www.airtree.vc Open in urlscan Pro
34.253.101.190  Public Scan

Form analysis
3 forms found in the DOM

Name: email-form — GET

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Name: email-form — GET

<form id="email-form" name="email-form" data-name="Email Form" method="get" class="navbar-menu_form" aria-label="Email Form"><input type="email" class="newsletter-form-input w-input" maxlength="256" name="Email-2" data-name="Email 2"
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Name: email-form — POST https://airtree.us9.list-manage.com/subscribe/post?u=21f70fe0c7febe608ac895ed9&id=ea0956f43e

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Text Content

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CANVA

Melanie Perkins, Cliff Obrecht and Cameron Adams

Partnered:

2014

•

IPO:



"We’ve always had a deeper mission surrounding Canva — which we talk about as
our ‘simple’ Two-Step plan and has become a core part of Canva’s DNA. Step 1:
Become one of the most valuable companies in the world. Step 2: Do the most good
we can."
-
Melanie Perkins, Cofounder & CEO
Read story


CANVA

Melanie Perkins, Cliff Obrecht and Cameron Adams

Partnered:

2014

•

IPO:





Canva launched in 2013 on a mission to empower everyone in the world to design
anything and publish anywhere. 

Since then, the online design and publishing tool has become the quintessential
Australian startup success story. 

When we first met Canva’s founders Melanie Perkins, Cliff Obrecht and Cameron
Adam, we saw the early signs that this was the start of something special:=


 * An A+ team: While they were at uni, Mel and Cliff were the founders of an
   online school yearbook design product called Fusion Books. It was the first
   step in Mel’s “crazy, big dream”. We observed a team with a unique mix of
   product, growth, and technical capabilities that made us believe they had the
   right skillsets to scale the business. 
 * A market with limitless potential: With the vision to be the next generation
   of design and publishing, we knew Canva wouldn’t be constrained by market
   size. 
 * Traction in all its forms: Canva had a large, growing audience of engaged
   users and power users. They were also onboarding new users at a phenomenal
   rate, we’re publishing loads of new designs and had created a sticky product
   experience with a diverse use case. 
   

Today, Canva empowers more than 60 million people across 190 countries every
month. 120 designs are created every second!

But what’s most impressive about Canva, is the team’s desire to do good. A core
part of Canva’s DNA is their Two-Step plan:

 1. Become one of the most valuable companies in the world. 
 2. Do the most good we can. 
    

Their incredible progress towards Step 1 has brought Step 2 into focus recently.
They bring this to life through their company values and the 1% pledge, which
has seen them giveaway their premium product for free to over 130k
not-for-profits and allocate more than 45,000 volunteering hours each year. 


Mel and Cliff have also committed the vast majority of their equity – 30% of
Canva – to do good in the world through the Canva Foundation. 

We can’t wait to see where the journey with Canva takes us next. 


> “AirTree believed in our vision early and backed us in our Series A when we
> were pre-revenue. They have supported us in every round since. We appreciate
> that as investors who were ex-founders, they have the empathy to understand
> when to jump in to help when we need and when to step back when we don’t.”  
> Cliff Obrecht, Cofounder & COO




LINKTREE

Alex Zaccaria, Anthony Zaccaria & Nick Humphreys

Partnered:

2020

•

IPO:



"We're so proud of the role Linktree has had in spurring the growth of the
passion economy. Creative audiences live in so many different places. To be able
to unify them all in one place is hugely important and Linktree is a
one-stop-shop to monetise that audience."
-
Alex Zaccaria, Cofounder & CEO
Read story


LINKTREE

Alex Zaccaria, Anthony Zaccaria & Nick Humphreys

Partnered:

2020

•

IPO:





Linktree makes your online content more discoverable, easier to manage and more
likely to convert.

It all started in 2016 when Linktree’s founder Alex Zaccaria, Anthony Zaccaria
and Nick Humphreys were running their digital agency, Bolster. After feeling the
pain of endlessly updating singular bio links, the first iteration of Linktree
emerged overnight. 

We believe that Linktree represents the social future of commerce. Linktree will
empower creators to sell to their fans, friends and family without friction.
It’s their user’s personal front page. 

There were a few things that stood out to us when we first invested in Linktree:


 * Consumers were using “a Linktree” as a noun. Their community were vocal in
   support of the brand, solidifying their position as the leading ‘link-in bio’
   product.
 * The product looks simple at the outset, and that’s intentional. The elegant
   simplicity of it UI showed us the depth of their product thinking, and their
   laser focus on a delightful user experience with more functionality and
   integrations at the users’ fingertips when they need it. 
 * Their integrations with YouTube, Twitch and Mailchimp. We saw the start of an
   exciting roadmap designed to help creators grow and monetise their audiences
   online.

These were all compelling proof points, given the company was bootstrapped and
had spent very little on marketing. Their secret sauce? Focus on the problem
you’re solving:

> “I often get asked, what are the growth hacks we used or marketing tips. And
> there’s none. We didn’t spend a cent on marketing until well past 4 million
> users. And it was very much just about solving users’ problems. Focus on the
> product, and it still is that. It’s just all about the product.” 
> Alex Zaccaria, Cofounder & CEO, Linktree




MR YUM

Kim Teo, Adrian Osman, Kerry Osborn & Andrei Miulescu

Partnered:

2021

•

IPO:



"Transparency is a big part of our culture. If we ever feel like we don’t know
what to do, the answer is often, 'Let’s just tell the team what the data points
are and see if they can help us decide."
-
Kim Teo, Cofounder & CEO
Read story


MR YUM

Kim Teo, Adrian Osman, Kerry Osborn & Andrei Miulescu

Partnered:

2021

•

IPO:





Mr Yum is a mobile menu that customers order and pay from, designed specifically
for hospitality and entertainment venues. 

Mr Yum is the brainchild of Kim Teo, Kerry Osborn, Andrei Miulescu and Adrian
Osman. Traditional, text-based menus hadn’t changed with the times, and they saw
an opportunity to create a digital menu that would be much more visual,
interesting and appealing. 

We first invested in Mr Yum’s post-seed round and doubled down on their Series
A. From the very start, they had all the ingredients we look for in an
early-stage startup:


 * A team that’s equal parts vision and execution: Their passion and bias
   towards action is unfailing, making them one of the fastest-growing startups
   we’ve seen. And this growth is coupled with a focus on their culture,
   aligning the team around shared values that have been the glue holding
   everything together as they’ve scaled rapidly.
 * Market tailwinds: After decades of paying cash and ordering from paper menus,
   the power of QR codes for contactless ordering and payment has been embraced
   thanks to a rapid acceleration in the change of consumer behaviour due to
   COVID. Customers love it, and restaurants and venues improve their profit
   margins by 10-15% using Mr Yum.    
 * Thinking global from day one: After spotting a window of opportunity to
   expand internationally, they were quick to get feet on the ground, launching
   in the US and UK simultaneously to establish themselves as the
   market-leader. 

We believe great teams build great products, and that combination gives you the
best opportunity to win the market. Mr Yum has this in spades. Their
experimental culture around the product and hiring entrepreneurial people is
what has gotten Mr Yum to where they are today. 

> “Typically, you hear stories of engineers being cautious, pushing back on
> timeframes, then building a business case around why they want to build that
> product. We didn’t have that problem at all — we have a team who wants to do
> stuff they believe in, without over-engineering it. Andrei thinks 10x on me.
> When we were building five menus at a time, he’d be like, “How do we build 100
> menus at a time and then 1,000 at a time?”.
> Kim Teo, Cofounder & CEO, Mr Yum



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