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MIDIS GROUP

Midis Group has over 50 years’ experience representing the leading global
technology vendors in the Middle East, Europe, and Africa. Our reputation, built
on local expertise, integrity, and proven results, makes us the ideal growth
partner to achieve your emerging market goals. We don’t just open doors, we
unlock opportunities.

 * Making Emerging Markets Viable
 * Regulatory Compliance
 * Mindset and Culture
 * Financial Security
 * Build Presence, Preserve Capital


MAKING EMERGING MARKETS VIABLE

Since 1967 Midis Group’s reputation has paved the way for our technology
partners to achieve their growth potential in the Middle East, Europe, and
Africa, and in 2006 Midis Group was among the first 125 honorees of the World
Economic Forum Global Growth Companies initiative. We work with over 100 brands,
from cloud security to power generation, and specialize in bringing those brands
to market in the regions we know best. Entering New Markets...


ENTERING NEW MARKETS

Growing markets in the Middle East, Europe, and Africa hold many opportunities.
But, despite their ROI potential, even global brands with a presence in 95% of
the marketplace rightly hesitate to invest their resources in that last 5%. Less
mature markets carry an outsized risk, with the challenge of operating and
executing in unfamiliar terrain.

Mitigating that risk is Midis Group’s differentiator, where we have been a
leader in our three regions for decades. In terms of market share, we have
worked hard to become:

 * The third-largest player in Africa, offering perhaps the most attractive
   long-term potential
 * The second-largest in Eastern Europe, our fastest-growing territory in recent
   years
 * The largest in the Middle East, where we have the longest-standing presence

Uniquely, Midis Group spans each of these zones, providing reach and
manageability for our vendor partners and principal customers. Above all, we
offer global brands the path to market they require, where we can take the
sovereign and market risk, investment risk, compliance risk, legal and staffing
risks, and the downstream financial and payment risks required to generate
success. For our customers on the ground, we provide the solutions, service, and
confidence that they will always have our support to meet their needs. Read less


REGULATORY COMPLIANCE

We provide decades of expertise in new market laws and regulations. Our emphasis
on transparency and accountability helps partners navigate local and
international regulations with confidence. Proper, rigorous compliance is what
separates companies at continuous risk from successful market leaders with
integrity and trust as top priorities. Midis and Compliance...


MIDIS AND COMPLIANCE

Any sign of impropriety can harm the brand of rapidly growing multinationals or
companies that wish to enter emerging markets. At Midis Group, we have over 40
years’ experience setting the highest standards and adhering to the spirit and
the letter of the law in both the global marketplace and your local market. How
deep does our commitment go? Midis Group regularly “walks” when the integrity of
a deal is unclear, recognizing that a trusted long-term presence demands an
uncompromising stance. Read less


MINDSET AND CULTURE

Our longstanding regional presence, respecting and practicing the culture and
business customs of each locale, allows technology providers to focus on product
and value. Our deep understanding and respect for cultures across our main three
markets – the Middle East, Europe, and Africa – enables us to navigate across
each unique market. Our Cultural Expertise is Yours...


OUR CULTURAL EXPERTISE IS YOURS

At Midis Group culture is central. With customer and vendor relationships of up
to 40 years, we have a deep understanding of needs on both sides of the IT
market. Experts in localization of market strategy, channel programs,
communications materials, and support/technical documents, we have unparalleled
experience in emerging countries and understand how to navigate each unique
situation. With Midis Group as your full partner, you will always stay on
course. Our cultural expertise is yours. Read less


FINANCIAL SECURITY

As a multi-billion-dollar entity, Midis Group is secure, and one of the largest
technology enterprises in our operating regions. Across the world, diverse
capital requirements exist for start-up investment, business establishment,
order fulfillment, remittance, and timely remuneration. In several of our
regions, major projects require guarantees, notes, securities, and insurances
for every job bid. Minimize your Financial Exposure...


MINIMIZE YOUR FINANCIAL EXPOSURE

Such local demands, if you’re unfamiliar, are complex to navigate and to satisfy
financially. Midis Group understands local conditions, and our financial
management ensures we have the resources to bridge suppliers and customers. We
work with you to identify the optimal opportunities and solutions and minimize
your financial exposure, providing peace of mind, enabling you to focus on
building your core business. Read less


BUILD PRESENCE, PRESERVE CAPITAL

The Midis Group establishes and grows technology providers’ local operations
while removing the burden of up-front costs, with brand sales, marketing,
support, and training all handled by us as if by you. One of the primary risks
in entering a new market is the fixed investment required. In the world of
emerging markets, most find themselves reacting to the latest data point. With
Midis Group, you can solve that dilemma. Expand Your Reach...


EXPAND YOUR REACH

We can assume your persona and run your business in-territory, shifting all your
costs to variable and, leveraging our experience and presence, standing up a
world-class local operation built to last. Midis Group expands your reach,
ensuring your prominence across the three regions we serve, expertly
evangelizing the brand, advocating your solutions, and applying our knowledge of
local markets.


HOW WE DO IT

Setting up and operating in our regions requires legal establishment(s),
physical, financial, and contracting facilities, hiring staff, setting up
support, and obtaining regulatory approval for trading and services–all before
your first sale. We work through these barriers so that you don’t have to, and
then run the business with you, share-based dependent on our joint success.
Beyond shouldering your up-front costs, we ensure excellent execution, from
promotion and sales to training and technical support. Read less


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2022 HAS BEEN A YEAR OF SUCCESS FOR THE MIDIS GROUP, WITH NEW PARTNERSHIPS, AND
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Midis Group comprises some 170 companies across 70 countries in Europe, the
Middle East & Africa offering managed IT services and consultancy, system
integration, cloud and data centre capabilities and infrastructure, software and
hardware solutions, as well as technology distribution and retail.
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