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EDAA FOR INTERNET USERS



Welcome to a guide to online behavioural advertising and online privacy.

On this website you'll find information about how behavioural advertising works,
further information about cookies and the steps you can take to protect your
privacy on the internet.

This website is written and funded by the internet advertising industry and
supports a pan-European industry initiative to enhance transparency and control
for online behavioural advertising. See here for further details.




EDAA FOR COMPANIES



The Programme is a self-regulatory initiative aimed to foster transparency in
the online advertising environment for all, through delivering consumer-facing
information and control solutions with regard to how data is used for interest
based advertising. These solutions are self-regulatory in nature and correspond
to industry best practice. They do not provide for or infer legal compliance
(including with GDPR) which businesses themselves are responsible for, and
should not be seen as such, though many companies may choose to adopt these
self-regulatory tools as part of a broader ecology of statutory and
self-regulatory solutions. The cross-industry self-regulatory initiative was
developed by leading European bodies to introduce pan-European standards to
enhance transparency and user control over data used for interest based
advertising. This type of advertising increasingly helps to support the cost of
providing content free at the point of access to consumers, and a range of
services and applications that internet users can enjoy at little or no cost.
The self-regulatory initiative is based upon a set of European Industry
Self-Regulatory Principles for Data Driven Advertising and EASA’s BPR on OBA.

How does this website work?


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