannot read property 'getItem' of null

Security Headers

This page lists any security headers set by the main page. If you want to understand what these mean and how to use them, head on over to this page

Header	Value
Strict-Transport-Security	max-age=31536000; preload
X-Content-Type-Options	nosniff
X-Frame-Options	DENY
X-Xss-Protection	1; mode=block

Indicators

This is a term in the security industry to describe indicators such as IPs, Domains, Hashes, etc. This does not imply that any of these indicate malicious activity.

361-ger-922.mktoresp.com
ajax.googleapis.com
analytics.twitter.com
api.company-target.com
bam.nr-data.net
cdn.optimizely.com
connect.facebook.net
cx.atdmt.com
errors.client.optimizely.com
fast.wistia.com
geolocation.onetrust.com
googleads.g.doubleclick.net
id.rlcdn.com
ientry.nui.media
images.contentful.com
images.ctfassets.net
js-agent.newrelic.com
maps.googleapis.com
match.prod.bidr.io
munchkin.marketo.net
optanon.blob.core.windows.net
platform.twitter.com
px.ads.linkedin.com
res.cloudinary.com
s3-us-west-2.amazonaws.com
scripts.demandbase.com
segments.company-target.com
sjs.bizographics.com
snap.licdn.com
static.ads-twitter.com
stats.g.doubleclick.net
t.co
tag.demandbase.com
www.facebook.com
www.google-analytics.com
www.google.com
www.google.de
www.googleadservices.com
www.googletagmanager.com
www.linkedin.com
www.optimizely.com
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104.244.42.69
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www.optimizely.com Open in urlscan Pro 151.101.1.174 Public Scan

Summary

urlscan.io Verdict: No classification

Domain & IP information

Screenshot Live screenshot Full Image

Page URL History Show full URLs

Detected technologies

Page Statistics

111 Requests

100 %HTTPS

49 %IPv6

33 Domains

41 Subdomains

35 IPs

7 Countries

2726 kBTransfer

7423 kBSize

5 Cookies

16 Outgoing links

Page URL History

Redirected requests

111 HTTP transactions Everything HTML Script AJAX CSS Image Expand all 1 data transactions

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www.optimizely.com Open in urlscan Pro
151.101.1.174 Public Scan

Screenshot
Live screenshot

Full Image

111
Requests

100 %
HTTPS

49 %
IPv6

33
Domains

41
Subdomains

35
IPs

7
Countries

2726 kB
Transfer

7423 kB
Size

5
Cookies

111 HTTP transactions
1 data transactions