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Do Not Sell or Share My Personal Information Cancel Save My Preferences Powered by * * * The Source * THE SOURCE The go-to source for outsourcing information, news and guides * NEWS Thousands of news articles covering the entire industry * PODCAST The leading remote work and outsourcing podcast * BPO DIRECTORY Browse 2,300+ outsourcing firms * WHITE PAPERS A wide array of outsourcing white papers * ARTICLES Read hundreds of articles on everything outsourcing * GUIDES Ultimate guides to the outsourcing industry * VIDEOS Get an inside view of the BPO industry GET STARTED TODAY * TRY THE OUTSOURCING CALCULATOR NEW Get instant pricing for your offshore team. Save up to 70% on staff costs. * GET 3 FREE QUOTES Find out what you can save: 3 quotes, expert insight, 2,300+ BPOs * BOOK A CALL Outsource the right way. 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Join now * 3,000 firms * Independent * Trusted Save up to 70% on staff Get 3 Quotes Home » Podcast » Representing 170k Graphic Artists – with Cap Hernandez of Philippine Graphic Artists REPRESENTING 170K GRAPHIC ARTISTS – WITH CAP HERNANDEZ OF PHILIPPINE GRAPHIC ARTISTS Anthony Villanueva Posted on April 11, 2024 3 min read * * * * Copied URL This week’s episode of the Outsource Accelerator podcast has something a little different. Derek speaks with Cap Hernandez, co-founder of Philippine Graphic Artists (PGA), an online group composed of creative freelancers. They discuss the nature of the PGA group, the current freelancing setting, and how the creatives navigate the industry. ABOUT PHILIPPINE GRAPHIC ARTISTS (PGA) The episode starts with Cap introducing Philippine Graphic Artists. “Philippine Graphic Artists is one of the biggest and oldest graphic design communities here in the Philippines. We’re now at 168,000 members and counting. The most important thing [about this group] is the people and members we’ve helped. A lot of times [they] would approach me and tell me that they were able to get inspired, learn new things, and get clients.” The group began as a collection of graphic designers and artists, but has since expanded to include illustrators, UI/UX designers, web developers, and even social media managers and marketers. Get 3 free quotes 2,300+ BPO SUPPLIERS Learn more Beyond being a social media group, Cap is focused on making PGA more of an association or even company to help train members. “We’re registering it right now and also fixing the programs. For example, [in] the educational track, we have a lot of free workshops or webinars that [members] can attend [to] improve their skills.” Thanks to his background in sales, Cap is also able to help with the business aspects. “I’ve been in sales more than half of my life, so that’s ten years. [So] I’m trying to teach [the members] how to sell and how to get clients. Cap acknowledges that most people in this industry just want to create, which is why he helps them grow professionally. “It’s very challenging for creatives to do that because they’re not really built [for it]. So I teach them to build their personal brand, optimize their profile, and post content that will get noticed by your potential clients.” Get the complete toolkit, free Learn more PHILIPPINE CREATIVE INDUSTRY Freelancing is a big part of not just the group, but the entire Philippine creative industry. “[The US] is really outsourcing creatives here in the Philippines because they’re really good. I don’t have the specific numbers, but [there] can be thousands of agencies that’s doing that.” When asked about freelancing platforms, Cap says that one’s personal drive matters more. “It’s really about how you put yourself out there. Even if it’s Upwork, or Facebook, or a different platform, it’s how you put yourself out there. There are really a lot of opportunities right now, and you just need to look for it. Or sometimes if you’re lucky, opportunities will find you.” Philippine creative industry IMPACT OF AI ON CREATIVES As has become the norm, the topic of AI is raised, with Derek mentioning the current digital movement and how creative communities are reacting. Cap recalls that there was definitely a fear at the start, but quickly explains how they adapted, up to creating a community podcast to discuss it. “There are members right now who believe that if you don’t learn AI, you’ll be obsolete. So people who are graphic designers who know how to use AI will eventually thrive.” Cap isn’t too worried about the future of the industry, believing that creatives must simply adjust their perspectives. “You just have to focus on yourself right now instead of focusing on the external things that you really cannot control. That’s what I tell them. Focus on the things that you can control because that’s where you can improve.” Impact of AI on creatives SALES AND INTROVERSION Cap would be the first to admit that introversion is a common trait within the creative community. Derek points out that this could be hard when one is trying to promote themselves. “Some people think [that it’s a weakness], but it’s actually not. What I try [to] tell or teach them is that you have to know your strengths, or what I call the ‘introverted superpowers’” Cap mentions his book, “Selling for Introverts,” and goes a bit into his history in sales. “As an introvert, I was able to really use my ‘superpowers’ in closing deals. So imagine that I just use my superpowers [to] talk to the right people, [that] I answer their questions, [and be] there whenever they really need help. I’m teaching that to the creatives as well.” Cap Hernandez can be reached through his LinkedIn. If you’re interested in joining the Philippine Graphic Artists Facebook group, you may find it here. GET INSTANT PRICINGFOR YOUR OFFSHORE TEAM Hundreds of roles • Thousands of configurations • Detailed pricing report Outsourcing Calculator Explore prices * Customer Service Representative * Software Developer * Bookkeeper Specialist * Virtual Assistant * Technical Support Specialist * Accountant * PPC Specialist * Social Media Specialist * Top articles & guides * Ultimate Guide to Outsourcing * Outsourcing & The Future of Work * Economic Win-Win of Outsourcing * Outsourcing vs Artificial Intelligence * Browse 5,000+ Articles * Outsourcing directory * Browse 2,300+ Suppliers * Top 40 Suppliers List * Top outsourcing articles * Philippines, Top Outsourcing Choice * Engaging a Call Center * Filipino Traits and Values * See all * Ultimate guides & white papers * Ultimate Guide to Outsourcing * Top 40 Outsourcing Suppliers * Outsourcing’s Strong Future * Outsourcing & the Future of Work * See all Guides * See all White Papers * Outsourcing podcast & videos * Top 20 VOIP service providers for call centers * Expert Interview: Angela McDonald * BPO Site Tour: KMC Solutions * See all 200+ Episodes * See all 50+ Videos * Outsourcing glossary * What is BPO? * What is Staff Leasing? * What is KPO? * What is CSAT? * See all Outsourcing Key Terms ABOUT OUTSOURCE ACCELERATOR Outsource Accelerator is the leading Business Process Outsourcing (BPO) marketplace globally. We are the trusted, independent resource for businesses of all sizes to explore, initiate, and embed outsourcing into their operations. With 15,000+ articles, and 2,500+ firms, the platform covers all major outsourcing destinations, including the Philippines, India, Colombia, and others. Learn more Watch video OA IN THE MEDIA “The BPO industry has historically been resilient during crises, said Derek Gallimore, founder of Outsource Accelerator, an industry adviser. "Outsourcing is fundamentally countercyclical. The industry can do well in recessions and depressions," Gallimore said.” Cliff Venzon, Nikkei Asia “Outsource Accelerator has developed an objective methodology ranking the top 500 outsourcing firms globally. For the first time, there is a reliable method of analyzing, comparing, and tracking firms across the $250 billion global outsourcing industry.” Yahoo Finance “If outsourcing will soon be the way of the world, as Gallimore predicts, this book may help many get through it successfully. A book of useful information for a changing employment landscape.” Kirkus “These are challenges Derek Gallimore, chief executive officer of Outsource Accelerator, has been hearing about since day one of the pandemic. His Manila-based firm helps companies build and operate their offshore teams.” Daniel Moss, Bloomberg GET 3 FREE QUOTES Save 70% on employment costs, whilst driving quality & growth. Access world-class offshore staff. * 3 free consultations * Unrivaled expertise * Verified leading firms * Transparent, safe, secure How many staff do you need to outsource? * 1-2 staff * 3-10 staff * 11-20 staff * 21-50 staff * 50+ staff * Other Get started “The best ways to free up your time involve regulating better workplace productivity and finding different strategies to efficiently get work done. With that said, here are several steps you can take.” Derek Gallimore, Forbes “While companies internally are not always set up to deliver a seamless CX, the CX industry itself is becoming more demanding, as well. Derek Gallimore, founder and CEO of Outsource Accelerator, an outsourcing marketplace and advisory firm based in Manila, has witnessed the rising complexity of the customer service industry firsthand.” Harvard Business Review “The Great Resignation is unavoidable, and it is still happening as employees continue to look for job opportunities with greater working conditions. From The Great Resignation to The Great Talent Reshuffle — the key here is to retain employees.” Derek Gallimore, Entrepreneur “Despite being used for decades, outsourcing is still often looked down upon or misunderstood but Derek Gallimore sees it creating a seismic shift of how and where companies employ their workers.” Susan Belknapp, California Business Journal In the last 12 months, we’ve helped 18k businesses like yours! * 18k businesses * 36k full-time staff * $1.1bn value * 42 sectors ENTERPRISE & BIG TEAMS Get exclusive assistance Explore OA Enterprise Assist * Independent * Trusted * Transparent Companies you might be interested in GET INSIDE OUTSOURCING An insider's view on why remote and offshore staffing is radically changing the future of work. Order now RELATED OUTSOURCING RESOURCES View all * All * Guides * News * Articles * White Papers * Podcasts * Videos TOP 40 BPO COMPANIES IN THE PHILIPPINES The most notable 40 BPO companies in the Philippines Read more * NEWS Offshore outsourcing remains booming * PODCAST Coronavirus & BPO Outsourcing: What You Need To Know * GUIDE Ultimate guide to outsourcing * ARTICLE Philippines: the top outsourcing destination START YOUR OUTSOURCIN JOURNEY TODAY * Independent * Secure * Transparent Get 3 free quotes ABOUT OA Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO). THE #1 OUTSOURCING AUTHORITY Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between world-leading outsourcing suppliers and the businesses – clients – across the globe. The Outsource Accelerator website has over 5,000 articles, 450+ podcast episodes, and a comprehensive directory with 3,900+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing. ABOUT DEREK GALLIMORE Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing. Learn more about us Watch video Outsource Accelerator in the media See all media mentions Outsourcing industry “absolutely booming” Outsourcing industry recovery could be starting, survey indicates Doom or boom faces the IT-BPM industry (part 2) Bright future for outsourcing The Chinese Antidote to a Covid-battered Philippines Philippines' back-to-office order unsettles call centers BPO industry in Philippines seen benefitting as firms abroad cut costs due to pandemic “Excellent service for outsourcing advice and expertise for my business.” Learn more Get 3 Free Quotes Verified Outsourcing Suppliers 3,000 firms.Just 2 minutes to complete. Get Started SAVE UP TO 70% ON STAFF COSTS Learn more Connect with over 3,000 outsourcing services providers. 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