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Submitted URL: https://notifications.google.com/g/p/ANiao5q4RP9cHEhNGB9RPNvmwNnslTGADYdJ3CecVqo5oBFdp0CkGil-4rPHvI8ojiv544FEhlYjEUW436CuP_T9WNbv...
Effective URL: https://support.google.com/analytics/answer/11583528?utm_source=awfe&utm_medium=email&utm_campaign=20318296
Submission: On June 27 via api from CA — Scanned from CA
Effective URL: https://support.google.com/analytics/answer/11583528?utm_source=awfe&utm_medium=email&utm_campaign=20318296
Submission: On June 27 via api from CA — Scanned from CA
Form analysis
4 forms found in the DOMGET /analytics/search
<form class="gb_1d" action="/analytics/search" method="get" role="search" id="search-form"><button class="gb_Me" aria-label="Close search" type="button"><svg focusable="false" height="24px" viewBox="0 0 24 24" width="24px"
xmlns="http://www.w3.org/2000/svg">
<path d="M0 0h24v24H0z" fill="none"></path>
<path d="M20 11H7.83l5.59-5.59L12 4l-8 8 8 8 1.41-1.41L7.83 13H20v-2z"></path>
</svg></button>
<div class="gb_Re"><input class="gb_xe" aria-label="Describe your issue" autocomplete="off" placeholder="Describe your issue" role="combobox" value="" name="q" type="text" aria-haspopup="false" aria-autocomplete="both" dir="ltr" spellcheck="false"
style="outline: none;"></div><button class="gb_Ne" aria-label="Clear search" type="button"><svg focusable="false" height="24px" viewBox="0 0 24 24" width="24px" xmlns="http://www.w3.org/2000/svg">
<path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"></path>
<path d="M0 0h24v24H0z" fill="none"></path>
</svg></button><button class="gb_Ke" aria-label="Search Help Center" role="button"><svg focusable="false" height="24px" viewBox="0 0 24 24" width="24px" xmlns="http://www.w3.org/2000/svg">
<path d="M20.49,19l-5.73-5.73C15.53,12.2,16,10.91,16,9.5C16,5.91,13.09,3,9.5,3S3,5.91,3,9.5C3,13.09,5.91,16,9.5,16 c1.41,0,2.7-0.47,3.77-1.24L19,20.49L20.49,19z M5,9.5C5,7.01,7.01,5,9.5,5S14,7.01,14,9.5S11.99,14,9.5,14S5,11.99,5,9.5z"></path>
<path d="M0,0h24v24H0V0z" fill="none"></path>
</svg></button>
</form>
<form data-revision="5" data-stats-ve="20">
<div class="field"><textarea aria-label="How can we improve it?" name="article_feedback_comment"></textarea></div><button class="submit-button" type="button">Submit<div class="submit-button-target"></div></button>
</form>
<form class="language-selector"> <select class="language-selector-select" aria-label="Language" name="hl" style="display: none;">
<option aria-label="català" lang="ca" role="option" value="ca">català</option>
<option aria-label="dansk" lang="da" role="option" value="da">dansk</option>
<option aria-label="Deutsch" lang="de" role="option" value="de">Deutsch</option>
<option aria-label="español" lang="es" role="option" value="es">español</option>
<option aria-label="Filipino" lang="fil" role="option" value="fil">Filipino</option>
<option aria-label="français" lang="fr" role="option" value="fr">français</option>
<option aria-label="hrvatski" lang="hr" role="option" value="hr">hrvatski</option>
<option aria-label="Indonesia" lang="id" role="option" value="id">Indonesia</option>
<option aria-label="italiano" lang="it" role="option" value="it">italiano</option>
<option aria-label="latviešu" lang="lv" role="option" value="lv">latviešu</option>
<option aria-label="lietuvių" lang="lt" role="option" value="lt">lietuvių</option>
<option aria-label="magyar" lang="hu" role="option" value="hu">magyar</option>
<option aria-label="Nederlands" lang="nl" role="option" value="nl">Nederlands</option>
<option aria-label="norsk" lang="no" role="option" value="no">norsk</option>
<option aria-label="polski" lang="pl" role="option" value="pl">polski</option>
<option aria-label="português" lang="pt" role="option" value="pt">português</option>
<option aria-label="português (Brasil)" lang="pt-BR" role="option" value="pt-BR">português (Brasil)</option>
<option aria-label="română" lang="ro" role="option" value="ro">română</option>
<option aria-label="slovenčina" lang="sk" role="option" value="sk">slovenčina</option>
<option aria-label="slovenščina" lang="sl" role="option" value="sl">slovenščina</option>
<option aria-label="suomi" lang="fi" role="option" value="fi">suomi</option>
<option aria-label="svenska" lang="sv" role="option" value="sv">svenska</option>
<option aria-label="Tiếng Việt" lang="vi" role="option" value="vi">Tiếng Việt</option>
<option aria-label="Türkçe" lang="tr" role="option" value="tr">Türkçe</option>
<option aria-label="čeština" lang="cs" role="option" value="cs">čeština</option>
<option aria-label="Ελληνικά" lang="el" role="option" value="el">Ελληνικά</option>
<option aria-label="български" lang="bg" role="option" value="bg">български</option>
<option aria-label="русский" lang="ru" role="option" value="ru">русский</option>
<option aria-label="српски" lang="sr" role="option" value="sr">српски</option>
<option aria-label="українська" lang="uk" role="option" value="uk">українська</option>
<option aria-label="עברית" lang="iw" role="option" value="iw">עברית</option>
<option aria-label="العربية" lang="ar" role="option" value="ar">العربية</option>
<option aria-label="हिन्दी" lang="hi" role="option" value="hi">हिन्दी</option>
<option aria-label="ไทย" lang="th" role="option" value="th">ไทย</option>
<option aria-label="中文(简体)" lang="zh-Hans" role="option" value="zh-Hans">中文(简体)</option>
<option aria-label="中文(繁體)" lang="zh-Hant" role="option" value="zh-Hant">中文(繁體)</option>
<option aria-label="日本語" lang="ja" role="option" value="ja">日本語</option>
<option aria-label="한국어" lang="ko" role="option" value="ko">한국어</option>
<option aria-label="English" lang="en" role="option" value="en" selected="selected">English</option>
</select>
<div class="language-selector-select sc-select" tabindex="0" aria-expanded="false" aria-haspopup="listbox" aria-required="null" role="listbox" aria-activedescendant=":39" aria-label="Language (English)" style="cursor: pointer;">
<span>English</span><svg viewBox="0 0 48 48">
<path d="M14 20l10 10 10-10z"></path>
</svg>
<ol role="listbox">
<li tabindex="0" id=":1" role="option" lang="ca" aria-label="català">català</li>
<li tabindex="0" id=":2" role="option" lang="da" aria-label="dansk">dansk</li>
<li tabindex="0" id=":3" role="option" lang="de" aria-label="Deutsch">Deutsch</li>
<li tabindex="0" id=":4" role="option" lang="es" aria-label="español">español</li>
<li tabindex="0" id=":5" role="option" lang="fil" aria-label="Filipino">Filipino</li>
<li tabindex="0" id=":6" role="option" lang="fr" aria-label="français">français</li>
<li tabindex="0" id=":7" role="option" lang="hr" aria-label="hrvatski">hrvatski</li>
<li tabindex="0" id=":8" role="option" lang="id" aria-label="Indonesia">Indonesia</li>
<li tabindex="0" id=":9" role="option" lang="it" aria-label="italiano">italiano</li>
<li tabindex="0" id=":10" role="option" lang="lv" aria-label="latviešu">latviešu</li>
<li tabindex="0" id=":11" role="option" lang="lt" aria-label="lietuvių">lietuvių</li>
<li tabindex="0" id=":12" role="option" lang="hu" aria-label="magyar">magyar</li>
<li tabindex="0" id=":13" role="option" lang="nl" aria-label="Nederlands">Nederlands</li>
<li tabindex="0" id=":14" role="option" lang="no" aria-label="norsk">norsk</li>
<li tabindex="0" id=":15" role="option" lang="pl" aria-label="polski">polski</li>
<li tabindex="0" id=":16" role="option" lang="pt" aria-label="português">português</li>
<li tabindex="0" id=":17" role="option" lang="pt-BR" aria-label="português (Brasil)">português (Brasil)</li>
<li tabindex="0" id=":18" role="option" lang="ro" aria-label="română">română</li>
<li tabindex="0" id=":19" role="option" lang="sk" aria-label="slovenčina">slovenčina</li>
<li tabindex="0" id=":20" role="option" lang="sl" aria-label="slovenščina">slovenščina</li>
<li tabindex="0" id=":21" role="option" lang="fi" aria-label="suomi">suomi</li>
<li tabindex="0" id=":22" role="option" lang="sv" aria-label="svenska">svenska</li>
<li tabindex="0" id=":23" role="option" lang="vi" aria-label="Tiếng Việt">Tiếng Việt</li>
<li tabindex="0" id=":24" role="option" lang="tr" aria-label="Türkçe">Türkçe</li>
<li tabindex="0" id=":25" role="option" lang="cs" aria-label="čeština">čeština</li>
<li tabindex="0" id=":26" role="option" lang="el" aria-label="Ελληνικά">Ελληνικά</li>
<li tabindex="0" id=":27" role="option" lang="bg" aria-label="български">български</li>
<li tabindex="0" id=":28" role="option" lang="ru" aria-label="русский">русский</li>
<li tabindex="0" id=":29" role="option" lang="sr" aria-label="српски">српски</li>
<li tabindex="0" id=":30" role="option" lang="uk" aria-label="українська">українська</li>
<li tabindex="0" id=":31" role="option" lang="iw" aria-label="עברית">עברית</li>
<li tabindex="0" id=":32" role="option" lang="ar" aria-label="العربية">العربية</li>
<li tabindex="0" id=":33" role="option" lang="hi" aria-label="हिन्दी">हिन्दी</li>
<li tabindex="0" id=":34" role="option" lang="th" aria-label="ไทย">ไทย</li>
<li tabindex="0" id=":35" role="option" lang="zh-Hans" aria-label="中文(简体)">中文(简体)</li>
<li tabindex="0" id=":36" role="option" lang="zh-Hant" aria-label="中文(繁體)">中文(繁體)</li>
<li tabindex="0" id=":37" role="option" lang="ja" aria-label="日本語">日本語</li>
<li tabindex="0" id=":38" role="option" lang="ko" aria-label="한국어">한국어</li>
<li tabindex="0" id=":39" role="option" lang="en" aria-label="English" aria-selected="true">English</li>
</ol>
</div>
</form>
<form>
<div class="hcfeFeedbackInlineFormwrapper"><sc-feedback-inline-form-form-inputs>
<div class="scFeedbackInlineFormForminputsroot">
<h2 id="inline-feedback-form-heading-rce-38677925286411450" class="scFeedbackInlineFormForminputsheader-text">What is the issue with this selection?</h2><sc-client-feedback-inline-category-selector>
<div class="scClientFeedbackInlineCategoryselectorroot">
<div class="scClientFeedbackInlineCategoryselectorcategories"><sc-shared-material-radio>
<div class="scSharedMaterialradioroot">
<div class="scSharedMaterialradiotouch-target">
<div class="scSharedMaterialradioradio"><input id="rce-73757893977104400" class="scSharedMaterialradionative-control" type="radio">
<div class="scSharedMaterialradioring"></div>
<div class="scSharedMaterialradiodot"></div><sc-shared-material-interaction-overlay><span></span>
<div class="scSharedMaterialinteractionoverlayroot" aria-hidden="true">
<div class="scSharedMaterialinteractionoverlayhover-overlay"></div>
<div class="scSharedMaterialinteractionoverlaypressed-overlay"></div>
<div class="scSharedMaterialinteractionoverlayripple" style="top: calc(50% - 128px); left: calc(50% - 128px); transform: scale(0.078125);"></div>
</div>
</sc-shared-material-interaction-overlay>
</div>
</div><label for="rce-73757893977104400" class="scSharedMaterialradiolabel-text">Inaccurate - doesn't match what I see in the product</label>
</div>
</sc-shared-material-radio><sc-shared-material-radio>
<div class="scSharedMaterialradioroot">
<div class="scSharedMaterialradiotouch-target">
<div class="scSharedMaterialradioradio"><input id="rce-35752249218627784" class="scSharedMaterialradionative-control" type="radio">
<div class="scSharedMaterialradioring"></div>
<div class="scSharedMaterialradiodot"></div><sc-shared-material-interaction-overlay><span></span>
<div class="scSharedMaterialinteractionoverlayroot" aria-hidden="true">
<div class="scSharedMaterialinteractionoverlayhover-overlay"></div>
<div class="scSharedMaterialinteractionoverlaypressed-overlay"></div>
<div class="scSharedMaterialinteractionoverlayripple" style="top: calc(50% - 128px); left: calc(50% - 128px); transform: scale(0.078125);"></div>
</div>
</sc-shared-material-interaction-overlay>
</div>
</div><label for="rce-35752249218627784" class="scSharedMaterialradiolabel-text">Hard to understand - unclear or translation is wrong</label>
</div>
</sc-shared-material-radio><sc-shared-material-radio>
<div class="scSharedMaterialradioroot">
<div class="scSharedMaterialradiotouch-target">
<div class="scSharedMaterialradioradio"><input id="rce-78280248455607730" class="scSharedMaterialradionative-control" type="radio">
<div class="scSharedMaterialradioring"></div>
<div class="scSharedMaterialradiodot"></div><sc-shared-material-interaction-overlay><span></span>
<div class="scSharedMaterialinteractionoverlayroot" aria-hidden="true">
<div class="scSharedMaterialinteractionoverlayhover-overlay"></div>
<div class="scSharedMaterialinteractionoverlaypressed-overlay"></div>
<div class="scSharedMaterialinteractionoverlayripple" style="top: calc(50% - 128px); left: calc(50% - 128px); transform: scale(0.078125);"></div>
</div>
</sc-shared-material-interaction-overlay>
</div>
</div><label for="rce-78280248455607730" class="scSharedMaterialradiolabel-text">Missing info - relevant but not comprehensive</label>
</div>
</sc-shared-material-radio><sc-shared-material-radio>
<div class="scSharedMaterialradioroot">
<div class="scSharedMaterialradiotouch-target">
<div class="scSharedMaterialradioradio"><input id="rce-3307659718276112" class="scSharedMaterialradionative-control" type="radio">
<div class="scSharedMaterialradioring"></div>
<div class="scSharedMaterialradiodot"></div><sc-shared-material-interaction-overlay><span></span>
<div class="scSharedMaterialinteractionoverlayroot" aria-hidden="true">
<div class="scSharedMaterialinteractionoverlayhover-overlay"></div>
<div class="scSharedMaterialinteractionoverlaypressed-overlay"></div>
<div class="scSharedMaterialinteractionoverlayripple" style="top: calc(50% - 128px); left: calc(50% - 128px); transform: scale(0.078125);"></div>
</div>
</sc-shared-material-interaction-overlay>
</div>
</div><label for="rce-3307659718276112" class="scSharedMaterialradiolabel-text">Irrelevant - doesn’t match the title and / or my expectations</label>
</div>
</sc-shared-material-radio><sc-shared-material-radio>
<div class="scSharedMaterialradioroot">
<div class="scSharedMaterialradiotouch-target">
<div class="scSharedMaterialradioradio"><input id="rce-32213134430156920" class="scSharedMaterialradionative-control" type="radio">
<div class="scSharedMaterialradioring"></div>
<div class="scSharedMaterialradiodot"></div><sc-shared-material-interaction-overlay><span></span>
<div class="scSharedMaterialinteractionoverlayroot" aria-hidden="true">
<div class="scSharedMaterialinteractionoverlayhover-overlay"></div>
<div class="scSharedMaterialinteractionoverlaypressed-overlay"></div>
<div class="scSharedMaterialinteractionoverlayripple" style="top: calc(50% - 128px); left: calc(50% - 128px); transform: scale(0.078125);"></div>
</div>
</sc-shared-material-interaction-overlay>
</div>
</div><label for="rce-32213134430156920" class="scSharedMaterialradiolabel-text">Minor errors - formatting issues, typos, and / or broken links</label>
</div>
</sc-shared-material-radio><sc-shared-material-radio>
<div class="scSharedMaterialradioroot">
<div class="scSharedMaterialradiotouch-target">
<div class="scSharedMaterialradioradio"><input id="rce-44271554580590550" class="scSharedMaterialradionative-control" type="radio">
<div class="scSharedMaterialradioring"></div>
<div class="scSharedMaterialradiodot"></div><sc-shared-material-interaction-overlay><span></span>
<div class="scSharedMaterialinteractionoverlayroot" aria-hidden="true">
<div class="scSharedMaterialinteractionoverlayhover-overlay"></div>
<div class="scSharedMaterialinteractionoverlaypressed-overlay"></div>
<div class="scSharedMaterialinteractionoverlayripple" style="top: calc(50% - 128px); left: calc(50% - 128px); transform: scale(0.078125);"></div>
</div>
</sc-shared-material-interaction-overlay>
</div>
</div><label for="rce-44271554580590550" class="scSharedMaterialradiolabel-text">Other suggestions - ideas to improve the content</label>
</div>
</sc-shared-material-radio></div>
</div>
</sc-client-feedback-inline-category-selector>
<h2 id="rce-45098227943543610" class="scFeedbackInlineFormForminputsadditional-info">Share additional info or suggestions</h2><sc-shared-material-text-field>
<div class="scSharedMaterialtextfieldroot">
<div class="scSharedMaterialtextfieldinput-container scSharedMaterialtextfieldmultiline scSharedMaterialtextfieldoutlined"><label class="scSharedMaterialtextfieldbox scSharedMaterialtextfieldoutlined-box"><textarea
class="scSharedMaterialtextfieldnative-control" rows="0" aria-labelledby="rce-45098227943543610" tabindex="0" aria-describedby="rce-78909273187865710" style="padding: 13px 15px 15px; height: 0px; overflow-y: hidden;"></textarea>
<div class="scSharedMaterialtextfieldexpander" style="width: 0px;"></div>
<div class="scSharedMaterialtextfieldexpander" style="width: 0px;"> </div>
</label><sc-shared-material-border>
<div class="scSharedMaterialbordercontainer">
<div class="scSharedMaterialborderleft"></div>
<div class="scSharedMaterialbordermid" style=""></div>
<div class="scSharedMaterialborderright"></div>
</div>
</sc-shared-material-border></div>
<div id="rce-78909273187865710" class="scSharedMaterialtextfieldhelper-text scSharedMaterialtextfieldhelper-text-outlined">Do not share any personal info</div>
</div>
</sc-shared-material-text-field>
</div>
</sc-feedback-inline-form-form-inputs><sc-feedback-inline-form-form-actions>
<div class="scFeedbackInlineFormFormactionsroot"><sc-shared-material-button>
<div class="scSharedMaterialbuttoncontainer" style="">
<div class="scSharedMaterialbuttontouch-target" aria-hidden="true"></div><button class="scSharedMaterialbuttonroot scSharedMaterialbuttontext" role="button" type="button" aria-label="Cancel feedback" aria-haspopup="false"
style=""><span>Cancel</span><sc-shared-material-interaction-overlay><span></span>
<div class="scSharedMaterialinteractionoverlayroot" aria-hidden="true">
<div class="scSharedMaterialinteractionoverlayhover-overlay"></div>
<div class="scSharedMaterialinteractionoverlaypressed-overlay"></div>
<div class="scSharedMaterialinteractionoverlayripple" style="top: calc(50% - 128px); left: calc(50% - 128px); transform: scale(0.078125);"></div>
</div>
</sc-shared-material-interaction-overlay></button>
</div>
</sc-shared-material-button>
<div class="scFeedbackInlineFormFormactionssubmit-button"><sc-shared-material-button>
<div class="scSharedMaterialbuttoncontainer" style="">
<div class="scSharedMaterialbuttontouch-target" aria-hidden="true"></div><button class="scSharedMaterialbuttonroot scSharedMaterialbuttonfilled" role="button" type="button" aria-label="Submit feedback" aria-haspopup="false"
disabled="true" style=""><span>Submit</span><sc-shared-material-interaction-overlay><span></span>
<div class="scSharedMaterialinteractionoverlayroot" aria-hidden="true">
<div class="scSharedMaterialinteractionoverlayhover-overlay"></div>
<div class="scSharedMaterialinteractionoverlaypressed-overlay"></div>
<div class="scSharedMaterialinteractionoverlayripple" style="top: calc(50% - 128px); left: calc(50% - 128px); transform: scale(0.078125);"></div>
</div>
</sc-shared-material-interaction-overlay></button>
</div>
</sc-shared-material-button></div>
</div>
</sc-feedback-inline-form-form-actions></div><hcfe-feedback-inline-legal-text>
<div class="hcfeFeedbackInlineLegaltextroot">By continuing, you agree Google uses your answers, <a class="info-link" tabindex="0" href="#">account & system info</a> to improve services, per our
<a class="privacy-link" tabindex="0" href="https://myaccount.google.com/privacypolicy?hl=en" target="_blank">Privacy</a> & <a class="tos-link" tabindex="0" href="https://policies.google.com/terms?hl=en" target="_blank">Terms</a>.</div>
</hcfe-feedback-inline-legal-text>
</form>
Text Content
Skip to main content Analytics Help Sign in Send feedback on... This help content & information General Help Center experience Next * Help Center * Community * Announcements Analytics Contact us * Analytics for beginners * Migrate from UA to GA4 * Manage accounts, properties, and users * Manage data * Understand reports * Google Ads and attribution * Audiences and remarketing * Integrations GOOGLE ANALYTICS 4 HAS REPLACED UNIVERSAL ANALYTICS Last updated: June 18, 2024 Urgent: Starting on July 1, 2024, you will lose access to Universal Analytics data in the interface and the API, and via any product integrations like Google Ads, or Search Ads 360. If you haven't completed the migration, go to the Setup Assistant to get started with Google Analytics 4 (GA4). To maintain access to data from your property, you should download your data now. Google Analytics 4 is our next-generation measurement solution, and it has replaced Universal Analytics. To maintain your website measurement, you'll need a Google Analytics 4 property. If you haven't already, make the switch to Google Analytics 4. UNDERSTAND THE MIGRATION TIMELINE Starting the week of July 1, 2024: You will not have access to any current or historical Universal Analytics data and most users will lose access to the interface and the API on this date. For some properties it may take longer. All properties visible after July 1, 2024 will show a banner that they are queued for deletion. Universal Analytics 360 properties currently in an active BigQuery backfill will show in the interface for the full duration of that backfill. Correctly configured BigQuery backfills that start on or before June 30, 2024 will continue until completion, even if that date is after July 1, 2024. After July 1, 2024, once a property does not show in the interface, you should consider your property shut down. While the Universal Analytics standard sunset took some time to complete, the full Universal Analytics shutdown will happen on July 1st or within the week for most users. We know your data is important to you, and we recommend that you export your previously processed data before this date. PRODUCT INTEGRATIONS Universal Analytics data and settings accessed or used through advertiser, publisher or other product integrations will be unavailable when services have stopped. For example: 1. Universal Analytics goals and ecommerce transactions will stop measuring new conversions, including those within linked advertising accounts. This may affect ad campaign performance if those conversions are used in combination with Smart Bidding. 2. Universal Analytics audience lists will be closed, which may affect ad campaign media activation and performance. 3. API requests related to Universal Analytics properties will fail, including requests for deletion of Universal Analytics data through the User Deletion API. This also means that tools relying on an API, such as Looker Studio, will not show any Universal Analytics data. 4. BigQuery export and backfill of historical data from Universal Analytics 360 properties can only be requested up to and including June 30, 2024. Already exported data remains available in BigQuery. 5. Attribution projects that were part of Attribution (beta) in Google Analytics will be deleted. Download your data: To maintain access to data from your Universal Analytics property, you should download or export your data now. If this isn’t done through one of the methods provided below, your data will be permanently deleted by Google and won’t be recoverable. If you intend to use the BigQuery integration to export historical data from your Universal Analytics 360 property, we strongly recommend initiating this. Big Query export for App views has been experiencing instability since May 14, 2024 and may not function as expected. FIND OUT WHICH PROPERTIES WILL BE DELETED Your Google Analytics account will continue to work, but after July 1, you will only see GA4 properties in your account. If you have not created a GA4 property yet, you will see no property at all in your account. You can recognize Universal Analytics properties based on the tracking code, which starts with “UA-” followed by a series of numbers, e.g. UA-000000-1. You’ll also find a red banner at the top of all UA properties, indicating the need to migrate to GA4. WHAT'S HAPPENED SO FAR * Starting March 2023: If you didn't manually migrate your active standard Universal Analytics property to a new Google Analytics 4 property and didn't opt out of an automatic property creation, we created a Google Analytics 4 property on your behalf. Automatically created Google Analytics 4 properties reuse existing site tags whenever possible. Learn more * Starting July 1, 2023: Standard Universal Analytics properties stopped processing hits, including standard properties in accounts that also contain 360 properties. Some properties continued to process data for a short period after this as we staged the shutdown of Universal Analytics. You'll be able to access your previously processed data in your Universal Analytics property until July 1, 2024. FOR GOOGLE ANALYTICS 360 CUSTOMERS Universal Analytics 360 properties with a current 360 order (Google Analytics 4 or Universal Analytics) received a one-time processing extension ending on July 1, 2024. Starting on July 1, 2024, you will lose access to Universal Analytics data in the interface and in the API and via any product integrations like Google Ads, Search Ads 360. 360 Universal Analytics properties without a current 360 order (Google Analytics 4 or Universal Analytics) were subject to downgrade to standard Universal Analytics properties, did not receive the extension, and stopped processing data starting on July 1, 2023. * Starting January 1, 2024: As previously announced, migration to Google Analytics 4 is necessary in part due to a constantly changing technology and regulatory ecosystem. As we shift resources to focus on building Google Analytics 4, so that it satisfies those technological and regulatory demands, we can't guarantee that all features and functionalities in Universal Analytics 360 continue to work as expected. * January 29, 2024: The following Universal Analytics features will be deprecated as we shift resources to focus on Google Analytics 4. To find the corresponding advertising and measurement features in Google Analytics 4, consult the feature comparison table on this page. * Advertising features: * Realtime reports * Measurement features: * Lifetime Value report * Model Explorer * Cohort Analysis * iTunes Conversion Tracking * Conversion Probability report * GDN Impression Beta * Early March, 2024: The following Universal Analytics features will be deprecated as we shift resources to focus on Google Analytics 4. Google Analytics 4 was designed to be able to evolve for the future and built with privacy at its core. To find the corresponding advertising and measurement features in Google Analytics 4, consult the feature comparison table on this page. * Advertising features: * Deprecated for traffic in the European Economic Area (EEA): these features will continue to be available for traffic outside of the EEA. * Remarketing, key event export and bidding optimization * Daily BigQuery Export of data provided by linked Google advertising products: Google Ads, Search Ads 360, Display Video 360, Campaign Manager 360, Google AdSense, and Google Ad Manager * Drop of ad-click identifiers such as GCLID and DCLID can impact the attribution of credit of conversions to ad clicks from Google Ads, Publisher, and GMP Media integrations. There may be an increase in direct/none or google/organic traffic unless UTM parameters are present in the URL. * Deprecated for all traffic: these features will no longer be supported inside or outside the EEA. * Demographic and Interest reports * Publisher reporting * Phone Analytics * Event and Salesforce Data Import * Realtime BigQuery Export * Measurement features: * Deprecated for all traffic: these features will no longer be supported inside or outside the EEA. * Universal Analytics property creation * App Views in Universal Analytics that receive data via the UA SDK or Measurement Protocol. * Unsampled reports. All queries above 1 million sessions will now be subject to sampling. * Custom Tables * Annotations * March 2024: We recommend that Universal Analytics 360 users switch to Google Analytics 4 and complete historical data export no later than March 2024. This will support a smooth transition to GA4 and allow users to have three months to validate data and settings. By March, you should: * Migrate your Universal Analytics property's Google Ads links to your Google Analytics 4 property and do one or both of the following in your Google Ads account: * Create Google Ads conversions based on GA4 key events and switch to bidding on them instead of the corresponding Universal Analytics conversions. * Add Google Analytics 4 audiences to a campaign or ad group (for remarketing). * Export historical data using one or more of the solutions outlined below. * Starting the week of July 1, 2024: You won't be able to access any Universal Analytics properties or the API (not even with read-only access), and all data will be deleted. While the standard sunset took weeks to complete, the full Universal Analytics shutdown will happen within a week. We know your data is important to you, and we recommend that you export your previously processed data before this date. DEPRECATED UNIVERSAL ANALYTICS FEATURES AND CORRESPONDING GOOGLE ANALYTICS 4 FEATURES The following two tables detail the Universal Analytics features to be deprecated on January 29, 2024 and in early March, 2024. Expand all Collapse all Deprecated on January 29, 2024 Consult the following table to find the corresponding GA4 features for your use cases for UA features deprecated on January 29, 2024: Use case Traffic location Deprecated UA feature Corresponding GA4 feature Advertising features All traffic inside and outside the EEA Realtime reports GA4 Realtime report Measurement features All traffic inside and outside the EEA Lifetime Value report GA4 User lifetime exploration Model Explorer * Model comparison report * Conversion paths report Cohort Analysis GA4 Cohort exploration iTunes Conversion Tracking GA4 App conversion tracking Conversion Probability report GA4 Predictive metrics GDN Impression Beta Attribution reporting Deprecated in early March, 2024 Consult the following table to find the corresponding GA4 features for your use cases for UA features deprecated in early March, 2024: Use case Traffic location Deprecated UA feature Corresponding GA4 feature Advertising features Traffic in the European Economic Area (EEA) * Remarketing * Conversion export and bidding optimization (Google Ads) * GA4 Remarketing * Import conversions into Google Ads * Display & Video 360 integration * Search Ads 360 integration Daily BigQuery Export of data provided by linked Google advertising products GA4 BigQuery Export schema All traffic inside and outside the EEA Demographics and Interest reports GA4 Demographic details report Publisher reporting Google Ad Manager data in GA4 Phone Analytics GA4 Measurement Protocol Event and Salesforce Data Import GA4 Data Import Realtime BigQuery Export GA4 BigQuery Export Measurement features All traffic inside and outside the EEA Create a Universal Analytics property Create a Google Analytics 4 property App SDK GA4 SDK Unsampled reports GA4 Unsampled explorations Custom Tables GA4 Custom reports Annotations Future enhancement TIPS AND RESOURCES FOR 360 CUSTOMERS * Migration tools * Bidding migration * Live trainings and expert support: * Learn with GMP for American time zones * GMP Academy for European time zones * For additional support, contact your Google support representative or your Analytics Partner. FREQUENTLY ASKED QUESTIONS Expand all Collapse all When will my Universal Analytics property go away? All users, including those accessing 360 properties, will lose access to the Universal Analytics user interface and API starting on July 1, 2024. How can I export data from my Universal Analytics property? There are several ways to export data from your Universal Analytics property: * Export individual reports into the following formats: * CSV * TSV * TSV for Excel * Excel (XLSX) * Google Sheets * PDF * Use the Google Analytics Reporting API to export data to Cloud storage and connect to Looker Studio. Learn more about available dimensions and metrics, APIs, and API quotas * Install the Google Sheets add-on for Analytics and follow these instructions to archive your data * Google Analytics 360 customers can also export to BigQuery Does this change affect my Google Ads campaigns? Unless your Universal Analytics property is linked to your Google Ads account, your Google Ads account will be unaffected. However, if your Universal Analytics property and Google Ads account is linked, Universal Analytics data stopped flowing to Google Ads beginning on July 1, 2023. (July 1, 2024 for Analytics 360 properties.) This could affect your Google Ads campaigns if you're: * bidding on imported Universal Analytics goals or ecommerce transactions * using a Universal Analytics audience in your campaigns or ad groups * importing Universal Analytics site metrics We suggest you migrate your Universal Analytics property's Google Ads links to your Google Analytics 4 property. Next, if applicable, you should create Google Ads conversions based on GA4 key events (for bidding) and/or add Google Analytics 4 audiences to a campaign or ad group (for remarketing). Visit the Google Ads help center for more information: * Learn more about switching to Google Analytics 4 in Google Ads * Learn more about adding Google Analytics 4 audiences in Google Ads Can I delete my Universal Analytics property?Yes. However, deleting your Universal Analytics property may in some instances affect your Google Analytics 4 property. If you reused your Universal Analytics tagging to send data to your GA4 property, deleting the Universal Analytics property may stop data flow to your GA4 property, and you’ll need to set up a new Google tag. Learn more about the Google tag. Proceed with deletion of your Universal Analytics property only if you’re certain you no longer need data to flow to your GA4 property or other configured destinations. For Google Analytics 4 properties that rely on Universal Analytics tagging for data collection, there is no additional risk when those Universal Analytics properties are shut down and deleted by Google. Once Google deletes your Universal Analytics property we’ll automatically continue to use your Universal Analytics tagging for your Google Analytics 4 property, however only if your UA tags are still on your website. If you decide to remove your UA tags, you can replace them with a Google tag. Can I still move my Universal Analytics property from one account to another? Yes, until July 1, 2024, you can move your Universal Analytics or 360 properties from one account to another account. Learn more about moving a property Give feedback about this article Choose a section to give feedback on WAS THIS HELPFUL? How can we improve it? YesNo Submit NEED MORE HELP? 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This help content & information General Help Center experience 987506332349118732 true Search Help Center true true true Google Help Help Center Analytics for beginners Migrate from UA to GA4 Manage accounts, properties, and users Manage data Understand reports Google Ads and attribution Audiences and remarketing Integrations CommunityAnalytics Privacy PolicyTerms of ServiceSubmit feedback The value of digital analyticsHow Google Analytics 4 worksHow Google Analytics is organizedStructure your Analytics accountSet up Analytics for a website and/or appSet up data collection for an appConfirm data is being collected in AnalyticsHow to navigate AnalyticsAbout eventsSet up and manage conversion eventsGet started with reportsLink Google Ads and AnalyticsGet started with AdvertisingGoogle Analytics 4 training and support Introducing Google Analytics 4 (GA4)Universal Analytics versus Google Analytics 4 dataHow to check property typeAbout connected site tagsMake the switch to Google Analytics 4 (Migration guide)Common mistakes with tag setupConfirm data is being collected in AnalyticsSet up data collection for an appHow to navigate AnalyticsEvents in Google Analytics 4 vs Universal AnalyticsGoogle Analytics 4 training and support How Google Analytics is organizedCreate an organizationSwitch between accounts and propertiesStructure your Analytics accountEdit / delete accounts, properties, and data streamsMove a propertyDelete / restore accounts and propertiesAccess and data-restriction managementAdd, edit, and delete users and user groupsUniversal Analytics view-related features in Google Analytics 4 propertiesView the history of account/property changes About eventsUniversal Analytics versus Google Analytics 4 dataMonitor events in debug modeAbout modeled conversionsSet up and manage conversion eventsSet up cross-domain measurementIdentify unwanted referralsFilter, report on, or restrict access to data subsetsData retentionData-deletion requestsAbout Data Import Get started with reportsData freshnessGet started with ExplorationsReporting identityAnalytics Insights Link Google Ads and AnalyticsAdvertising snapshot reportGet started with AdvertisingAbout attribution and attribution modelingSelect attribution settingsConversion paths reportModel comparison reportGoogle Ads links migration toolGoal and conversion migration guide Create, edit, and archive audiencesAudiences migration guideSuggested audiencesAudience triggersPredictive metricsPredictive audiencesEnable remarketing with Google Analytics dataActivate Google signals for Google Analytics 4 propertiesRemarketing lists for search ads Link Google Ads and AnalyticsBigQuery Export integrationAnalytics Search Ads 360 integrationDisplay & Video 360 integrationFirebase integrationSearch Console integrationGoogle Merchant Center integrationGoogle Ad Manager integrationSalesforce Marketing Cloud reporting integration true true 69256 false WHAT IS THE ISSUE WITH THIS SELECTION? 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