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1. Home
2. About Us
3. Privacy Statement
PRIVACY STATEMENT
Last Updated June 2019
The American Heart Association wants you to know how we use and protect the
important information you provide to us. The information provided below
summarizes our policy, procedures and practices as further described in this
Privacy Statement.
* We collect information as a way to further our mission to be a relentless
force for a world of longer, healthier lives. The information you provide
allows us to help you on a more personal level. We can better respond to your
requests, understand your needs, and provide you the information and
resources you need. We can also compare your information with the
information of others we connect with to identify important trends.
Harnessing this information has the potential to lead to breakthroughs in
research, product and program development, and more effective services. And
these breakthroughs can help lead to healthier lives for all.
* Unless you tell us otherwise, when you provide your information, we will use
your information as allowed by law and AHA policies to deliver the programs
you are involved with and in furtherance of our mission.
* We recognize we must comply with all applicable U.S. laws and the laws of
countries in which AHA has a business presence.
* When we ask for certain types of sensitive information—such as health
information—we will tell you how we intend to use and disclose that
information.
* Additional information about how we collect, protect, and use information
in our research, fundraising, outreach, consumer education and other
“offline” programs may be found at our Privacy Policy & Standards.
* We will use—and require our data management vendors to use—reasonable and
appropriate security practices to safeguard your information.
* If you change your mind about allowing us to use your information or have
questions about our privacy practices, please use the contact options on our
Contact Us page to let us know.
This Privacy Statement is an explanation of what we do with your information. As
for why we do these things:
INFORMATION WE COLLECT
PERSONAL INFORMATION
“Personal Information” means information that we can use to identify or contact
you. It can include health and other information you submit when you use our
interactive tools and services. We may collect Personal Information in the
following ways:
* When you visit or use our online donation and sales systems, whether
web-based or mobile, we may collect your name, email address, mailing
address, telephone number(s), account numbers, limited location information
(for example, to help a mobile app determine the best means of connecting to
the database or for shipping something you purchased), user name and password
(so you can log in) and personal health information (such as within our
health improvement apps);
* We may collect payment card or similar information when you provide it to us
as part of a purchase;
* We may capture the IP address and ID of the device you use to connect to the
online service, the type of operating system and browser you use, and
information about the site you came from, the parts of our online service you
access, the type of mobile device you use and the site you visit next (see
also the Cookies, Tags & Remarketing Pixels Section);
* We or our service providers may also use cookies, web beacons or other
technologies to collect and store other information about your visit to, or
use of, our online services. We may later associate the usage and other
information we collect online with Personal Information about you (see also
the Cookies, Tags & Remarketing Pixels Section);
* When you register for or use certain interactive tools and services, such as
many of our mobile Apps, or tools inside many of our Apps, we may collect
your [e.g., email address, username, password and device information];
* When you sign-up for newsletters or other communications from us, we may
collect your [e.g., name and general contact information];
* When you participate in an online survey, we may collect your [e.g., name and
general contact information]; or
* When you provide Personal Information in a community area or other public
forum, we may collect your [e.g., name, contact information and additional
Personal Information you voluntarily disclose].
DONOR PRIVACY
From time to time, we exchange or share our donor names and mailing addresses
with other reputable organizations, predominantly other non-profit
organizations, in order to maintain an active donor list to support our mission
to be a relentless force for a world of longer, healthier lives. We have found
this to be a cost-effective method of reaching additional potential donors.
These other organizations are carefully screened and will not have continued
access to your name and address unless you choose to respond to them directly.
We do not share email addresses and health-related data. As a donor, you may at
any time request that your information not be shared with these other
organizations. To request that your information not be shared or otherwise
change your preferences on how we contact you, please send a request using our
online form or use the contact options on our Contact Us page.
CHILDREN'S PRIVACY
We encourage children to participate in age-appropriate activities to promote
healthier lives free of cardiovascular diseases and stroke. Although some AHA
sites allow children, with parental consent, to register and participate in
certain activities through their schools and communities, we do not collect more
information than is necessary to enable children to participate in these
activities.
With parental consent, we may collect information from children under the age of
13 such as: name, address, email address, account information, school, messages
sent to us through our chat interface, and content they create themselves. That
information allows us to fulfill requested transactions, respond to questions
about our website and programs, facilitate their participation in activities and
other programs, keep records, or to otherwise customize or enhance the website
experience for children. Children under the age of 13 may be able to make
certain content such as content they create themselves visible to others or the
public. This might include, for example, a webpage or parts of webpages operated
by children that have been designed for group or public viewing, or photos of
themselves involved in our programs or other activities.
In addition to information children provide us directly, we use cookies and
similar tools on our web sites. Such tools store unique identification numbers
or codes (i.e., “persistent identifiers”) that enable us to provide a
personalized web experience to users, among other benefits. We use such
persistent identifiers to support the internal operations of our web sites as
described in more detail in the Section of this Privacy Statement on “Cookies,
Tags & Remarketing Pixels.”
We engage third-party service providers to help us develop and operate our web
sites and Apps and to help us provide age-appropriate prizes and other rewards
for children who participate in our activities. Our service providers include
Blackbaud, Inc., Boundless Network, Inc., Charity Dynamics, Inc., Google LLC,
Zuri, Mitek Systems, Inc., Ensenta Corporation, PMX Agency, and JotForm, Inc. If
you have questions about the involvement of third parties in providing our
services, including their privacy practices, please use the information at the
bottom of this page to contact our offices by phone or email.
Regardless of what is displayed or submitted, parents can revoke their consent,
request that information about their children be hidden or, in some cases,
deleted, by contacting our offices by phone at the number at the bottom of this
page or via email. When a parent revokes consent, we will stop collecting, using
or disclosing information from that child. To comply with such a request, we
must verify the identity of the requesting parent. To respect the privacy of
parents, we dispose of information that is collected and used solely for
obtaining verifiable parental consent or providing notice after a reasonable
time after parental consent is declined or revoked.
INFORMATION FROM OTHER SOURCES
We, or our service providers, and other companies we work with may deploy and
use cookies, web beacons, local shared objects and other tracking technologies
for various purposes, such as fraud prevention and monitoring of our advertising
and marketing campaign performance. Some of these tracking tools may detect
characteristics or settings of the specific device you use to access our online
services.
We may also collect information about you from additional online and offline
sources including from social media activities, other nonprofits, and
commercially available third-party sources. We may combine this information with
the personal and other information we have collected about you.
HOW WE USE INFORMATION WE COLLECT
We use the information discussed above in a number of ways, such as:
* Processing donations and purchase transactions;
* Verifying your identity (such as when you access your account information);
* Preventing fraud and enhancing the security of your account or our online
services;
* Responding to your requests and communicating with you;
* Managing your preferences;
* Performing analytics concerning your use of our online services, including
your responses to our emails and the pages and advertisements you view;
* Providing you tailored content and marketing messages;
* Operating, evaluating and improving our programs (including developing new
products and services; improving existing products and services; performing
data analytics; and performing accounting, auditing and other internal
functions);
* Complying with and enforcing applicable legal requirements, relevant industry
standards, contractual obligations and our policies;
* Helping you understand your personal health information; and
* For any other purposes that we may specifically disclose at the time you
provide or we collect your information.
We may also use data that we collect on an aggregate or anonymous basis (meaning
it does not identify any individuals) for various purposes, where permissible
under applicable laws and regulations, to help deliver products, services, and
content that are better tailored to the users of our services and for other
purposes.
WHAT WE DISCLOSE TO OTHERS
We may share the information we collect from and about you within our
organization and with certain third parties. For example, we may share your
information with:
* Credit card processing companies, to process your payments and donations;
* Our other websites in an effort to bring you improved service across our
large range of products and services, when permissible under relevant laws
and regulations;
* Other organizations we work with to provide services, research, products or
programs;;
* Other similar charities; and
* Other third parties to comply with legal requirements such as the demands of
applicable subpoenas and court orders; to verify or enforce our terms of use,
our other rights, or other applicable policies; to address fraud, security or
technical issues; to respond to an emergency; or otherwise to protect the
rights, property or security of our customers or third parties.
LINKS TO THIRD-PARTY WEBSITES
AHA may provide links to websites that are owned or operated by others
("third-party websites"). When you use a link online to visit a third-party
website, you will be subject to that website’s privacy and security practices,
which may differ from ours. You should familiarize yourself with the privacy
policy, terms of use and security practices of the linked third-party website
before providing any information on that website.
UPDATING YOUR INFORMATION AND CONTACTING US WITH QUESTIONS
Keeping your account information and preferences up-to-date is very important.
You may review your information, request that we exclude your information from
any donor list exchange activity, request that we stop using it, or update
certain account information by logging in and accessing the account profile
section of each online service for which you have registered. If you cannot
locate, access or make changes to the information or permissions online, you may
send a request using our online form or use the Contact Us options on our site.
Of course, we cannot track down “de-identified” information to change it or undo
any prior use of data we already used with your actual or implied consent.
To the extent that we provide you with direct marketing communications, you have
control regarding our use of your Personal Information for such reasons. If you
no longer wish to receive any direct marketing communications, you can opt-out
at any time. To do so you may use the unsubscribe link within a marketing email
received from us or send a send a request using our online form.
Please note that you also have the right to lodge a complaint with a supervisory
authority.
CHANGES TO THIS PRIVACY STATEMENT
We may change this Privacy Statement from time to time. When we do, we will let
you know by appropriate means such as by posting the revised policy on this page
with a new “Last Updated” date. In some cases, you may be asked to agree again
to our Privacy Statement or other terms, even if you have already agreed to
accept them, because there were changes. Any changes to this Privacy Statement
will become effective when posted unless indicated otherwise.
OTHER PRIVACY POLICIES AND PRACTICES
This Privacy Statement describes our practices related to our most common data
collection activities. We have other policies, procedures and statements that
apply to other activities and programs. If you have a question about privacy
protections related to “offline” programs, please contact the program staff or
use the contact options on our Contact Us page.
INFORMATION SECURITY
The American Heart Association takes the security of your personal, financial
and medical information that you provide to us very seriously and we take
reasonable measures to safeguard your information consistent with our Privacy
Statement. We comply with the Payment Card Industry Data Security Standards
("PCI DSS") for financial transactions, and other laws and regulations
applicable to the information we collect from you.
Our network is composed of access-controlled measures, security monitoring
tools, vulnerability management program, SSL encryption, scheduled network
scans, and internal and external penetration tests. When it is necessary for our
service providers to have access to your information, we expect the same level
of data security, integrity and confidentiality standards as the AHA itself
provides. Additionally, we conduct security awareness training for our staff and
volunteers.
While the AHA uses its best efforts to maintain this level of security across
all of our systems we cannot guarantee or warrant that our systems or our
service providers are not vulnerable to viruses, hacking or other security
threats.
COOKIES, TAGS & REMARKETING PIXELS
A cookie, tag, or pixel (collectively, "cookie") is a small piece of text or
technology sent to your browser by a website you visit or stored on your device.
It helps the website to remember information about your visit, like your
preferred language and other settings. Cookies are also used by web sites for
authenticating users, tracking a user’s session, and/or for storing other
essential textual information. AHA tracks your interests on our sites so that we
can provide you with additional content that might be of importance to you.
Providing you with fresh and engaging content is important to us, as we know it
is important to you.
We use tools, cookies and services such as AdWords, DoubleClick and Google
Analytics, and Hotjar for tracking, reporting and analyzing website activity.
Some cookies are used to measure conversion events. Pixel tags might be used
together with some of the advertising cookies described above, to operate,
evaluate, and improve our programs, and to perform data analytics, accounting,
auditing, and other internal functions.
We also use AddThis, a service provided by Oracle America, Inc., to help add
social networking and content sharing features to our web sites.
We do not run interest-based advertising campaigns that collect Personal
Information including, but not limited to, email addresses, telephone numbers,
and credit card numbers, nor do we use or associate Personal Information with
remarketing lists, cookies, data feeds, or other anonymous identifiers. We do
not use or associate targeting information, such as demographics or location,
with any Personal Information collected from the ad or its landing page. AHA
does not share Personal Information with Google through our remarketing tag or
our product data feeds that might be associated with our ads. AHA will not send
Google precise location information without obtaining your consent.
To see how Google may use information collected through your use of Google's
search services visit Google’s Ads Help Center.
If you want to opt out of Google's use of cookies visit Google’s Ads Setting
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OTHER ISSUES
WHAT IS THE LEGAL BASIS OF PROCESSING?
Some jurisdictions require an explanation of the legal basis for the collection
and processing of Personal Information. We have several different legal grounds
on which we collect and process Personal Information, including: (a) as
necessary to perform a transaction (such as when we respond to your requests);
(b) as necessary to comply with a legal obligation (such as when we use Personal
Information for recordkeeping to [e.g., substantiate tax liability or
eligibility for a course completion credential]); (c) consent (where you have
provided consent as appropriate under applicable law, such as for marketing or
certain cookies); and (d) where necessary for legitimate interests (such as when
we act to maintain our business generally). With respect to legitimate
interests, except where such interests are overridden by the interests or
fundamental rights and freedoms of you which require protection of Personal
Information, such legitimate interests are the fulfilment of the processing
purposes described in this Privacy Statement that are not necessary for the
performance of a contract or for our compliance with a legal obligation to which
we are subject.
WHAT ARE THE CONSEQUENCES OF NOT PROVIDING PERSONAL INFORMATION?
You are not required to provide all Personal Information identified in this
Privacy Statement, but certain services will not be available if you do not
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DO WE ENGAGE IN AUTOMATED DECISION-MAKING WITHOUT HUMAN INTERVENTION?
We do not use automated decision-making without human intervention, including
profiling, in a way that produces legal effects concerning you or otherwise
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DOES AHA HONOR DO-NOT-TRACK ("DNT") SIGNALS SENT VIA BROWSERS?
Given the divergent practices of organizations that offer browsers and the lack
of a standard in the marketplace, we generally do not respond to DNT signals at
this time.
*All health/medical information on this website has been reviewed and approved
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process.
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