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Submitted URL:
https://notifications.google.com/g/p/ANiao5q4RP9cHEhNGB9RPNvmwNnslTGADYdJ3CecVqo5oBFdp0CkGil-4rPHvI8ojiv544FEhlYjEUW436CuP_T9WNbv...
Effective URL:
https://support.google.com/analytics/answer/11583528?utm_source=awfe&utm_medium=email&utm_campaign=20318296
Submission: On June 27 via api (June 27th 2024, 1:54:15 pm UTC) from CA — Scanned from CA

Form analysis
4 forms found in the DOM

GET /analytics/search

<form class="gb_1d" action="/analytics/search" method="get" role="search" id="search-form"><button class="gb_Me" aria-label="Close search" type="button"><svg focusable="false" height="24px" viewBox="0 0 24 24" width="24px"
      xmlns="http://www.w3.org/2000/svg">
      <path d="M0 0h24v24H0z" fill="none"></path>
      <path d="M20 11H7.83l5.59-5.59L12 4l-8 8 8 8 1.41-1.41L7.83 13H20v-2z"></path>
    </svg></button>
  <div class="gb_Re"><input class="gb_xe" aria-label="Describe your issue" autocomplete="off" placeholder="Describe your issue" role="combobox" value="" name="q" type="text" aria-haspopup="false" aria-autocomplete="both" dir="ltr" spellcheck="false"
      style="outline: none;"></div><button class="gb_Ne" aria-label="Clear search" type="button"><svg focusable="false" height="24px" viewBox="0 0 24 24" width="24px" xmlns="http://www.w3.org/2000/svg">
      <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"></path>
      <path d="M0 0h24v24H0z" fill="none"></path>
    </svg></button><button class="gb_Ke" aria-label="Search Help Center" role="button"><svg focusable="false" height="24px" viewBox="0 0 24 24" width="24px" xmlns="http://www.w3.org/2000/svg">
      <path d="M20.49,19l-5.73-5.73C15.53,12.2,16,10.91,16,9.5C16,5.91,13.09,3,9.5,3S3,5.91,3,9.5C3,13.09,5.91,16,9.5,16 c1.41,0,2.7-0.47,3.77-1.24L19,20.49L20.49,19z M5,9.5C5,7.01,7.01,5,9.5,5S14,7.01,14,9.5S11.99,14,9.5,14S5,11.99,5,9.5z"></path>
      <path d="M0,0h24v24H0V0z" fill="none"></path>
    </svg></button>
</form>

<form data-revision="5" data-stats-ve="20">
  <div class="field"><textarea aria-label="How can we improve it?" name="article_feedback_comment"></textarea></div><button class="submit-button" type="button">Submit<div class="submit-button-target"></div></button>
</form>

<form class="language-selector"> <select class="language-selector-select" aria-label="Language" name="hl" style="display: none;">
    <option aria-label="català" lang="ca" role="option" value="ca">català‎</option>
    <option aria-label="dansk" lang="da" role="option" value="da">dansk‎</option>
    <option aria-label="Deutsch" lang="de" role="option" value="de">Deutsch‎</option>
    <option aria-label="español" lang="es" role="option" value="es">español‎</option>
    <option aria-label="Filipino" lang="fil" role="option" value="fil">Filipino‎</option>
    <option aria-label="français" lang="fr" role="option" value="fr">français‎</option>
    <option aria-label="hrvatski" lang="hr" role="option" value="hr">hrvatski‎</option>
    <option aria-label="Indonesia" lang="id" role="option" value="id">Indonesia‎</option>
    <option aria-label="italiano" lang="it" role="option" value="it">italiano‎</option>
    <option aria-label="latviešu" lang="lv" role="option" value="lv">latviešu‎</option>
    <option aria-label="lietuvių" lang="lt" role="option" value="lt">lietuvių‎</option>
    <option aria-label="magyar" lang="hu" role="option" value="hu">magyar‎</option>
    <option aria-label="Nederlands" lang="nl" role="option" value="nl">Nederlands‎</option>
    <option aria-label="norsk" lang="no" role="option" value="no">norsk‎</option>
    <option aria-label="polski" lang="pl" role="option" value="pl">polski‎</option>
    <option aria-label="português" lang="pt" role="option" value="pt">português‎</option>
    <option aria-label="português (Brasil)" lang="pt-BR" role="option" value="pt-BR">português (Brasil)‎</option>
    <option aria-label="română" lang="ro" role="option" value="ro">română‎</option>
    <option aria-label="slovenčina" lang="sk" role="option" value="sk">slovenčina‎</option>
    <option aria-label="slovenščina" lang="sl" role="option" value="sl">slovenščina‎</option>
    <option aria-label="suomi" lang="fi" role="option" value="fi">suomi‎</option>
    <option aria-label="svenska" lang="sv" role="option" value="sv">svenska‎</option>
    <option aria-label="Tiếng Việt" lang="vi" role="option" value="vi">Tiếng Việt‎</option>
    <option aria-label="Türkçe" lang="tr" role="option" value="tr">Türkçe‎</option>
    <option aria-label="čeština" lang="cs" role="option" value="cs">čeština‎</option>
    <option aria-label="Ελληνικά" lang="el" role="option" value="el">Ελληνικά‎</option>
    <option aria-label="български" lang="bg" role="option" value="bg">български‎</option>
    <option aria-label="русский" lang="ru" role="option" value="ru">русский‎</option>
    <option aria-label="српски" lang="sr" role="option" value="sr">српски‎</option>
    <option aria-label="українська" lang="uk" role="option" value="uk">українська‎</option>
    <option aria-label="עברית" lang="iw" role="option" value="iw">‏עברית</option>
    <option aria-label="العربية" lang="ar" role="option" value="ar">‏العربية</option>
    <option aria-label="हिन्दी" lang="hi" role="option" value="hi">हिन्दी‎</option>
    <option aria-label="ไทย" lang="th" role="option" value="th">ไทย‎</option>
    <option aria-label="中文（简体）" lang="zh-Hans" role="option" value="zh-Hans">中文（简体）‎</option>
    <option aria-label="中文（繁體）" lang="zh-Hant" role="option" value="zh-Hant">中文（繁體）‎</option>
    <option aria-label="日本語" lang="ja" role="option" value="ja">日本語‎</option>
    <option aria-label="한국어" lang="ko" role="option" value="ko">한국어‎</option>
    <option aria-label="English" lang="en" role="option" value="en" selected="selected">English‎</option>
  </select>
  <div class="language-selector-select sc-select" tabindex="0" aria-expanded="false" aria-haspopup="listbox" aria-required="null" role="listbox" aria-activedescendant=":39" aria-label="Language (English‎)" style="cursor: pointer;">
    <span>English‎</span><svg viewBox="0 0 48 48">
      <path d="M14 20l10 10 10-10z"></path>
    </svg>
    <ol role="listbox">
      <li tabindex="0" id=":1" role="option" lang="ca" aria-label="català">català‎</li>
      <li tabindex="0" id=":2" role="option" lang="da" aria-label="dansk">dansk‎</li>
      <li tabindex="0" id=":3" role="option" lang="de" aria-label="Deutsch">Deutsch‎</li>
      <li tabindex="0" id=":4" role="option" lang="es" aria-label="español">español‎</li>
      <li tabindex="0" id=":5" role="option" lang="fil" aria-label="Filipino">Filipino‎</li>
      <li tabindex="0" id=":6" role="option" lang="fr" aria-label="français">français‎</li>
      <li tabindex="0" id=":7" role="option" lang="hr" aria-label="hrvatski">hrvatski‎</li>
      <li tabindex="0" id=":8" role="option" lang="id" aria-label="Indonesia">Indonesia‎</li>
      <li tabindex="0" id=":9" role="option" lang="it" aria-label="italiano">italiano‎</li>
      <li tabindex="0" id=":10" role="option" lang="lv" aria-label="latviešu">latviešu‎</li>
      <li tabindex="0" id=":11" role="option" lang="lt" aria-label="lietuvių">lietuvių‎</li>
      <li tabindex="0" id=":12" role="option" lang="hu" aria-label="magyar">magyar‎</li>
      <li tabindex="0" id=":13" role="option" lang="nl" aria-label="Nederlands">Nederlands‎</li>
      <li tabindex="0" id=":14" role="option" lang="no" aria-label="norsk">norsk‎</li>
      <li tabindex="0" id=":15" role="option" lang="pl" aria-label="polski">polski‎</li>
      <li tabindex="0" id=":16" role="option" lang="pt" aria-label="português">português‎</li>
      <li tabindex="0" id=":17" role="option" lang="pt-BR" aria-label="português (Brasil)">português (Brasil)‎</li>
      <li tabindex="0" id=":18" role="option" lang="ro" aria-label="română">română‎</li>
      <li tabindex="0" id=":19" role="option" lang="sk" aria-label="slovenčina">slovenčina‎</li>
      <li tabindex="0" id=":20" role="option" lang="sl" aria-label="slovenščina">slovenščina‎</li>
      <li tabindex="0" id=":21" role="option" lang="fi" aria-label="suomi">suomi‎</li>
      <li tabindex="0" id=":22" role="option" lang="sv" aria-label="svenska">svenska‎</li>
      <li tabindex="0" id=":23" role="option" lang="vi" aria-label="Tiếng Việt">Tiếng Việt‎</li>
      <li tabindex="0" id=":24" role="option" lang="tr" aria-label="Türkçe">Türkçe‎</li>
      <li tabindex="0" id=":25" role="option" lang="cs" aria-label="čeština">čeština‎</li>
      <li tabindex="0" id=":26" role="option" lang="el" aria-label="Ελληνικά">Ελληνικά‎</li>
      <li tabindex="0" id=":27" role="option" lang="bg" aria-label="български">български‎</li>
      <li tabindex="0" id=":28" role="option" lang="ru" aria-label="русский">русский‎</li>
      <li tabindex="0" id=":29" role="option" lang="sr" aria-label="српски">српски‎</li>
      <li tabindex="0" id=":30" role="option" lang="uk" aria-label="українська">українська‎</li>
      <li tabindex="0" id=":31" role="option" lang="iw" aria-label="עברית">‏עברית</li>
      <li tabindex="0" id=":32" role="option" lang="ar" aria-label="العربية">‏العربية</li>
      <li tabindex="0" id=":33" role="option" lang="hi" aria-label="हिन्दी">हिन्दी‎</li>
      <li tabindex="0" id=":34" role="option" lang="th" aria-label="ไทย">ไทย‎</li>
      <li tabindex="0" id=":35" role="option" lang="zh-Hans" aria-label="中文（简体）">中文（简体）‎</li>
      <li tabindex="0" id=":36" role="option" lang="zh-Hant" aria-label="中文（繁體）">中文（繁體）‎</li>
      <li tabindex="0" id=":37" role="option" lang="ja" aria-label="日本語">日本語‎</li>
      <li tabindex="0" id=":38" role="option" lang="ko" aria-label="한국어">한국어‎</li>
      <li tabindex="0" id=":39" role="option" lang="en" aria-label="English" aria-selected="true">English‎</li>
    </ol>
  </div>
</form>

<form>
  <div class="hcfeFeedbackInlineFormwrapper"><sc-feedback-inline-form-form-inputs>
      <div class="scFeedbackInlineFormForminputsroot">
        <h2 id="inline-feedback-form-heading-rce-38677925286411450" class="scFeedbackInlineFormForminputsheader-text">What is the issue with this selection?</h2><sc-client-feedback-inline-category-selector>
          <div class="scClientFeedbackInlineCategoryselectorroot">
            <div class="scClientFeedbackInlineCategoryselectorcategories"><sc-shared-material-radio>
                <div class="scSharedMaterialradioroot">
                  <div class="scSharedMaterialradiotouch-target">
                    <div class="scSharedMaterialradioradio"><input id="rce-73757893977104400" class="scSharedMaterialradionative-control" type="radio">
                      <div class="scSharedMaterialradioring"></div>
                      <div class="scSharedMaterialradiodot"></div><sc-shared-material-interaction-overlay><span></span>
                        <div class="scSharedMaterialinteractionoverlayroot" aria-hidden="true">
                          <div class="scSharedMaterialinteractionoverlayhover-overlay"></div>
                          <div class="scSharedMaterialinteractionoverlaypressed-overlay"></div>
                          <div class="scSharedMaterialinteractionoverlayripple" style="top: calc(50% - 128px); left: calc(50% - 128px); transform: scale(0.078125);"></div>
                        </div>
                      </sc-shared-material-interaction-overlay>
                    </div>
                  </div><label for="rce-73757893977104400" class="scSharedMaterialradiolabel-text">Inaccurate - doesn't match what I see in the product</label>
                </div>
              </sc-shared-material-radio><sc-shared-material-radio>
                <div class="scSharedMaterialradioroot">
                  <div class="scSharedMaterialradiotouch-target">
                    <div class="scSharedMaterialradioradio"><input id="rce-35752249218627784" class="scSharedMaterialradionative-control" type="radio">
                      <div class="scSharedMaterialradioring"></div>
                      <div class="scSharedMaterialradiodot"></div><sc-shared-material-interaction-overlay><span></span>
                        <div class="scSharedMaterialinteractionoverlayroot" aria-hidden="true">
                          <div class="scSharedMaterialinteractionoverlayhover-overlay"></div>
                          <div class="scSharedMaterialinteractionoverlaypressed-overlay"></div>
                          <div class="scSharedMaterialinteractionoverlayripple" style="top: calc(50% - 128px); left: calc(50% - 128px); transform: scale(0.078125);"></div>
                        </div>
                      </sc-shared-material-interaction-overlay>
                    </div>
                  </div><label for="rce-35752249218627784" class="scSharedMaterialradiolabel-text">Hard to understand - unclear or translation is wrong</label>
                </div>
              </sc-shared-material-radio><sc-shared-material-radio>
                <div class="scSharedMaterialradioroot">
                  <div class="scSharedMaterialradiotouch-target">
                    <div class="scSharedMaterialradioradio"><input id="rce-78280248455607730" class="scSharedMaterialradionative-control" type="radio">
                      <div class="scSharedMaterialradioring"></div>
                      <div class="scSharedMaterialradiodot"></div><sc-shared-material-interaction-overlay><span></span>
                        <div class="scSharedMaterialinteractionoverlayroot" aria-hidden="true">
                          <div class="scSharedMaterialinteractionoverlayhover-overlay"></div>
                          <div class="scSharedMaterialinteractionoverlaypressed-overlay"></div>
                          <div class="scSharedMaterialinteractionoverlayripple" style="top: calc(50% - 128px); left: calc(50% - 128px); transform: scale(0.078125);"></div>
                        </div>
                      </sc-shared-material-interaction-overlay>
                    </div>
                  </div><label for="rce-78280248455607730" class="scSharedMaterialradiolabel-text">Missing info - relevant but not comprehensive</label>
                </div>
              </sc-shared-material-radio><sc-shared-material-radio>
                <div class="scSharedMaterialradioroot">
                  <div class="scSharedMaterialradiotouch-target">
                    <div class="scSharedMaterialradioradio"><input id="rce-3307659718276112" class="scSharedMaterialradionative-control" type="radio">
                      <div class="scSharedMaterialradioring"></div>
                      <div class="scSharedMaterialradiodot"></div><sc-shared-material-interaction-overlay><span></span>
                        <div class="scSharedMaterialinteractionoverlayroot" aria-hidden="true">
                          <div class="scSharedMaterialinteractionoverlayhover-overlay"></div>
                          <div class="scSharedMaterialinteractionoverlaypressed-overlay"></div>
                          <div class="scSharedMaterialinteractionoverlayripple" style="top: calc(50% - 128px); left: calc(50% - 128px); transform: scale(0.078125);"></div>
                        </div>
                      </sc-shared-material-interaction-overlay>
                    </div>
                  </div><label for="rce-3307659718276112" class="scSharedMaterialradiolabel-text">Irrelevant - doesn’t match the title and / or my expectations</label>
                </div>
              </sc-shared-material-radio><sc-shared-material-radio>
                <div class="scSharedMaterialradioroot">
                  <div class="scSharedMaterialradiotouch-target">
                    <div class="scSharedMaterialradioradio"><input id="rce-32213134430156920" class="scSharedMaterialradionative-control" type="radio">
                      <div class="scSharedMaterialradioring"></div>
                      <div class="scSharedMaterialradiodot"></div><sc-shared-material-interaction-overlay><span></span>
                        <div class="scSharedMaterialinteractionoverlayroot" aria-hidden="true">
                          <div class="scSharedMaterialinteractionoverlayhover-overlay"></div>
                          <div class="scSharedMaterialinteractionoverlaypressed-overlay"></div>
                          <div class="scSharedMaterialinteractionoverlayripple" style="top: calc(50% - 128px); left: calc(50% - 128px); transform: scale(0.078125);"></div>
                        </div>
                      </sc-shared-material-interaction-overlay>
                    </div>
                  </div><label for="rce-32213134430156920" class="scSharedMaterialradiolabel-text">Minor errors - formatting issues, typos, and / or broken links</label>
                </div>
              </sc-shared-material-radio><sc-shared-material-radio>
                <div class="scSharedMaterialradioroot">
                  <div class="scSharedMaterialradiotouch-target">
                    <div class="scSharedMaterialradioradio"><input id="rce-44271554580590550" class="scSharedMaterialradionative-control" type="radio">
                      <div class="scSharedMaterialradioring"></div>
                      <div class="scSharedMaterialradiodot"></div><sc-shared-material-interaction-overlay><span></span>
                        <div class="scSharedMaterialinteractionoverlayroot" aria-hidden="true">
                          <div class="scSharedMaterialinteractionoverlayhover-overlay"></div>
                          <div class="scSharedMaterialinteractionoverlaypressed-overlay"></div>
                          <div class="scSharedMaterialinteractionoverlayripple" style="top: calc(50% - 128px); left: calc(50% - 128px); transform: scale(0.078125);"></div>
                        </div>
                      </sc-shared-material-interaction-overlay>
                    </div>
                  </div><label for="rce-44271554580590550" class="scSharedMaterialradiolabel-text">Other suggestions - ideas to improve the content</label>
                </div>
              </sc-shared-material-radio></div>
          </div>
        </sc-client-feedback-inline-category-selector>
        <h2 id="rce-45098227943543610" class="scFeedbackInlineFormForminputsadditional-info">Share additional info or suggestions</h2><sc-shared-material-text-field>
          <div class="scSharedMaterialtextfieldroot">
            <div class="scSharedMaterialtextfieldinput-container scSharedMaterialtextfieldmultiline scSharedMaterialtextfieldoutlined"><label class="scSharedMaterialtextfieldbox scSharedMaterialtextfieldoutlined-box"><textarea
                  class="scSharedMaterialtextfieldnative-control" rows="0" aria-labelledby="rce-45098227943543610" tabindex="0" aria-describedby="rce-78909273187865710" style="padding: 13px 15px 15px; height: 0px; overflow-y: hidden;"></textarea>
                <div class="scSharedMaterialtextfieldexpander" style="width: 0px;"></div>
                <div class="scSharedMaterialtextfieldexpander" style="width: 0px;"> </div>
              </label><sc-shared-material-border>
                <div class="scSharedMaterialbordercontainer">
                  <div class="scSharedMaterialborderleft"></div>
                  <div class="scSharedMaterialbordermid" style=""></div>
                  <div class="scSharedMaterialborderright"></div>
                </div>
              </sc-shared-material-border></div>
            <div id="rce-78909273187865710" class="scSharedMaterialtextfieldhelper-text scSharedMaterialtextfieldhelper-text-outlined">Do not share any personal info</div>
          </div>
        </sc-shared-material-text-field>
      </div>
    </sc-feedback-inline-form-form-inputs><sc-feedback-inline-form-form-actions>
      <div class="scFeedbackInlineFormFormactionsroot"><sc-shared-material-button>
          <div class="scSharedMaterialbuttoncontainer" style="">
            <div class="scSharedMaterialbuttontouch-target" aria-hidden="true"></div><button class="scSharedMaterialbuttonroot scSharedMaterialbuttontext" role="button" type="button" aria-label="Cancel feedback" aria-haspopup="false"
              style=""><span>Cancel</span><sc-shared-material-interaction-overlay><span></span>
                <div class="scSharedMaterialinteractionoverlayroot" aria-hidden="true">
                  <div class="scSharedMaterialinteractionoverlayhover-overlay"></div>
                  <div class="scSharedMaterialinteractionoverlaypressed-overlay"></div>
                  <div class="scSharedMaterialinteractionoverlayripple" style="top: calc(50% - 128px); left: calc(50% - 128px); transform: scale(0.078125);"></div>
                </div>
              </sc-shared-material-interaction-overlay></button>
          </div>
        </sc-shared-material-button>
        <div class="scFeedbackInlineFormFormactionssubmit-button"><sc-shared-material-button>
            <div class="scSharedMaterialbuttoncontainer" style="">
              <div class="scSharedMaterialbuttontouch-target" aria-hidden="true"></div><button class="scSharedMaterialbuttonroot scSharedMaterialbuttonfilled" role="button" type="button" aria-label="Submit feedback" aria-haspopup="false"
                disabled="true" style=""><span>Submit</span><sc-shared-material-interaction-overlay><span></span>
                  <div class="scSharedMaterialinteractionoverlayroot" aria-hidden="true">
                    <div class="scSharedMaterialinteractionoverlayhover-overlay"></div>
                    <div class="scSharedMaterialinteractionoverlaypressed-overlay"></div>
                    <div class="scSharedMaterialinteractionoverlayripple" style="top: calc(50% - 128px); left: calc(50% - 128px); transform: scale(0.078125);"></div>
                  </div>
                </sc-shared-material-interaction-overlay></button>
            </div>
          </sc-shared-material-button></div>
      </div>
    </sc-feedback-inline-form-form-actions></div><hcfe-feedback-inline-legal-text>
    <div class="hcfeFeedbackInlineLegaltextroot">By continuing, you agree Google uses your answers, <a class="info-link" tabindex="0" href="#">account &amp; system info</a> to improve services, per our
      <a class="privacy-link" tabindex="0" href="https://myaccount.google.com/privacypolicy?hl=en" target="_blank">Privacy</a> &amp; <a class="tos-link" tabindex="0" href="https://policies.google.com/terms?hl=en" target="_blank">Terms</a>.</div>
  </hcfe-feedback-inline-legal-text>
</form>

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GOOGLE ANALYTICS 4 HAS REPLACED UNIVERSAL ANALYTICS

Last updated: June 18, 2024

Urgent: Starting on July 1, 2024, you will lose access to Universal Analytics
data in the interface and the API, and via any product integrations like Google
Ads, or Search Ads 360. If you haven't completed the migration, go to the Setup
Assistant to get started with Google Analytics 4 (GA4). To maintain access to
data from your property, you should download your data now.

Google Analytics 4 is our next-generation measurement solution, and it has
replaced Universal Analytics. To maintain your website measurement, you'll need
a Google Analytics 4 property. If you haven't already, make the switch to Google
Analytics 4.

UNDERSTAND THE MIGRATION TIMELINE

Starting the week of July 1, 2024: You will not have access to any current or
historical Universal Analytics data and most users will lose access to the
interface and the API on this date. For some properties it may take longer. All
properties visible after July 1, 2024 will show a banner that they are queued
for deletion. Universal Analytics 360 properties currently in an active BigQuery
backfill will show in the interface for the full duration of that backfill.
Correctly configured BigQuery backfills that start on or before June 30, 2024
will continue until completion, even if that date is after July 1, 2024.

After July 1, 2024, once a property does not show in the interface, you should
consider your property shut down.

While the Universal Analytics standard sunset took some time to complete, the
full Universal Analytics shutdown will happen on July 1st or within the week for
most users. We know your data is important to you, and we recommend that you
export your previously processed data before this date.

PRODUCT INTEGRATIONS

Universal Analytics data and settings accessed or used through advertiser,
publisher or other product integrations will be unavailable when services have
stopped. For example:

1. Universal Analytics goals and ecommerce transactions will stop measuring new
conversions, including those within linked advertising accounts. This may
affect ad campaign performance if those conversions are used in combination
with Smart Bidding.
2. Universal Analytics audience lists will be closed, which may affect ad
campaign media activation and performance.
3. API requests related to Universal Analytics properties will fail, including
requests for deletion of Universal Analytics data through the User Deletion
API. This also means that tools relying on an API, such as Looker Studio,
will not show any Universal Analytics data.
4. BigQuery export and backfill of historical data from Universal Analytics 360
properties can only be requested up to and including June 30, 2024. Already
exported data remains available in BigQuery.
5. Attribution projects that were part of Attribution (beta) in Google
Analytics will be deleted.

Download your data: To maintain access to data from your Universal Analytics
property, you should download or export your data now. If this isn’t done
through one of the methods provided below, your data will be permanently deleted
by Google and won’t be recoverable. If you intend to use the BigQuery
integration to export historical data from your Universal Analytics 360
property, we strongly recommend initiating this. Big Query export for App views
has been experiencing instability since May 14, 2024 and may not function as
expected.

FIND OUT WHICH PROPERTIES WILL BE DELETED

Your Google Analytics account will continue to work, but after July 1, you will
only see GA4 properties in your account. If you have not created a GA4 property
yet, you will see no property at all in your account. You can recognize
Universal Analytics properties based on the tracking code, which starts with
“UA-” followed by a series of numbers, e.g. UA-000000-1. You’ll also find a red
banner at the top of all UA properties, indicating the need to migrate to GA4.

WHAT'S HAPPENED SO FAR

* Starting March 2023: If you didn't manually migrate your active standard
Universal Analytics property to a new Google Analytics 4 property and didn't
opt out of an automatic property creation, we created a Google Analytics 4
property on your behalf. Automatically created Google Analytics 4 properties
reuse existing site tags whenever possible. Learn more
* Starting July 1, 2023: Standard Universal Analytics properties stopped
processing hits, including standard properties in accounts that also contain
360 properties. Some properties continued to process data for a short period
after this as we staged the shutdown of Universal Analytics. You'll be able
to access your previously processed data in your Universal Analytics property
until July 1, 2024.

FOR GOOGLE ANALYTICS 360 CUSTOMERS

Universal Analytics 360 properties with a current 360 order (Google Analytics 4
or Universal Analytics) received a one-time processing extension ending on July
1, 2024. Starting on July 1, 2024, you will lose access to Universal Analytics
data in the interface and in the API and via any product integrations like
Google Ads, Search Ads 360. 360 Universal Analytics properties without a current
360 order (Google Analytics 4 or Universal Analytics) were subject to downgrade
to standard Universal Analytics properties, did not receive the extension, and
stopped processing data starting on July 1, 2023.
* Starting January 1, 2024: As previously announced, migration to Google
Analytics 4 is necessary in part due to a constantly changing technology and
regulatory ecosystem. As we shift resources to focus on building Google
Analytics 4, so that it satisfies those technological and regulatory demands,
we can't guarantee that all features and functionalities in Universal
Analytics 360 continue to work as expected.
* January 29, 2024: The following Universal Analytics features will be
deprecated as we shift resources to focus on Google Analytics 4. To find the
corresponding advertising and measurement features in Google Analytics 4,
consult the feature comparison table on this page.
* Advertising features:
* Realtime reports
* Measurement features:
* Lifetime Value report
* Model Explorer
* Cohort Analysis
* iTunes Conversion Tracking
* Conversion Probability report
* GDN Impression Beta
* Early March, 2024: The following Universal Analytics features will be
deprecated as we shift resources to focus on Google Analytics 4. Google
Analytics 4 was designed to be able to evolve for the future and built with
privacy at its core. To find the corresponding advertising and measurement
features in Google Analytics 4, consult the feature comparison table on this
page.
* Advertising features:
* Deprecated for traffic in the European Economic Area (EEA): these
features will continue to be available for traffic outside of the EEA.
* Remarketing, key event export and bidding optimization
* Daily BigQuery Export of data provided by linked Google advertising
products: Google Ads, Search Ads 360, Display Video 360, Campaign
Manager 360, Google AdSense, and Google Ad Manager
* Drop of ad-click identifiers such as GCLID and DCLID can impact the
attribution of credit of conversions to ad clicks from Google Ads,
Publisher, and GMP Media integrations. There may be an increase in
direct/none or google/organic traffic unless UTM parameters are present
in the URL.
* Deprecated for all traffic: these features will no longer be supported
inside or outside the EEA.
* Demographic and Interest reports
* Publisher reporting
* Phone Analytics
* Event and Salesforce Data Import
* Realtime BigQuery Export
* Measurement features:
* Deprecated for all traffic: these features will no longer be supported
inside or outside the EEA.
* Universal Analytics property creation
* App Views in Universal Analytics that receive data via the UA SDK or
Measurement Protocol.
* Unsampled reports. All queries above 1 million sessions will now be
subject to sampling.
* Custom Tables
* Annotations
* March 2024: We recommend that Universal Analytics 360 users switch to Google
Analytics 4 and complete historical data export no later than March 2024.
This will support a smooth transition to GA4 and allow users to have three
months to validate data and settings. By March, you should:
* Migrate your Universal Analytics property's Google Ads links to your Google
Analytics 4 property and do one or both of the following in your Google Ads
account:
* Create Google Ads conversions based on GA4 key events and switch to
bidding on them instead of the corresponding Universal Analytics
conversions.
* Add Google Analytics 4 audiences to a campaign or ad group (for
remarketing).
* Export historical data using one or more of the solutions outlined below.
* Starting the week of July 1, 2024: You won't be able to access any Universal
Analytics properties or the API (not even with read-only access), and all
data will be deleted. While the standard sunset took weeks to complete, the
full Universal Analytics shutdown will happen within a week. We know your
data is important to you, and we recommend that you export your previously
processed data before this date.

DEPRECATED UNIVERSAL ANALYTICS FEATURES AND CORRESPONDING GOOGLE ANALYTICS 4
FEATURES

The following two tables detail the Universal Analytics features to be
deprecated on January 29, 2024 and in early March, 2024.

Expand all Collapse all
Deprecated on January 29, 2024

Consult the following table to find the corresponding GA4 features for your use
cases for UA features deprecated on January 29, 2024:

Use case Traffic location Deprecated UA feature Corresponding GA4 feature
Advertising features All traffic inside and outside the EEA Realtime reports GA4
Realtime report Measurement features All traffic inside and outside the EEA
Lifetime Value report GA4 User lifetime exploration Model Explorer
* Model comparison report
* Conversion paths report

Cohort Analysis GA4 Cohort exploration iTunes Conversion Tracking GA4 App
conversion tracking Conversion Probability report GA4 Predictive metrics GDN
Impression Beta Attribution reporting

Deprecated in early March, 2024

Consult the following table to find the corresponding GA4 features for your use
cases for UA features deprecated in early March, 2024:

Use case Traffic location Deprecated UA feature Corresponding GA4 feature
Advertising features Traffic in the European Economic Area (EEA)
* Remarketing
* Conversion export and bidding optimization (Google Ads)

* GA4 Remarketing
* Import conversions into Google Ads
* Display & Video 360 integration
* Search Ads 360 integration

Daily BigQuery Export of data provided by linked Google advertising products GA4
BigQuery Export schema All traffic inside and outside the EEA Demographics and
Interest reports GA4 Demographic details report Publisher reporting Google Ad
Manager data in GA4 Phone Analytics GA4 Measurement Protocol Event and
Salesforce Data Import GA4 Data Import Realtime BigQuery Export GA4 BigQuery
Export Measurement features All traffic inside and outside the EEA Create a
Universal Analytics property Create a Google Analytics 4 property App SDK GA4
SDK Unsampled reports GA4 Unsampled explorations Custom Tables GA4 Custom
reports Annotations Future enhancement

TIPS AND RESOURCES FOR 360 CUSTOMERS

* Migration tools
* Bidding migration
* Live trainings and expert support:
* Learn with GMP for American time zones
* GMP Academy for European time zones
* For additional support, contact your Google support representative or your
Analytics Partner.

FREQUENTLY ASKED QUESTIONS

Expand all Collapse all
When will my Universal Analytics property go away?

All users, including those accessing 360 properties, will lose access to the
Universal Analytics user interface and API starting on July 1, 2024.

How can I export data from my Universal Analytics property?

There are several ways to export data from your Universal Analytics property:

* Export individual reports into the following formats:
* CSV
* TSV
* TSV for Excel
* Excel (XLSX)
* Google Sheets
* PDF
* Use the Google Analytics Reporting API to export data to Cloud storage and
connect to Looker Studio. Learn more about available dimensions and metrics,
APIs, and API quotas
* Install the Google Sheets add-on for Analytics and follow these instructions
to archive your data
* Google Analytics 360 customers can also export to BigQuery

Does this change affect my Google Ads campaigns?

Unless your Universal Analytics property is linked to your Google Ads account,
your Google Ads account will be unaffected. However, if your Universal Analytics
property and Google Ads account is linked, Universal Analytics data stopped
flowing to Google Ads beginning on July 1, 2023. (July 1, 2024 for Analytics 360
properties.) This could affect your Google Ads campaigns if you're:

* bidding on imported Universal Analytics goals or ecommerce transactions
* using a Universal Analytics audience in your campaigns or ad groups
* importing Universal Analytics site metrics

We suggest you migrate your Universal Analytics property's Google Ads links to
your Google Analytics 4 property. Next, if applicable, you should create Google
Ads conversions based on GA4 key events (for bidding) and/or add Google
Analytics 4 audiences to a campaign or ad group (for remarketing).

Visit the Google Ads help center for more information:

* Learn more about switching to Google Analytics 4 in Google Ads
* Learn more about adding Google Analytics 4 audiences in Google Ads

Can I delete my Universal Analytics property?Yes. However, deleting your
Universal Analytics property may in some instances affect your Google Analytics
4 property. If you reused your Universal Analytics tagging to send data to your
GA4 property, deleting the Universal Analytics property may stop data flow to
your GA4 property, and you’ll need to set up a new Google tag. Learn more about
the Google tag. Proceed with deletion of your Universal Analytics property only
if you’re certain you no longer need data to flow to your GA4 property or other
configured destinations.

For Google Analytics 4 properties that rely on Universal Analytics tagging for
data collection, there is no additional risk when those Universal Analytics
properties are shut down and deleted by Google. Once Google deletes your
Universal Analytics property we’ll automatically continue to use your Universal
Analytics tagging for your Google Analytics 4 property, however only if your UA
tags are still on your website. If you decide to remove your UA tags, you can
replace them with a Google tag.

Can I still move my Universal Analytics property from one account to another?
Yes, until July 1, 2024, you can move your Universal Analytics or 360 properties
from one account to another account. Learn more about moving a property
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* 1 of 17
[GA4] Make the switch to Google Analytics 4
* 2 of 17
Google Analytics 4 has replaced Universal Analytics
* 3 of 17
[GA4] Common reporting solutions in Google Analytics 4
* 4 of 17
[UA→GA4] Comparing metrics: Google Analytics 4 vs. Universal Analytics
* 5 of 17
[UA→GA4] Migration guide for beginners
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[UA→GA4] GA4 migration walkthrough (videos)
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[UA→GA4] Migration reference
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[UA→GA4] Universal Analytics view-related features in Google Analytics 4
properties
* 9 of 17
[UA→GA4] How to check whether you have Universal Analytics or Google
Analytics 4 (GA4)
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[UA→GA4] How to tell if your GA4 property is connected to a Universal
Analytics property
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[UA→GA4] Automatically created Google Analytics 4 properties
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* 13 of 17
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[UA→GA4] Advanced topics: Extended migration guides
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[UA→GA4] Archive your UA data with Google Sheets
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[UA→GA4] What's happening with Google Analytics?
* 17 of 17
Universal Analytics properties

català‎dansk‎Deutsch‎español‎Filipino‎français‎hrvatski‎Indonesia‎italiano‎latviešu‎lietuvių‎magyar‎Nederlands‎norsk‎polski‎português‎português
(Brasil)‎română‎slovenčina‎slovenščina‎suomi‎svenska‎Tiếng
Việt‎Türkçe‎čeština‎Ελληνικά‎български‎русский‎српски‎українська‎‏עברית‏العربيةहिन्दी‎ไทย‎中文（简体）‎中文（繁體）‎日本語‎한국어‎
English‎
English‎
1. català‎
2. dansk‎
3. Deutsch‎
4. español‎
5. Filipino‎
6. français‎
7. hrvatski‎
8. Indonesia‎
9. italiano‎
10. latviešu‎
11. lietuvių‎
12. magyar‎
13. Nederlands‎
14. norsk‎
15. polski‎
16. português‎
17. português (Brasil)‎
18. română‎
19. slovenčina‎
20. slovenščina‎
21. suomi‎
22. svenska‎
23. Tiếng Việt‎
24. Türkçe‎
25. čeština‎
26. Ελληνικά‎
27. български‎
28. русский‎
29. српски‎
30. українська‎
31. ‏עברית
32. ‏العربية
33. हिन्दी‎
34. ไทย‎
35. 中文（简体）‎
36. 中文（繁體）‎
37. 日本語‎
38. 한국어‎
39. English‎

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