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 * * 2 days ago




CADBURY WARNS CUSTOMERS ABOUT FREE EASTER CHOCOLATE SCAM

Cadbury have confirmed that an online scam that lures victims with the promise
of free Easter chocolate is circulating, and have warned chocolate fans not to
taste bitter disappointment by falling for the phishing scam.








According to reports, the message circulating on WhatsApp - and there have been
sightings of it on Facebook, too - claims to offer recipients a ‘free Easter
chocolate basket’ from Cadbury and includes a link to a page where they are
asked to give personal information.






Cadbury has confirmed via Twitter that this message was not generated by the
company and does not contain a legitimate offer. They have warned customers not
to interact with the scam.





The National Cyber Security Centre (NCSC) has published guidance to help people
recognise scam messages, and advises that if a message feels suspicious or too
good to be true, contact the organisation directly.








Scam messages can be tricky to spot but often include one or more of the
following tell-tale signs:






 * Authority - does the message claim to be from someone or an organisation you
   trust?

 * Urgency - does it say you need to respond within a limited time or
   immediately?

 * Emotion - does the message make you panic, fearful, hopeful or curious so you
   might click on a malicious link?

 * Scarcity - does the message offer something in short supply or make you fear
   missing out on a good deal?

 * Current events - does the message refer to current news stories or specific
   times of year to make it seem more convincing?

More advice on spotting scams and how to report them can be found in our
Phishing Scams guidance blog post.





 


Reporting



Report all Fraud and Cybercrime to Action Fraud by calling 0300 123 2040 or
online. Forward suspicious emails to report@phishing.gov.uk. Report SMS scams by
forwarding the original message to 7726 (spells SPAM on the keypad).


 









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