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For Developers / Sending Email / Sender Identity


ON THIS PAGE

 * Single Sender Verification
 * Domain Authentication


SENDER IDENTITY

To ensure our customers maintain the best possible sender reputations and to
uphold legitimate sending behavior, we require customers to verify their Sender
Identities. A Sender Identity represents your “From” email address—the address
your recipients will see as the sender of your emails.

You can verify one or more Sender Identities using either Domain Authentication
or Single Sender Verification. There are advantages to both verification
methods, and we provide detailed guides to configure whichever option you
choose.

This page offers a high-level overview of Single Sender Verification and Domain
Authentication to help you decide which option best fits your needs.


SINGLE SENDER VERIFICATION

Single Sender Verification is a fast way to verify your Sender Identity when you
don’t have access to the DNS settings for your domain. Though you will want to
complete Domain Authentication for your production mail send, Single Sender
Verification is a great way to start quickly while building a proof of concept
or test.

ADVANTAGES OF SINGLE SENDER VERIFICATION

 * Single Sender Verification is a quick method of verification when starting.
 * You can send from a single email address that you confirm ownership of by
   clicking a verification link in the email’s inbox.

DISADVANTAGES OF SINGLE SENDER VERIFICATION

 * Single Sender Verification is recommended for testing only.
 * You can send only from the address you verify rather than any address on an
   authenticated domain.

To verify a Single Sender, see our Single Sender Verification page.


DOMAIN AUTHENTICATION

Please note, you must have the ability to edit the DNS records on the domain you
want to authenticate.

Domain Authentication is the preferred method of verification. Though Single
Sender Verification provides a quick start, Domain Authentication should be
completed before you launch your mail send into production. If access to DNS
records is a barrier for you, you can always start with Single Sender
Verification and return to Domain Authentication once you obtain DNS access.

ADVANTAGES OF DOMAIN AUTHENTICATION

 * An authenticated domain improves mail deliverability and a sender's
   reputation.
 * Domain Authentication is an industry best practice that's ideal for
   production sending.
 * You can send from any email address on your authenticated domain.

To authenticate your domain, see How to set up domain authentication.

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